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Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
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Leverage Content Marketing and Social Media to Engage More Customers

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McGraw-Hill Professional Business Insider Work Smarter Webinar Series presents Leverage Content Marketing and Social Media to Engage More Customers …

McGraw-Hill Professional Business Insider Work Smarter Webinar Series presents Leverage Content Marketing and Social Media to Engage More Customers

Take your marketing and your business to the next level with actual tactics and strategies leveraging content marketing programs from Joe Pulizzi and Jason Miles.

For the webinar recording visit: http://bit.ly/mhpworksmarter

Published in: Education, Business, Technology
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  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • Transcript

    • 1. Leverage Content Marketing and Social Media to Engage More Customers Join the conversation with @mhbusiness @JoePulizzi @MrJasonMiles Use #worksmarter
    • 2. Go EPIC with Content @JoePulizzi
    • 3. Content Marketing Institute CMI teaches marketers how to effectively own their media channels to attract and retain customers.
    • 4. @JoePulizzi http://bitly.com/cm-research
    • 5. @JoePulizzi Just 42% believe their content marketing is effective
    • 6. @JoePulizzi http://bitly.com/cm-research
    • 7. @JoePulizzi Find Your Why Join the conversation with @mhbusiness @JoePulizzi @MrJasonMiles Use #worksmarter 7
    • 8. @JoePulizzi 8
    • 9. @JoePulizzi 9
    • 10. @JoePulizzi 10
    • 11. @JoePulizzi 11
    • 12. @JoePulizzi Social Media Search Engine Optimization INDIUM CONTENT Lead Generation 12
    • 13. @JoePulizzi Create a Content Marketing Mission 13
    • 14. @JoePulizzi Why? 14
    • 15. Welcome to Inc.com, the place Why? business where entrepreneurs and owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses. @JoePulizzi 15
    • 16. Welcome to Inc.com, the place Why? business where entrepreneurs and owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses. 1. 2. 3. @JoePulizzi Core Target Audience What Will Be Delivered The Outcome for the Audience 16
    • 17. @JoePulizzi Building Audience with Influencers Join the conversation with @mhbusiness @JoePulizzi @MrJasonMiles Use #worksmarter 17
    • 18. @JoePulizzi The Social Media 4-1-1 Plan Join the conversation with @mhbusiness @JoePulizzi @MrJasonMiles Use #worksmarter 18
    • 19. @JoePulizzi 19
    • 20. @JoePulizzi Influencer Sharing Sales Content Marketing 20
    • 21. @JoePulizzi 21
    • 22. @JoePulizzi 22
    • 23. @JoePulizzi Join the conversation with @mhbusiness @JoePulizzi @MrJasonMiles Use #worksmarter 23
    • 24. @JoePulizzi 24
    • 25. @JoePulizzi 25
    • 26. @JoePulizzi Joe Pulizzi joe@contentinstitute.com • @JoePulizzi on Twitter
    • 27. 27,000 Subscribers 11,700 Subscribers 34,700 Fans 3,900 9,100 Subscribers Subscribers Join the conversation with @mhbusiness @JoePulizzi @MrJasonMiles Use #worksmarter
    • 28. @mrjasonmiles
    • 29. 150 Million Monthly Active Users (Instagram) @mrjasonmiles Copyright 2013, Jason Miles
    • 30. `
    • 31. #1 - Product Name #2 – Brand/Logo #3 – Product Image #4 – On-Image Description #5 – Comments & Responses To Comments #6 – The Post Description & Hashtags #7 – Profile Picture #8 – Profile Name #9 – Account Description #10 – Account URL Copyright 2013, Jason Miles
    • 32. 1. Images 2. Videos
    • 33. 1. App (Iphone & Android) 2. Web-version
    • 34. Join the conversation with @mhbusiness @JoePulizzi @MrJasonMiles Use #worksmarter
    • 35. @mrjasonmiles Copyright 2013, Jason Miles
    • 36. @mrjasonmiles Copyright 2013, Jason Miles
    • 37. Join the conversation with @mhbusiness @JoePulizzi @MrJasonMiles Use #worksmarter
    • 38. @mrjasonmiles Copyright 2013, Jason Miles
    • 39. @mrjasonmiles Copyright 2013, Jason Miles
    • 40. Join the conversation with @mhbusiness @JoePulizzi @MrJasonMiles Use #worksmarter
    • 41. Join the conversation with @mhbusiness @JoePulizzi @MrJasonMiles Use #worksmarter
    • 42. Join the conversation with @mhbusiness @JoePulizzi @MrJasonMiles Use #worksmarter
    • 43. Follow me on Instagram and Twitter @mrjasonmiles
    • 44. Questions? Don’t forget to sign up for the next event: http://bit.ly/mhpworksmarter Available in print and eBook

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