SiteLab Interactive Capabilities Presentation
Upcoming SlideShare
Loading in...5
×
 

SiteLab Interactive Capabilities Presentation

on

  • 1,686 views

SiteLab Interactive, a collaborative team of experienced interactive agency professionals offering a rich suite of online marketing, website development, and motion media services designed to build ...

SiteLab Interactive, a collaborative team of experienced interactive agency professionals offering a rich suite of online marketing, website development, and motion media services designed to build your brand, your business and increase your bottom line. Relentless passion for creativity combined with technology know-how drives our client success!

Statistics

Views

Total Views
1,686
Views on SlideShare
1,678
Embed Views
8

Actions

Likes
2
Downloads
18
Comments
0

3 Embeds 8

http://www.slideshare.net 5
https://www.linkedin.com 2
http://www.linkedin.com 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • We provide online marketing services for these and many other clients targeting a variety of audiences including consumer, retail and foodservice.

SiteLab Interactive Capabilities Presentation SiteLab Interactive Capabilities Presentation Presentation Transcript

  • Capabilities Presentation Creativity & Technology Working Together
    • Founded 1994 as Bien Logic
    • Spun off 1997 as SiteLab International
    • 25 Full-Time Employees
    • Core Services
      • Search Engine Marketing & Optimization
      • User Experience & Conversion Optimization
      • Web Design & Development
      • Online Media & Marketing
      • Consulting
    SiteLab Overview
    • SiteLab is
    • Your Interactive Marketing Partner…
    • Your Trusted Advisor…
    • Highly Experienced in the Industry
    • SiteLab is where innovative, creative, integrated and effective interactive solutions are crafted by the best and the brightest in the business who continually strive to be the best at their profession.
    The SiteLab Advantage View slide
  • SiteLab Clients … and many more View slide
  • Full Service Interactive Agency
  • Creative
    • Fun, Engaging Consumer-Focused Site
    • Convey Brand Personality
  • Creative
    • Sleek & Modern
    • Reflects the Culture & the Building
  • Creative
    • Clean Inviting Design
    • Easy Navigation
  • Development
    • Superior User Experience
    • High-Impact Captures Puck’s Spirit
    • Back-End CMS Tool Facilitates Edits for Non-Tech Users
  • Development
    • Micro Sites
    • Widgets
    • Mobile Applications
  • Consulting
    • Highly Competitive Industry
    • Web Design, SEO, Consulting
    • Conversion Pathway Analysis
    • Drove Traffic to Free Online Software Application Trial
  • Online Marketing
    • Seasonal Micro Sites Support Offline & Online Promotions
    • Pay Per Click & Online Display Media Drive Traffic
    • 15% Conversion Ratio = 6.5X Industry Average
  • Online Marketing
    • PPC & Landing Page Creation & Management
    • Digital Asset Management
    • Social Media Management
    • Strategic Alliance Services:
    • Sports & Entertainment Marketing
    • Retail, Field & Franchise Marketing
    • Direct Marketing
    • Strategic Planning & Messaging
    • Creative Development, Production & Execution
      • Television
      • Radio
      • Print & Direct
      • In-Store Merchandising
    Strategic Partner:
  • Case Study: Website Development Project : Sharp opened a new hospital in January 2009. Sharp needed a website to support offline marketing activities. Sharp needed website online in 45 business days. Result : SiteLab was able to research, design, build and launch the site in just 31 business days. www.sharpmemorial.com
  • Case Study: Online Marketing Project :
    • Hot Springs Spas was looking for
    • an online strategy to:
      • Drive sales leads to local
    • dealers
      • Dominate the search space for relevant keywords
      • Touch users in both “research” mode and “buy” mode
      • Expand to new audiences
      • Show a consistent ROI for all online media
  • Case Study: Online Marketing Tactics :
    • Portals
    • Search Marketing (PPC &SEO)
    • Content sites
    • Sponsorships & Promotions
    • Co-branded tools:
      • Patio Planner
      • Deck designer
    www.BobVila.com www.DIYonline.com
  • Case Study: Online Marketing Results :
    • Monthly Average Campaign ROI: 2,000% - 2,700%
    • Best Performers: PPC ads & paid inclusion drove 15x as many sales leads as any other advertising medium
    • Leads increased 74% year over year with no increase in budget
    • 12 minute average interaction time with interactive tools
    • 95% of users put a Hot Spring Spa in their dream backyard
    • Situation
      • Drop in traffic of 50% due to website re-design & no consideration of SEO ramifications
    • Results
      • Increased traffic
      • by 300% in 90 days
    Case Study: SEO
  • Case Study: Email / Viral Marketing
    • Need:
      • Energize Brand Evangelists & Encourage Viral Activity
      • Boost Membership to the WD-40 Fan Club
    • Results:
      • Leveraged Email to Promote 2 Separate Referral Programs
      • Boosted Membership to Programs by 17,000 & 14,00
    • Total Website Management
    • Online Marketing Planning & Implementation
    • Website Design & Development
    • Online Brand Reputation Management
    • Website Usability Analysis and SEO Consulting
    Opportunities
  • Let’s Talk! Questions & Answers Martin Fenton III Director of Business Development 858-456-4720 x106 619-437-4700 [email_address]