A comprehensive field guide to email marketing. Topics include:
How HTML email works
Designing and coding
Anatomy of a good HTML email newsletter
Designing around spam filters
Testing and troubleshooting
Email marketing best practices
You don’t have to be a professional web designer to use this guide, but a little HTML knowledge will help. First, we’ll cover all the basics, like how HTML email works (and why it always seems to break when you try to send it yourself). Then we’ll get into the technical stuff, like how to design and code your HTML email. Finally, we’ll run through email-marketing best practices for list management, deliverability and measuring performance.