Marketing & Membership Conference Creating Passion is an Inside Job- The Why & How of Building a Great Staff Culture for Y...
What We’ll Cover Today <ul><li>Associations constantly search for new ways to increase passion and loyalty among their sta...
<ul><li>We will be using an Audience Response System (ARS) courtesy of InfoComm. First, here are some ARS questions to kic...
ARS Questions <ul><li>What is your position?  </li></ul><ul><li>Executive / Marketing / Membership / Other </li></ul>
ARS Questions <ul><li>Does your organization have a Mission Statement?  </li></ul><ul><li>Yes / No / I don’t know  </li></ul>
ARS Questions <ul><li>3) Do you know what your Mission Statement is?  </li></ul><ul><li>Yes / No / I don’t know  </li></ul>
ARS Questions <ul><li>4) If you had a 30-second elevator ride in which to verbally deliver your Mission Statement AND to a...
ARS Questions <ul><li>Do you live your Mission?  </li></ul><ul><li>Yes / No / Sort of  </li></ul>
Mind Map Style for Passion-Building
Why Does Passion Matter? A Model for Creating Passionate Staff
PURPOSE: Why does this organization matter? The Foundation “ Our task is to create organizations we believe in  and to do ...
PROCESS: Why does our work matter? The Foundation “ Stability is found in freedom –  not in conformity and compliance.”  M...
PLAY: Why do I matter? The Foundation “ Individuals want to work in a place where  they have an opportunity to make import...
Mind Map Style for Passion-Building
Mind Map Style for Passion-Building
ARS Questions <ul><li>6) Does your organization have a Strategic Plan?  </li></ul><ul><li>Yes / No / I don’t know  </li></ul>
ARS Questions <ul><li>7) If you have a Strategic Plan, do you know what your Critical or Strategic Issues are? (key items ...
ARS Questions <ul><li>Does your organization use any of the following words in relation to its  “Vision” or “Values”:  Acc...
ARS Questions <ul><li>9) Does your organization refer to any of the following Critical or Key Strategic Issues?  Marketing...
ARS Questions <ul><li>10) As part of your planning, do you ever feel that communication within the organization is or beco...
Strategic Plan Style for Passion-Building
FRIENDSHIP AMBASSADORS PROGRAM <ul><li>2005  </li></ul><ul><li>And Beyond </li></ul>
What is an Ambassador? <ul><li>A diplomatic official of the highest rank appointed and accredited as a company’s represent...
What is a  Friendship  Ambassador? <ul><li>Friendship Industries’ Employees have the opportunity and the responsibility to...
What will we cover? <ul><li>The History of </li></ul><ul><li>And </li></ul><ul><li>Supporting Friendship: </li></ul><ul><l...
What will we cover? <ul><li>Rehabilitation Services  (Employment & Training) </li></ul><ul><li>at Friendship: </li></ul><u...
What will we cover? <ul><li>Commercial </li></ul><ul><li>Products & Services </li></ul><ul><li>at Friendship: </li></ul><u...
So, What’s In It For You? <ul><li>Allows us all to create an environment that is conducive for:  > team-building > company...
What’s In It For  Friendship ? <ul><li>You can help us convey the message of “Friendship” both inside and outside  the com...
Who is in a better position to help convey a positive message than our Employees? <ul><li>It is up to us to dispel the myt...
What will we learn? <ul><li>What is our mission statement  </li></ul><ul><li>AND  </li></ul><ul><li>what does it mean? </l...
What will we learn? <ul><li>What do we make here?  </li></ul><ul><li>What do we do here? </li></ul><ul><li>What are Friend...
We are all Friendship   Ambassadors … <ul><li>“ The greatest source of  competitive advantage is  not really COST or QUALI...
ARS Questions <ul><li>11) Do you have a dedicated HR person?  </li></ul><ul><li>Yes / No / I don’t know  </li></ul>
ARS Questions <ul><li>12) Do you have a structured “new hire” orientation for employees?  </li></ul><ul><li>Yes / No / I d...
ARS Questions <ul><li>13) Do you have a structured new member orientation?  </li></ul><ul><li>Yes / No / I don’t know  </l...
ARS Questions <ul><li>14) Do you have a structured Board orientation?  </li></ul><ul><li>Yes / No / I don’t know </li></ul>
Linear Framework for Passion-Building
Using What You Have to  Give You More
Questions <ul><li>Talk at your table and select the answer that represents a majority of your table. </li></ul>
Question 1 <ul><li>Does your organization have a separate HR department or someone whose only job is Human Resources? </li...
Results by Table
Question 2 <ul><li>Does your organization have an organized, official New Hire Orientation program? </li></ul>
Results by Table
Question 3 <ul><li>Does your organization have an organized, official New Member Orientation program? </li></ul>
Results by Table
Question 4 <ul><li>Does your organization have an organized, official Board Orientation program? </li></ul>
Results by Table
About Me <ul><li>Former HR Manager (PHR Certification) </li></ul><ul><li>Worked at 2 different dot coms </li></ul><ul><li>...
Example #1 <ul><li>Our Education and Workforce Development Department was working on some studies, etc. </li></ul><ul><li>...
Example #1 <ul><li>Based on talking with EWD Dept., found that member’s need help with Job Descriptions </li></ul><ul><li>...
Moral of the Story <ul><li>Find out the past professional lives of your staff, and even key members. </li></ul><ul><li>Jus...
Example #2 <ul><li>Out of last year’s M&M symposium (June), I decided to do an online member orientation </li></ul><ul><li...
Example #2 <ul><li>Use Streaming Media to film each segment and slide deck </li></ul><ul><li>Film separate segment to act ...
Example #2
Moral of the Story <ul><li>There is nothing wrong with repurposing what you already have. </li></ul><ul><li>Ask yourself i...
Other Examples <ul><li>We have several ex-college professors – help with Education. </li></ul><ul><li>Employees who used t...
Making It Work <ul><li>If you have an HR department, meet with the Director and get a rundown of talents and backgrounds o...
Use Your Members <ul><li>Ask and you shall receive. </li></ul><ul><li>Add “Interests” section to member applications or su...
Wrap-Up ARS Question <ul><li>15) Do you live your Mission?  </li></ul><ul><li>Yes / No / I just ducked in for an afternoon...
Special Thanks for the ARS Tools Used Today:    Audience Response Systems, Inc. http:// www.audienceresponse.com /   812-4...
<ul><li>Chris Bailey, Director of Membership, Association for Conflict Resolution   </li></ul><ul><li>Matt Baehr, PHR, Dir...
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Creating Passion is an Inside Job- The Why & How of Building a Great Staff Culture for Your Organization’s Success

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Presentation for ASAE-American Society for Association Executives, Marketing and Membership Conference by Panelists: Chris Bailey, Matt Baehr and Missy Blankenship

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Creating Passion is an Inside Job- The Why & How of Building a Great Staff Culture for Your Organization’s Success

  1. 1. Marketing & Membership Conference Creating Passion is an Inside Job- The Why & How of Building a Great Staff Culture for Your Organization’s Success Panelists: Chris Bailey, Matt Baehr and Missy Blankenship June 27, 2006 Connecting Great Ideas and Great People
  2. 2. What We’ll Cover Today <ul><li>Associations constantly search for new ways to increase passion and loyalty among their stakeholders. </li></ul><ul><li>We’ll explore the vital connection between passionate staff and stakeholders.  </li></ul><ul><li>We’ll provide you a sustainable process for maximizing your staff's talents toward organizational success. </li></ul><ul><li>We’ll offer our experiences, ideas, and examples of programs to implement in your association. </li></ul><ul><li>You’ll learn how to harness your most valuable &quot;human&quot; resource's knowledge and experience and put it to work! </li></ul>
  3. 3. <ul><li>We will be using an Audience Response System (ARS) courtesy of InfoComm. First, here are some ARS questions to kick start the session and establish a baseline for attendees. </li></ul>
  4. 4. ARS Questions <ul><li>What is your position? </li></ul><ul><li>Executive / Marketing / Membership / Other </li></ul>
  5. 5. ARS Questions <ul><li>Does your organization have a Mission Statement? </li></ul><ul><li>Yes / No / I don’t know </li></ul>
  6. 6. ARS Questions <ul><li>3) Do you know what your Mission Statement is? </li></ul><ul><li>Yes / No / I don’t know </li></ul>
  7. 7. ARS Questions <ul><li>4) If you had a 30-second elevator ride in which to verbally deliver your Mission Statement AND to adequately explain it to the person riding with you before the elevator self-destructed, can you do it? </li></ul><ul><li>Yes / No / I’m taking the stairs. </li></ul>
  8. 8. ARS Questions <ul><li>Do you live your Mission? </li></ul><ul><li>Yes / No / Sort of </li></ul>
  9. 9. Mind Map Style for Passion-Building
  10. 10. Why Does Passion Matter? A Model for Creating Passionate Staff
  11. 11. PURPOSE: Why does this organization matter? The Foundation “ Our task is to create organizations we believe in and to do it as an offering, not a demand.” Peter Block
  12. 12. PROCESS: Why does our work matter? The Foundation “ Stability is found in freedom – not in conformity and compliance.” Meg Wheatley
  13. 13. PLAY: Why do I matter? The Foundation “ Individuals want to work in a place where they have an opportunity to make important decisions, undertake actions of importance to the success of the organization, and assume responsibility for the results.” Dennis Bakke
  14. 14. Mind Map Style for Passion-Building
  15. 15. Mind Map Style for Passion-Building
  16. 16. ARS Questions <ul><li>6) Does your organization have a Strategic Plan? </li></ul><ul><li>Yes / No / I don’t know </li></ul>
  17. 17. ARS Questions <ul><li>7) If you have a Strategic Plan, do you know what your Critical or Strategic Issues are? (key items which must be addressed for organizational success) </li></ul><ul><li>Yes / No / I don’t know </li></ul>
  18. 18. ARS Questions <ul><li>Does your organization use any of the following words in relation to its “Vision” or “Values”: Accountability, Empowerment, Innovation, Respect, Corporate Culture </li></ul><ul><li>Yes / No / I don’t know </li></ul>
  19. 19. ARS Questions <ul><li>9) Does your organization refer to any of the following Critical or Key Strategic Issues? Marketing, Branding, Development (Career, Personal, Business or Membership), Training, Communications </li></ul><ul><li>Yes / No / I don’t know </li></ul>
  20. 20. ARS Questions <ul><li>10) As part of your planning, do you ever feel that communication within the organization is or becomes difficult, bogged down, unwieldy, impossible? </li></ul><ul><li>Yes / No / *EXPLETIVE* YES! </li></ul>
  21. 21. Strategic Plan Style for Passion-Building
  22. 22. FRIENDSHIP AMBASSADORS PROGRAM <ul><li>2005 </li></ul><ul><li>And Beyond </li></ul>
  23. 23. What is an Ambassador? <ul><li>A diplomatic official of the highest rank appointed and accredited as a company’s representative. </li></ul><ul><li>An authorized messenger or representative. </li></ul><ul><li>An unofficial or informal representative of a company or cause. </li></ul>
  24. 24. What is a Friendship Ambassador? <ul><li>Friendship Industries’ Employees have the opportunity and the responsibility to serve as our best ambassadors, community representatives and spokespersons. </li></ul><ul><li>Our Employees are our most precious and largest investment. </li></ul><ul><li>Friendship Employees are truly our Mission and most valuable Resources. </li></ul>
  25. 25. What will we cover? <ul><li>The History of </li></ul><ul><li>And </li></ul><ul><li>Supporting Friendship: </li></ul><ul><li>Where Have We Been? </li></ul><ul><li>And Where Are We Going? </li></ul>
  26. 26. What will we cover? <ul><li>Rehabilitation Services (Employment & Training) </li></ul><ul><li>at Friendship: </li></ul><ul><li>Why Are We Here? </li></ul><ul><li>And What is Expected? </li></ul>
  27. 27. What will we cover? <ul><li>Commercial </li></ul><ul><li>Products & Services </li></ul><ul><li>at Friendship: </li></ul><ul><li>What Do We Do? </li></ul><ul><li>How Will We Get Where We Want to Go? </li></ul>
  28. 28. So, What’s In It For You? <ul><li>Allows us all to create an environment that is conducive for: > team-building > company growth > personal development > good communications > corporate stability </li></ul>
  29. 29. What’s In It For Friendship ? <ul><li>You can help us convey the message of “Friendship” both inside and outside the company, called “ Friend-raising ”. </li></ul><ul><li>As Friendship Employees, you are our best, most valuable asset and our best prospecting and networking resource in the Community. </li></ul><ul><li>YOU are Friendship ! </li></ul>
  30. 30. Who is in a better position to help convey a positive message than our Employees? <ul><li>It is up to us to dispel the myths and reinforce the realities of Friendship’s quality, skills and abilities, not disabilities. </li></ul>
  31. 31. What will we learn? <ul><li>What is our mission statement </li></ul><ul><li>AND </li></ul><ul><li>what does it mean? </li></ul>
  32. 32. What will we learn? <ul><li>What do we make here? </li></ul><ul><li>What do we do here? </li></ul><ul><li>What are Friendship’s strengths? </li></ul><ul><li>How do I share Friendship? </li></ul>
  33. 33. We are all Friendship Ambassadors … <ul><li>“ The greatest source of competitive advantage is not really COST or QUALITY, but CREATIVITY.” </li></ul>
  34. 34. ARS Questions <ul><li>11) Do you have a dedicated HR person? </li></ul><ul><li>Yes / No / I don’t know </li></ul>
  35. 35. ARS Questions <ul><li>12) Do you have a structured “new hire” orientation for employees? </li></ul><ul><li>Yes / No / I don’t know </li></ul>
  36. 36. ARS Questions <ul><li>13) Do you have a structured new member orientation? </li></ul><ul><li>Yes / No / I don’t know </li></ul>
  37. 37. ARS Questions <ul><li>14) Do you have a structured Board orientation? </li></ul><ul><li>Yes / No / I don’t know </li></ul>
  38. 38. Linear Framework for Passion-Building
  39. 39. Using What You Have to Give You More
  40. 40. Questions <ul><li>Talk at your table and select the answer that represents a majority of your table. </li></ul>
  41. 41. Question 1 <ul><li>Does your organization have a separate HR department or someone whose only job is Human Resources? </li></ul>
  42. 42. Results by Table
  43. 43. Question 2 <ul><li>Does your organization have an organized, official New Hire Orientation program? </li></ul>
  44. 44. Results by Table
  45. 45. Question 3 <ul><li>Does your organization have an organized, official New Member Orientation program? </li></ul>
  46. 46. Results by Table
  47. 47. Question 4 <ul><li>Does your organization have an organized, official Board Orientation program? </li></ul>
  48. 48. Results by Table
  49. 49. About Me <ul><li>Former HR Manager (PHR Certification) </li></ul><ul><li>Worked at 2 different dot coms </li></ul><ul><li>Currently Director of Membership at InfoComm International </li></ul><ul><ul><li>International Trade Association for the Professional Audio Visual Industry </li></ul></ul><ul><ul><li>Over 3800 corporate and individual members </li></ul></ul>
  50. 50. Example #1 <ul><li>Our Education and Workforce Development Department was working on some studies, etc. </li></ul><ul><li>Needed help with Job Descriptions </li></ul><ul><li>Call the guy with HR experience! </li></ul>
  51. 51. Example #1 <ul><li>Based on talking with EWD Dept., found that member’s need help with Job Descriptions </li></ul><ul><li>Creating a Job Description creation software program </li></ul><ul><ul><li>Includes Performance Reviews </li></ul></ul><ul><ul><li>New Hire Checklist </li></ul></ul><ul><ul><li>Career Development/Education </li></ul></ul>
  52. 52. Moral of the Story <ul><li>Find out the past professional lives of your staff, and even key members. </li></ul><ul><li>Just because a project falls in one department doesn’t mean it should stay there in a silo. </li></ul>
  53. 53. Example #2 <ul><li>Out of last year’s M&M symposium (June), I decided to do an online member orientation </li></ul><ul><li>(September) – Board needs new orientation </li></ul><ul><li>I wish I had seen the old Board orientation when I started </li></ul><ul><ul><li>Too Long (180 slides) </li></ul></ul>
  54. 54. Example #2 <ul><li>Use Streaming Media to film each segment and slide deck </li></ul><ul><li>Film separate segment to act as employee intro </li></ul><ul><li>Use couple of segments for member orientation </li></ul>
  55. 55. Example #2
  56. 56. Moral of the Story <ul><li>There is nothing wrong with repurposing what you already have. </li></ul><ul><li>Ask yourself if there are other uses for things you are already doing that can enhance member experience. </li></ul><ul><li>As marketing and membership executives, don’t overlook doing things to help other staff departments. </li></ul>
  57. 57. Other Examples <ul><li>We have several ex-college professors – help with Education. </li></ul><ul><li>Employees who used to work for Member Companies are a wealth of knowledge. </li></ul><ul><li>Talented writers and photographers – using people’s hobbies will get them to help gladly. </li></ul>
  58. 58. Making It Work <ul><li>If you have an HR department, meet with the Director and get a rundown of talents and backgrounds of employees. </li></ul><ul><li>If not, get to know your association staff. They have been told they are responsible for membership. Help them get involved by learning their skill sets and background. </li></ul><ul><li>When working on a project, brainstorm other uses for that project’s components or deliverables. </li></ul>
  59. 59. Use Your Members <ul><li>Ask and you shall receive. </li></ul><ul><li>Add “Interests” section to member applications or surveys. </li></ul>
  60. 60. Wrap-Up ARS Question <ul><li>15) Do you live your Mission? </li></ul><ul><li>Yes / No / I just ducked in for an afternoon nap. </li></ul>
  61. 61. Special Thanks for the ARS Tools Used Today: Audience Response Systems, Inc. http:// www.audienceresponse.com / 812-479-7507
  62. 62. <ul><li>Chris Bailey, Director of Membership, Association for Conflict Resolution </li></ul><ul><li>Matt Baehr, PHR, Director of Membership, InfoComm International </li></ul><ul><li>Missy Blankenship, Director of Sales & Marketing, Friendship Industries </li></ul><ul><li>THANK YOU! </li></ul>Connecting Great Ideas and Great People
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