2014 iCR8 SUMMER BOOT
CAMP
MARCUS GRAHAM
PROJECT

The Marcus Graham Project is a 501 ( c ) 3 non-profit organization and international
network of div...
2013 – 2016 ADVISORY BOARD
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•

Carter Murray, CEO Draft FCB Worldwide
Karla Ballard, SVP, S...
iCR8 SUMMER BOOT
CAMP

The iCR8 boot camp provides the next generation of advertising, media &
marketing talent with the e...
WHERE ARE THEY NOW?
96% of graduates found employment within 6
months

88% of all MGP Boot Camp alumni have successfully found jobs at some of...
PROGRAM SCHEDULE
PROGRAM COMPONENTS
MGP brings high performing minority undergraduate, graduate
students and young profess...
PROGRAM SCHEDULE
PROGRAM TIMELINE
•
•
•
•
•
•
•
•
•

September 23, 2013: Boot Camp Applications available online
October –...
#AdItUp Recruitment Drive

Recruitment Drive
This year we look forward to giving college students everywhere exposure to b...
#ADITUP Stops

*Note: Universities were selected based on enrollment, diversity index, surrounding city, and advertising c...
#AdItUp College Tour Route

*Total of 8,000+ miles
RECRUITMENT COSTS
Expense

Per person

Total

Flights

$2,000

$10,000

Transportation/Gas

$500

$2,500

Lodging

$4,500
...
RECRUITMENT COSTS
Expense

Per person

Total

Flights

$2,000

$10,000

Transportation/Gas

$500

$2,500

Lodging

$4,500
...
2014 Client Opportunity
As we approach next summer’s boot camp program we are continuing to look for
an interesting set of...
PREVIOUS CLIENTS
AT&T CASE STUDY
From 2011 to 2013, the Marcus Graham Project partnered with AT&T Mobility to
conduct a national research s...
MGP on The Road
In 2014, the ICR8 Boot Camp team will hit the road to NYC and to Chicago to visit
partner agencies and com...
LAVENDER HILL
Lavender Hill is our annual gala, which concludes the
end of our summer season. The semi-formal event
honors...
BOOT CAMP
SPONSORSHIP
• Title Sponsorship: $300,000
•  
Presenting Sponsorship: $150,000
• Boot Camper Scholarship: $15,00...
BOOT CAMP
SCHOLARSHIP
Tools
•Laptop Bag/Backpack
•Field Camera
•Notepad(s)
•Writing Utensils / Art Supplies

Lab
•Text boo...
SUPPORTERS

MGP has raised nearly $700k since our inception in
2007
DON’T PREDICT
THE FUTURE
CR8 IT
CONTACT
Lincoln Stephens
Co-Founder / Executive Director
Marcus Graham Project
214.810.6475 (office)
972.897.9985 (mobile)...
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Icr8 sponsorshipdeck

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Icr8 sponsorshipdeck

  1. 1. 2014 iCR8 SUMMER BOOT CAMP
  2. 2. MARCUS GRAHAM PROJECT The Marcus Graham Project is a 501 ( c ) 3 non-profit organization and international network of diverse professionals that have purposed themselves in developing the next generation of thought leadership within the advertising, media and marketing industry. Our mission is to identify, expose, mentor and train ethnically diverse men and women in all aspects of the media industry, including advertising, entertainment and marketing. The vision of the Marcus Graham Project (MGP) is to provide long-term access to information, technology, financial and people resources that will strategically develop a viable pool of talent and leadership within the industry. Founded in 2007 / Incorporated 2009 HQ in Dallas, TX with over 925 members internationally
  3. 3. 2013 – 2016 ADVISORY BOARD • • • • • • • • • • • • • • • • • Carter Murray, CEO Draft FCB Worldwide Karla Ballard, SVP, Sr. Partner Ogilvy & Mather West Greg Stern, CEO, Butler, Shine, Stern and Partners Walter Delph, CEO, Adly Perry Fair, President & CCO, JWT Atlanta Chris Raih, Founder/Managing Director, Zambezi LA Jane Barratt, COO – International , McGarrey Bowen Ahmad Islam, Co-Founder, commonground Ignacio Oreamuno, Executive Director, Art Directors Club Charles H.F. Davis, Founder & Director of Activist Millenials Project Becca Weigman, CEO, TM Advertising Laura J. Hernandez, Executive Director Diversity Marketing, AT&T Robert Harwood-Matthews. President, TBWA Chiat Day New York Aaron Walton, Co-Founder Walton Isaacson Gerard Bush, Co-founder and Chief Creative Director, The Brpr Group Sharon Harris, Global Sales Strategy Lead Windows 8, Microsoft Alvin Bowels, CEO Grab Media
  4. 4. iCR8 SUMMER BOOT CAMP The iCR8 boot camp provides the next generation of advertising, media & marketing talent with the exposure and experience necessary to solidify careers within the industry. Entering its 6th year, the boot camp is a summer long internship program, where aspiring professionals are interview for an exclusive opportunity to create their own advertising & marketing agency that they run during the summer, while working through a rigorous curriculum and training program.
  5. 5. WHERE ARE THEY NOW?
  6. 6. 96% of graduates found employment within 6 months 88% of all MGP Boot Camp alumni have successfully found jobs at some of the country’s leading companies
  7. 7. PROGRAM SCHEDULE PROGRAM COMPONENTS MGP brings high performing minority undergraduate, graduate students and young professionals to Dallas for a comprehensive summer boot camp program. The program consists of: • • • • • • • • Mentoring Speaker series Agency/company visits Interactive workshops Executive coaching Course curriculum Client Assignments Travel
  8. 8. PROGRAM SCHEDULE PROGRAM TIMELINE • • • • • • • • • September 23, 2013: Boot Camp Applications available online October – December: Recruitment Drive February 11, 2014: Applications must be submitted. February 2014: Applications are reviewed by Boot Camp Steering Committee & Semi Finalists chosen March 2014: Boot Camp semifinalist interviews conducted nationally by MGP partner agencies, alumni and/or MGP staff members March 2014: iCR8 Boot Camp finalists announced May 2014: Travel and housing packages are sent to Boot Camp team members June 2 2014: iCR8 Boot Camp 2014 begins August 16 2014: iCR8 Boot Camp Concludes w/ Lavender Hill Gala
  9. 9. #AdItUp Recruitment Drive Recruitment Drive This year we look forward to giving college students everywhere exposure to both the iCr8 Boot Camp and the advertising industry as a whole by heading on a nationwide recruitment tour. In an increasingly diverse country, the advertising industry has struggled to keep up with the changing demographics of society. American minorities currently make up less than 10% of the advertising industry but well over 30% of the population. With those numbers, it isn’t hard to “ad it up”, the industry needs diversity talent in the pipeline. MGP plans to spearhead industry efforts as we touch 15 of the most diverse and talented campuses in the nation with the potential to reach over 150,000 future advertising professionals complete with activations and a social media chronicle!
  10. 10. #ADITUP Stops *Note: Universities were selected based on enrollment, diversity index, surrounding city, and advertising curriculum*
  11. 11. #AdItUp College Tour Route *Total of 8,000+ miles
  12. 12. RECRUITMENT COSTS Expense Per person Total Flights $2,000 $10,000 Transportation/Gas $500 $2,500 Lodging $4,500 $22,500 Food/Hospitality $3,500 $17,500 Total $10,500 $52,500 *Includes costs for 5 people traveling to 12 cities in 5 weeks *
  13. 13. RECRUITMENT COSTS Expense Per person Total Flights $2,000 $10,000 Transportation/Gas $500 $2,500 Lodging $4,500 $22,500 Food/Hospitality $3,500 $17,500 Total $10,500 $52,500 *Includes costs for 5 people traveling to 12 cities in 5 weeks *
  14. 14. 2014 Client Opportunity As we approach next summer’s boot camp program we are continuing to look for an interesting set of client assignments for the group of culturally diverse millenials participating in our boot camp Potential opportunities can include, but not limited to: • Social Media Marketing Campaign development • Research / insight development • Experiential campaign activation • Segmented Market campaign (ie. millienial, African American, Latino/or Hispanic focused efforts)
  15. 15. PREVIOUS CLIENTS
  16. 16. AT&T CASE STUDY From 2011 to 2013, the Marcus Graham Project partnered with AT&T Mobility to conduct a national research study to better understand the following: - T echnology usage - Importance of connectivity - Existing barrier to leveraging technology within diverse communities across the country . Students traveled a set of routes bound for Los Angeles, Chicago and Washington DC, making stops in major metros as well as rural and tier two markets Through the partnership local and national media coverage was garnered highlighting AT&T commitment to education, diversity and workforce development in underserved communities. Link to NBC story: http://www.nbcdfw.com/news/business/Movie-Inspires-Dallas-Professional-toHelp- Others-98244064.html Link to AT&T Press Release: http://www.att.com/gen/press-room?pid=18181&cdvn=news&newsarticleid=30993
  17. 17. MGP on The Road In 2014, the ICR8 Boot Camp team will hit the road to NYC and to Chicago to visit partner agencies and companies. The trips will consist of agency visit, workshops and informational interviews/portfolio reviews
  18. 18. LAVENDER HILL Lavender Hill is our annual gala, which concludes the end of our summer season. The semi-formal event honors outstanding alumni, board members, and our current class of recruits.
  19. 19. BOOT CAMP SPONSORSHIP • Title Sponsorship: $300,000 •   Presenting Sponsorship: $150,000 • Boot Camper Scholarship: $15,000 (includes table at Lavender Hill Gala) • • • • • • • Recruitment Drive: $55,000 NY Trip Sponsorship: $30,000 Chicago Trip Sponsorship: $20,000 Technology Sponsorship: $25,000 Lavender Hill Event Sponsorship: $20,000 Lavender Hill Table Sponsorship: $2,000 Client Assignment: $30,000
  20. 20. BOOT CAMP SCHOLARSHIP Tools •Laptop Bag/Backpack •Field Camera •Notepad(s) •Writing Utensils / Art Supplies Lab •Text books •Laptops (Hardware & Software)*as needed •Instructor Travel & Lodging •Research / Data Access Essentials •Meals / Lodging •Transportation / Travel •T-shirt / Apparel •MGP Edition Tablet (Technology Sponsor opportunity)
  21. 21. SUPPORTERS MGP has raised nearly $700k since our inception in 2007
  22. 22. DON’T PREDICT THE FUTURE CR8 IT
  23. 23. CONTACT Lincoln Stephens Co-Founder / Executive Director Marcus Graham Project 214.810.6475 (office) 972.897.9985 (mobile) lincoln@marcusgrahamproject.org Larry Yarrell Co-Founder / Program Director Marcus Graham Project 214.810.6475 (office) 214.918.0302 (mobile) larry@marcusgrahamproject.org
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