Mfa Intro

Intro to MFA -2009-

Contents
Children’s Health in Taiwan
Benefits of Sports Participation
Master Football Association
Master Football Academy
Sports in Taiwan
Why Football (soccer)?
Football Failure in Taiwan
The Way Forward
Community League
Other Promotions
Partnership Benefits

1. Children’s Health in Taiwan
MoE reports students do not receive sufficient exercise (Jan 2006)
Nov 2008 Department of Health survey shows one student out of four is overweight (Junior High & High School). This is 3 years after MoE report = NO ACTION HAS BEEN TAKEN!
Sports inside school is supposed to be 2 hours a week, where in reality is much less and poorly organised, with rarely qualified teachers
If sports are not introduced from a young age i.e Elementary it is proven to become much more difficult to get active later i.e Junior High through to adulthood.
THE COMMUNITY MUST ACT!

2. Benefits of Sports Participation
Effective measure of weight loss & maintenance
Disease prevention and improve overall health
Boosts self esteem & confidence
Strengthens muscles, increases bone density, encourages good posture & balance
Helps with stress control and reduces anxiety
Reduces anti-social behaviour
Proven to support better academic results
Building stronger, safer communities, strengthening the economy and developing the skills of local people

3. Master Football Association
Established in 2008 after four years of learning the sports culture here in Taiwan through our private Academy
To educate the general public the importance of healthy lifestyles through sport
Building bridges between the Government, public and private sectors through a non-for-profit organization
“ Development Partners” include Alethiea University, Rotary Club Taipei West and Puma
Simply “Bringing the world’s favourite game to Taiwan” in terms of football development

4. Master Football Academy
Established in 2004 as a private entity for coaching football
All coaches possess FA of England Qualifications (internationally recognized)
Extensive research in Taiwan, Hong Kong, Singapore & UK to develop our unique and Taiwan’s only progressive and rewarding football program
Target ages 4-11 years
Offer weekly trainings as well as summer and winter camps
Taught in English, resulting in a client-base of numerous language schools
Organise football related events from competitions to world cup promotions
Today we coach almost 200 children on a weekly basis (Mon-Sun)

MFA UNIQUE PROGRESSIVE SYSTEM Master Badge System – team work, ethics and game understanding Trick Cap System – individual skill, home-work Master Football Academy

Step by Step instructions for each trick cap Master Football Academy

Quarterly Assessment Reports
to support parent education and
awareness

5. Sports in Taiwan
Top-down only two professional team sports exist, Baseball & Basketball. And Baseball continues to uncover foul play!
2009 was a fantastic opportunity to promote sports with Taiwan hosting two major international events. The World Games & Deaflympics. Was enough really done to take advantage of these great events, especially for the young generation?
For school sports the MoE receives requests from numerous sports associations and offers these to the schools. The schools often swap & choose each semester, especially where prize-money is at stake. Where is the sport development in such a system?

6. Why Football (soccer)?
Easy rules to follow
Limited tools required – a ball
The most powerful team sport in the World
Controlled by the World’s largest non-political organisation
Physical characteristics are more aligned to the Taiwanese profile compared to other, more popular, team sports
Football can support development for numerous other sports

7. Football Failure in Taiwan
Too much finger pointing, not enough unity
Lack of sports understanding and exposure
Lack of leadership
Culture
Time; industrial development
Financial

8. The Way Forward
MFA & Partners
Uniting ALL football related organisations, shools, clubs, players, administrators etc.
Education of players, parents, coaches, officials etc.
Let the game be the teacher, progress through the age system into adulthood (football-for-all)
Social responsibility of the community
Commercialism & marketability
Above anything else – FUN!

9. Community League – medium term projections
Season 2009/2010 (pilot)
Taipei City – Under 11’s – 10 club league – 7v7
Approx 150 players
Season 2010/2011
Taipei City – U9, U11, U13 – 10 club league’s – 6v6, 7v7, 9v9
Approx 500 players
Season 2011/2012
Taipei City – U9, U11, U13, U15 – 10 club league’s – 6v6, 7v7, 9v9, 11v11
Hualien City – U9, U11 – 10 club leagues – 6v6, 7v7
Taichung City – U9, U11 – 10 club leagues – 6v6, 7v7
Kaohsiung City – U9, U11 – 10 club leagues – 6v6, 7v7
Well over 1,000 young players participating in a community league structure!
Given time, the natural progression will move onto “Elite Level” district competition

Community League – Taipei City
Kick Off Sunday 22 nd November 2009
Yingfeng Sports Park (subject to confirmation)
Equipment required; balls, goals, flags, bibs
Manpower required; officials, administrators
Facility requirements; maintenance, pitch markings, tents, tables, stools & banners
Other requirements; first aid, insurance, league website, printed handbook for each player & coach, trophies and end-of-season awards ceremony
We are proud to announce PUMA as the first 2009 / 2010 “Official Community League Partner”

10. Other Promotions
2010 World Cup Promotion at CKS Memorial Hall on Saturday May 22nd
Set up in-between the two theatre buildings a 30x20 meter artificial soccer field, surrounded by advertising banners
Host a kindergarten competition and other skills/coaching events
Offer vendor activities and a prize draw, with proceeds being donated to Taiwan Football Development
Event will kick off late afternoon and go on until early evening, to maximise visitor interests (daily visitors exceed 6,000)
Special invites to the Ministry of Education, Sports Affairs Council, Taipei City Government, Local Schools and so on.
Objective is to promote the World Cup in Africa and children’s physical education through football

Other promotion areas
Approaching Taiwan Corporations as part of their social responsibility objectives to partner the promotion of active kids and communities through football
Deliver football education through a printed Newsletter “KICK OFF”, Taiwan’s ONLY football-dedicated publication (bi-lingual). Provided free of charge to let readers know what is happening in Taiwan and to help build their football knowledge
Grassroots Affiliate Program (GAP) – MFA together with selected partners shall drive children’s football development in Taiwan by uniting related organizations by offering FREE benefits such as the community league, coach and parent education, player skills development, promotional events etc.
Grassroots Exchange – in discussion to invite two young teams from Hertha Berlin in Germany to demonstrate their experience to Taiwanese youngsters

Other promotion areas
“ KICK OFF” is MFA’s printed
Newsletter; current distribution of
2,000 across Taiwan.
Objectives are twofold;
football does exist in Taiwan
educational

11. Partnership Benefits
Play an active role in promoting healthy lifestyles, exercise and combat child obesity
Be an integral player in the long-term development of community football throughout Taiwan
Great opportunity to create and establish a new (growth) industry sector in Taiwan
Excellent community value partnership opportunity
Partner with Taiwan’s only organisation committed to develop football and sports through children’s grassroots programs

Together we really can make a difference! On behalf of Master Football Academy & Association Thank you!

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Mfa Intro

by Master Football Association on Nov 22, 2009

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Mfa Intro — Presentation Transcript