Chapter 2
Planning the
Multimedia Web Site

MELJUN CORTES
Chapter Objectives
• Explain the importance of planning the multimedia
Web site
• List the factors that should be consider...
Chapter Objectives
• Explain how the planning documents are used in
developing the multimedia Web site
• List and describe...
Introduction
• Web/Site/Information Architecture
– Blueprint of the Web site
– Includes:
•
•
•
•
•
•

purpose
target audie...
Design Strategy
• Purpose

Harcourt, Inc. items and derived items copyright © 2002 by Harcourt, Inc.
Design Strategy
• Audience
– User profile
• Demographics
• Interests
• Access to technology

Harcourt, Inc. items and deri...
Design Strategy
• Creative Brief
– Summary of
design strategy

Harcourt, Inc. items and derived items copyright © 2002 by ...
Categories of Web Sites
• Static
– Self branding
– Electronic copy of company brochure

Harcourt, Inc. items and derived i...
Categories of Web Sites

• Dynamic
– Email, searches, questionnaires, order processing

Harcourt, Inc. items and derived i...
Organizational Structure
• Hierarchical
– Broad & Shallow

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Organizational Structure
• Hierarchical
– Narrow and
Deep

Harcourt, Inc. items and derived items copyright © 2002 by Harc...
Organizational Structure
• Non-linear

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Organizational Structure
• Linear

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Organizational Structure
• Database-driven

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Planning Documents
• Flowcharts/Site Maps

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Planning Documents
• Storyboards/Wireframes

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Navigational Structure
• Frames

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Navigational Structure
• Navigation
Bar

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Navigational Structure
• Hub and Spokes

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Navigational Structure
• Search

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Navigational Structure
• Directed

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Developing the
Multimedia Elements
•
•
•
•
•

Text
Graphics
Animation
Sound
Video

Harcourt, Inc. items and derived items ...
Copyright
• 1976 Federal Copyright Act
– Property of creator 50 years beyond his/her life
– Property of corporation 75 yea...
Copyright
• Public Domain
– can be manipulated and used without permission
and without having to pay the creator royalties...
Copyright
• The only time you can alter or manipulate an
original work is if:
–
–
–
–

You receive permission from the ori...
Copyright
• Don’t take chances!!! (Adobe embedded signature)
• Documentation
–
–
–
–

Description of artistic work
Source ...
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MELJUN CORTES Multimedia Lecture Chapter2

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MELJUN CORTES Multimedia Lecture Chapter2

  1. 1. Chapter 2 Planning the Multimedia Web Site MELJUN CORTES
  2. 2. Chapter Objectives • Explain the importance of planning the multimedia Web site • List the factors that should be considered in the development of a design strategy • List and explain the two broad categories of Web sites • List and describe the different types of organizational structure Harcourt, Inc. items and derived items copyright © 2002 by Harcourt, Inc.
  3. 3. Chapter Objectives • Explain how the planning documents are used in developing the multimedia Web site • List and describe the different types of navigational structures • Identify the primary multimedia elements used in a Web site • Explain how copyright laws apply to the elements used in an multimedia application Harcourt, Inc. items and derived items copyright © 2002 by Harcourt, Inc.
  4. 4. Introduction • Web/Site/Information Architecture – Blueprint of the Web site – Includes: • • • • • • purpose target audience organizational and navigational structures multimedia elements user interface layout and design Harcourt, Inc. items and derived items copyright © 2002 by Harcourt, Inc.
  5. 5. Design Strategy • Purpose Harcourt, Inc. items and derived items copyright © 2002 by Harcourt, Inc.
  6. 6. Design Strategy • Audience – User profile • Demographics • Interests • Access to technology Harcourt, Inc. items and derived items copyright © 2002 by Harcourt, Inc.
  7. 7. Design Strategy • Creative Brief – Summary of design strategy Harcourt, Inc. items and derived items copyright © 2002 by Harcourt, Inc.
  8. 8. Categories of Web Sites • Static – Self branding – Electronic copy of company brochure Harcourt, Inc. items and derived items copyright © 2002 by Harcourt, Inc.
  9. 9. Categories of Web Sites • Dynamic – Email, searches, questionnaires, order processing Harcourt, Inc. items and derived items copyright © 2002 by Harcourt, Inc.
  10. 10. Organizational Structure • Hierarchical – Broad & Shallow Harcourt, Inc. items and derived items copyright © 2002 by Harcourt, Inc.
  11. 11. Organizational Structure • Hierarchical – Narrow and Deep Harcourt, Inc. items and derived items copyright © 2002 by Harcourt, Inc.
  12. 12. Organizational Structure • Non-linear Harcourt, Inc. items and derived items copyright © 2002 by Harcourt, Inc.
  13. 13. Organizational Structure • Linear Harcourt, Inc. items and derived items copyright © 2002 by Harcourt, Inc.
  14. 14. Organizational Structure • Database-driven Harcourt, Inc. items and derived items copyright © 2002 by Harcourt, Inc.
  15. 15. Planning Documents • Flowcharts/Site Maps Harcourt, Inc. items and derived items copyright © 2002 by Harcourt, Inc.
  16. 16. Planning Documents • Storyboards/Wireframes Harcourt, Inc. items and derived items copyright © 2002 by Harcourt, Inc.
  17. 17. Navigational Structure • Frames Harcourt, Inc. items and derived items copyright © 2002 by Harcourt, Inc.
  18. 18. Navigational Structure • Navigation Bar Harcourt, Inc. items and derived items copyright © 2002 by Harcourt, Inc.
  19. 19. Navigational Structure • Hub and Spokes Harcourt, Inc. items and derived items copyright © 2002 by Harcourt, Inc.
  20. 20. Navigational Structure • Search Harcourt, Inc. items and derived items copyright © 2002 by Harcourt, Inc.
  21. 21. Navigational Structure • Directed Harcourt, Inc. items and derived items copyright © 2002 by Harcourt, Inc.
  22. 22. Developing the Multimedia Elements • • • • • Text Graphics Animation Sound Video Harcourt, Inc. items and derived items copyright © 2002 by Harcourt, Inc.
  23. 23. Copyright • 1976 Federal Copyright Act – Property of creator 50 years beyond his/her life – Property of corporation 75 years after publication or 100 years following creation, whichever is shorter Harcourt, Inc. items and derived items copyright © 2002 by Harcourt, Inc.
  24. 24. Copyright • Public Domain – can be manipulated and used without permission and without having to pay the creator royalties • Fair Use Policy – instruction and research – many restrictions apply Harcourt, Inc. items and derived items copyright © 2002 by Harcourt, Inc.
  25. 25. Copyright • The only time you can alter or manipulate an original work is if: – – – – You receive permission from the original artist You create the work yourself The work is clearly in the public domain The work is being used strictly for instructional purposes in an educational setting Harcourt, Inc. items and derived items copyright © 2002 by Harcourt, Inc.
  26. 26. Copyright • Don’t take chances!!! (Adobe embedded signature) • Documentation – – – – Description of artistic work Source of artistic work Right negotiated including special conditions Amount paid Harcourt, Inc. items and derived items copyright © 2002 by Harcourt, Inc.

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