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At the 2013 World Travel Market (WTM), Sustainable Travel International (STI) partnered with MercuryCSC and several international travel destination marketing organizations (DMOs) to launch the Sustainable Destination Leadership Network.
The first global partnership of its kinds, the SDLN provides exclusive access to research, meaningful dialogue and collaboration, and global marketing expertise to travel destination decision makers.
Research has shown that consumers will pay more and expend more effort for "guilt-free consumption," and this includes being confident that the places they choose to travel are sustainable to the degree it is possible.
For more information on the SDLN, visit http://sustainabletravel.org/program/sustainable-destination-leadership-network/
To download a full-resoltuion version of these slides, visit http://mrcry.us/SDLN2013