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MELJUN CORTES E Commerce Chapter2
MELJUN CORTES E Commerce Chapter2
MELJUN CORTES E Commerce Chapter2
MELJUN CORTES E Commerce Chapter2
MELJUN CORTES E Commerce Chapter2
MELJUN CORTES E Commerce Chapter2
MELJUN CORTES E Commerce Chapter2
MELJUN CORTES E Commerce Chapter2
MELJUN CORTES E Commerce Chapter2
MELJUN CORTES E Commerce Chapter2
MELJUN CORTES E Commerce Chapter2
MELJUN CORTES E Commerce Chapter2
MELJUN CORTES E Commerce Chapter2
MELJUN CORTES E Commerce Chapter2
MELJUN CORTES E Commerce Chapter2
MELJUN CORTES E Commerce Chapter2
MELJUN CORTES E Commerce Chapter2
MELJUN CORTES E Commerce Chapter2
MELJUN CORTES E Commerce Chapter2
MELJUN CORTES E Commerce Chapter2
MELJUN CORTES E Commerce Chapter2
MELJUN CORTES E Commerce Chapter2
MELJUN CORTES E Commerce Chapter2
MELJUN CORTES E Commerce Chapter2
MELJUN CORTES E Commerce Chapter2
MELJUN CORTES E Commerce Chapter2
MELJUN CORTES E Commerce Chapter2
MELJUN CORTES E Commerce Chapter2
MELJUN CORTES E Commerce Chapter2
MELJUN CORTES E Commerce Chapter2
MELJUN CORTES E Commerce Chapter2
MELJUN CORTES E Commerce Chapter2
MELJUN CORTES E Commerce Chapter2
MELJUN CORTES E Commerce Chapter2
MELJUN CORTES E Commerce Chapter2
MELJUN CORTES E Commerce Chapter2
MELJUN CORTES E Commerce Chapter2
MELJUN CORTES E Commerce Chapter2
MELJUN CORTES E Commerce Chapter2
MELJUN CORTES E Commerce Chapter2
MELJUN CORTES E Commerce Chapter2
MELJUN CORTES E Commerce Chapter2
MELJUN CORTES E Commerce Chapter2
MELJUN CORTES E Commerce Chapter2
MELJUN CORTES E Commerce Chapter2
MELJUN CORTES E Commerce Chapter2
MELJUN CORTES E Commerce Chapter2
MELJUN CORTES E Commerce Chapter2
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MELJUN CORTES E Commerce Chapter2

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MELJUN CORTES E Commerce Chapter2

MELJUN CORTES E Commerce Chapter2

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  • 1. Chapter 2:Technology Infrastructure: The Internet and the World Wide Web
  • 2. ObjectivesIn this chapter, you will learn about:• The origin, growth, and current structure of the Internet• How packet-switched networks are combined to form the Internet• How Internet protocols and Internet addressing work• The history and use of markup languages on the Web, including SGML, HTML, and XMLElectronic Commerce, Sixth Edition 2
  • 3. Objectives (continued)• How HTML tags and links work on the World Wide Web• The differences among internets, intranets, and extranets• Options for connecting to the Internet, including cost and bandwidth factors• Internet2 and the Semantic WebElectronic Commerce, Sixth Edition 3
  • 4. The Internet and the World Wide Web• Computer network – Any technology that allows people to connect computers to each other• The Internet – A large system of interconnected computer networks spanning the globe• World Wide Web – A subset of computers on the InternetElectronic Commerce, Sixth Edition 4
  • 5. Origins of the Internet• Early 1960s – U.S. Department of Defense funded research to explore creating a worldwide network• In1969, Defense Department researchers connected four computers into a network called ARPANET• Throughout the 1970s and 1980s – Academic researchers connected to ARPANET and contributed to its technological developmentsElectronic Commerce, Sixth Edition 5
  • 6. New Uses for the Internet• 1972 – E-mail was born• Mailing list – E-mail address that forwards any message received to any user who has subscribed to the list• Usenet – Started by a group of students and programmers at Duke University and the University of North CarolinaElectronic Commerce, Sixth Edition 6
  • 7. Growth of the Internet• In 1991, the NSF – Eased restrictions on commercial Internet activity – Began implementing plans to privatize the Internet• Network access points (NAPs) – Basis of the new structure of the Internet• Network access providers – Sell Internet access rights directly to larger customers and indirectly to smaller firms and individuals through ISPsElectronic Commerce, Sixth Edition 7
  • 8. Growth of the InternetElectronic Commerce, Sixth Edition 8
  • 9. Emergence of the World Wide Web• The Web – Software that runs on computers connected to the Internet• Vannevar Bush speculated that engineers would eventually build a memory extension device (the Memex)• In the 1960s, Ted Nelson described a similar system called hypertextElectronic Commerce, Sixth Edition 9
  • 10. Emergence of the World Wide Web (continued)• Tim Berners-Lee developed code for a hypertext server program• Hypertext server – Stores files written in the hypertext markup language – Lets other computers connect to it and read files• Hypertext Markup Language (HTML) – Includes a set of codes (or tags) attached to textElectronic Commerce, Sixth Edition 10
  • 11. Packet-Switched Networks• Local area network (LAN) – Network of computers located close together• Wide area networks (WANs) – Networks of computers connected over greater distances• Circuit – Combination of telephone lines and closed switches that connect them to each otherElectronic Commerce, Sixth Edition 11
  • 12. Packet-Switched Networks (continued)• Circuit switching – Centrally controlled, single-connection model• Packets – Files and e-mail messages on a packet-switched network that are broken down into small pieces – Travel from computer to computer along the interconnected networks until they reach their destinationsElectronic Commerce, Sixth Edition 12
  • 13. Routing Packets• Routing computers – Computers that decide how best to forward packets• Routing algorithms – Rules contained in programs on router computers that determine the best path on which to send packets – Programs apply their routing algorithms to information they have stored in routing tablesElectronic Commerce, Sixth Edition 13
  • 14. Router-based Architecture of the InternetElectronic Commerce, Sixth Edition 14
  • 15. Internet Protocols• Protocol – Collection of rules for formatting, ordering, and error- checking data sent across a network• Rules for message handling – Independent networks should not require any internal changes to be connected to the network – Packets that do not arrive at their destinations must be retransmitted from their source network – Router computers act as receive-and-forward devices – No global control exists over the network Electronic Commerce, Sixth Edition 15
  • 16. TCP/IP• TCP – Controls disassembly of a message or a file into packets before transmission over the Internet – Controls reassembly of packets into their original formats when they reach their destinations• IP – Specifies addressing details for each packetElectronic Commerce, Sixth Edition 16
  • 17. IP Addressing• Internet Protocol version 4 (IPv4) – Uses a 32-bit number to identify computers connected to the Internet• Base 2 (binary) number system – Used by computers to perform internal calculations• Subnetting – Use of reserved private IP addresses within LANs and WANs to provide additional address spaceElectronic Commerce, Sixth Edition 17
  • 18. IP Addressing (continued)• Private IP addresses – Series of IP numbers not permitted on packets that travel on the Internet• Network Address Translation (NAT) device – Used in subnetting to convert private IP addresses into normal IP addresses• Internet Protocol version 6 (IPv6) – Protocol that will replace IPv4 – Uses a 128-bit number for addressesElectronic Commerce, Sixth Edition 18
  • 19. Domain Names• Sets of words assigned to specific IP addresses• Top-level domain (or TLD) – Rightmost part of a domain name• Internet Corporation for Assigned Names and Numbers (ICANN) – Responsible for managing domain names and coordinating them with IP address registrarsElectronic Commerce, Sixth Edition 19
  • 20. Top-Level Domain NamesElectronic Commerce, Sixth Edition 20
  • 21. Web Page Request and Delivery Protocols• Web client computers – Run software called Web client software or Web browser software• Web server computers – Run software called Web server software• Client/server architecture – Combination of client computers running Web client software and server computers running Web server softwareElectronic Commerce, Sixth Edition 21
  • 22. Web Page Request and Delivery Protocols (continued)• Hypertext Transfer Protocol (HTTP) – Set of rules for delivering Web page files over the Internet• Uniform Resource Locator (URL) – Combination of the protocol name and domain name – Allows user to locate a resource (the Web page) on another computer (the Web server)Electronic Commerce, Sixth Edition 22
  • 23. Electronic Mail Protocols• Electronic mail (e-mail) – Must be formatted according to a common set of rules• E-mail server – Computer devoted to handling e-mail• E-mail client software – Used to read and send e-mail – Examples include Microsoft Outlook and Netscape MessengerElectronic Commerce, Sixth Edition 23
  • 24. Electronic Mail Protocols (continued)• Simple Mail Transfer Protocol (SMTP) – Specifies format of a mail message• Post Office Protocol (POP) – POP message can tell the e-mail server to • Send mail to a user’s computer and delete it from the e-mail server • Send mail to a user’s computer and not delete it • Simply ask whether new mail has arrived – Provides support for Multipurpose Internet Mail Extensions (MIME)Electronic Commerce, Sixth Edition 24
  • 25. Markup Languages and the Web• Text markup language – Specifies a set of tags that are inserted into text• Standard Generalized Markup Language (SGML) – Older and complex text markup language – A meta language• World Wide Web Consortium (W3C) – Not-for-profit group that maintains standards for the WebElectronic Commerce, Sixth Edition 25
  • 26. Development of Markup LanguagesElectronic Commerce, Sixth Edition 26
  • 27. Standard Generalized Markup Language• Offers a system of marking up documents that is independent of any software application• Nonproprietary and platform independent• Offers user-defined tags• Costly to set up and maintainElectronic Commerce, Sixth Edition 27
  • 28. Hypertext Markup Language (HTML)• Prevalent markup language used to create documents on the Web today• HTML tags are interpreted by a Web browser and are used by it to format the display of the text• HTML links – Linear hyperlink structures – Hierarchical hyperlink structuresElectronic Commerce, Sixth Edition 28
  • 29. Hypertext Markup Language (HTML) (continued)• Scripting languages and style sheets – Most common scripting languages • JavaScript, JScript, Perl, and VBScript – Cascading Style Sheets (CSS) • Sets of instructions that give Web developers more control over the format of displayed pages • Style sheet – Usually stored in a separate file – Referenced using the HTML style tagElectronic Commerce, Sixth Edition 29
  • 30. Extensible Markup Language (XML)• Uses paired start and stop tags• Includes data management capabilities that HTML cannot provide• Differences between XML and HTML – XML is not a markup language with defined tags – XML tags do not specify how text appears on a Web pageElectronic Commerce, Sixth Edition 30
  • 31. Processing a Request for an XML PageElectronic Commerce, Sixth Edition 31
  • 32. Intranets and Extranets• Intranet – Interconnected network that does not extend beyond the organization that created it• Extranet – Intranet extended to include entities outside the boundaries of an organization – Connects companies with suppliers, business partners, or other authorized usersElectronic Commerce, Sixth Edition 32
  • 33. Public and Private Networks• Public network – Any computer network or telecommunications network available to the public• Private network – A private, leased-line connection between two companies that physically connects their intranets• Leased line – Permanent telephone connection between two pointsElectronic Commerce, Sixth Edition 33
  • 34. Virtual Private Network (VPN)• Extranet that uses public networks and their protocols• IP tunneling – Effectively creates a private passageway through the public Internet• Encapsulation – Process used by VPN software• VPN software – Must be installed on the computers at both ends of the transmissionElectronic Commerce, Sixth Edition 34
  • 35. VPN Architecture ExampleElectronic Commerce, Sixth Edition 35
  • 36. Internet Connection Options• Bandwidth – Amount of data that can travel through a communication line per unit of time• Net bandwidth – Actual speed that information travels• Symmetric connections – Provide the same bandwidth in both directions• Asymmetric connections – Provide different bandwidths for each directionElectronic Commerce, Sixth Edition 36
  • 37. Voice-Grade Telephone Connections• POTS, or plain old telephone service – Uses existing telephone lines and an analog modem – Provides bandwidth between 28 and 56 Kbps• Digital Subscriber Line (DSL) – Connection methods do not use a modem• Integrated Services Digital Network (ISDN) – Bandwidths between 128 Kbps and 256 KbpsElectronic Commerce, Sixth Edition 37
  • 38. Broadband Connections• Operate at speeds of greater than 200 Kbps• Asymmetric digital subscriber (ADSL) – Transmission bandwidth is from 100 to 640 Kbps upstream and from 1.5 to 9 Mbps downstream• Cable modems – Provide transmission speeds between 300 Kbps and 1 Mbps• DSL – Private line with no competing traffic Electronic Commerce, Sixth Edition 38
  • 39. Leased-Line Connections• DS0 (digital signal zero) – Telephone line designed to carry one digital signal• T1 line (also called a DS1) – Carries 24 DS0 lines and operates at 1.544 Mbps• Fractional T1 – Provides service speeds of 128 Kbps and upward in 128-Kbps increments• T3 service (also called DS3) – Offers 44.736 MbpsElectronic Commerce, Sixth Edition 39
  • 40. Wireless Connections• Bluetooth – Designed for personal use over short distances – Low-bandwidth technology, with speeds of up to 722 Kbps – Networks are called personal area networks (PANs) or piconets – Consumes very little power – Devices can discover each other and exchange information automaticallyElectronic Commerce, Sixth Edition 40
  • 41. Wireless Ethernet (Wi-Fi or 802.11b)• Most common wireless connection technology for use on LANs• Wireless access point (WAP) – Device that transmits network packets between Wi-Fi-equipped computers and other devices• Has potential bandwidth of 11 Mbps and a range of about 300 feet• Devices are capable of roamingElectronic Commerce, Sixth Edition 41
  • 42. Wireless Ethernet (Wi-Fi or 802.11b) (continued)• 802.11a protocol – Capable of transmitting data at speeds up to 54 Mbps• 802.11g protocol – Has 54 Mbps speed of 802.11a – Compatible with 802.11b devices• 802.11n – Expected to offer speeds up to 320 MbpsElectronic Commerce, Sixth Edition 42
  • 43. Fixed-Point Wireless• One version uses a system of repeaters to forward a radio signal from an ISP to customers• Repeaters – Transmitter-receiver devices (transceivers)• Mesh routing – Directly transmits Wi-Fi packets through hundreds, or even thousands, of short-range transceiversElectronic Commerce, Sixth Edition 43
  • 44. Cellular Telephone Networks• Third-generation (3G) cell phones – Combine latest technologies available today• Short message service (SMS) – Protocol used to send and receive short text messages• Mobile commerce (m-commerce) – Describes the kinds of resources people might want to access using wireless devicesElectronic Commerce, Sixth Edition 44
  • 45. Internet2 and the Semantic Web• Internet2 – Experimental test bed for new networking technologies – Has achieved bandwidths of 10 Gbps and more on parts of its network – Used by universities to conduct large collaborative research projectsElectronic Commerce, Sixth Edition 45
  • 46. Internet2 and the Semantic Web (continued)• Semantic Web – Project by Tim Berners-Lee – If successful, it would result in words on Web pages being tagged (using XML) with their meanings• Resource description framework (RDF) – Set of standards for XML syntax• Ontology – Set of standards that defines relationships among RDF standards and specific XML tagsElectronic Commerce, Sixth Edition 46
  • 47. Summary• TCP/IP – Protocol suite used to create and transport information packets across the Internet• POP, SMTP, and IMAP – Protocols that help manage e-mail• Languages derived from SGML – Hypertext Markup Language (HTML) – Extensible Markup Language (XML)Electronic Commerce, Sixth Edition 47
  • 48. Summary (continued)• Intranets – Private internal networks• Extranet – Used when companies want to collaborate with suppliers, partners, or customers• Internet2 – Experimental network built by a consortium of research universities and businessesElectronic Commerce, Sixth Edition 48

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