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Marketing with social media admin conf 042611
 

Marketing with social media admin conf 042611

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Use social networking to advance your career. Define your brand across all channels. Discover tools to help you market. Take charge of your online reputation and stand out in a cookie cutter world.

Use social networking to advance your career. Define your brand across all channels. Discover tools to help you market. Take charge of your online reputation and stand out in a cookie cutter world.

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  • Erik, SocialNomics: “We don’t have a choice on whether we do social media. The question is how well.”
  • Ask – coworkers, friends, trusted advisorsLook at characteristics, skills, talents and abilities
  • What’s your objective
  • High school friends, College friends and friends of friends on FacebookUse Linked in to connect with past colleagues, professional association members and professional peersUse Twellow to find the right people to follow by geography (twellowhood), or by industryPay attention to the “Who to follow” recommendations on Twitter
  • Profile focused on career, accomplishments and professional life.Participate to develop relationships.Daily: respond to inbox (intro, invites, inmails) Check answersWeekly – post on answers – 1x week
  • Business network for Business professional. Series of business networking tips on steroids.
  • LinkedIn….success stories: Two job seekers found Jobflikz via LinkedIn and have uploaded their video interviews to the site.  Both candidates flew to Albuquerque for interviews with potential employers here.  One is actually moving his family to Albuquerque this May!! Lots of hits have come to the site via LinkedIn as well as testimonials!  LinkedIn is a wonderful employment source.
  • Six degrees of separations. Network directly. Ask friends to connect your with their friends. This is about business.
  • Facebook. Big BBQ. Don’t pitch. People get to know, like and trust you – selling happens later. Less formal than Linked in.
  • Ask – coworkers, friends, trusted advisorsLook at characteristics, skills, talents and abilities
  • What’s your objective

Marketing with social media admin conf 042611 Marketing with social media admin conf 042611 Presentation Transcript

  • Market Yourself with Social Media
    By
    Mary Ellen Merrigan
  • Where are you on the spectrum?
    Not-a-Fan
    Power User
  • Assess
    Where are you now?
  • Companies recruit on the web!
    80%
  • Complete your Google profile.
  • http://www.google.com/alerts
    Set up a Google Alert for YOU!
  • Three strategies to assess web YOU.
    http://www.onlineidcalculator.com
    Register for your domain name
    Seek input
    Ask
    Tests/assessments
  • Subscribe to Smartbrief.
  • Name it
    Define “Brand YOU”
  • What’s your objective?
  • Design an email signature.
    http://www.wisestamp.com/
    Example:
    OR:
    MARY ELLEN MERRIGAN
    Smart Marketing Strategist | Merrigan Group LLC
    T: 505-280-9772 | E: MaryEllen@MerriganGroup.com
    BLOG:http://www.ProfitMeister.com | WWW:http://www.MerriganGroup.com
  • Build a complete, powerful profile.
    Keywords
    Picture
    Professional headshot
    Personable smile
    Consistency across platforms
    Visual identity
  • Review your bio for social media.
    7 to 9 words to introduce you
    Keyword emphasis
    Two-sentence bio
    150 word bio (NOT your resume!)
  • Act
    Spread the word
  • Expand your online influence.
  • LinkedIn is a powerful choice.
  • Get news in a digest on LinkedIn.
  • Use LinkedIn for biz networking.
  • Create job-hunt success on LinkedIn.
  • Consciously build your network.
  • Personalize your invites/responses.
  • Research people, titles, connections.
  • Focus on your headline.
    Profile: 100% complete!
  • Your profile is your brand! Work it.
  • Ask and receive recommendations.
  • Personalize your requests.
  • Recommendations overview
  • Enhance your summary with apps.
    • Boxnet
    • Slideshare
    • Twitter links
    • Blog links
    • LinkedIn groups
    • User forums
  • Leverage Facebook for your future.
  • The photo strip offers brand options.
  • Connect with people you know.
  • Practice Facebook restraint.
    “Like” company pages
    Adjust your privacy controls
    Let status updates reflect maturity
  • Make Twitter work for you.
  • Listorious Twitter lists offer info.
  • Twitter tips make success easy.
    Companies
    Leaders
    Tools
  • Authenticate
    Live Your Brand
  • Position yourself as an expert.
    Determine your brand
    Create a matching profile
    Create accounts at all major places
    Get your knowledge out
    Develop a strategy for using videos
    Leverage for SEO
    Be active on your sites
    Become a voice of the industry
  • Present yourself with style.
    Mydropcard.com
    Rmbrme.com
    How am I remarkable?
  • Stand out in a cookie cutter world.
    Amazon book reviews
    Articles to article banks & web portals
    Profile at Ziggo.com, or Zoominfo.fom
  • Measure
    Monitor the Result
  • Track mentions on your terms.
    Social Mention
    Serph
    Spy
    Yotify
    Notify me
    Filtrbox
  • In Summary...
    Your Responsibility: Social Media
  • Assess
    Where are you now?
  • Name it
    Define “Brand YOU”
  • Act
    Spread the word
  • Authenticate
    Live Your Brand
  • Measure
    Monitor the Result
  • How social are you?
    Everybody is a genius. But, if you judge a fish by its ability to climb a tree, it will spend its whole life believing that it is stupid.
    ~Albert Einstein