Capabilities Presentation Creativity & Technology Working Together

Founded 1994 as Bien Logic Spun off 1997 as SiteLab International 25 Full-Time Employees Core Services Search Engine Marketing & Optimization User Experience & Conversion Optimization Web Design & Development Online Media & Marketing Consulting SiteLab Overview

Founded 1994 as Bien Logic

Spun off 1997 as SiteLab International

25 Full-Time Employees

Core Services

Search Engine Marketing & Optimization

User Experience & Conversion Optimization

Web Design & Development

Online Media & Marketing

Consulting

SiteLab is Your Interactive Marketing Partner… Your Trusted Advisor… Highly Experienced in the Industry SiteLab is where innovative, creative, integrated and effective interactive solutions are crafted by the best and the brightest in the business who continually strive to be the best at their profession. The SiteLab Advantage

SiteLab is

Your Interactive Marketing Partner…

Your Trusted Advisor…

Highly Experienced in the Industry

SiteLab is where innovative, creative, integrated and effective interactive solutions are crafted by the best and the brightest in the business who continually strive to be the best at their profession.

SiteLab Clients … and many more

Full Service Interactive Agency

Creative Fun, Engaging Consumer-Focused Site Convey Brand Personality

Fun, Engaging Consumer-Focused Site

Convey Brand Personality

Creative Sleek & Modern Reflects the Culture & the Building

Sleek & Modern

Reflects the Culture & the Building

Creative Clean Inviting Design Easy Navigation

Clean Inviting Design

Easy Navigation

Development Superior User Experience High-Impact Captures Puck’s Spirit Back-End CMS Tool Facilitates Edits for Non-Tech Users

Superior User Experience

High-Impact Captures Puck’s Spirit

Back-End CMS Tool Facilitates Edits for Non-Tech Users

Development Micro Sites Widgets Mobile Applications

Micro Sites

Widgets

Mobile Applications

Consulting Highly Competitive Industry Web Design, SEO, Consulting Conversion Pathway Analysis Drove Traffic to Free Online Software Application Trial

Highly Competitive Industry

Web Design, SEO, Consulting

Conversion Pathway Analysis

Drove Traffic to Free Online Software Application Trial

Online Marketing Seasonal Micro Sites Support Offline & Online Promotions Pay Per Click & Online Display Media Drive Traffic 15% Conversion Ratio = 6.5X Industry Average

Seasonal Micro Sites Support Offline & Online Promotions

Pay Per Click & Online Display Media Drive Traffic

15% Conversion Ratio = 6.5X Industry Average

Online Marketing PPC & Landing Page Creation & Management Digital Asset Management Social Media Management

PPC & Landing Page Creation & Management

Digital Asset Management

Social Media Management

Strategic Alliance Services: Sports & Entertainment Marketing Retail, Field & Franchise Marketing Direct Marketing Strategic Planning & Messaging Creative Development, Production & Execution Television Radio Print & Direct In-Store Merchandising Strategic Partner:

Strategic Alliance Services:

Sports & Entertainment Marketing

Retail, Field & Franchise Marketing

Direct Marketing

Strategic Planning & Messaging

Creative Development, Production & Execution

Television

Radio

Print & Direct

In-Store Merchandising

Case Study: Website Development Project : Sharp opened a new hospital in January 2009. Sharp needed a website to support offline marketing activities. Sharp needed website online in 45 business days. Result : SiteLab was able to research, design, build and launch the site in just 31 business days. www.sharpmemorial.com

Case Study: Online Marketing Project : Hot Springs Spas was looking for an online strategy to: Drive sales leads to local dealers Dominate the search space for relevant keywords Touch users in both “research” mode and “buy” mode Expand to new audiences Show a consistent ROI for all online media

Hot Springs Spas was looking for

an online strategy to:

Drive sales leads to local

dealers

Dominate the search space for relevant keywords

Touch users in both “research” mode and “buy” mode

Expand to new audiences

Show a consistent ROI for all online media

Case Study: Online Marketing Tactics : Portals Search Marketing (PPC &SEO) Content sites Sponsorships & Promotions Co-branded tools: Patio Planner Deck designer www.BobVila.com www.DIYonline.com

Portals

Search Marketing (PPC &SEO)

Content sites

Sponsorships & Promotions

Co-branded tools:

Patio Planner

Deck designer

Case Study: Online Marketing Results : Monthly Average Campaign ROI: 2,000% - 2,700% Best Performers: PPC ads & paid inclusion drove 15x as many sales leads as any other advertising medium Leads increased 74% year over year with no increase in budget 12 minute average interaction time with interactive tools 95% of users put a Hot Spring Spa in their dream backyard

Monthly Average Campaign ROI: 2,000% - 2,700%

Best Performers: PPC ads & paid inclusion drove 15x as many sales leads as any other advertising medium

Leads increased 74% year over year with no increase in budget

12 minute average interaction time with interactive tools

95% of users put a Hot Spring Spa in their dream backyard

Situation Drop in traffic of 50% due to website re-design & no consideration of SEO ramifications Results Increased traffic by 300% in 90 days Case Study: SEO

Situation

Drop in traffic of 50% due to website re-design & no consideration of SEO ramifications

Results

Increased traffic

by 300% in 90 days

Case Study: Email / Viral Marketing Need: Energize Brand Evangelists & Encourage Viral Activity Boost Membership to the WD-40 Fan Club Results: Leveraged Email to Promote 2 Separate Referral Programs Boosted Membership to Programs by 17,000 & 14,00

Need:

Energize Brand Evangelists & Encourage Viral Activity

Boost Membership to the WD-40 Fan Club

Results:

Leveraged Email to Promote 2 Separate Referral Programs

Boosted Membership to Programs by 17,000 & 14,00

Total Website Management Online Marketing Planning & Implementation Website Design & Development Online Brand Reputation Management Website Usability Analysis and SEO Consulting Opportunities

Total Website Management

Online Marketing Planning & Implementation

Website Design & Development

Online Brand Reputation Management

Website Usability Analysis and SEO Consulting

Let’s Talk! Questions & Answers Martin Fenton III Director of Business Development 858-456-4720 x106 619-437-4700 [email_address]