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STARTING UP
rocket fuel for everyone
WHAT “ENTREPRENEUR”
MEANT TO ME
Entrepreneur ? Moi ?
UNTIL I MET BILL
WHAT WOULD HELP ME
BECOME AN
ENTREPRENEUR ?
Option 1 : Experience
Option 2 : MBA
Option 3 : Working with startups
Option 4...
HAVE YOU FELT
“ THE PULL” ?
A STRONG ATTRACTION
TO DO SOMETHING
OPINION :
How would you advise me to get
started?
Option 1 : Market Survey
Option 2 : Business Plan
Option 3 : Raise money...
MAKE YOUR OWN RULES
WHAT WORKS FOR ME :
PROTOTYPES
CREDIT CARD PROTOTYPE BY IBM, ~1960
WORLD’S THINNEST WATCH PROTOTYPE
WHAT WORKS FOR ME :
CO-CREATING
TextCOMMUNITY CUSTOMERS OR PARTNERS
COMING FULL CIRCLE
Starting up
“ Do not follow in the footsteps of the wise.
Seek what they sought.”
- basho
Starting up:
Starting up:
Starting up:
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Starting up:

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Do you have an idea you'd like to make real? Are you a person with a mission? At the Melton Foundation's 2013 Global Citizenship Conference "Springboard Sessions", Jyotsna Pattabiraman - a serial entrepreneur - describes her experience with "starting up" businesses, prototyping and using design thinking and strategic communication to transform a lightbulb into a start up.

Published in: Business, Economy & Finance
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Transcript of "Starting up: "

  1. 1. STARTING UP rocket fuel for everyone
  2. 2. WHAT “ENTREPRENEUR” MEANT TO ME
  3. 3. Entrepreneur ? Moi ?
  4. 4. UNTIL I MET BILL
  5. 5. WHAT WOULD HELP ME BECOME AN ENTREPRENEUR ? Option 1 : Experience Option 2 : MBA Option 3 : Working with startups Option 4 : Finding my passion
  6. 6. HAVE YOU FELT “ THE PULL” ? A STRONG ATTRACTION TO DO SOMETHING
  7. 7. OPINION : How would you advise me to get started? Option 1 : Market Survey Option 2 : Business Plan Option 3 : Raise money Option 4 : Experiment
  8. 8. MAKE YOUR OWN RULES
  9. 9. WHAT WORKS FOR ME : PROTOTYPES
  10. 10. CREDIT CARD PROTOTYPE BY IBM, ~1960
  11. 11. WORLD’S THINNEST WATCH PROTOTYPE
  12. 12. WHAT WORKS FOR ME : CO-CREATING
  13. 13. TextCOMMUNITY CUSTOMERS OR PARTNERS
  14. 14. COMING FULL CIRCLE
  15. 15. Starting up
  16. 16. “ Do not follow in the footsteps of the wise. Seek what they sought.” - basho
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