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MFHA: Building Culturally Intelligent Brands and Leaders

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#culturalintelligence #foodservice #brand …

#culturalintelligence #foodservice #brand
Touching on how the Multicultural Foodservice & Hospitality Alliance (MFHA) builds Culturally Intelligent brands and leaders in the industry. Snapshots of relevant training programs and Testimonials that help sales and increase profits for foodservice and hospitality businesses.


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  • 1. Copyright MFHA 2014
  • 2. Copyright MFHA 2014
  • 3. MFHA is an educational non-profit that helps companies maximize their ROI by engaging diverse cultural groups through Cultural Intelligence. Copyright MFHA 2014
  • 4. Copyright MFHA 2014
  • 5. • Founded in 1996 to increase the representation, advancement and development of multicultural employees in the food & hospitality industry. • Today, MFHA’s Diversity and Inclusion agenda has evolved into a broader, more global and timely approach: Building Cultural Intelligence. Copyright MFHA 2014
  • 6. We help our members and the industry learn how to multicultural employees, customers and communities to . Copyright MFHA 2014
  • 7. is having the knowledge, skills, and insights necessary to effectively engage people from different cultural backgrounds to deliver better business results. Copyright MFHA 2014
  • 8. Managers and organizations by: • Reducing cross-cultural conflict in the workplace • Increasing employee engagement and productivity • Attracting, developing and retaining better quality multicultural talent • Driving innovation and flexibility through enhanced multicultural collaboration • Mitigating multicultural risk Copyright MFHA 2014
  • 9. Copyright MFHA 2014
  • 10. Copyright MFHA 2014
  • 11. Copyright MFHA 2014
  • 12. We for, and our members with solution- oriented programs and products focused on: • Building Cultural Intelligence • Multicultural Professional Development • Strategic Networking • Future Workforce Career Exploration (Showcase of the Stars™) Copyright MFHA 2014
  • 13. • Live Workshops • Web Seminars • eLearning • Podcasts/ Videos • Website Member Resources • Social Media Copyright MFHA 2014
  • 14. Copyright MFHA 2014
  • 15. Copyright MFHA 2014
  • 16. Copyright MFHA 2014
  • 17. is having the knowledge, skills, and insights necessary to effectively engage people from different cultural backgrounds to deliver better business results. Copyright MFHA 2014
  • 18. Managers and organizations by: • Reducing cross-cultural conflict in the workplace • Increasing employee engagement and productivity • Attracting, developing and retaining better quality multicultural talent • Driving innovation and flexibility through enhanced multicultural collaboration • Mitigating multicultural risk Copyright MFHA 2014
  • 19. • The Business Case For Cultural Intelligence • Engaging Employees From Diverse Cultural Groups • Multicultural Career Enhancement • Multicultural Talent Acquisition Consulting Copyright MFHA 2014
  • 20. Copyright MFHA 2014
  • 21. Copyright MFHA 2014
  • 22. Copyright MFHA 2014
  • 23. • Multicultural Consulting Services • Middle Management Coaching (GM, Director, CXO, EVP, SVP, VP, AVP) • Crisis Management Consultation Copyright MFHA 2014
  • 24. • Existing Corporate Culture and Inclusion Programs Versus Best Practices of Corporate Leaders in the Field • Effectiveness of Existing Corporate Culture and Inclusion Programs Copyright MFHA 2014
  • 25. “The MFHA Suite of Solutions and Services are specific to the challenges of the restaurant, foodservice and lodging industries and will help our industry continue its leadership in multicultural awareness and achievement.” Roy Jackson VP, Central Zone Coca-Cola Refreshments Copyright MFHA 2014
  • 26. “I highly recommend MFHA’s Cultural Intelligence Workshop. It is a business must to effectively engage talent and customers in order to achieve growth goals.” Arie Ball VP, Sourcing and Talent Acquisition Sodexo Copyright MFHA 2014
  • 27. Copyright MFHA 2014
  • 28. Copyright MFHA 2014
  • 29. Copyright MFHA 2014
  • 30. Sign up for a FREE DEMO today! Copyright MFHA 2014 MFHA's eLearning Series on Cultural Intelligence is designed to show managers and supervisors how to more effectively engage employees from diverse cultural groups.
  • 31. How many cultural groups are addressed? Latino/Hispanic African-American/Black Asian Pacific American LGBT Copyright MFHA 2014
  • 32. What to expect… • An introduction to US Business Culture • A series of 20 minute vignettes on four diverse cultural groups • Interactive examples for each diverse group illustrating how misinterpreting a culture can lead to issues in the foodservice workplace • Assessment of knowledge gained • Glossary of terms • Online resource guide for further learning Copyright MFHA 2014
  • 33. Copyright MFHA 2014
  • 34. ™ A Career Exploration Event Copyright MFHA 2014
  • 35. Copyright MFHA 2014
  • 36. Copyright MFHA 2014
  • 37. • Leadership From The Middle: “How To Take Control of Your Own Career and Become A Top Performer” • “It’s All In The Recovery: How to Recover from Life’s Setbacks” • Customized Keynote Topics Copyright MFHA 2014
  • 38. Copyright MFHA 2014
  • 39. “MFHA offers innovative programs that strategically position organizations to maximize the multicultural opportunities for today and the future.” Douglas Allison VP, Corporate Development & Diversity PepsiCo Foodservice Copyright MFHA 2014
  • 40. James Fripp Senior Director Global Diversity & Inclusion Yum! Brands, Inc. “Developing culturally intelligent leaders is critical for innovation and long-term business success.” Copyright MFHA 2014
  • 41. Copyright MFHA 2014
  • 42. Copyright MFHA 2014
  • 43. Copyright MFHA 2014
  • 44. is having the knowledge, skills, and insights necessary to effectively engage people from different cultural backgrounds to deliver better business results. Copyright MFHA 2014
  • 45. Managers and organizations by: • Reducing cross-cultural conflict in the workplace • Increasing employee engagement and productivity • Attracting, developing and retaining better quality multicultural talent • Driving innovation and flexibility through enhanced multicultural collaboration • Mitigating multicultural risk Copyright MFHA 2014
  • 46. “Effective engagement of a diverse employee population can be a real competitive advantage in today’s business environment. MFHA can help your organization build its cultural intelligence to deliver strong results.” Tiffanie Boyd VP, Human Resources General Mills Bakeries & Foodservice Copyright MFHA 2014
  • 47. Copyright MFHA 2014
  • 48. Copyright MFHA 2014
  • 49. Copyright MFHA 2014
  • 50. Copyright MFHA 2014
  • 51. Sign up for a FREE DEMO today! Copyright MFHA 2014 MFHA's eLearning Series on Cultural Intelligence is designed to show managers and supervisors how to more effectively engage employees from diverse cultural groups.
  • 52. Copyright MFHA 2014
  • 53. Culturally Intelligent Managers/ Organizations: • Deliver better results with multicultural and global teams • Attract better quality talent • Engage and retain multicultural employees more effectively • Increase innovation and flexibility Copyright MFHA 2014
  • 54. Copyright MFHA 2014
  • 55. What to expect… • An introduction to US Business Culture • A series of 20 minute vignettes on four diverse cultural groups • Interactive examples for each diverse group illustrating how misinterpreting a culture can lead to issues in the foodservice workplace • Assessment of knowledge gained • Glossary of terms • Online resource guide for further learning Copyright MFHA 2014
  • 56. How many cultural groups are addressed? Latino/Hispanic African-American/Black Asian Pacific American LGBT Copyright MFHA 2014
  • 57. Copyright MFHA 2014
  • 58. Copyright MFHA 2014
  • 59. Copyright MFHA 2014
  • 60. Gerry Fernandez is MFHA’s chief visionary and thought leader on multicultural business strategies in the industry. He is the “voice” of MFHA. Copyright MFHA 2014
  • 61. Copyright MFHA 2014 -- Gerald “Gerry” A. Fernandez • Nation's Restaurant News “The Power List: 50 Power Players Top Catalysts” February 2014 • Hermann G. Rusch Humanitarian Award from the American Culinary Federation • Nation's Restaurant News “50 Power Players,” January 2000 • Lodging Magazine, One of the “75 Profiles in Leadership” • The Black Culinary Alliance Heritage Award • Rainbow/P.U.S.H. Coalition’s Reginald Lewis Trailblazer Award • Nation’s Restaurant News Innovator Award for founding MFHA • APEX Award for Distinguished Service by Black Meetings & Tourism Magazine
  • 62. Laurie Fitz Business Development Anyi Espinal Member Relations Copyright MFHA 2014 Andre Howell Operations
  • 63. Copyright MFHA 2014 mfha MFHA.net MFHAmedia mfhanet mfhanet +MFHANet mfhaCI
  • 64. Copyright MFHA 2014
  • 65. Copyright MFHA 2014