Learning 2.0gether_FB03_post_interact
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Learning 2.0gether_FB03_post_interact

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Learning 2.0gether_FB03_post_interact Learning 2.0gether_FB03_post_interact Presentation Transcript

  • This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.eu • Post on Facebook • Interact • Good practice examples Module 5 – Facebook for SMEs
  • This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euPost on Facebook • Facebook is not a sales platform • You need a social media strategy/plan (What and how do you want to achieve?) • Monitor and try to tweak your practices
  • This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euPost on Facebook • Be authentic (if you try to be someone else people will eventually find out) • Be consistent
  • This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euPost on Facebook The main reason why users “unlike” a Page • The company posted too frequently • The content was becoming repetitive and boring • The content was too promotional
  • This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euPost on Facebook www.flickr.com/photos/92501682@N00/5067471752/
  • This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euPost on Facebook • Your post should not be too long (less than 4 lines on Facebook) • Your post must be easily understandable • Posting pictures is good(they make the page more visual and easy to read) • Videos and links are often not simple enough (you have to watch the video or click the link).
  • This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euPost on Facebook What works on Facebook • Costumer insights (Feedback, Questions about products, etc.) • Company news • Everyday issues • Try to trigger emotions
  • This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euPost on Facebook • Like your competitors‘ Page and follow what they are posting • Never post on a competitors‘ Page (competition law)
  • This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euPost on Facebook A great way to increase your reach: • Contests • Give-Aways Consider the Page Guidelines https://www.facebook.com/p age_guidelines.php
  • This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euPost on Facebook When and how often – only vague recommendations • Morning • After work time • Weekends • Less is more but people should not forget that you exist - once a day on Facebook
  • This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euInteract • Interaction with and involvement of the users is the essential thing of Facebook • Reply to your Fan‘s (people who “like” your Page) comments
  • This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euInteract EdgeRank Your posts on your Page are not displayed to all your fans. The EdgeRank determines whether it will be displayed. See: http://leaderswest.com/wp- content/uploads/2013/04/102.jpg
  • This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euInteract EdgeRank If you post attractive content that triggers interaction the EdgeRank increases and your next post might be displayed to more users.
  • This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euInteract People may post negative comments • Always react to criticism • Take it seriously • Be polite • Apologize if you are wrong • Correct them politely if they are wrong Moreover, always try to fix the actual problem
  • This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.eu Abercrombie & Fitch: https://www.facebook.com/abercrombie As an example for a simple advertisement for a current competition. Best Buy: https://www.facebook.com/bestbuy Best Buy engages in a simple F-commerce set up, where users can directly browse categories of products and make online purchases. The page also encourages the user to share content and products with those they know. Good practice examples