Social media get strategic get results

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  • Thanks, Carla. You might be interested in the short video that captures the five big ideas. It's on YouTube: http://www.youtube.com/watch?v=inescuMJePw&feature=youtu.be
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Social media get strategic get results

  1. 1. Social Media Get Strategic, Get Results! © 2010 Mary Ellen Merrigan © 2010 Mary Ellen Merrigan www.merrigangroup.com www.merrigangroup.com
  2. 2. Get Strategic, Get Results! No whining. Find the time. © 2010 Mary Ellen Merrigan www.merrigangroup.com
  3. 3. Get social! 1. Commit: Define your social media strategy 2. Get found: Research and identify networks 3. Leverage Facebook: Build presence 4. Ignite LSBN: Manage and optimize 5. Systematize: Measure results © 2010 Mary Ellen Merrigan www.merrigangroup.com
  4. 4. Where are you on the spectrum? © 2010 Mary Ellen Merrigan www.merrigangroup.com
  5. 5. Why Is Social Media Important?: Statistics © 2010 Mary Ellen Merrigan www.merrigangroup.com Photo Credit: kevindooley
  6. 6. Global Internet Users © Photo Credit: Jess3 Merrigan 2010 Mary Ellen www.merrigangroup.com
  7. 7. 90 Trillion The number of emails sent on the Internet in 2009. © 2010 Mary Ellen Merrigan Source: Jess3 www.merrigangroup.com
  8. 8. 500 Million Active Facebook Users Photo Credit: OversocializedMerrigan © 2010 Mary Ellen www.merrigangroup.com Source: Tech Herald
  9. 9. 126 Million The number of blogs on the Internet. Source: Jess3 © 2010 Mary Ellen Merrigan www.merrigangroup.com
  10. 10. 10 Billion+ Tweets Sent on Twitter Since 2006 © 2010 Mary Ellen Merrigan Photo Credit: Rosaura Ochoa www.merrigangroup.com Source: Mashable
  11. 11. 2 Billion Videos Are Streamed Each Day On YouTube © 2010 Mary Ellen Merrigan Photo Credit: jonsson www.merrigangroup.com Source: Techcrunch
  12. 12. COMMIT TO SOCIAL © 2010 Mary Ellen Merrigan www.merrigangroup.com
  13. 13. What Is Social Media Marketing? © 2010 Mary Ellen Merrigan www.merrigangroup.com
  14. 14. “Social Media Marketing: Enables Others to Advocate for Your Business Through Compelling Content” © 2010 Mary Ellen Merrigan www.merrigangroup.com Image credit: Ian Sane
  15. 15. GET FOUND © 2010 Mary Ellen Merrigan www.merrigangroup.com
  16. 16. Step One: Sign up for local search © 2010 Mary Ellen Merrigan www.merrigangroup.com
  17. 17. Local search begins on the net. © 2010 Mary Ellen Merrigan www.merrigangroup.com
  18. 18. LEVERAGE FACEBOOK © 2010 Mary Ellen Merrigan www.merrigangroup.com
  19. 19. “Facebook is a social network that connects people personally and professionally through connections, messages, photos, & videos.” © 2010Photo Credit: Marvin Kuo Mary Ellen Merrigan www.merrigangroup.com
  20. 20. Facebook Fan Pages Let Businesses Interact with Customers and Prospects © 2010 Mary Ellen Merrigan www.merrigangroup.com
  21. 21. Engage – let the fans talk. © 2010 Mary Ellen Merrigan www.merrigangroup.com
  22. 22. Tighten your info for SEO. © 2010 Mary Ellen Merrigan www.merrigangroup.com
  23. 23. Use Facebook photos! © 2010 Mary Ellen Merrigan www.merrigangroup.com
  24. 24. Please like … © 2010 Mary Ellen Merrigan www.merrigangroup.com
  25. 25. Promote Facebook in all content. © 2010 Mary Ellen Merrigan www.merrigangroup.com
  26. 26. Fan pages mean business. © 2010 Mary Ellen Merrigan www.merrigangroup.com
  27. 27. IGNITE LSBN © 2010 Mary Ellen Merrigan www.merrigangroup.com
  28. 28. Yelp reviews everything. © 2010 Mary Ellen Merrigan www.merrigangroup.com
  29. 29. Foursquare makes a game of it. © 2010 Mary Ellen Merrigan www.merrigangroup.com
  30. 30. © 2010 Mary Ellen Merrigan www.merrigangroup.com
  31. 31. Meet-up offers connections. © 2010 Mary Ellen Merrigan www.merrigangroup.com
  32. 32. Groupon makes coupons work. © 2010 Mary Ellen Merrigan www.merrigangroup.com
  33. 33. Living Social is similar. © 2010 Mary Ellen Merrigan www.merrigangroup.com
  34. 34. Spa Boom may challenge both. © 2010 Mary Ellen Merrigan www.merrigangroup.com
  35. 35. TedxABQ promoted online. © 2010 Mary Ellen Merrigan www.merrigangroup.com
  36. 36. SYSTEMATIZE © 2010 Mary Ellen Merrigan www.merrigangroup.com
  37. 37. Get social! 1. Commit: Define your social media strategy 2. Get found: Research and identify networks 3. Leverage Facebook: Build presence 4. Ignite LSBN: Manage and optimize 5. Systematize: Measure results © 2010 Mary Ellen Merrigan www.merrigangroup.com
  38. 38. Social Media Can Drive Leads and Customers Photo Credit: PhotoDu.de © 2010 Mary Ellen Merrigan www.merrigangroup.com
  39. 39. MORE INFO: Today’s handout – Get Strategic, Get Results! www.ProfitMeister.com © 2010 Mary Ellen Merrigan www.merrigangroup.com
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