MELJUN P. CORTES,MBA,MPA,BSCS             Chapter 9:   Electronic Commerce Software    Electronic Commerce,         Sixth ...
ObjectivesIn this chapter, you will learn about:• Finding and evaluating Web hosting services• Basic functions of electron...
Objectives (continued)• Electronic commerce software for small and  midsize businesses• Electronic commerce software for m...
Web Hosting Alternatives• Self-hosting    – Running servers in-house• Commerce service providers (CSPs)    – Provide Inter...
Web Hosting Alternatives              (continued)• Shared hosting    – Client’s Web site is on a server that hosts other  ...
The List Web Host DirectoryElectronic Commerce, Sixth Edition   6
Basic Functions of Electronic   Commerce Software• All electronic commerce solutions must  provide    – A catalog display ...
Basic Functions of Electronic  Commerce Software (continued)• Additional software components    – Middleware    – Applicat...
Catalog Display• Catalog    – Listing of goods and services• Static catalog    – Simple list written in HTML that appears ...
Small Electronic Commerce SiteElectronic Commerce, Sixth Edition   10
Shopping Cart• Problems with forms-based shopping    – Shoppers had to write down product information      before going to...
Using a Form to Enter an OrderElectronic Commerce, Sixth Edition   12
Shopping Cart (continued)• Forms-based method of ordering has given  way to electronic shopping carts• Shopping cart    – ...
Typical Shopping Basket PageElectronic Commerce, Sixth Edition   14
Transaction Processing• Occurs when a shopper proceeds to the  virtual checkout counter by clicking a  checkout button• Ca...
Advanced Functions of Electronic     Commerce Software• Middleware    – Establishes a connection between electronic      c...
BEA Technology Solutions PageElectronic Commerce, Sixth Edition   17
Enterprise Application Integration          and Databases• Application program    – Program that performs a specific funct...
Application Integration and         Databases (continued)• Page-based application systems    – Return pages generated by s...
Application Integration and         Databases (continued)• Distributed information systems    – Large information systems ...
Web Services• Combination of software tools that let  application software in one organization  communicate with other app...
SOAP, UDDI, and WSDL• Simple Object Access Protocol (SOAP)    – Message-passing protocol• Web Services Description Languag...
Integration with ERP Systems• Enterprise resource planning (ERP) software  packages    – Business systems that integrate a...
ERP System Integration with EDIElectronic Commerce, Sixth Edition   24
Electronic Commerce Software for  Small and Midsize Companies• CSPs    – Have same advantages as ISP hosting services    –...
Interland Web Hosting Services Home               Page Electronic Commerce, Sixth Edition   26
Mall-Style Commerce Service               Providers• Provide small businesses with    – Internet connection    – Web site ...
Yahoo! Store• Serves as the business Web host for    – Kennedy Space Center Space Shop    – The Sharper Image    – PalmPil...
Bigstep• Received many industry awards for its CSP  offering• Provides two different storefront packages• Reports    – Pro...
Electronic Commerce Software  for Midsize to Large Businesses• Midrange packages allow a merchant to have  explicit contro...
Intershop Enfinity• Intershop Enfinity MultiSite provides    – Search and catalog capabilities    – Electronic shopping ca...
IBM WebSphere Commerce          Professional Edition• Set of software components that provides  software suitable for mids...
Microsoft Commerce Server 2002• Allows businesses to sell products or services  on the Web using the following tools    – ...
Electronic Commerce Software for        Large Businesses• Examples of enterprise-class products that  can be used to run a...
Typical Enterprise-ClassElectronic Commerce ArchitectureElectronic Commerce, Sixth Edition   35
Customer Relationship            Management Software• Must obtain data from operations software  that conducts activities ...
Supply Chain Management                Software• Helps companies to coordinate planning and  operations with their partner...
Content Management Software• Should be tested before making a  commitment• Employees should find a software’s  procedures ...
Documentum Content             Management Web SiteElectronic Commerce, Sixth Edition   39
Knowledge Management Software• Helps companies do four main things    – Collect and organize information    – Share inform...
Summary• Company must first choose between paying a  service provider to host the site and self-hosting• External hosting ...
Summary (continued)• Commerce service provider (CSP)   – Used by small enterprises just starting an electronic     commerc...
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MELJUN CORTES E commerce chapter9_e_commerce_software

  1. 1. MELJUN P. CORTES,MBA,MPA,BSCS Chapter 9: Electronic Commerce Software Electronic Commerce, Sixth Edition
  2. 2. ObjectivesIn this chapter, you will learn about:• Finding and evaluating Web hosting services• Basic functions of electronic commerce software• Advanced functions of electronic commerce softwareElectronic Commerce, Sixth Edition 2
  3. 3. Objectives (continued)• Electronic commerce software for small and midsize businesses• Electronic commerce software for midsize to large businesses• Electronic commerce software for large businesses that have an existing information technology infrastructureElectronic Commerce, Sixth Edition 3
  4. 4. Web Hosting Alternatives• Self-hosting – Running servers in-house• Commerce service providers (CSPs) – Provide Internet access to companies and individuals – Offer Web server management and the renting of application softwareElectronic Commerce, Sixth Edition 4
  5. 5. Web Hosting Alternatives (continued)• Shared hosting – Client’s Web site is on a server that hosts other Web sites simultaneously• Dedicated hosting – Service provider makes a Web server available to a client• Co-location – Service provider rents a physical space to the client to install its own server hardwareElectronic Commerce, Sixth Edition 5
  6. 6. The List Web Host DirectoryElectronic Commerce, Sixth Edition 6
  7. 7. Basic Functions of Electronic Commerce Software• All electronic commerce solutions must provide – A catalog display – Shopping cart capabilities – Transaction processingElectronic Commerce, Sixth Edition 7
  8. 8. Basic Functions of Electronic Commerce Software (continued)• Additional software components – Middleware – Application integration – Web services – Integration with enterprise resource planning (ERP) software – Supply chain management (SCM) softwareElectronic Commerce, Sixth Edition 8
  9. 9. Catalog Display• Catalog – Listing of goods and services• Static catalog – Simple list written in HTML that appears on a Web page• Dynamic catalog – Stores information about items in a databaseElectronic Commerce, Sixth Edition 9
  10. 10. Small Electronic Commerce SiteElectronic Commerce, Sixth Edition 10
  11. 11. Shopping Cart• Problems with forms-based shopping – Shoppers had to write down product information before going to the order form – Customers sometimes forgot whether they had clicked the submit button – Confusing and error proneElectronic Commerce, Sixth Edition 11
  12. 12. Using a Form to Enter an OrderElectronic Commerce, Sixth Edition 12
  13. 13. Shopping Cart (continued)• Forms-based method of ordering has given way to electronic shopping carts• Shopping cart – Keeps track of items a customer has selected – Allows customers to view contents of their carts, add new items, or remove itemsElectronic Commerce, Sixth Edition 13
  14. 14. Typical Shopping Basket PageElectronic Commerce, Sixth Edition 14
  15. 15. Transaction Processing• Occurs when a shopper proceeds to the virtual checkout counter by clicking a checkout button• Calculation complications – Computing taxes and shipping costs – Provisions for coupons, special promotions, and time-sensitive offersElectronic Commerce, Sixth Edition 15
  16. 16. Advanced Functions of Electronic Commerce Software• Middleware – Establishes a connection between electronic commerce software and an accounting system• Interoperability – Making a company’s information systems work togetherElectronic Commerce, Sixth Edition 16
  17. 17. BEA Technology Solutions PageElectronic Commerce, Sixth Edition 17
  18. 18. Enterprise Application Integration and Databases• Application program – Program that performs a specific function• Application server – Computer that takes request messages received by the Web server and runs application programs• Business logic – Rules used in the businessElectronic Commerce, Sixth Edition 18
  19. 19. Application Integration and Databases (continued)• Page-based application systems – Return pages generated by scripts• Component-based application system – Separates presentation logic from business logic• Database manager – Software that stores information in a highly structured wayElectronic Commerce, Sixth Edition 19
  20. 20. Application Integration and Databases (continued)• Distributed information systems – Large information systems that store the same data in many different physical locations• Distributed database systems – Databases within distributed information systemsElectronic Commerce, Sixth Edition 20
  21. 21. Web Services• Combination of software tools that let application software in one organization communicate with other applications over a network• Companies are using Web services to offer improved customer service and reduce costsElectronic Commerce, Sixth Edition 21
  22. 22. SOAP, UDDI, and WSDL• Simple Object Access Protocol (SOAP) – Message-passing protocol• Web Services Description Language (WSDL) – Describes characteristics of logic units that make up specific Web services• Universal Description, Discovery, and Integration (UDDI) specification – Set of protocols that identify locations of Web services and their associated WSDL descriptionsElectronic Commerce, Sixth Edition 22
  23. 23. Integration with ERP Systems• Enterprise resource planning (ERP) software packages – Business systems that integrate all facets of a business• Major ERP vendors – Baan, Oracle, PeopleSoft, and SAP• Typical installation of ERP software costs between $2 million and $25 millionElectronic Commerce, Sixth Edition 23
  24. 24. ERP System Integration with EDIElectronic Commerce, Sixth Edition 24
  25. 25. Electronic Commerce Software for Small and Midsize Companies• CSPs – Have same advantages as ISP hosting services – Low cost is biggest single advantage – Offer free or low-cost electronic commerce software for building electronic commerce sitesElectronic Commerce, Sixth Edition 25
  26. 26. Interland Web Hosting Services Home Page Electronic Commerce, Sixth Edition 26
  27. 27. Mall-Style Commerce Service Providers• Provide small businesses with – Internet connection – Web site creation tools – Little or no banner advertising clutter• Provide shopping cart software• CSPs that offer mall-style commerce services – eBay Stores and Yahoo! StoreElectronic Commerce, Sixth Edition 27
  28. 28. Yahoo! Store• Serves as the business Web host for – Kennedy Space Center Space Shop – The Sharper Image – PalmPilotGear• Merchants can create, change, and maintain their Yahoo! storefronts through a Web browserElectronic Commerce, Sixth Edition 28
  29. 29. Bigstep• Received many industry awards for its CSP offering• Provides two different storefront packages• Reports – Provide data-mining capabilities• Data mining – Looking for hidden patterns in dataElectronic Commerce, Sixth Edition 29
  30. 30. Electronic Commerce Software for Midsize to Large Businesses• Midrange packages allow a merchant to have explicit control over • Merchandising choices • Site layout • Internal architecture • Remote and local management optionsElectronic Commerce, Sixth Edition 30
  31. 31. Intershop Enfinity• Intershop Enfinity MultiSite provides – Search and catalog capabilities – Electronic shopping carts – Online credit card transaction processing – The ability to connect to existing back-end business systems and databasesElectronic Commerce, Sixth Edition 31
  32. 32. IBM WebSphere Commerce Professional Edition• Set of software components that provides software suitable for midsize to large businesses• Includes – Catalog templates – Setup wizards – Advanced catalog toolsElectronic Commerce, Sixth Edition 32
  33. 33. Microsoft Commerce Server 2002• Allows businesses to sell products or services on the Web using the following tools – User profiling and management – Transaction processing – Product and service management – Target audience marketing• Provides many predefined reports for analyzing site activities and product sales dataElectronic Commerce, Sixth Edition 33
  34. 34. Electronic Commerce Software for Large Businesses• Examples of enterprise-class products that can be used to run a large online business – IBM WebSphere Commerce Business Edition – Oracle E-Business Suite – Broadvision One-To-One Commerce• Enterprise-class software – Typically provides good tools for linking to and supporting supply and purchasing activitiesElectronic Commerce, Sixth Edition 34
  35. 35. Typical Enterprise-ClassElectronic Commerce ArchitectureElectronic Commerce, Sixth Edition 35
  36. 36. Customer Relationship Management Software• Must obtain data from operations software that conducts activities such as – Sales automation – Customer service center operations – Marketing campaigns• Must also gather data about – Customer activities on the company’s Web site and any other points of contactElectronic Commerce, Sixth Edition 36
  37. 37. Supply Chain Management Software• Helps companies to coordinate planning and operations with their partners in the industry supply chains• Performs two general types of functions – Planning – ExecutionElectronic Commerce, Sixth Edition 37
  38. 38. Content Management Software• Should be tested before making a commitment• Employees should find a software’s procedures for performing regular maintenance to be straightforward• Helps companies control the large amounts of text, graphics, and media filesElectronic Commerce, Sixth Edition 38
  39. 39. Documentum Content Management Web SiteElectronic Commerce, Sixth Edition 39
  40. 40. Knowledge Management Software• Helps companies do four main things – Collect and organize information – Share information among users – Enhance ability of users to collaborate – Preserve knowledge gained through use of informationElectronic Commerce, Sixth Edition 40
  41. 41. Summary• Company must first choose between paying a service provider to host the site and self-hosting• External hosting options – Shared hosting, dedicated hosting, and co-location• Key elements of electronic commerce software – Catalogs, shopping carts, and transaction processing capabilities Electronic Commerce, Sixth Edition 41
  42. 42. Summary (continued)• Commerce service provider (CSP) – Used by small enterprises just starting an electronic commerce initiative• If a company already has computing equipment and staff in place purchasing a midrange electronic commerce software package provides more control over a site• Large enterprises with high transaction rates need to invest in larger, more customizable systems Electronic Commerce, Sixth Edition 42

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