L2 g other_social_media_tools_publication

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  • 1. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.eu Module 9 – Other Social Media Tools Social Media Tools for SMEs for Publication
  • 2. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euPublication
  • 3. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euSlideshare • Online platform to share presentations and documents • Possibility to present your company as an expert in a specific field • Easy tool to make your work more visible and public • Possibility to identify other relevant business partners or potential customers • Increases traffic to your site when integrating a link • Presentations can easily be embedded on any other website • http://slideshare.net
  • 4. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euYouTube • Largest online video hosting service • Videos can be uploaded, embedded and watched for free • 4 bn. daily views, 24h videomaterial/min uploaded • http://www.youtube.com
  • 5. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euYouTube Benefits for your company: • Great marketing tool • Demonstrate your products • Show customers’ problems, e.g. demonstrate how to use a specific tool • Create a community and receive their direct feedback, e.g. on your demonstrations
  • 6. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euBest Practice on YouTube Quiksilver & Roxy • The marketers at Quiksilver Inc. are bringing consumers value by offering them a look behind the scenes and giving them access to free content that, in the past, might not have been available at all. • Quiksilver posts a new video about once a week (Roxy posts slightly more frequently), which helps them both maintain a consistently fresh presence. • http://www.youtube.com/quiksilver
  • 7. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euPicasa • Image organizer and image viewer to organise and edit digital photos • Owned by Google • Possibility to set up a web album linked to your Google+ account • Excellent marketing tool, e.g. to attract more people to the company’s website • http://picasa.google.com/
  • 8. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euFlickr • Flickr is an online publication platform for pictures and videos • Belongs to Yahoo • Pictures can easily be integrated into websites as a slideshow to make your website more attractive • Pictures can be uploaded in different formats • Helps to increase traffic to your website • http://flickr.com
  • 9. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euFlickr How to use Flickr for your business: • Set album tags to increase the search rate • Add an album description and image subtitles – Add the source to each picture – Possibility to add licences, e.g. Creative Commons • Use relevant pictures to advertise your business • Offer the press access to your Flickr to promote your product • Follow relevant groups on Flickr to get in contact with potential customers or similar companies • Never post advertisements in the discussion forum
  • 10. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euInstagram • App to share photos and videos online • Owned by Facebook • Hash tag keywords used to categorise uploaded pictures and videos • Companies can get customers to share and exchange information on their products with their networks • Can easily upload to Facebook, Twitter, Flickr or email without visiting each site separately • http://instagram.com
  • 11. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.eu Best Practice on Instagram Jamie Oliver - http://instagram.com/jamieoliver# Starbucks- http://instagram.com/starbucks#