MFHA: Building Culturally Intelligent Brands and Leaders

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Touching on how the Multicultural Foodservice & Hospitality Alliance (MFHA) builds Culturally Intelligent brands and leaders in the industry. Snapshots of relevant training programs and Testimonials that help sales and increase profits for foodservice and hospitality businesses.

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MFHA: Building Culturally Intelligent Brands and Leaders

  1. 1. Copyright MFHA 2014
  2. 2. Copyright MFHA 2014
  3. 3. MFHA is an educational non-profit that helps companies maximize their ROI by engaging diverse cultural groups through Cultural Intelligence. Copyright MFHA 2014
  4. 4. Copyright MFHA 2014
  5. 5. • Founded in 1996 to increase the representation, advancement and development of multicultural employees in the food & hospitality industry. • Today, MFHA’s Diversity and Inclusion agenda has evolved into a broader, more global and timely approach: Building Cultural Intelligence. Copyright MFHA 2014
  6. 6. We help our members and the industry learn how to multicultural employees, customers and communities to . Copyright MFHA 2014
  7. 7. is having the knowledge, skills, and insights necessary to effectively engage people from different cultural backgrounds to deliver better business results. Copyright MFHA 2014
  8. 8. Managers and organizations by: • Reducing cross-cultural conflict in the workplace • Increasing employee engagement and productivity • Attracting, developing and retaining better quality multicultural talent • Driving innovation and flexibility through enhanced multicultural collaboration • Mitigating multicultural risk Copyright MFHA 2014
  9. 9. Copyright MFHA 2014
  10. 10. Copyright MFHA 2014
  11. 11. Copyright MFHA 2014
  12. 12. We for, and our members with solution- oriented programs and products focused on: • Building Cultural Intelligence • Multicultural Professional Development • Strategic Networking • Future Workforce Career Exploration (Showcase of the Stars™) Copyright MFHA 2014
  13. 13. • Live Workshops • Web Seminars • eLearning • Podcasts/ Videos • Website Member Resources • Social Media Copyright MFHA 2014
  14. 14. Copyright MFHA 2014
  15. 15. Copyright MFHA 2014
  16. 16. Copyright MFHA 2014
  17. 17. is having the knowledge, skills, and insights necessary to effectively engage people from different cultural backgrounds to deliver better business results. Copyright MFHA 2014
  18. 18. Managers and organizations by: • Reducing cross-cultural conflict in the workplace • Increasing employee engagement and productivity • Attracting, developing and retaining better quality multicultural talent • Driving innovation and flexibility through enhanced multicultural collaboration • Mitigating multicultural risk Copyright MFHA 2014
  19. 19. • The Business Case For Cultural Intelligence • Engaging Employees From Diverse Cultural Groups • Multicultural Career Enhancement • Multicultural Talent Acquisition Consulting Copyright MFHA 2014
  20. 20. Copyright MFHA 2014
  21. 21. Copyright MFHA 2014
  22. 22. Copyright MFHA 2014
  23. 23. • Multicultural Consulting Services • Middle Management Coaching (GM, Director, CXO, EVP, SVP, VP, AVP) • Crisis Management Consultation Copyright MFHA 2014
  24. 24. • Existing Corporate Culture and Inclusion Programs Versus Best Practices of Corporate Leaders in the Field • Effectiveness of Existing Corporate Culture and Inclusion Programs Copyright MFHA 2014
  25. 25. “The MFHA Suite of Solutions and Services are specific to the challenges of the restaurant, foodservice and lodging industries and will help our industry continue its leadership in multicultural awareness and achievement.” Roy Jackson VP, Central Zone Coca-Cola Refreshments Copyright MFHA 2014
  26. 26. “I highly recommend MFHA’s Cultural Intelligence Workshop. It is a business must to effectively engage talent and customers in order to achieve growth goals.” Arie Ball VP, Sourcing and Talent Acquisition Sodexo Copyright MFHA 2014
  27. 27. Copyright MFHA 2014
  28. 28. Copyright MFHA 2014
  29. 29. Copyright MFHA 2014
  30. 30. Sign up for a FREE DEMO today! Copyright MFHA 2014 MFHA's eLearning Series on Cultural Intelligence is designed to show managers and supervisors how to more effectively engage employees from diverse cultural groups.
  31. 31. How many cultural groups are addressed? Latino/Hispanic African-American/Black Asian Pacific American LGBT Copyright MFHA 2014
  32. 32. What to expect… • An introduction to US Business Culture • A series of 20 minute vignettes on four diverse cultural groups • Interactive examples for each diverse group illustrating how misinterpreting a culture can lead to issues in the foodservice workplace • Assessment of knowledge gained • Glossary of terms • Online resource guide for further learning Copyright MFHA 2014
  33. 33. Copyright MFHA 2014
  34. 34. ™ A Career Exploration Event Copyright MFHA 2014
  35. 35. Copyright MFHA 2014
  36. 36. Copyright MFHA 2014
  37. 37. • Leadership From The Middle: “How To Take Control of Your Own Career and Become A Top Performer” • “It’s All In The Recovery: How to Recover from Life’s Setbacks” • Customized Keynote Topics Copyright MFHA 2014
  38. 38. Copyright MFHA 2014
  39. 39. “MFHA offers innovative programs that strategically position organizations to maximize the multicultural opportunities for today and the future.” Douglas Allison VP, Corporate Development & Diversity PepsiCo Foodservice Copyright MFHA 2014
  40. 40. James Fripp Senior Director Global Diversity & Inclusion Yum! Brands, Inc. “Developing culturally intelligent leaders is critical for innovation and long-term business success.” Copyright MFHA 2014
  41. 41. Copyright MFHA 2014
  42. 42. Copyright MFHA 2014
  43. 43. Copyright MFHA 2014
  44. 44. is having the knowledge, skills, and insights necessary to effectively engage people from different cultural backgrounds to deliver better business results. Copyright MFHA 2014
  45. 45. Managers and organizations by: • Reducing cross-cultural conflict in the workplace • Increasing employee engagement and productivity • Attracting, developing and retaining better quality multicultural talent • Driving innovation and flexibility through enhanced multicultural collaboration • Mitigating multicultural risk Copyright MFHA 2014
  46. 46. “Effective engagement of a diverse employee population can be a real competitive advantage in today’s business environment. MFHA can help your organization build its cultural intelligence to deliver strong results.” Tiffanie Boyd VP, Human Resources General Mills Bakeries & Foodservice Copyright MFHA 2014
  47. 47. Copyright MFHA 2014
  48. 48. Copyright MFHA 2014
  49. 49. Copyright MFHA 2014
  50. 50. Copyright MFHA 2014
  51. 51. Sign up for a FREE DEMO today! Copyright MFHA 2014 MFHA's eLearning Series on Cultural Intelligence is designed to show managers and supervisors how to more effectively engage employees from diverse cultural groups.
  52. 52. Copyright MFHA 2014
  53. 53. Culturally Intelligent Managers/ Organizations: • Deliver better results with multicultural and global teams • Attract better quality talent • Engage and retain multicultural employees more effectively • Increase innovation and flexibility Copyright MFHA 2014
  54. 54. Copyright MFHA 2014
  55. 55. What to expect… • An introduction to US Business Culture • A series of 20 minute vignettes on four diverse cultural groups • Interactive examples for each diverse group illustrating how misinterpreting a culture can lead to issues in the foodservice workplace • Assessment of knowledge gained • Glossary of terms • Online resource guide for further learning Copyright MFHA 2014
  56. 56. How many cultural groups are addressed? Latino/Hispanic African-American/Black Asian Pacific American LGBT Copyright MFHA 2014
  57. 57. Copyright MFHA 2014
  58. 58. Copyright MFHA 2014
  59. 59. Copyright MFHA 2014
  60. 60. Gerry Fernandez is MFHA’s chief visionary and thought leader on multicultural business strategies in the industry. He is the “voice” of MFHA. Copyright MFHA 2014
  61. 61. Copyright MFHA 2014 -- Gerald “Gerry” A. Fernandez • Nation's Restaurant News “The Power List: 50 Power Players Top Catalysts” February 2014 • Hermann G. Rusch Humanitarian Award from the American Culinary Federation • Nation's Restaurant News “50 Power Players,” January 2000 • Lodging Magazine, One of the “75 Profiles in Leadership” • The Black Culinary Alliance Heritage Award • Rainbow/P.U.S.H. Coalition’s Reginald Lewis Trailblazer Award • Nation’s Restaurant News Innovator Award for founding MFHA • APEX Award for Distinguished Service by Black Meetings & Tourism Magazine
  62. 62. Laurie Fitz Business Development Anyi Espinal Member Relations Copyright MFHA 2014 Andre Howell Operations
  63. 63. Copyright MFHA 2014 mfha MFHA.net MFHAmedia mfhanet mfhanet +MFHANet mfhaCI
  64. 64. Copyright MFHA 2014
  65. 65. Copyright MFHA 2014

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