Transcript of "ME Tablet from HCL - Social Media Case Study"
How HCL used social media to connect with parents and
adults to promote the ME CHAMP TABLET
Parents (especially whose kids are in school)
have a general discomfort with allowing their
kids free access to gadgets and the web
Our task was to find a way to involve them in a
conversation and help ease some of their
One of the most potent conversation
starter for any new age parent is to discuss
ways of better parenting
In our case we triggered the conversation
by discussing parenting issues pertaining
to hazards of technology, privacy and
gadgets amongst other topical issues
A COMING TOGETHER OF THREE KEY ELEMENTS
(Parenting in the
#MeAndMyChamp - 3 Days. 6 Questions. 6 ME Champ Tablets.
We conceptualized a contest on Facebook and Twitter for parents asking them to give their creative solutions to
everyday parenting issues in todays connected world
We started on 14th November and kept the momentum going till the 16th November
2 questions were put up everyday
We identified 6 super parents basis their suggestions
Winners won a ME CHAMP Tablet for their real life CHAMP for Children’s Day!