Learning 2.0gether_FB04_monitor

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  • 1. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.eu • Monitor Facebook Module 5 – Facebook for SMEs
  • 2. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euMonitor Facebook • Tweak your practices. Even the ultimate Facebook marketing tips may not be suitable in your context. • Therefore, monitor your Page
  • 3. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euMonitor Facebook Dimensions: Reach • Likes (= formerly known as Fans) (Not all your fans see what you post - EdgeRank) Interaction • Likes • Comments Conversions • Give Away, Registrations, Sales etc.
  • 4. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euMonitor Facebook Facebook Insight • Facebook offers Page admins anonymous insight about people's activity on their Page. • You can use Facebook Insight to see how people are interacting with your fan page. • Experiment with different types of posts to see what your audience responds to best. • Your Page needs to have at least 30 likes to start seeing insights.
  • 5. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euMonitor Facebook Facebook Insight • Total Likes The number of people who like your Page • Friends of Fans The number of friends that all of your fans have. So it is the number you could reach if all your fans share a post with all their friends.
  • 6. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euMonitor Facebook Facebook Insight • Talking About This The number of people who have interacted with your Page (a comment, a like, a poll etc.) • Total Reach The amount of people who have seen content associated with your Page
  • 7. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euMonitor Facebook Facebook Insight More on: • http://www.incomediary.co m/the-complete-guide-to- the-new-facebook-insights