MHP First Named, May 2011
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First Named is MHP’s new index of the number of times that companies, trade associations, QUANGOs, local authorities, charities and educational institutions have been cited in official UK ...

First Named is MHP’s new index of the number of times that companies, trade associations, QUANGOs, local authorities, charities and educational institutions have been cited in official UK Ministerial speeches in year one of the Coalition Government.

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MHP First Named, May 2011 MHP First Named, May 2011 Document Transcript

  • FIRST NAMED:Ministers’ most favoured name dropsin Year 1 of the Coalition Government
  • INTRODUCTION There are many ways in which an organisation’s strength of reputation with Government can be manifested. The request to join a policy commission, the invitation to Number 10, the placing of a Government photo opportunity on your site. But, while many of these are either below the radar or only endorse by allusion, for many the gold standard remains a Minister choosing to highlight your organisation in one of their o cial speeches. Citing you in their speech is the most clear manifestation of a Minister linking their reputation with yours and wanting to see the celebration of your e orts rub o on them. It’s the Government saying that they believe you are key to future of UK plc and you should be proud of that fact. So which organisations have been most successful in achieving ministerial recognition in the first year of Conservative-Liberal Democrat rule? One year on from the formation of the Coalition Government, MHP Communications has conducted an analysis of the organisations that have been most frequently cited by ministers in their o cial speeches since taking o ce. We have examined whether economic pressures and the di erent priorities of the Conservative and Liberal Democrat partners in the Coalition have led to any new trends in this most high powered form of name dropping. There are some results you may expect, and some others that will no doubt surprise you. But one year into the new era in British politics, this report shows some signs of those organisations that are most on the mind of the powers at the heart of Government. I hope you find it interesting. Sacha Deshmukh CEO, MHP Communications2
  • CONTENTMethodology…………………………………………………………………………………………………………4Results………..………………………………………………………………………………………………………….5Trends ..………………………………………………………………………………………………………………….7Top mentions by sector.…………………………………………………………………………………….10 Media, Sport and Leisure………………………………………………………………………………………….11 Technology and Telecoms.……………………………………………………………………………………….12 Transport……………………………………………………………………………………………………………………..13 Financial Services and Investment..……………………………………………………………………….14 Charities and Social Organisations…………………………………………………………………………15 Education……………………………………………………………………………………………….....………………..16 Engineering and Industrials……………………………………………………………………………………..17 Consumer Goods and Retail……………………………………………………………………………………17 Energy, Utilities and Natural Resources…………………………………………………………….….18 Health……………………………………………………………………………………………………………………….….19 Professional Services and Outsourcing…………………………………………………………………20 Property and Construction………………………………………………………………………………………20 3
  • METHODOLOGY This piece of research looks at which organisations ministers reference most in their ministerial set piece speeches – whether they are companies, trade associations, QUANGOs, local authorities, charities or educational establishments. The research analyses departmental speeches made between May 2010 and April 2011. Sources: All ministerial speeches published on departmental websites between May 2010 and April 2011 (this does not include speeches in Parliament or speeches where the text is not released). Method of analysis: Quantitative. The research quantifies how many references there were of organisations including; companies, trade associations, QUANGOs, local authorities, hospitals, charities and educational establishments.4
  • RESULTSTechnology and telecoms companies - such as BT, Facebook, Google andApple – dominate the top ten most frequently mentioned private sectororganisations in departmental speeches. BT attracted the largest singlenumber of references in ministerial speeches, with 19 separate references tothe company in the past year.201816141210 8 64 20 Virgin Deutsche Bank Tata University of Abertay GlaxoSmithKline University of Cambridge BP Standard Chartered Sainsburys Siemens British Film Institute Barclays BBC HSBC BT Rolls Royce Google Apple Relate Vodafone Airbus John Lewis / Waitrose Facebook University of Oxford Imperial College London Tesco BAE Systems Twitter Jaguar Land-Rover Lloyds Bank NESTA Network Rail Marks and Spencer Intel Boeing IBM JCB Arts Council Nissan University College London Crossrail Toyota Open University Sky CBIAn important trend to note is that the vast majority of the mentions inministerial speeches are either positive or simply factual. Ministers veryrarely use set piece speeches to criticise organisations, but instead usespeeches to showcase successful businesses, and see name drops as a vitalway of endorsing government schemes or projects. 5
  • For example, the vast majority of mentions of BT – the most frequently mentioned organisation in the research – were very positive. Ministers praised the company for investment in broadband and spotting opportunities to grow their market abroad, and also made a number of positive comments about the company’s CSR credentials. BT’s apprenticeship programme and flexible working policies were singled out as best practice examples by ministers looking to encourage other businesses to do more in these areas. The only negative association for BT was by Culture Minister Ed Vaizey MP during a speech on e-privacy, when he mentioned concerns in 2009 that a company was working with BT to track behaviour on the internet in order to target advertising more effectively. The most highly referenced public sector organisation was the BBC. Despite controversy in the media about the Government’s view of the BBC, in set piece speeches the references are exceedingly positive. Ministers from a number of departments praised the quality of BBC’s programming, the organisation’s role in promoting the British film industry, and highlighted the strategic importance of the BBC World Service as part of the UK’s foreign policy.6
  • TRENDSOf course many companies will not want to be mentioned by ministers,and therefore drawing the conclusion that organisations that are mentionedmost frequently are rated most highly by ministers would be rather crude.However, the results do highlight some interesting trends for organisationsthat do seek public recognition by ministers for their work.1) Major UK investors and global brands continue to dominateIt is clear from this research that ministers continue to use speeches asa way of highlighting successful businesses in the UK. Companies thatare traditionally regarded as ‘British’ brands, but that have a growingglobal presence – such as BT and Tesco – tend to get singled out mostregularly. However non-British global brands that have invested in the UKand are responsible for employment are also regularly cited. Japanese carmanufacturer Nissan, in particular, has seen a number of positive mentionsfrom transport and business ministers for its decision to manufacturethe Nissan Leaf in Sunderland. Highlighting these global brands helps toreinforce the image of the UK as a leading centre for global business at atime when inward investment is crucial.2) Manufacturing and technology based businesses are viewed as keyareas of growth by ministersLooking at the types of businesses that ministers are mentioning, it is clearthat ministers see manufacturing and technology as key areas of growthfor the economy. Industrial and manufacturing companies such as BAESystems and Rolls Royce are often highlighted for their contribution to UKplc and their innovative approaches to research and development.Technology is cited as a growth area for the economy, and the creation ofa ‘Tech City’ in East London – which has been delivered with the support ofcompanies including Google, Facebook, Cisco and Intel – has led to positivementions for the companies involved. 7
  • 3) Media, sport and leisure related organisations are mentioned most frequently, followed closely by technology and telecoms companies Organisations that operate in the media, sport and leisure sectors have attracted the greatest number of mentions. However, unlike most other sectors, the ministerial mentions are largely in relation to the work of public sector or Lottery funded bodies. The BBC, Arts Council, NESTA and British Film Institute, as well as the various sports governing bodies, attract far more mentions than the businesses operating in this area. When looking purely at mentions of businesses, technology and telecoms companies are undoubtedly the most frequently mentioned overall. Microsoft, Google, Apple and Intel are mentioned regularly, as are telecoms companies such as BT, Vodafone and Virgin. 4) Social networking sites are constantly name dropped A new trend in ministerial speeches is regular name dropping of social media businesses and sites – predominately Facebook and Twitter. Foreign Office ministers have highlighted the role that these sites have played in toppling authoritarian governments and opening up the media, and ministers across departments have highlighted how public services need to keep up with the changing ways in which we communicate. However, in addition to talking about the businesses themselves and what they do, these company names are also used as by-words to allude to the views of the younger members of society. The ‘Facebook generation’ is the new political demographic that all parties are trying to win over. 5) The most overtly positive mentions often relate to corporate responsibility and investment in skills For companies that do not fall under the manufacturing, technology or telecoms sectors, it appears that the best way to get a positive mention by ministers is to invest in (and talk about) your CSR credentials. Companies with a strong track record in training staff, ‘greening’ their supply chains or developing transformative (and often highly branded) CSR programmes, such as Marks and Spencer’s ‘Plan A’, have received some of the most overtly positive mentions of the past year.8
  • In fact, many big companies are only referenced because of theirsustainability credentials, and not due to their wider contribution to UK plc.Aviva, Unilever, Nike, Nintendo, British Gas, GE, McDonalds and Rio Tinto areall only mentioned in terms of their CSR programmes.Companies that have invested in green technologies or research – particularlyin the areas of transport and energy – are also regularly praised, and this isan area where many SMEs and start ups are referenced by ministers. LiberalDemocrat Transport Minister Norman Baker MP is particularly keen on namedropping, with car firms investing in hybrid and electric technology - suchas Nissan and Toyota - amongst his favourites. 9
  • TOP MENTIONS BY SECTOR When broken down by sector, organisations operating in the media, sport and leisure arena attached the largest overall number of mentions. A large proportion of these mentions related to public sector or Lottery funded bodies such as the BBC, Arts Council or British Film Institute, unlike many other sectors where companies tend to attract the largest number of references (presumably so that ministers can show that they are in touch with the needs of business in a particular sector). Private sector companies are mentioned most frequently when they are involved in the technology and telecoms, transport, financial services and energy and utilities sectors. Large retailers with well known consumer facing brands - such as Tesco, Marks and Spencer, John Lewis and Sainsbury’s – are also mentioned frequently. 18 12 12 18 Media, Sport and Leisure 20 150 25 Technology and Telecoms 26 Transport Financial Services and Investment 32 Charities and Social Organisations Education 59 Engineering and Industrials 140 Consumer Goods and Retail Energy, Utilities and Natural Resources 70 Health Trade or Professional Associations Local Authorities Other Public Sector 74 95 Professional Services and Outsourcing Property and Construction 77 Other 9210
  • Media, Sport and LeisureWith 150 individual references, organisations in the media, sport and leisuresector have attracted the greatest number of mentions. However, unlikemost other sectors, the ministerial mentions are largely in relation to thework of public sector or Lottery funded bodies. Over a tenth of mentionsin this sector also relate to the BBC, with most other organisations onlyattracting two or three mentions each. BBC 17 NESTA 6 Arts Council 5 British Film Institute 5 Sky 4 British Museum 3 Channel 4 3 ITV 3 Royal Opera House 3 Tate Gallery 3 Channel M 2 England and Wales Cricket Board 2 English National Opera 2 Film London 2 Football Association 2 Lawn Tennis Association 2 London Organising Committee for the Olympic Games (LOCOG) 2 Olympic Park Legacy Company 2 Pinewood Studios 2 Rugby Football League 2 Rugby Football Union 2 The Guardian 2 Victoria and Albert Museum 2 11
  • Technology and Telecoms The Government has invested heavily in initiatives designed to boost the technology sector, and the high number of mentions for businesses operating in this area shows how important the Government believes this sector will be for economic growth. The big players in the market – such as BT, Facebook, Google and Apple – get the most mentions in this sector but it is not only the big brands that are getting singled out by ministers. Surrey Satellite Technology Ltd was referred to as the world’s leading maker of small satellites by BIS ministers, and the growth of software company the Autonomy Corporation has been hailed as an example of the potential in the market by Prime Minister David Cameron. BT 19 Facebook 13 Google 11 Apple 10 Virgin/Virgin Media 8 IBM 7 Twitter 6 Vodafone 6 Intel 4 Astrium 3 Mircrosoft 3 Automony Corporation 2 Cable & Wireless 2 Cisco 2 Hewlett Packard 2 Infosys 2 Safari Telecom 2 Skype 2 Surrey Satellite Technology 2 Youtube 212
  • TransportRolls-Royce achieves more than double the number of mentions of itsnearest competitors, and this is only partly down to the fact that thecompany is involved in both the production of cars and aeroplane engines.Rolls-Royce’s apprenticeship and graduate programmes have also attractedthe attention of ministers, and the company is also regularly cited as anexample of British engineering excellence.In rail, the Government’s flagship programme, Crossrail, is mentionedfrequently as an example of the Government’s commitment to investment inUK infrastructure. Network Rail is also mentioned frequently. The mentionslargely relate to improvements in punctuality and reliability, and actual orpotential changes to the organisation’s funding and governance.Rolls Royce 13Airbus 6Jaguar Land-Rover 6Network Rail 6Nissan 5Boeing 4Crossrail 4Toyota 4Deutsche Bahn 3London Underground 3AA 2China Eastern Airlines 2Eurostar 2Lotus 2Smith Electric Vehicles 2 13
  • Financial Services and Investment Despite the perception most high street banks are constantly being barracked by ministers, in fact many large banks have been cited as best practice examples of corporate social responsibility. HSBC in particular has been successful in getting ministerial endorsement for its Climate Change Fund, staff volunteering projects and the work it has done with NGOs and other businesses on sustainable forestry. The company’s global reach and success in Asia has also led to a number of mentions. HSBC 11 Barclays 9 Standard Chartered 8 Lloyds Bank 6 Deutsche Bank 4 BNP Paribas 3 Co-operative 3 JP Morgan 3 Santander 3 It is worth noting, however, that many of the names mentioned above did benefit from double-counting, having been mentioned in two strikingly similar speeches by Treasury ministers Mark Hoban MP and Lord Sassoon: “Geography might suggest that Britain is an island, but in terms of financial services we are inseparably connected to all nations – including India. If you walk down a high street in the UK you can as easily walk into your local branch of a foreign owned bank as you can to walk into Lloyds or RBS. In the City, Deutsche Bank, BNP Paribas and JP Morgan jostle for business alongside Barclays Capital, Rothschilds, Standard Chartered and HSBC.” Lord Sassoon, Commercial Secretary to the Treasury, 7 September 201014
  • “Whilst geography might tell us that Britain is an island, in terms of financial services we are inseparably joined to world markets, not least to European markets. The UK has extensive experience of the benefits that opening up domestic markets to competition can bring. If you walk down a high street in Britain you are as likely to walk into your local branch of Santander as you are to walk into Lloyd’s or Barclays. In the City, Deutsche Bank and BNP Paribas jostle for business alongside Barclays Capital, Citi, Nomura, JP Morgan and HSBC.” Mark Hoban MP, Financial Secretary to the Treasury, 2 June 2010Charities and Social OrganisationsThe Government’s commitment to the concept of the ‘Big Society’ hasmeant that charities and social enterprises have attracted large numbersof mentions in ministerial speeches in the past year, although interestinglythe vast majority of charities only get mentioned on one occasion. Theexception is Relate, the national charity that offers family, relationship andsexual counselling services, although admittedly seven out of eight of thementions all occurred in one speech. In December 2010 the Prime Minister,David Cameron MP, gave a speech on families and relationships to an eventhosted by relate in Leeds, during which he praised the work the charity hasdone with children and families. Relate 8 Royal British Legion 3 RSPB 3 Whizzkids 2 Fairtrade 2 X Prize Foundation 2 Help for Heroes 2 First Step Trust 2 Bill & Melinda Gates Foundation 2 Marie Curie Cancer Care 2 Clinton Foundation 2 15
  • Education Universities dominate the mentions by organisations operating in the education sector, and unsurprisingly Oxbridge and Russell Group universities attract the most attention. Although most mentions are positive, Oxford and Cambridge did attract some criticism from the Prime Minister for the number of students they admit from Eton and Westminster schools, and the low numbers of entrants from ethnic minorities. Many of the mentions relate to research and development being undertaken by the various universities. The University of Abertay’s centre of excellence for the video games industry has attracted significant attention from ministers in BIS, DCMS and the Scotland Office. University of Oxford 9 Imperial College London 7 University College London 4 University of Abertay 4 University of Cambridge 4 Open University 4 Student Loans Company 3 John Hopkins Bloomberg School of Public Health 2 Skillset 2 University of Leicester 2 University of Manchester 2 University of Sheffield 2 Birkbeck College 2 De Montford University 216
  • Engineering and IndustrialsEngineering companies involved in defence continue to attract significantinterest from ministers, particularly in relation to research and developmentof new equipment. Despite controversy a few years ago over the purchaseof Jaguar Land Rover by Indian steel company Tata, and the almostimmediate request for a government loan, Tata is now regularly cited as apositive business example.Business Secretary Vince Cable MP, Chancellor George Osborne MP andWelsh Secretary Cheryl Gillan MP have all spoken about recent visits toTata plants in ministerial speeches, and have welcomed the fact that thecompany is now the largest manufacturing employer in the UK. Tata 8 BAE Systems 6 JCB 5 Hindustan Aeronautics Ltd 3 Mott McDonald 3Consumer Goods and RetailIn the battle of the supermarkets, Tesco’s international expansion in recentyears has meant that it is a preferred ministerial case study for the potentialfor British business around the world. When it comes to positive CSRmentions however, Sainsbury’s and Marks and Spencer undoubtedly win thebattle. Interestingly all of the mentions of John Lewis have been made byHealth Secretary Andrew Lansley MP as an example of the productivity andmorale benefits associated with employee ownership. 17
  • Tesco 6 John Lewis / Waitrose 5 Marks & Spencer 5 Sainsbury’s 5 Diageo 3 eBay 3 Unilever 3 Morrisons 2 Procter and Gamble 2 Energy, Utilities and Natural Resources Despite the controversy over the company’s role in the Gulf oil spill in 2010, ministers have still found opportunities to highlight the investment successes of BP, particularly in the Middle East and Asia. Surprisingly energy companies are rarely mentioned in ministerial set piece speeches, despite the fact that energy issues are a recurring topic. EDF Energy is the only one of the major energy utilities that is acknowledged more than once, with mentions covering the company’s plans for investment in new nuclear and its CSR programmes. BP 4 Shell 3 EDF Energy 3 Siemens 2 Ofgem 218
  • HealthHealth represents a significant section of the economy and touches upona number of Whitehall departments, including Business, Innovation andSkills, Education, the Treasury and of course Health. Most mentions tendto focus on charities (see the Charities and Social Organisations section),representatives or hospitals. For the latter, the NHS reforms will makesuch profile increasingly important as they seek to compete for attentionand business, although in the case of Mid Staffs, the hospital may be keento receive rather less attention. References to commercial suppliers ofhealthcare or healthy products are relatively sparse and –predictably – aredominated by pharmaceutical companies with large UK operations (whotherefore employ significant numbers of people and are major investors inthe economy).GlaxoSmithKline 5Astra Zeneca 3Mid Staffs / Stafford Hospitals 3Pfizer 2NHS Confederation 2Queen Elizabeth II Hospital 2 19
  • Professional Services and Outsourcing Despite the public service reform agenda and the increased focus on outsourcing, professional services and outsourcing companies only attracted a small number of ministerial mentions last year. Only two companies – McKinsey and Co and Wipro – managed more than one mention. Both of Wipro’s mentions were made during trips to India by Business Secretary Vince Cable MP and Prime Minister David Cameron MP, whereas McKinsey and Co’s investment in technology start ups and the ‘Tech City’ in East London attracted some attention from ministers. Property and Construction Although many of the big players in property and construction – such as Balfour Beatty, Laing O’Rourke and Taylor Woodrow – were mentioned in ministerial speeches last year, only one was mentioned more than once; Carillion. Interestingly most of the mentions of property and construction companies related to investment in areas such as the Middle East, rather than topical mentions on issues such as skills, infrastructure or investment in the housing sector.20
  • For more information on the research behind this report, orto discuss any of the findings, please contact Fiona Holroyde, Managing Director Public Affairs, MHP Communications. Fiona.Holroyde@mhpc.com 0203 128 8100 www.mhpc.com