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A picture of Tesco in North-East Asia – Shanghai

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  • 1. November 2010 A picture of Tesco in North-East Asia – Shanghaip g November 2010 Dr Clive Black/Dr Darren Shirley
  • 2. Good morning ShanghaiGood morning Shanghai 2
  • 3. Tesco China. Shanghai. Guangxin store: modernised 10.2k sq mTesco China. Shanghai. Guangxin store: modernised 10.2k sq m 3
  • 4. Tesco China. Guangxin check outsTesco China. Guangxin check outs 4
  • 5. Tesco China. Food authenticity remains importantTesco China. Food authenticity remains important 5
  • 6. Tesco China. Shanghai. Florence & Fred (F+F) arrives from EuropeTesco China. Shanghai. Florence & Fred (F F) arrives from Europe 6
  • 7. Tesco China. Shanghai. Fewer bikes on the road but still a key categoryTesco China. Shanghai. Fewer bikes on the road but still a key category 7
  • 8. Tesco China. Economic progress seen in ‘widening’ TV rangeTesco China. Economic progress seen in widening TV range 8
  • 9. Tesco China. Shanghai. Core homewares on promotion (see pallets)Tesco China. Shanghai. Core homewares on promotion (see pallets) 9
  • 10. Tesco China. Proprietary brands still dominate HouseholdTesco China. Proprietary brands still dominate Household 10
  • 11. Tesco China. Shanghai. Personal care goes into higher categoriesTesco China. Shanghai. Personal care goes into higher categories 11
  • 12. Tesco China. Supplier supported labour in personal careTesco China. Supplier supported labour in personal care 12
  • 13. Tesco China. Shanghai. ‘Welcome’ promotional aisleTesco China. Shanghai. Welcome promotional aisle 13
  • 14. Tesco China. Shanghai. ‘Happy Bakery’ Tesco sub-brand introducedTesco China. Shanghai. Happy Bakery Tesco sub brand introduced 14
  • 15. Tesco China. Shanghai. Fresh produce particularly attracts puntersTesco China. Shanghai. Fresh produce particularly attracts punters 15
  • 16. Tesco China. Shanghai. Local lines – seeds (1)Tesco China. Shanghai. Local lines seeds (1) 16
  • 17. Tesco China. Shanghai. Local fresh produce lines (2)Tesco China. Shanghai. Local fresh produce lines (2) 17
  • 18. Tesco China. Shanghai. Local fresh produce lines (3)Tesco China. Shanghai. Local fresh produce lines (3) 18
  • 19. Tesco China. Shanghai. Local fresh produce lines (4)Tesco China. Shanghai. Local fresh produce lines (4) 19
  • 20. Tesco China. Shanghai. Local fresh produce lines (5)Tesco China. Shanghai. Local fresh produce lines (5) 20
  • 21. Tesco China. Shanghai. Local fresh produce (6) – lots of leavesTesco China. Shanghai. Local fresh produce (6) lots of leaves 21
  • 22. Tesco China. Shanghai. The introduction of chilled fresh produceTesco China. Shanghai. The introduction of chilled fresh produce 22
  • 23. Tesco China. Shanghai. Supplier supported promotionsTesco China. Shanghai. Supplier supported promotions 23
  • 24. Tesco China. Shanghai. In-store theatreTesco China. Shanghai. In store theatre 24
  • 25. Tesco China. Shanghai. In-store egg & dumpling productsTesco China. Shanghai. In store egg & dumpling products 25
  • 26. Tesco China. Shanghai. Fresh meat butchery in-storeTesco China. Shanghai. Fresh meat butchery in store 26
  • 27. Tesco China. Shanghai. Fresh fish (squid) on promotionTesco China. Shanghai. Fresh fish (squid) on promotion 27
  • 28. Tesco China. Shanghai. Fresh fish counter merchandisingTesco China. Shanghai. Fresh fish counter merchandising 28
  • 29. Tesco China. Shanghai. Own label in soft beveragesTesco China. Shanghai. Own label in soft beverages 29
  • 30. Tesco China. Shanghai. Branded cola - no shelf ready merchandising…yetTesco China. Shanghai. Branded cola no shelf ready merchandising…yet 30
  • 31. Tesco China. Shanghai. Private label in groceryTesco China. Shanghai. Private label in grocery 31
  • 32. Tesco China. Shanghai. Tesco Value although wasn’t that a high profileTesco China. Shanghai. Tesco Value although wasn t that a high profile 32
  • 33. Tesco China. Shanghai. Local own label – Value rock sugarTesco China. Shanghai. Local own label Value rock sugar 33
  • 34. Tesco China. Shanghai. Value rice from the north & southTesco China. Shanghai. Value rice from the north & south 34
  • 35. Tesco China. Shanghai. Retailing Services – Tesco/Union Pay/MastercardTesco China. Shanghai. Retailing Services Tesco/Union Pay/Mastercard 35
  • 36. Tesco China. Shanghai. The competition - CarrefourTesco China. Shanghai. The competition Carrefour 36
  • 37. Tesco China. Shanghai. The competition’s bus - CarrefourTesco China. Shanghai. The competition s bus Carrefour 37
  • 38. Tesco China. Shanghai. The competition – E-Mart (Shinsegae)Tesco China. Shanghai. The competition E Mart (Shinsegae) 38
  • 39. Tesco China. Shanghai. The competition – E-Mart (Shinsegae)Tesco China. Shanghai. The competition E Mart (Shinsegae) 39
  • 40. Tesco China. Shanghai. The competition - LotusTesco China. Shanghai. The competition Lotus 40
  • 41. Tesco China. Shanghai. The leading competition – RT Mart (Auchan)Tesco China. Shanghai. The leading competition RT Mart (Auchan) 41
  • 42. Tesco China. Shanghai. The competition – Wal*MartTesco China. Shanghai. The competition Wal Mart 42
  • 43. Tesco China. Shanghai. The competition – Wal*MartTesco China. Shanghai. The competition Wal Mart 43
  • 44. Tesco China. Wal*Mart fresh produce – lower range density than TescoTesco China. Wal Mart fresh produce lower range density than Tesco 44
  • 45. Tesco China. Shanghai. Wal*Mart – a more basic proposition than TescoTesco China. Shanghai. Wal Mart a more basic proposition than Tesco 45
  • 46. Tesco China. Shanghai. Wal*Mart – lower level of theatre than TescoTesco China. Shanghai. Wal Mart lower level of theatre than Tesco 46
  • 47. Tesco China. Shanghai. Extended Qibao storeTesco China. Shanghai. Extended Qibao store 47
  • 48. Tesco China. Shanghai. Qibao bike parkTesco China. Shanghai. Qibao bike park 48
  • 49. Tesco China. Shanghai. Buses at the readyTesco China. Shanghai. Buses at the ready 49
  • 50. Tesco China. Shanghai. The architectural link with LiverpoolTesco China. Shanghai. The architectural link with Liverpool 50
  • 51. Tesco China. Good night ShanghaiTesco China. Good night Shanghai 51
  • 52. Shore Capital Stockbrokers Tel: 0151 600 3701Tel: 0151 600 3701 Fax: 0151 600 3727 email: clive.black@shorecap.co.uk C E h F i k St t Li l L2 7RB N b 2010 52 Corn Exchange, Fenwick Street, Liverpool L2 7RB November 2010
  • 53. 53