Be the first to like this
At MHP, we monitor millions of conversations for clients every day. This year, we decided to bring that function to bear on the party conference season here in the UK. We’ve been working with our partners Synthesio – a digital monitoring tool that measures sentiment across online and social media – to monitor the online conversation across the Liberal Democrat, Labour and Conservative party conferences.
Throughout all three we have measured the level of debate and discussion across all social media platforms, including Twitter, mainstream media, blogs and forums. Our analysis breaks down and compares the share of voice and sentiment between all three conferences, the leaders and specific policy areas. We’ve also analysed the top ten political blogs that have driven conversation at conference.