Digital	
  Monitoring
eamonn.carey@mhpc.com
@eamonncarey
@mhpc
Data
2
Data	
  -­‐	
  there’s	
  a	
  lot	
  of	
  it.	
  
3
4
It’s	
  increasing	
  every	
  day
5
143,199
We’re	
  ge@ng	
  voracious
6
That’s	
  only	
  going	
  to	
  conDnue
7
More	
  smartphones
8
And	
  more	
  tablets
9
Data	
  -­‐	
  it	
  doesn’t	
  go	
  away	
  you	
  know...
10
11
12
13
14
15
Data	
  is	
  really	
  affecDng	
  people
All	
  this	
  informaDon	
  is	
  out	
  there.	
  
How	
  do	
  we	
  use	
  it?	
  
16
Monitoring	
  tools	
  -­‐	
  Twitonomy
17
Twitonomy	
  -­‐	
  contd
18
Twitonomy	
  -­‐	
  engagement
19
Monitoring	
  yourself
20
TwiQer	
  and	
  search	
  -­‐	
  Topsy
21
Topsy	
  -­‐	
  search	
  tweets,	
  pics	
  and	
  more
22
SenDment
23
SenDment	
  140
24
SocialMenDon
25
Finding	
  influencers
26
Twtrland
27
Free	
  vs	
  paid
28
Paid	
  tools
29
30
How	
  they	
  work	
  -­‐	
  search	
  queries
31
How	
  it	
  looks
Share	
  of	
  voice	
  by	
  topics
32
Topic	
  specific
33
A	
  deeper	
  dive
34
SenDment
35
SenDment	
  by	
  topic
36
Where	
  is	
  conversaDon	
  happening?
37
What	
  are	
  the	
  keywords?	
  
38
CommuniDes
39
So	
  what	
  can	
  you	
  do	
  with	
  this?
40
Engage	
  in	
  real	
  Dme
41
42
Data	
  and	
  engagement
Why	
  is	
  this	
  important?	
  
43
What	
  to	
  ask...
•What	
  are	
  people	
  saying?	
  
•When	
  are	
  they	
  saying	
  it?	
  
•What	
  pla[orms	
  ...
QuesDons
45
eamonn.carey@mhpc.com
@eamonncarey
@mhpc
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Digital monitoring training

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Billions of conversations happen online and on social media every day – on platforms and sites you’ve heard of and on places you don’t even know exist. In this session, we will look at the tools that are out there, what they do, what they can measure and how those results can be used to generate insights on communications and policy development.

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Digital monitoring training

  1. 1. Digital  Monitoring eamonn.carey@mhpc.com @eamonncarey @mhpc
  2. 2. Data 2
  3. 3. Data  -­‐  there’s  a  lot  of  it.   3
  4. 4. 4
  5. 5. It’s  increasing  every  day 5 143,199
  6. 6. We’re  ge@ng  voracious 6
  7. 7. That’s  only  going  to  conDnue 7
  8. 8. More  smartphones 8
  9. 9. And  more  tablets 9
  10. 10. Data  -­‐  it  doesn’t  go  away  you  know... 10
  11. 11. 11
  12. 12. 12
  13. 13. 13
  14. 14. 14
  15. 15. 15 Data  is  really  affecDng  people
  16. 16. All  this  informaDon  is  out  there.   How  do  we  use  it?   16
  17. 17. Monitoring  tools  -­‐  Twitonomy 17
  18. 18. Twitonomy  -­‐  contd 18
  19. 19. Twitonomy  -­‐  engagement 19
  20. 20. Monitoring  yourself 20
  21. 21. TwiQer  and  search  -­‐  Topsy 21
  22. 22. Topsy  -­‐  search  tweets,  pics  and  more 22
  23. 23. SenDment 23
  24. 24. SenDment  140 24
  25. 25. SocialMenDon 25
  26. 26. Finding  influencers 26
  27. 27. Twtrland 27
  28. 28. Free  vs  paid 28
  29. 29. Paid  tools 29
  30. 30. 30 How  they  work  -­‐  search  queries
  31. 31. 31 How  it  looks
  32. 32. Share  of  voice  by  topics 32
  33. 33. Topic  specific 33
  34. 34. A  deeper  dive 34
  35. 35. SenDment 35
  36. 36. SenDment  by  topic 36
  37. 37. Where  is  conversaDon  happening? 37
  38. 38. What  are  the  keywords?   38
  39. 39. CommuniDes 39
  40. 40. So  what  can  you  do  with  this? 40
  41. 41. Engage  in  real  Dme 41
  42. 42. 42 Data  and  engagement
  43. 43. Why  is  this  important?   43
  44. 44. What  to  ask... •What  are  people  saying?   •When  are  they  saying  it?   •What  pla[orms  or  sites  are  they  using?   •Are  they  feeling  posiDve  or  negaDve? •What  should  you  say  to  people?   •When  should  you  say  it?   •Where  should  you  say  it? •How  do  you  communicate?       44
  45. 45. QuesDons 45
  46. 46. eamonn.carey@mhpc.com @eamonncarey @mhpc
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