After Action Report Roma Tre 07-12-2012

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  • 1. MGFC BUSINESSGAME After Action Report Roma Tre 07.12.2012
  • 2. MARKET A 2
  • 3. Strategic Positioning Q1 Q2 Health concerded Q1 Q2 Q3 Q4 6 6 Cruz del La Coronel Gonzalez Sur 3 SilverdenteLa Cruz del Silverdente 3,5 Silverdente 5 5 Sur 4,5 3 Nueva Era 4 4 MUAHC MUAHC 3 Nueva Era MUAHC 3 Healty Healty Nueva Era 3 Lapos 3 3 3 Coronel La Cruz del Sur Lapos 3 Gonzalez 3 2 2 Coronel Lapos 3 1 1 Gonzalez 3 Sweet Concerned Q1 Q2 Q3 Q4 0 0 Coronel Gonzalez 0 1 2 3 4 5 6 0 1 2 3 4 5 6 Silverdente Sweet Sweet Nueva Era Q3 Q4 MUAHC La Cruz del La Cruz del Lapos 6 5 Sur 2 Sur 3 Nueva Era La Cruz del Sur 5 4 4 Nueva Era 4 4 Silverdente Silverdente 3 3 2,9 Others Q1 Q2 Q3 Q4 Healty Healty Coronel Coronel Gonzalez 3 MUAHC 3 Gonzalez Coronel 2 MUAHC 2,5 Lapos 3 Silverdente 3,3 2 Gonzalez Nueva Era Lapos 3 3,3 1 MUAHC 1 Lapos 0 0 La Cruz del Sur 0 1 2 3 4 5 6 0 1 2 3 4 5 6 Sweet Sweet 3
  • 4. Market Shares Q1 volume La Cruz del Q2 volumeCruz del La Q3 volumeCruz del La Q4 volumeCruz del La Coronel Coronel Coronel Sur Sur Sur Sur Coronel Gonzalez Gonzalez Gonzalez 0% 11% 11% 12% Gonzalez Lapos 17% 16% 19% 22% 24% Silverdente Silverdente 8% 8% Lapos Silverdente 12% Lapos Silverdente 28% Lapos Nueva Era 29% 10% 33% 14% Nueva Era 20% Nueva Era MUAHC Nueva Era MUAHC MUAHC 13% MUAHC 31% 16% 23% 12% 11% Q1 value La Cruz del Q2 valueLa Cruz del Q3 value Q4 value Coronel Coronel La Cruz del Coronel La Cruz del Coronel Sur Sur Gonzalez Gonzalez Sur Gonzalez Sur Gonzalez Lapos 1% 14% 20% 18% 14% 16% 15% 18% 19% Silverdente Silverdente Lapos Silverdente 12% Silverdente 10% 21% 12% Lapos Lapos 12% 24% 27% MUAHC 24% Nueva Era Nueva Era Nueva Era Nueva Era MUAHC MUAHC 16% MUAHC 17% 20% 24% 18% 15% 13%MARKET PENETRATION Coronel Gonzalez Silverdente Nueva Era MUAHC Lapos La Cruz del Sur100.000.000 90.000.000 $89.541.832 $88.873.349 $89.664.006 Q1 volume 5.054.753 2.355.946 6.000.000 9.315.905 7.399.986 201.469 $76.926.435 80.000.000 Q1 value $ 15.164.260 $ 9.423.783 $ 18.000.000 $ 18.631.810 $ 14.799.972 $ 906.610 70.000.000 60.000.000 Q2 volume 5.475.403 2.703.467 5.003.447 8.100.743 10.000.000 4.029.977 Volume 50.000.000 35.313.036 36.837.116 36.902.035 Value Q2 value $ 16.426.208 $ 10.813.868 $ 15.010.340 $ 16.201.485 $ 19.000.000 $ 12.089.931 40.000.000 30.328.059 30.000.000 Q3 volume 6.999.564 4.388.967 4.802.224 4.439.527 12.000.000 4.206.834 20.000.000 10.000.000 Q3 value $ 13.999.128 $ 10.972.418 $ 14.406.673 $ 12.874.628 $ 24.000.000 $ 12.620.502 - Q4 volume 8.027.354 3.545.251 6.000.000 4.131.340 10.828.985 4.369.105 Q1 Q2 Q3 Q4 Q4 value $ 16.054.708 $ 8.863.127 $ 18.000.000 $ 11.980.886 $ 21.657.971 $ 13.107.315 4
  • 5. Coherence Indexes TOTAL INDEX 72% 51% 41% La Cruz del Sur 88% 53% 38% 47% 28% Lapos 72% 72% 70% MUAHC 74% Nueva Era 42% 65% 69% 71% Silverdente 84% 69% 68% Coronel Gonzalez 77% 90% 89% 83% 61% A1 A2 A3 A4 PRODUCT - COMMUNICATION COMMUNICATION - DISTRIBUTION PRODUCT - DISTRIBUTION 12% 23% 14% 20% 24% 14% 9% 37% 23% 8% 15% 18% 3% 22% 11% 20% 38% 35% 19% 22% 37% 22% 37% 48% 22% 22% 32% 33% 20% 14% 14% 14% 20% 11% 5% 31% 7% 13% 29% 18% 18% 15% 28% 27% 25% 28% 17% 32% 23% 13% 13% 11% 27% 13% 26% 25% 16% 25% 40% 42% 38% 17% 37% 37% 18% 31% 27% 19% 19% 11% 14% 7% A1 A2 A3 A4 A1 A2 A3 A4 A1 A2 A3 A4 5
  • 6. Team A1 Sales Coherence Profits Coronel Gonzalez 4500000 100% 8.000.000 6 4000000 90% 6.000.000 5 3500000 80% 4.000.000 70% 2.000.000 4 3000000 60% -Healty 2500000 -2.000.000 3 50% 2000000 40% -4.000.000 2 Q4 2 1500000 -6.000.000 Q1 3 Q3 2 30% 1 1000000 20% -8.000.000 Q2 3 500000 10% -10.000.000 0 -12.000.000 0 1 2 3 4 5 6 0 0% Sweet A1 A2 A3 A4 A1 A2 A3 A4 A1 A2 A3 A4 COMMUNICATION Coronel Gonzalez Silverdente Nueva Era MUAHC Lapos La Cruz del Sur Region 1 Region 2 Region 3 Region 4 Region 5 Region 6 Region 7 Region 8 Region 9 Region 10 DISTRIBUTION Coronel Gonzalez Silverdente Nueva Era MUAHC Lapos La Cruz del Sur Region 1 Region 2 Region 3 Region 4 Region 5 Region 6 Region 7 Region 8 Region 9 Region 10 6
  • 7. Team A2 4500000 Sales 100% Coherence 8.000.000 Profits Silverdente 6 4000000 90% 6.000.000 Q1 4 80% 4.000.000 5 3500000 Q3 70% 2.000.000 Q4 2,5 3000000 4 60% - 2,5 2500000Healty 50% -2.000.000 3 Q2 4 2000000 40% -4.000.000 2 1500000 30% -6.000.000 1000000 20% -8.000.000 1 -10.000.000 500000 10% 0 0 0% -12.000.000 0 1 2 3 4 5 6 A1 A2 A3 A4 A1 A2 A3 A4 A1 A2 A3 A4 SweetCOMMUNICATION Coronel Gonzalez Silverdente Nueva Era MUAHC Lapos La Cruz del Sur Region 1 Region 2 Region 3 Region 4 Region 5 Region 6 Region 7 Region 8 Region 9 Region 10DISTRIBUTION Coronel Gonzalez Silverdente Nueva Era MUAHC Lapos La Cruz del Sur Region 1 Region 2 Region 3 Region 4 Region 5 Region 6 Region 7 Region 8 Region 9 Region 10 7
  • 8. Team A3 Nueva Era 4500000 Sales 100% Coherence 8.000.000 Profits 6 90% 6.000.000 4000000 5 3500000 80% 4.000.000 70% 2.000.000 4 3000000 Q1 3 60% -Healty 2500000 -2.000.000 3 50% Q3 3 2000000 -4.000.000 Q4 40% 2 1500000 -6.000.000 2,5 Q2 3 30% 1 1000000 20% -8.000.000 500000 10% -10.000.000 0 -12.000.000 0 1 2 3 4 5 6 0 0% Sweet A1 A2 A3 A4 A1 A2 A3 A4 A1 A2 A3 A4COMMUNICATION Coronel Gonzalez Silverdente Nueva Era MUAHC Lapos La Cruz del Sur Region 1 Region 2 Region 3 Region 4 Region 5 Region 6 Region 7 Region 8 Region 9 Region 10DISTRIBUTION Coronel Gonzalez Silverdente Nueva Era MUAHC Lapos La Cruz del Sur Region 1 Region 2 Region 3 Region 4 Region 5 Region 6 Region 7 Region 8 Region 9 Region 10 8
  • 9. Team A4 MUAHC 4500000 Sales 100% Coherence 8.000.000 Profits 6 90% 6.000.000 4000000 5 3500000 80% 4.000.000 Q1 2 Q2 2 70% 2.000.000 4 3000000 Q3 60% -Healty Q4 2500000 -2.000.000 3 2,9 50% 2,1 2000000 -4.000.000 40% 2 1500000 -6.000.000 30% 1 1000000 20% -8.000.000 500000 10% -10.000.000 0 -12.000.000 0 1 2 3 4 5 6 0 0% Sweet A1 A2 A3 A4 A1 A2 A3 A4 A1 A2 A3 A4 COMMUNICATION Coronel Gonzalez Silverdente Nueva Era MUAHC Lapos La Cruz del Sur Region 1 Region 2 Region 3 Region 4 Region 5 Region 6 Region 7 Region 8 Region 9 Region 10 DISTRIBUTION Coronel Gonzalez Silverdente Nueva Era MUAHC Lapos La Cruz del Sur Region 1 Region 2 Region 3 Region 4 Region 5 Region 6 Region 7 Region 8 Region 9 Region 10 9
  • 10. Team A5 Lapos Sales 100% Coherence Profits 4500000 8.000.000 6 90% 6.000.000 4000000 5 3500000 80% 4.000.000 Q4 70% 2.000.000 4 3000000 2,5 Q3 2 60% -Healty 2500000 -2.000.000 3 50% Q1 2 Q2 2000000 40% -4.000.000 2 1,9 1500000 -6.000.000 30% 1 1000000 20% -8.000.000 500000 10% -10.000.000 0 0 0% -12.000.000 0 1 2 3 4 5 6 Sweet A1 A2 A3 A4 A1 A2 A3 A4 A1 A2 A3 A4 COMMUNICATION Coronel Gonzalez Silverdente Nueva Era MUAHC Lapos La Cruz del Sur Region 1 Region 2 Region 3 Region 4 Region 5 Region 6 Region 7 Region 8 Region 9 Region 10 DISTRIBUTION Coronel Gonzalez Silverdente Nueva Era MUAHC Lapos La Cruz del Sur Region 1 Region 2 Region 3 Region 4 Region 5 Region 6 Region 7 Region 8 Region 9 Region 10 10
  • 11. Team A6 4500000 Sales 100% Coherence 8.000.000 Profits La Cruz del Sur 6 Q1 4000000 90% 6.000.000 Q3 3 80% 4.000.000 4,5 3500000 5 70% 2.000.000 Q2 3 3000000 4 Q4 2 60% - 2500000Healty 50% -2.000.000 3 2000000 -4.000.000 40% 2 1500000 30% -6.000.000 1000000 20% -8.000.000 1 -10.000.000 500000 10% 0 0 0% -12.000.000 0 1 2 3 4 5 6 A1 A2 A3 A4 A1 A2 A3 A4 A1 A2 A3 A4 Sweet COMMUNICATION Coronel Gonzalez Silverdente Nueva Era MUAHC Lapos La Cruz del Sur Region 1 Region 2 Region 3 Region 4 Region 5 Region 6 Region 7 Region 8 Region 9 Region 10 DISTRIBUTION Coronel Gonzalez Silverdente Nueva Era MUAHC Lapos La Cruz del Sur Region 1 Region 2 Region 3 Region 4 Region 5 Region 6 Region 7 Region 8 Region 9 Region 10 11
  • 12. MARKET B 12
  • 13. Strategic Positioning Q1 Q2 Health concerded Q1 Q2 Q3 Q4 6 6 Coronel GonzalezLa Cruz del Silverdente La Cruz del Silverdente Silverdente 5 5 Sur 4,5 3 Sur 3 3,5 Nueva Era 4 4 MUAHC Healty Healty Nueva Era Coronel Lapos 3 MUAHC 3 Nueva 3 3 Lapos Era 3 MUAHC 3 3 Gonzalez 3 La Cruz del Sur 2 2 Lapos 3 Coronel 1 1 Gonzalez 3 Sweet Concerned Q1 Q2 Q3 Q4 0 0 Coronel Gonzalez 0 1 2 3 4 5 6 0 1 2 3 4 5 6 Silverdente Sweet Sweet Nueva Era Q3 Q4 MUAHC Lapos 6 5 La Cruz del SurLa Cruz del La Cruz del Silverdente Nueva Era 5 4 Sur 3 Sur 2 2,9 4 Silverdente Coronel 4 Nueva Era 4 3 3 Gonzalez Others Q1 Q2 Q3 Q4 Coronel Healty Healty 3 MUAHC 3 Gonzalez 3,3 Coronel Gonzalez 3,3 2 MUAHC 2,5 Lapos 3 Silverdente 2 Lapos 3 Nueva Era 1 MUAHC 1 Lapos 0 0 La Cruz del Sur 0 1 2 3 4 5 6 0 1 2 3 4 5 6 Sweet Sweet 13
  • 14. Market SharesQ1 volume La Cruz del Q2 volumeCruz del La Q3 volume del La Cruz Q4 volume Sur Coronel Coronel La Cruz del Coronel Lapos Gonzalez Sur Sur 1% Gonzalez Sur Gonzalez 12% 18% 12% 13% Coronel 18% 19% 18% Gonzalez Lapos 32% 13% Lapos 15% Lapos MUAHC Silverdente 13% 29% Silverdente 20% 22% Silverdente 30% MUAHC 21% Silverdente MUAHC Nueva Era Nueva Era Nueva Era MUAHC Nueva Era 13% 24% 18% 10% 9% 10% 10%Q1 value La Cruz del Q2 value La Cruz del Q3 valueLa Cruz del Q4 value Sur Coronel Coronel La Cruz del Coronel Lapos Gonzalez Sur Sur 1% Gonzalez Sur Gonzalez 12% 18% 12% Coronel 13% 19% 18% 19% Gonzalez Lapos 31% Lapos 13% 14% Lapos MUAHC 12% Silverdente Silverdente 29% 19% Silverdente 21% MUAHC 30% 20% Silverdente MUAHC MUAHC Nueva Era Nueva Era 15% 22% Nueva Era 17% Nueva Era 10% 9% 13% 13% Coronel Gonzalez Silverdente Nueva Era MUAHC Lapos La Cruz del Sur Q1 volume 5.099.312 8.723.254 2.810.375 8.361.099 3.467.605 168.252 Q1 value $ 15.297.936 $ 26.169.762 $ 8.431.125 $ 25.083.297 $ 10.402.815 $ 757.134 Q2 volume 10.328.313 4.216.169 3.053.001 6.654.256 4.197.839 3.859.800 Q2 value $ 30.984.939 $ 14.756.592 $ 9.159.003 $ 19.962.768 $ 12.593.517 $ 11.579.400 Q3 volume 5.740.360 6.160.326 3.249.109 7.346.917 4.515.665 4.174.558 Q3 value $ 18.943.188 $ 18.480.978 $ 12.996.436 $ 22.040.751 $ 13.546.995 $ 12.523.674 Q4 volume 5.848.756 6.938.011 3.367.082 5.698.740 4.170.833 6.084.948 Q4 value $ 19.300.895 $ 20.814.033 $ 13.468.328 $ 17.096.220 $ 12.512.499 $ 18.254.844 14
  • 15. Coherence Indexes TOTAL INDEX 94% La Cruz del Sur Lapos 111% 51% 67% 66% MUAHC 68% 70% 43% Nueva Era 40% 69% 70% 63% Silverdente 75% 40% 47% 78% 40% Coronel Gonzalez 83% 73% 72% 85% 58% 45% 45% Q1 Q2 Q3 Q4 PRODUCT - COMMUNICATION COMMUNICATION - DISTRIBUTION PRODUCT - DISTRIBUTION24% 38% 33% 24% 31% 36%41% 22% 20% 12% 22% 22% 50% 22% 16% 25% 29% 14% 14% 16%11% 28% 16% 19% 18% 5% 19% 21%26% 11% 21% 28% 16% 30% 12% 19% 17% 17% 13% 28% 24% 12%28% 11% 16% 31% 14% 26% 31% 11% 26% 26% 12% 19% 17% 33% 29% 19% 19% 28%34% 29% 24% 24% 25% 24% 22% 10% 15% 14% 7% 6% Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 15
  • 16. Team B1 Sales Coherence Profits Coronel Gonzalez 3000000 120% 15.000.000 6 2500000 100% 10.000.000 5 4 2000000 80% 5.000.000 Q3Healty Q4 3,3 1500000 60% - 3 3,3 Q2 3 2 1000000 40% -5.000.000 Q1 3 1 -10.000.000 500000 20% 0 -15.000.000 0 1 2 3 4 5 6 0 0% Sweet Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 COMMUNICATION Coronel Gonzalez Silverdente Nueva Era MUAHC Lapos La Cruz del Sur Region 1 Region 2 Region 3 Region 4 Region 5 Region 6 Region 7 Region 8 Region 9 Region 10 DISTRIBUTION Coronel Gonzalez Silverdente Nueva Era MUAHC Lapos La Cruz del Sur Region 1 Region 2 Region 3 Region 4 Region 5 Region 6 Region 7 Region 8 Region 9 Region 10 16
  • 17. Team B2 3000000 Sales 120% Coherence 15.000.000 Profits Silverdente 6 100% 10.000.000 Q1 3 2500000 5 Q3 3 2000000 80% 5.000.000 Q4 4 2,9Healty Q2 1500000 60% - 3 3,5 1000000 40% -5.000.000 2 1 500000 20% -10.000.000 0 0 0% -15.000.000 0 1 2 3 4 5 6 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 SweetCOMMUNICATION Coronel Gonzalez Silverdente Nueva Era MUAHC Lapos La Cruz del Sur Region 1 Region 2 Region 3 Region 4 Region 5 Region 6 Region 7 Region 8 Region 9 Region 10DISTRIBUTION Coronel Gonzalez Silverdente Nueva Era MUAHC Lapos La Cruz del Sur Region 1 Region 2 Region 3 Region 4 Region 5 Region 6 Region 7 Region 8 Region 9 Region 10 17
  • 18. Team B3 Nueva Era 3000000 Sales 120% Coherence 15.000.000 Profits 6 2500000 100% 10.000.000 5 Q3 4 4 Q4 4 2000000 80% 5.000.000 Q1 3Healty 3 1500000 60% - Q2 3 2 1000000 40% -5.000.000 1 -10.000.000 500000 20% 0 -15.000.000 0 1 2 3 4 5 6 0 0% Sweet Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4COMMUNICATION Coronel Gonzalez Silverdente Nueva Era MUAHC Lapos La Cruz del Sur Region 1 Region 2 Region 3 Region 4 Region 5 Region 6 Region 7 Region 8 Region 9 Region 10DISTRIBUTION Coronel Gonzalez Silverdente Nueva Era MUAHC Lapos La Cruz del Sur Region 1 Region 2 Region 3 Region 4 Region 5 Region 6 Region 7 Region 8 Region 9 Region 10 18
  • 19. Team B4 MUAHC 3000000 Sales 120% Coherence 15.000.000 Profits 6 2500000 100% 10.000.000 5 Q1 3 Q2 3 4 2000000 80% 5.000.000Healty 3 Q3 3 1500000 60% - Q4 2 1000000 40% -5.000.000 2,5 1 -10.000.000 500000 20% 0 -15.000.000 0 1 2 3 4 5 6 0 0% Sweet Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 COMMUNICATION Coronel Gonzalez Silverdente Nueva Era MUAHC Lapos La Cruz del Sur Region 1 Region 2 Region 3 Region 4 Region 5 Region 6 Region 7 Region 8 Region 9 Region 10 DISTRIBUTION Coronel Gonzalez Silverdente Nueva Era MUAHC Lapos La Cruz del Sur Region 1 Region 2 Region 3 Region 4 Region 5 Region 6 Region 7 Region 8 Region 9 Region 10 19
  • 20. Team B5 Lapos Sales 120% Coherence Profits 3000000 15.000.000 6 2500000 100% 10.000.000 5 4 2000000 80% 5.000.000 Q1 3Healty 3 1500000 60% - Q3 3 2 Q4 3 1000000 40% -5.000.000 Q2 3 1 -10.000.000 500000 20% 0 0 0% -15.000.000 0 1 2 3 4 5 6 Sweet Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 COMMUNICATION Coronel Gonzalez Silverdente Nueva Era MUAHC Lapos La Cruz del Sur Region 1 Region 2 Region 3 Region 4 Region 5 Region 6 Region 7 Region 8 Region 9 Region 10 DISTRIBUTION Coronel Gonzalez Silverdente Nueva Era MUAHC Lapos La Cruz del Sur Region 1 Region 2 Region 3 Region 4 Region 5 Region 6 Region 7 Region 8 Region 9 Region 10 20
  • 21. Team B6 3000000 Sales 120% Coherence 15.000.000 Profits La Cruz del Sur 6 Q1 100% 10.000.000 Q3 3 2500000 4,5 5 Q2 3 2000000 80% 5.000.000 4 Q4 2Healty 1500000 60% - 3 1000000 40% -5.000.000 2 1 500000 20% -10.000.000 0 0 0% -15.000.000 0 1 2 3 4 5 6 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Sweet COMMUNICATION Coronel Gonzalez Silverdente Nueva Era MUAHC Lapos La Cruz del Sur Region 1 Region 2 Region 3 Region 4 Region 5 Region 6 Region 7 Region 8 Region 9 Region 10 DISTRIBUTION Coronel Gonzalez Silverdente Nueva Era MUAHC Lapos La Cruz del Sur Region 1 Region 2 Region 3 Region 4 Region 5 Region 6 Region 7 Region 8 Region 9 Region 10 21
  • 22. SCORE 22
  • 23. MARKET A In Profit Max Profit Good Coherence Best Coherence Global Performance PRODUCT - COMM. - PRODUCT - Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Max profit COMM. DISTRIB. DISTRIB.Coronel Gonzalez 1 1 0 1 0 0 0 0 0 0 0 1 0 0 0 0 0 1 0 0Silverdente 0 0 0 0 0 0 0 0 0 1 1 0 0 0 0 0 0 0 0 0Nueva Era 1 1 1 1 1 1 1 0 1 1 1 0 1 0 0 0 0 0 0 3MUAHC 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0Lapos 1 1 1 1 0 0 0 1 0 1 1 1 0 1 0 1 1 0 1 0La Cruz del Sur 0 0 0 0 0 0 0 0 0 1 1 1 0 0 1 0 0 0 0 0 A1 Coronel Gonzalez 5 A2 Silverdente 2 A3 Nueva Era 14 A4 MUAHC 3 A5 Lapos 12 A6 La Cruz del Sur 4 23
  • 24. MARKET B In Profit Max Profit Good Coherence Best Coherence Global Performance PRODUCT - COMM. - PRODUCT - Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Max profit COMM. DISTRIB. DISTRIB.Coronel Gonzalez 1 1 0 0 0 1 0 0 0 1 1 1 0 0 0 0 1 0 0 0Silverdente 1 0 1 1 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0Nueva Era 1 0 1 1 0 0 0 0 0 0 1 1 0 0 0 1 0 0 0 0MUAHC 1 1 1 1 1 0 1 0 1 1 1 1 1 1 1 0 0 1 1 3Lapos 1 1 1 1 0 0 0 0 0 1 1 1 0 0 0 0 0 0 0 0La Cruz del Sur 0 0 0 0 0 0 0 0 0 1 1 1 0 0 0 0 0 0 0 0 B1 Coronel Gonzalez 7 B2 Silverdente 4 B3 Nueva Era 6 B4 MUAHC 18 B5 Lapos 7 B6 La Cruz del Sur 3 24
  • 25. and the winner is… In Profit Max Profit Good Coherence Best Coherence PRODUCT - COMM. - PRODUCT -Team Company SCORE COMM. DISTRIB. DISTRIB. Max profit Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 B4 MUAHC 18 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 3 A3 Nueva Era 14 1 1 1 1 1 1 1 1 1 1 1 3 A5 Lapos 12 1 1 1 1 1 1 1 1 1 1 1 1 B1 Coronel Gonzalez 7 1 1 1 1 1 1 1 B5 Lapos 7 1 1 1 1 1 1 1 B3 Nueva Era 6 1 1 1 1 1 1 A1 Coronel Gonzalez 5 1 1 1 1 1 A6 La Cruz del Sur 4 1 1 1 1 B2 Silverdente 4 1 1 1 1 A4 MUAHC 3 1 1 1 A2 Silverdente 2 1 1 Enrico Porreca Tiziano de Nichilo Fortunato Dipietra Regina Cappello Ilaria Salvatore Vanessa Luordi Alessio Tommasi Silvia Perrone Claudio Scarpato B4 Mino Ezzat Cristina Stefanelli Sante Zarbo A3 Ruhena dAmbrosio 1 A5 2 3 25