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Informationweek supplelmental-digital-issue-may-2011 6609923 (1) Informationweek supplelmental-digital-issue-may-2011 6609923 (1) Presentation Transcript

  • Next >> R Previous Next THE BUSINESS VaLUE OF TECHNOLOGy May 2011 Previous Next Previous Next Previous Next Plus OpenFlow: Networking’s transformative tech >> Download Who and what to watch from the leading edge of IT >> Cloud buyers, know thy risks >> Dose of reality about consumerization >> Subscribe informationweek.com
  • Global CIO Previous NextIN THIS ISSUEBest of Interop >>The consumerization effect >> Get Real About The Consumerization Of IT JONATHAN FELDMANKnow cloud’s weak spots >> IT executives, industry analysts, and others get it, but they’re vastly outnumbered by their makes me think it’s going to be an ongoing is-Peek into OpenFlow’s lab >> speaking at an Interop roundtable on the con- staff members, who don’t necessarily get it yet. sue. An attendee said the cloud “might force sumerization of IT generally agreed that both CIOs must take the time to educate staff in IT to at least look at data that needs protec- business unit leaders and end users are provi- what consumerization is, why it’s not going tion.” Indeed. sioning their own applications. However, one away, and how it may even make their lives The discussion quickly moved to security. En- analyst didn’t see it that way: “Are you seri- easier and better. What if IT pros could actually terprise security model changes might include ous?” he asked. “Are users even capable of pro- focus on business problems and apps instead layering, risk mitigation, and segregating and visioning their own apps?” of spending so much time on infrastructure? dividing data. “Find out what really matters and I think they are. With Millennials—those tech- During a discussion of the risks of consumer secure that,” one attendee said, implying that devices and cloud computing adoption, I men- in this brave new world, perhaps not everything Maybe IT should chill out a bit tioned the “helicopter parent” comparison we can be fully secured. It might be as much about used in our recent Trifecta Of Change: 2011 End “risk acceptance” as “risk management.” and be open to accepting some User Device Survey InformationWeek Analytics I found the discussion about acceptable use risk when business owners say report. The question was: Does IT actually elim- policies excellent. One analyst spoke of helping the benefits are huge. inate risk with its smothering control, like a hel- craft policies for companies that let employees icopter parent, and can IT ever eliminate risk? use their own consumer devices to handle com- nology natives now entering the workplace— Maybe IT should chill out a bit and be open to pany data but also give employers the right to it’s not surprising that someone who gets hired accepting some risk when business owners say wipe that data and remotely monitor the per- in marketing or sales might be able to config- the benefits are huge. sonal device. If you take this approach, run it by ure an application. Web apps aren’t rocket sci- The group also discussed whether qualifica- your attorneys and make sure to get individual ence. It’s not as if these folks are doing devops. tion criteria for sensitive documents is practi- employees to sign off. Consumerization is banging down the door cal. That is, can data be classified in such a way of IT, but IT isn’t always answering. “When are that inappropriate data isn’t shared outside of Jonathan Feldman is director of IT services for a rapidly CIOs going to get it?” one vendor wondered in the organization? There wasn’t a tremendous growing city in North Carolina. You can write to us at a side conversation. Well, the CIOs I talk with do amount of consensus on this point, which iwletters@techweb.com.informationweek.com May 2011 2
  • Quicktakes Previous NextIN THIS ISSUEBest of Interop >>The consumerization effect >> RISK EXPOSUREKnow cloud’s weak spots >>Peek into OpenFlow’s lab >> Customers Must Understand Cloud Weak Points Amazon Web Services’ recent outage was a panel moderator David Berlind, chief content of- much discussed topic in the hallways, meeting ficer for UBM TechWeb, InformationWeek’s par- rooms, and watering holes of Interop 2011. ent company. It covers only the running in- “It’s like an airplane crash. It’s very bad because a lot of people are hit hard. But you’re actually stances, not related services, though Amazon did credit customers for the outage, which [ Berlind (left) Crosby, Rowland, and Schroepfer dissect the risks safer in an airplane than in a car,” said Simon lasted three days for some, by offering 10 days Randy Rowland, senior VP of product devel- Crosby, Citrix Systems’ CTO for data center and of free service in EC2. opment at Terremark, now part of Verizon Busi- cloud, speaking at a panel discussion. “Broadly “For websites such as Groupon and Reddit ness, said cloud customers should negotiateGet This And speaking, you are better off in the cloud.” .com, is that really enough?” Berlind asked. the SLAs they need with their cloud suppliers.All Our Reports Where people make a mistake with the cloud The damage caused by the outage to an ”We define the SLA up front to meet a com-Become an InformationWeek is thinking it’s anything other than standard IT e-commerce site has to be balanced against the pany’s goals,” he said. Terremark and suppliersAnalytics subscriber and get our infrastructure. “A lot of people think it’s magic,” benefits the site gains in the cloud, Schroepfer such as Savvis aren’t known as low-price sup-full report on the 2011 state ofthe data center. said panelist Andy Schroepfer, VP of enterprise said. Most sites do five times their normal busi- pliers. They provide assigned account man-This report includes 25 charts of strategy at Rackspace, an infrastructure-as-a- ness at the year-end holidays. By being located agers, guarantees that are higher than Ama-exclusive research plus action- service supplier. “People think, ‘They wouldn’t in the cloud, they don’t need to overprovision zon’s 99.95% uptime, and special recoveryoriented analysis on: sell me a service that wasn’t backed up.’ ” their data centers with five times the amount of services, and that all comes at a higher price.> Tips for improving efficiency. Instead of that mind-set, customers need to computing needed in the other 11 months. Customers’ exposure to failure will be based> Next generation data center understand their cloud service supplier’s archi- Crosby offered a more pointed response: on the type of cloud suppliers they choose and designs tecture, identify weak points, and figure out an “Groupon and Reddit.com wouldn’t exist if the relationship they build with those suppliers.> The importance of moving be- yond virtualization in improving acceptable strategy should their section of the there wasn’t a cloud.” They’re built on low in- “You’ve got to develop the relationship. If data center performance cloud data center fail. frastructure budgets that get the computing there’s an outage and you don’t know who to Amazon’s SLAs didn’t cover the loss of its stor- power they need through infrastructure-as-a- call, there is no relationship,” said Schroepfer. Download age and relational database services, noted service suppliers, such as Amazon, he said. —Charles Babcock (cbabcock@techweb.com)informationweek.com May, 2011 3 View slide
  • QUICKFACT Previous Next QuicktakesIN THIS ISSUEBest of Interop >> INTEROPERABILITYThe consumerization effect >>Know cloud’s weak spots >> OpenFlow Lab Previews Virtualized NetworksPeek into OpenFlow’s lab >> The coolest thing on the Interop floor wasn’t major proof of concept will come in the form Big Switch Networks co-founder Kyle Forster in the Lamborghini or mechanical bull. It was the of the OpenFlow-based Network Development an interview at Interop. Forster says OpenFlow OpenFlow Interoperability Lab, where 16 ven- and Deployment Initiative, launched by Inter- empowers IT in three main areas: virtualization, dors—Big Switch, Broadcom, Brocade, Citrix, Dell, net2 and several universities to support global advanced forwarding, and programmability. Extreme, Fulcrum, HP, IBM, Juniper, Marvell, NEC, scientific research. The spec is supported by the “A highlight is these incredibly simple APIs Netgear, Net Optics, Opnet, and Pronto—were nonprofit Open Networking Foundation, which that you can start tying to your applications,” running products, nearly all proofs of concept. counts some big names among its 34 mem- he said. “Rather than doing Radius, you can go It’s that kind of innovation that reminds IT pros directly to Active Directory. Really simple.” exactly why we do what we do. And, in an era “The real opportunity is to make Forster’s company is a member of the ONF when standards events tend to be closed-door and is based around the concept of network the network do more than what it affairs for fear of bad press, a public lab shows a virtualization, the idea that OpenFlow will en- refreshing commitment to transparency. does today; then I believe that able IT to easily mix and match edge gear from OpenFlow is an open standard that, when in- margins will stay just fine.” any number of vendors and manage the net- stalled on Ethernet switches, routers, and wire- —KYLE FORSTER, BIG SWITCH work as one big switch—thus the name. Think less access points, separates the control plane VMware for the network. from the forwarding plane. The switch still does bers, including Facebook, Google, HP, IBM, Mi- For switch vendors, the protocol raises fears the forwarding, but the path through the net- crosoft, and VMware. Cisco signed on to the of the dreaded “white box” effect. work is determined by a controller. The Open- ONF just before Interop, a move that surprised “If we’re using OpenFlow controllers and Flow protocol defines communications be- many, given the organization’s goal of “soft- switches to do the same stuff that switches do tween the edge devices and the controller. ware-defined” networking. today, this is going to commoditize switching,” Network managers are no longer beholden to “Ultimately, the vision here is that you’d actu- said Forster. “The real opportunity is to make the Spanning Tree, and can do new and interesting ally buy your components from a lot of different network do more than what it does today; then things with routing and switching using inno- vendors and stitch them together yourself, so I believe that margins will stay just fine.” vative applications built on top of OpenFlow. A you can do a best-of-breed type of thing,” said —Mike Fratto (mfratto@techweb.com)informationweek.com May, 2011 4 View slide
  • Previous Next [COVER STORY]IN THIS ISSUEBest of Interop >>The consumerization effect >>Know cloud’s weak spots >>Peek into OpenFlow’s lab >> THE OF The product competition at this May’s Interop show in Las Vegas featured a slew of entries that secure, manage, and improve the performance of virtualized and cloud environments. Other technology trends also stood out in the 2011 Best Of Interop. Here are the nine winners. Better VM Management departure point from its systems manage- The Best Of Interop overall honors went to ment predecessors. But the virtual world has VMware’s vCenter Operations Standard 1.0. It needs that the physical world of systems boldly combines the data center disciplines of management is ill equipped to handle, such system configuration, performance manage- as relating the configuration of a VM to the ca- ment, and capacity management into one man- pacity—or lack of it—on a set of host servers agement tool and applies it to the private cloud. and then managing those VMs as they move Granted, vCenter Operations, which also around. VCenter Operations shows that took top honors in our cloud computing and VMware has the vision, breadth, and grasp of virtualization category, is aimed at virtual ma- what’s needed. chines, not hardware devices, and that’s the VMware already has tools, such as vCenter [ VCenter Operations provides color-coded signalsinformationweek.com May 2011 5
  • Previous Next BEST OF INTEROP [COVER STORY]IN THIS ISSUE and vSphere, to get VMs provisioned, run- Videoconferencing video is the potential for in-Best of Interop >> ning, and moved around. VCenter Opera- On The Go consistent quality. Here, too,The consumerization effect >> tions draws information out of them and VidyoMobile extends VidyoMobile takes a com-Know cloud’s weak spots >> feeds it into a powerful analytics engine. high-quality videoconfer- mendable step forward. VCenter Operations can compare current encing to mobile users who Vidyo’s Adaptive Video Layer-Peek into OpenFlow’s lab >> operations to baseline statistics, de fining will increasingly demand it. ing architecture delivers high- what’s normal for its complex environment. Especially as we move into definition 720p video on Instead of issuing alerts and cryptic mes- a 4G world, video is going smartphones and tablets. This sages, it assigns green, yellow, or red sym- to be one of the most im- is critical, especially in busi- bols to indicate whether a server is work- portant mobile applica- ness environments, where ing properly, having problems, or unusable tions, and Vidyo’s ability to lower-quality video and au- in three categories: workload, health, and deploy its client directly on dio constrain widespread capacity. iOS and Android smar t- adoption. VCenter Operations can detect when per- phones and tablets repre- In short, VidyoMobile will formance has fallen below a norm. It can look inside a host to see how each VM is perform- sents a powerful recog ni- tion that enterprise video is [ Vidyo lets mobile employees access business-quality video let companies quickly and efficiently deploy a high- ing, and it can detect whether the host is going mobile. VidyoMobile, quality, bandwidth-efficient overloaded. If we’re moving toward a user the Best Of Interop collaboration winner, is an video client to smartphones and tablets self-provisioning environment, tools like important step toward enabling enterprise across the enterprise, helping to drive adop- vCenter Operations are going to be needed. mobility. tion of mobile video. —Charles Babcock One of the biggest challenges to mobile —Eric Krapfinformationweek.com May 2011 6
  • Previous Next BEST OF INTEROP [COVER STORY]IN THIS ISSUE Network Design Rethought both OpenFlow and native switching and modate multiple tenants, each of whom canBest of Interop >> The NEC ProgrammableFlow switch, the routing simultaneously so administrators can manage their own virtual network.The consumerization effect >> Best Of Interop winner in the infrastructure segment a portion of the switch ports to OpenFlow and PF5240 improve on band-Know cloud’s weak spots >> category, advances networking technology in OpenFlow control and the remainder to na- width reporting of traffic trends. Unlike flow- innovative ways. It incorporates OpenFlow, a tive control. With this hybrid approach, Open- based monitoring, they report vital stats onPeek into OpenFlow’s lab >> protocol that lets a centralized controller ma- Flow can be used for switch ports when it flows rather than just a sampling, providing a nipulate the forwarding tables on switches makes sense and for traditional switching more accurate picture of network and appli- and routers. Centralized control radically and routing otherwise. The real power of the cation behavior. changes the way networks are designed and ProgrammableFlow switch becomes appar- PF5240 is a 48-port 10/100/1,000-Mbps managed by reducing the number of routing ent when, through a controller, you can virtu- switch with four 10-Gbps SFP+ uplinks. It has and switching protocols in use. OpenFlow also alize the topology of Layers 2 and 3 regard- all the switch functions you’d expect to see in enables new techniques like easily managing less of the underlying physical layout and a top-of-rack switch, including redundant physical and virtual machine mobility. visualize the network paths. The OpenFlow power supplies, remote management, routing The PF5240 is a hybrid switch that supports network can be further segregated to accom- features, and IPv6 support. —Mike Fratto Data Center Blueprint Gbps edge capacity, an edge mesh supporting compatible with MPLS WANs, the fabric can Alcatel-Lucent is clearly exploiting its dec- more than 200 server ports, a “pod” architecture span multiple data centers and even public ades-long history as a telecom and ISP sup- extensible to more than 14,000 ports at multiple ISPs and cloud providers. plier in developing its data center switching sites, and a management stack with virtual net- This incremental, modular architecture is an blueprint, which includes an innovative edge work profiles that can bind network configura- important factor distinguishing Alcatel-Lucent’s network mesh and companion switch for an tion to virtualized applications and follow them design from that of the other co-finalist, Ju- MPLS-compatible core coupled with manage- as they migrate throughout the infrastructure— niper’s QFabric. While both provide flat, high- ment software designed for today’s virtual- both within and between data centers. performance, massively scalable networks, ized workloads. The pod design lets network managers start QFabric seems more appropriate for a whole- Co-finalist Mellanox won the edge-switch small, with a mesh of six Omniswitch 6900 sale data center redesign, as it requires a greater speeds-and-feeds battle with its impressive edge devices, and grow into a multisite fabric architectural, hardware, and budgetary commit- SX1036 10/40-Gbps Ethernet device, but Alca- using Alcatel-Lucent’s OS 10000 core routers. ment to deliver on the promise of a single, flat, tel-Lucent prevailed by providing plenty of 10- Because it uses Shortest Path Bridging and is yet highly scalable network. —Kurt Markoinformationweek.com May 2011 7
  • Previous Next BEST OF INTEROP [COVER STORY]IN THIS ISSUE Enterprise Access For iPhone, iPad desktops. All Receiver imple- nection bandwidth, whether you’reBest of Interop >> As mobility sweeps through the enterprise, mentations share a similar look using it over Wi-Fi, 4G, 3G, or evenThe consumerization effect >> users are demanding access to key applications and feel. the slower Edge network. To ensureKnow cloud’s weak spots >> using an ever-widening array of smartphones The Citrix Receiver for the security and regulatory compliance, and tablets. It’s this trend that Citrix has iPhone gives Apple users the no data is stored on the mobile de-Peek into OpenFlow’s lab >> plugged into with its Receiver for the iPhone, a ability to access Citrix’s virtual vice itself, since the apps are oper- fourth-generation iOS application that sup- desktop and any Windows, ated remotely at the data center. ports both iPhone and iPad access. It took top Web, and software-as-a-service The Citrix Receiver for the iPhone honors in our Best Of Interop mobile and wire- app. It offers one-tap connect to was chosen for its consistent, simple less category. read, create, and share docu- implementation across this and This release complements Citrix Receivers ments, and it provides a range other platforms, and its ability to for other mobile platforms, including An- droid, BlackBerry, and Windows Mobile. It’s an on-screen virtual track pad and, [Receiver for the iPhone links of useful features, including an to Citrix’s virtual desktop foster business mobility. It can be downloaded for free from the easy-to-install application that delivers se- if used with iOS, the ability to use a separate iTunes store or from any private app store you cure, seamless, and consistent on-demand ac- iPhone as an external track pad via Bluetooth. operate through a mobile device manage- cess to corporate data, business apps, and The interface automatically adjusts for con- ment system. —Mike Finneran WAN Performance For Less Internet connectivity to deliver reliable, busi- ance than existing private WANs that use sin- While WAN performance is a top priority for ness-class performance, drastically reducing gle-provider frame relay or MPLS. most businesses, price is also part of the WAN costs.The T750 operates public Internet Talari can continuously monitor the state equation. The Talari Networks Mercury T750 connectivity in parallel, letting companies tap of available networks, using all the band- can help frugal IT shops cut costs by letting into inexpensive bandwidth that was previ- width most of the time and redirecting traf- them move off private WANs and onto secure ously unusable because of performance and fic to alternate paths in less than a second. public Internet connections without taking a reliability concerns. As a result, WAN business Customers end up using public WAN band- performance hit. customers gain 30 to 100 times the band- width in a way that achieves performance The winner in the Best Of Interop perform- width per dollar, can reduce monthly WAN and predictability equal to or better than ance optimization category, the T750 com- service costs by 40% to 90%, and get more re- that of private WAN bandwidth. bines multiple sources of inexpensive public liable and predictable application perform- —Michael Biddickinformationweek.com May 2011 8
  • Previous Next BEST OF INTEROP [COVER STORY]IN THIS ISSUE Security For Everyone olutionary, but there’s some genius in the way Even more important, users can implementBest of Interop >> Security technology seldom fits right. Many they’re packaged and delivered. these capabilities in various ways, including asThe consumerization effect >> tools are designed for consumers, while oth- Flex is a real find for small and midsize busi- an on-premises appliance, software as a serv-Know cloud’s weak spots >> ers are geared for Fortune 1000 businesses nesses that don’t have the time or expertise to ice, or a remote agent on mobile and home with deep pockets. Companies in the mid- buy and implement these products separately. devices. Customers can choose the level ofPeek into OpenFlow’s lab >> dle—that is, most companies—end up having It features malware protection and content fil- protection they want to implement them- to shoehorn security products to fit their tering, including antivirus, anti-spyware, behav- selves and outsource the rest to a third party. needs or provide a lot of extra padding. ior analysis, intrusion detection, antispam, email It’s all offered in an affordable pricing Enter Barracuda Flex, our security winner. It filtering, policy management, data leak preven- scheme that starts at $1 per user. Barracuda provides a package of products companies tion, bandwidth management, rules manage- Flex makes security available and affordable can tailor to their technological and budget- ment, traffic monitoring, application control, to every company, rather than just those with ary needs. The technologies offered aren’t rev- and botnet protection—in a single package. deep pockets or great expertise. —Tim Wilson Storage System Startup Doesn’t Ranger-EX, a portable AES 256-bit hard- products shows a number of reasonably Skimp Where It Counts ware-based encrypted RAID system with priced devices and security-based services Small to midsize storage systems have eSATA, FireWire 800, USB 3.0, and USB 2.0 that deserve further examination. been popping up everywhere, but security connectivity, and as much as 15 TB of stor- Services listed on Ciphertex’s website for these easily “relocated” systems is often age capacity. We couldn’t help but be im- could be directed at any number of vertical an afterthought, if it’s even considered at all. pressed with the thought process that’s be- industries that require detailed data security The winner in our startup category, Cipher- hind the products and services Ciphertex or forensic data services. However, the com- tex, may be one of the first SMB storage com- offers. pany’s secure storage devices are priced panies to take data security just as seriously The company’s top executives are an im- comparably or even better than other sys- as price, performance, and data protection. pressive group of seasoned storage and se- tems that don’t offer security options. It’s It’s always refreshing when companies look curity pros, and that expertise shows in the likely that Ciphertex portable storage prod- at the big picture in developing their prod- design of the company’s product matrix. ucts would be a good fit for practically any uct strategies. Security and portability don’t come at a small to medium storage application re- Ciphertex came to our attention through premium, either, in Ciphertex storage hard- gardless of whether security is a priority. one of its new storage systems, the CX- ware. A quick review of the company’s —Steven Hillinformationweek.com May 2011 9
  • Previous Next BEST OF INTEROP [COVER STORY]IN THIS ISSUE Survive The Big One starts with a FireStorm control module and visibility of its 10-nanosecond resolution.Best of Interop >> What would you do if every single adult in supports up to three four-port, 10-Gbps Eth- Another impressive aspect of this testingThe consumerization effect >> the United States decided to load your web- ernet modules, bringing its total bandwidth brute is the BreakingPoint Resiliency ScoreKnow cloud’s weak spots >> site at the same time? Seriously, do you think to 120 Gbps of combined throughput. Even Lab. This is a simplified, wizard-driven testing it would survive the onslaught or simply fold more impressive, FireStorm CTM doesn’t just option that lets even nonexpert users initiatePeek into OpenFlow’s lab >> like a grocery bag? focus on raw infrastructure throughput; it’s a highly detailed test suite that generates a Many businesses will never need to find out, also a detailed testing system that provides verifiable, repeatable, and easy-to-understand but a growing number regularly deal with ex- highly accurate model- Data Center Resiliency Score. tremely high levels of traffic, and they need to ing templates for 150 It’s this combination of know how resilient they really are before an common, application- power, simplicity, unforeseen event does it for them. Breaking- specific protocols as well flexibility, and turn- Point Systems’ FireStorm Cyber Tomography as more than 4,500 types key functionality Machine—the winner in the Best Of Interop of security exploits right that makes Break- network management, monitoring, and test- out of the box. ingPoint Systems’ ing category—may be just what those com- What we really like FireStorm Cyber To- panies need. about the FireStorm is mography Machine Companies that run really big systems re- quire really big testing tools—and brother, the simplicity it brings to the complex science of production model- [ FireStorm CTM simplifies production modeling a worthy Best Of In- terop winner. the FireStorm CTM is just that. Capable of ing. If you’ve done any performance testing, But don’t let the six-figure price tag put you emulating 90 million users simultaneously, a you know that the most challenging part is off. When you try to calculate the cost of all fully equipped FireStorm chassis takes up designing a load matrix that’s even close to the servers, applications, and networking only three rack units of space. Yet it can, and that of a real production environment. The tools (not to mention test development time) will, stress your environment right to the FireStorm comes preloaded with a large necessary to come even close to the capabil- breaking point. The people at BreakingPoint number of preconfigured testing templates ities of a single FireStorm, it starts to look like Systems take great pride in helping compa- you can easily set up to mirror a variety of an amazing bargain. And whatever you do, nies find out just when and how their sys- production scenarios. From there, you can in- don’t run it on a system in production! tems will fail, so they don’t have to find out sert any number of potential security threats —Steven Hill the hard way. to further emulate real-world conditions and The modular chassis of a FireStorm CTM generate granular reports with the precise Write to us at iwletters@techweb.com.informationweek.com May 2011 10
  • Previous Next Print, Online, Newsletters, Events, Research IN THIS ISSUE Rob Preston VP and Editor In Chief Chris Murphy Editor READER SERVICES Best of Interop >> rpreston@techweb.com 516-562-5692 cjmurphy@techweb.com 414-906-5331 InformationWeek.com The destination for breaking IT news, and instant analysis The consumerization effect >> Art Wittmann VP and Director, Analytics Stacey Peterson Executive Editor, Quality Lorna Garey Content Director, Analytics Electronic Newsletters Subscribe to InformationWeek Daily and other newsletters at Know cloud’s weak spots >> awittmann@techweb.com 408-416-3227 speterson@techweb.com 516-562-5933 lgarey@techweb.com 978-694-1681 informationweek.com/newsletters/subscribe.jhtml Peek into OpenFlow’s lab >> Jim Donahue Chief Copy Editor Events Get the latest on our live events and Net Mary Ellen Forte Senior Art Director Sek Leung Associate Art Director events at informationweek.com/events jdonahue@techweb.com mforte@techweb.com sleung@techweb.com Analytics analytics.informationweek.com for original research and strategic advice Business Contacts How to Contact Us informationweek.com/contactus.jhtml Editorial Calendar informationweek.com/edcal Executive VP of Group Sales, SALES CONTACTS—NATIONAL UBM TECHWEB InformationWeek Business Technology Network, Back Issues Dr. Dobb’s Tony L. Uphoff CEO E-mail: customerservice@informationweek.com Martha Schwartz Sales Director, Michele Hurabiell Phone: 888-664-3332 (U.S.) (212) 600-3015, mschwartz@techweb.com John Dennehy CFO 847-763-9588 (Outside U.S.) (415) 378-3540, mhurabiell@techweb.com Sales Assistant, Adrienne Darnell David Michael CIO Reprints Wright’s Media, 1-877-652-5295 (212) 600-3327, adarnell@techweb.com Account Executive, Shaina Guttman Web: wrightsmedia.com/reprints/?magid=2196 Joseph Braue Sr. VP, Light Reading (212) 600-3106, sguttman@techweb.com E-mail: ubmreprints@wrightsmedia.com Communications Network SALES CONTACTS—WEST List Rentals Merit Direct LLC Western U.S. (Pacific and Mountain states) SALES CONTACTS—MARKETING Scott Vaughan CMO E-mail: acarraturo@meritdirect.com and Western Canada (British Columbia, Alberta) AS A SERVICE Ed Grossman Executive VP, InformationWeek Phone: (914) 368-1083 Director of Client Marketing Strategy, Business Technology Network Media Kits and Advertising Contacts Western Regional Director, JohnHenry Giddings Jonathan Vlock createyournextcustomer.com/contact-us (415) 947-6237, jgiddings@techweb.com John Ecke VP and Group Publisher, (212) 600-3019, jvlock@techweb.com Letters to the Editor E-mail InformationWeek Vertical Industries iweekletters@techweb.com. Include name, title, Account Director, Matt Stovall (415) 947-6245, mstovall@techweb.com SALES CONTACTS—EVENTS Beth Rivera Senior VP, Human Resources company, city, and daytime phone number. District Sales Manager, Rachel Calderon Senior Director, InformationWeek Events, David Berlind Chief Content Officer, Subscriptions Web: informationweek.com/magazine (516) 562-5338, rcalderon@techweb.com Robyn Duda TechWeb, and Editor in Chief, TechWeb.com E-mail: customerservice@informationweek.com (212) 600-3046, rduda@techweb.com Phone: 888-664-3332 (U.S.) Fritz Nelson VP, Editorial Director, Strategic Accounts InformationWeek Business Technology 847-763-9588 (Outside U.S.) Account Director, Sandra Kupiec MARKETING Network, and Executive Producer, TechWeb TV (415) 947-6922, skupiec@techweb.com VP, Marketing, Winnie Ng-Schuchman (631) 406-6507, wng@techweb.com UBM LLC SALES CONTACTS—EAST Pat Nohilly Sr. VP, Strategic Development Midwest, South, Northeast U.S. and Eastern Canada Director of Marketing, Sherbrooke Balser and Business Admin. (Saskatchewan, Ontario, Quebec, New Brunswick) (949) 223-3605, sbalser@techweb.com Marketing Manager, Monique Luttrell Marie Myers Sr. VP, Manufacturing District Manager, Jenny Hanna (516) 562-5116, jhanna@techweb.com (949) 223-3609, mluttrell@techweb.com District Manager, Michael Greenhut Copyright 2011 UBM LLC. All rights reserved. (516) 562-5044, mgreenhut@techweb.com Strategic Accounts District Manager, Mary Hyland (516) 562-5120, mhyland@techweb.cominformationweek.com May 2011 11