How to-use-google-analytics-with-mail chimp

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Tips on using Google Analytics with MailChimp, including: …

Tips on using Google Analytics with MailChimp, including:

Activating Google Analytics
Viewing Analytics360 reports in MailChimp
Adding tracking to campaign archives
It's easy to find out if your email campaigns are affecting your website's traffic, or even generating revenue. MailChimp's Google Analytics integration gives you stats about that performance, and our Analytics360 plugin inserts that data right into your MailChimp reports. This guide walks you through your options.

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  • 1. How toUse GoogleAnalyticswithMailChimp©2001-2011 All rights reserved. MailChimp® is a registered trademark of The Rocket Science Group. 1
  • 2. Hello.Your email campaigns are probably affecting your website’s traffic. Theymight even be generating revenue. MailChimp’s Google Analytics integra-tion gives you stats about that performance, and our Analytics360 plugininserts that data right into your MailChimp reports.Getting started with Google Analytics and MailChimp is as simple aschecking a box while you’re building a campaign.What are your options?MailChimp’s Google Analytics integration adds Google Analytics trackingcodes to your email-campaign links, so you can find out how many visits,conversions, and sales your campaigns generated. You can view the statsin your Google Analytics reports.Our Analytics360 plugin combines your Google Analytics stats with yourMailChimp reports, so you can instantly see ROI for campaigns, conversionrates, revenue generated, page views as a result of your email campaigns,and goals completed. You can view this data right inside your MailChimpreports.Now let’s get started. 2
  • 3. Google Analytics TrackingYou need to add Google Analytics tracking to your campaign in order to 5. On Step 2 of the Campaign Builder (Step 3 for RSS-to-email and A/Bhave access to all this data. Here’s how to do it. split campaigns), check the box to enable Google Analytics tracking on your links.Add Google Analytics tracking to a campaignFirst, make sure you’ve got Google Analytics tracking set up for your web-site, and that it’s set up to track conversions.1. In MailChimp, click Account > Integrations > Google.2. Click Authorize connection. Check your stats in Google Analytics Here’s how to check your stats in Google Analytics after you’ve sent a campaign: 1. Log in to Google Analytics.3. Grant MailChimp access to your Google account. 2. Click View Report. 3. Click Traffic Sources. 4. Select All Traffic Sources. 5. Using the Show pulldown, select Sort by medium. 6. Click Email medium or utm_source=. 7. You’ll see all your MailChimp campaigns. From here, click the Goals tab to see how many people visited your website from your email campaign, and how many people completed the goals you set up.4. Click Campaigns. Select the draft campaign you want to track, or createa new one. 3
  • 4. Analytics360Analytics360 pulls your Google Analytics stats right into your MailChimp 4. Click Campaigns. Select the draft campaign you want to track, or createreports. It shows you: a new one. ROI for your campaign 5. On Step 2 of the Campaign Builder (Step 3 for RSS-to-email and A/B Revenue created split campaigns), check the box to enable Google Analytics tracking on Average value per visitor your links. Goals completed Conversion rate e-commerce transactionsActivate Analytics360First, make sure you have Google Analytics set up for your website, andthat it’s set up to track conversions. If you already followed the stepsabove, skip this part.1. In MailChimp, click Account > Integrations > Google.2. Click Authorize connection (if you haven’t already done this). After sending a campaign, you can view your Google Analytics data both in Google Analytics, and within your MailChimp reports. Viewing your Analytics360 reports Here’s what you’ll see in your MailChimp reports under Reports > Site Analytics360. Campaign ROI, conversion rate, revenue created, and bounce rate:3. Grant MailChimp access to your Google account. 4
  • 5. An overview of your campaigns’ performance:A detailed map of your site traffic, by date and by region:An overview of your top referrers (where your traffic is coming from) andyour list growth:Note: After sending a MailChimp campaign with Analytics360 enabled, itcan take up to 36 hours to see the results within MailChimp. 5
  • 6. Add Tracking to CampaignArchivesYou know how many people are visiting your website from your emailcampaigns, but how many people are clicking to view your campaigns intheir browsers? You can track traffic to your campaign archives and “Viewin browser” links. Here’s how:1. In MailChimp, click the Lists tab.2. Select View list.3. Open the List tools tab to access the menu page.4. Click Google Analytics on archive/list pages.5. Give us your website’s tracking ID. Find your Google Analytics trackingcode by clicking Check status from your profile’s Actions column in GoogleAnalytics.From now on, Google Analytics will track clicks to your “View in browser”links. You can see a summary of that traffic in Google Analytics.You made it to the end! We hope this guide has helped you understandhow MailChimp and Google Analytics work together, and how you canmake the most of the integration. 6