Econsultancy training-programme-spring-summer-2011

Marketers neverstop learningEconsultancyTraining Programme Have you seen Econsultancy’s newSpring/Summer 2011 Digital Content Strategy, Mobile Marketing and Ad Operations courses? The MSc deadline for September intake is 18 July, I’ve just booked on the apply today! We’re getting new Social Gaming & Econsultancy to train Gamification Innovation our global teams in Briefing… Social Media.http://econsultancy.com/learn

How do you want to learn?You’re a marketer in the internet era.You’re on the steepest learning curve In-company Trainingin marketing history. Got a specific internal training requirement? Let us design the perfectWe can help. training for your team – just like we’ve done for hundreds of other companies. Take a look at how we recently helped Reed Business Information. Training Courses See Page 30 Qualifications The widest range of scheduled courses taught by practising pros. Constantly Rise above the pack with our pioneering updated – new sessions include MSc programmes in Digital Marketing Digital Content Strategy, Creativity Communications (now available and Innovation in Mobile, Ad Ops for full time) and Internet Retailing – Beginners, dive in! application deadline for September intake is 18 July, don’t miss out! See Page 4 See Page 3202 econsultancy.com/learn

The Econsultancy DifferenceEvery day, successful digital marketers from the Join Econsultancy and get access to:world’s top brands and agencies dive into theworld of Econsultancy. Research: Unlimited access to entire research library (over 350 reports) – each report is worth £250 “The whole day was wellFor the last 10 years, our combination of digital structured and in a greatmarketing and e-commerce resources have helped Training: Discounts of 10% on every scheduledmembers learn, make better decisions, build business training course for members – worth £54.50 each time learning environment.”cases, find the best suppliers, accelerate their careers Owner, Yellow Lollyand lead the way in best practice and innovation. Events: Discounts of 10% on buzzing conferences, as well as exclusive event invitationsThe power of Econsultancy comes from ourmembership of influential digital marketers and And much, much more!practitioners interacting with our world-leadingresearch team.This on going dialogue between us and our members 1st week as @econsultancyis what keeps us close to the market. We know what On another note,you need to know, and are driven to find and deliver the site member and deeplyclearest, most direct way to get it to you. impressed with the content if you don’t use and service. @econsultancy,Training is just one of the ways in which we deliver the @louisecwhite you should.latest best practice in digital marketing & e-commerce. The reports areIf staying up to date is important to you and your incredible.company, then Econsultancy can help you to stay topof the game and innovate in a number of ways: reports, @chrisratevents & networking, consulting services, capabilitiesdevelopment and much more.Find out more about membership and join today fromonly £295 per year.Visit http://econsultancy.com/membershipfor details View our full training programme online at econsultancy.com/learn 03

Why train with Econsultancy?If you’re going to take time out of a busy work schedule to learn new digitalmarketing skills, the last thing you need is a dull monologue full of out-of-dateclichés. You need current best practice strategy, tactics, tools & techniques taughtby experts who do it for a living in the real world, not just the classroom. “Left feeling thoroughly inspired – both on a work and personal level – thanks!”Size – we are the largest provider of digital training in Community – over 100,000 members use Econsultancy Online Communitythe UK, training more than 3,000 people each year – to accelerate their career – all training delegates can Co-ordinator, ASOS.comfrom digital newbies to veterans join and receive support and inspiration from the world’s biggest, most active digital marketing communityChoice – we offer the widest range of digital marketingcourses in the UK, in both public and in-company Research – our award-winning research isformat – so you can focus on your exact needs comprehensive, authoritative and easy to read – providing on going, practical advice on all aspects ofCurrent – through our research team and community, e-business, even after your training has come to an endwe keep our fingers on the pulse of the latest trends indigital marketing – ensuring our training content is bang Impartial – we have no business requirement orup to date commercial relationships that require us to direct you to a specific set of tools, service offering or agencyLeader – we developed the world’s first MSc in DigitalMarketing Communications, now in its fifth year with The best marketers never stop learning.over 180 students on the programme; and each season And Econsultancy never stops teaching.we’re consistently the first to introduce innovativecourses focused on the latest industry developments(whilst others copy us!)04 econsultancy.com/learn

Training Courses The Ideal First Step Web Analytics Fast Track Digital Marketing 06 Optimising your Site Using Google Analytics 19 Web Measurement and Analytics 19 Search Engine Marketing SEO Marketing 08 E-commerce Advanced SEO Marketing Workshop 08 E-commerce Usability and Best Practice for“ T he day flew by thanks International and Multilingual Search Marketing 09 Online Retailers 20 to an engaging and enthusiastic PPC Marketing 09 Innovation and Leadership in E-commerce trainer who clearly knew Advanced PPC Workshop 09 Organisations 20 Online Merchandising – Selling in the Digital Age 20 his stuff.” Rich Media & Video Regional IBD Manager Online Video Strategies 11 Web Project Management Europe eStrategy, British Council Video Production for the Web 11 Web Project Management 22 Avoiding Web Project Disasters Workshop 23 Content for the Web Planning Web Projects Workshop 23 Blogging Strategy for Business using WordPress 12 Digital Content Strategy 12 Understanding your Customers Online Copywriting 13 Increase Conversions Using the Power Advanced Online Copywriting Workshop 13 of Persuasion 24 No one trains more Usability and User Experience 24 digital marketers than PR & Social Media Creating Superior Customer Experiences 25 Econsultancy. And no Online PR & Social Media 14 eCRM Masterclass 25 one gives anywhere SEO for PR Professionals 14 Advanced Social Media 15 Online Advertising near this level of insight, Ad Ops for Beginners 26 expertise and value. Planning Effective Digital Media Campaigns 26 Mobile Marketing Browse away! Introduction to Mobile Marketing 16 Affiliate Marketing 26 Mobile Strategy and Implementation 17 Creativity and Innovation in Mobile 17 Management Essentials Project Skills for Digital Marketers 28 Email Marketing Managing Digital Teams 28 Email Marketing 18 Legal Essentials for Digital Marketers 29 Advanced Email Marketing 18 Multichannel Marketing 29 View our full training programme online at econsultancy.com/learn 05

The Ideal First StepOur most popular course is a two- Fast Track Digital Marketing Course Contentsday digital marketing university. London – 19 Apr, 11 May, 28 Jun, 16 Aug, 1 Sep – Setting the digital marketing sceneWe’ll introduce you to the essentials Manchester – 25 May, 26 Jul – Planning and strategyof a wide range of digital marketing – Gathering dataand e-commerce staples. The art, This intensive two-day course has been designed – Website design and usabilitythe science and the revenue – to give marketers, or those of you new to digital, a – Tracking and measurement complete overview of all the core digital marketing – Testing in digital marketingyou won’t find a better introduction channels, how they affect each other and how they – Creative considerationsor a more solid foundation can work together in your digital marketing strategy. – The digital marketing toolkitin digital marketing. Topics you’ll explore include: What you’ll learn – Affiliate marketing How to generate web traffic and convert it into revenue – Analytics – Data gathering How to engage your best prospects online – Display advertising How to measure your success and improve – Email marketing your performance – Legal issues How to integrate digital channels into one killer strategy – Mobile marketing – Online PR “A fantastic experience. – Paid search marketing I left feeling motivated – Search engine optimisation – Social media and inspired.” – Usability Brand and Marketing Executive, Got a team to train? – Viral marketing Northwest Vision We’ll bring the Fast Track to you. See Page 30.06 econsultancy.com/learn

“ I would definitely recommend the course as an introduction to anyone interested in digital marketing or anyone just starting to plan their digital strategy.” Operations Consultant, Sage UKView our full training programme online at econsultancy.com/learn 07

Search Engine MarketingSEO Marketing Advanced SEO Marketing WorkshopLondon – 28 Apr, 12 Jul London – 28 Jun, 6 Sep “ The hands on approachManchester – 19 May Manchester – 29 Sep was great, being able to actually do theGain the necessary know-how to build an SEO This workshop provides a structured process to improvestrategy that will mean more of the right kind your results from SEO. It starts with a review of your activities rather thanof visitors to your website and boost online conversions, existing optimisation approaches, analytics and tools, just hear about themwhich will stand up in today’s fiercely competitive online comparing them with best practice and competitors. was very useful.”marketplace, ensuring the best possible return Then on to the advanced techniques used by the brands Junior Account Director,on investment. that dominate the most competitive search terms. Technical AdvertisingYou’ll learn best practice methodologies and strategic This small-group session encourages sharingskills in relation to the key attributes of SEO: website of techniques, expert review of specific sites andstructure, search term research, content creation realworld challenges by your course tutor. You’lland link equity, plus how to manage your online review sites optimised by leading agencies in differentbrand in order to increase its market share in the sectors including retail, travel, financial services,natural listings. You’ll become an expert at identifying publishing and business-to-business. Your own SEOand taking advantage of quick win opportunities approaches will also be reviewed by the tutor, withand tracking the results. feedback given in the afternoon.What you’ll learn What you’ll learnYour successful natural search strategy Benchmark your search strategies against currentNew SEO developments and quick wins best practiceHow to refine your key phrases and content Identify and prioritise the quick winsto increase web performance and longer-term benefitsUnderstand the impact of usability and design on SEO Exploit freely available tools, open-source plug-ins and paid services ‘Reverse-engineer’ the techniques your competitors are using (and beat them) Techniques to avoid08 View our full training programme online at econsultancy.com/learn

International and Multilingual PPC Marketing Advanced PPC WorkshopSearch Marketing London – 18 May, 20 SepLondon – 17 May Manchester – 16 Jun London – 14 AprEnglish is not the first language for over 70% of Internet Pay per click (PPC) advertising campaigns are a great A follow-on from our PPC Marketing course,users. That means 900 million users who have hugely way to maximise website visibility on key search this one day workshop takes a more in-depth lookdifferent search behaviours to native English speakers. engines. But PPC markets are becoming increasingly at PPC strategy, examining emerging technologiesIf your business is (or could be) global, come and learn competitive – you need an effective strategy or you’re and techniques to help improve return on investment,how to make search work harder for you. throwing money (and traffic) away. advanced testing and tracking best practice and achieving successful integrated campaigns.It’s all about understanding that the majority of your Dive into the essentials of planning, managingpotential clients either don’t know about you or are and optimising a successful PPC campaign. The day will include a range of practical exercisesput off by English-only websites. Learn to evaluate and fine-tune your strategy to help delegates understand the implementation to improve clickthrough and conversion rates. of these techniques, as well as some time reviewingYou’ll come away with the insight and skills to create Analyse and optimise your search term sets. live campaigns from delegates’ organisations.and launch effective international SEO campaigns Then track results to maximise ROI throughand improve any campaigns currently running. accurate measurement and analysis. What you’ll learn Understand how recent developments with Google’sWhat you’ll learn What you’ll learn broad match modifier and featured results can beMake sure your company appears on Yandex, Naver, Ways to refine your strategy so more leads turn harnessed to improve current campaignsand Baidu as well as Google into conversions Search queries – the long tail and ensuring negatives areUnderstand and manage your online brand globally Evaluate and analyse your key phrases to improve tightly matched to lower CPC and CPS, reducing spendBest practice techniques to improve your search your copy Effective use of click path analysis for PPC, as wellengine results in other countries The importance of landing pages as cross-channelImprove your international content creation Powerful bid management and reporting techniquesand conversion rates An overview of the latest tools, trends and new technologies Don’t forget the Econsultancy SEO Best Practice Guide, Beginner’s Guide and lots more... Visit http://econsultancy.com/reports for details. econsultancy.com/learn 09

“The production task was really useful. Generally, the content and pace were just right, and we weren’t bombarded with lots of irrelevant info.” Project Manager, RNID10 View our full training programme online at econsultancy.com/learn

Rich Media & Video Online Video Strategies NEW Video Production for the Web NEW London – 14 Apr, 6 Jul, 13 Sep London – 21 Jun, 15 Sep Manchester – 28 Sep You’ve got great video content but it’s just not being The days of the big-budget corporate film are viewed enough. This course will show you how numbered. This is the YouTube era. This course will to develop the right strategy, the right content show you how to get your online video ideas produced and the right techniques for increasing traffic, quickly and cost-effectively without sacrificing impact.“ An excellent course views and, ultimately, conversions. and trainer, full support You’ll learn about the types of online video; The idea is to get your videos to rank on search engines; the entire production process; the right kit for each and advice was offered, to signal to visitors that the content is worth their time; job; the importance of editing; and all your options the pace was perfect, to get them to view to the end; and to get them to do for visuals, sound, effects, music, titles and more. and the new skills gained something about what they just saw. Plus key tips for optimising video for search. will be very valuable.” E-commerce Marketing It starts with a clear set of goals. But it doesn’t Online video can be hugely powerful, join us and Coordinator, Animal stop there. If video is important to your brand, get it right. this course is too. What you’ll learn What you’ll learn Setting realistic objectives and strategies How to make your own videos on a budget How to improve the viewing durations of your videos How to distribute your videos through social Legislative considerations to take into account media and searches in video strategies How to shoot and edit your videos Looking to the future of video on the web Choosing the right equipment Optimising video for search engines andBook both of our video courses tracking usageand save up to a third of thetotal cost.Contact us for details.Call us on +44 (0)20 7269 1470or email training@econsultancy.com econsultancy.com/learn 11

Content for the Web Blogging Strategy for Business Digital Content Strategy NEW using WordPress London – 23 Jun London – 25 May, 21 Jun Many businesses make the decision to launch a blog A great content strategy can set your brand apart “ I thoroughly enjoyed to support their marketing efforts, but fail to set a clear online, enhancing the customer experience and myself, and have already goal. By creating a solid blog strategy and learning how ultimately driving significant increases in conversion. used techniques in some to exploit their blogging platform, these businesses But effective content strategies require careful planning new content.” can grow their blog readership, building relationships with an eye on personalisation, psychological factors Website Editor, e-Skills with their users and business partners. and design decisions. This course is targeted at members of marketing This fast paced course uses a wealth of case studies departments, entrepreneurs and small business owners and live examples to illustrate how and where content who are responsible for setting objectives for the use changes can have the biggest impact. You will develop a of the blog and want to get a better understanding bespoke seven step process for developing a successful of the platform they’ll be using. This course focuses content strategy: generating content types, guidelines on best practices, writing and promotion of the blog and editorial plans to support it. as a business tool, rather than the technical setup of a self-hosted blog or development of custom themes. What you’ll learn How to develop a content strategy for a whole What you’ll learn organisation (on and offline) or used in specific The skills required to plan and set up an engaging areas of content business blog Prove the business case for content strategy or How to monitor traffic to maximise engagement individual elements of content strategy, such as Using the WordPress platform – publishing posts, copy formats and tone of voice guidelines managing your theme and plugins, comments Demonstrate how content strategy can deliver specific, measurable results Identify what content guidelines you require, how to roll them out and monitor performance internally12 econsultancy.com/learn

Online Copywriting Advanced Online Copywriting WorkshopLondon – 15 Jun, 13 Sep London – 5 MayManchester – 9 Jun Manchester – 12 May “I enjoyed the openness, with a small group and theUnsurprisingly, studies have found that web pages For anyone familiar and confident with onlinefollowing online copywriting best practice guidelines copywriting best practice looking for an opportunity trainer’s friendly attitude.perform better than those that don’t. This course aims to address specific questions, this course offers I liked that it was tailoredto improve the quality of your online copywriting, advanced online copywriting training alongside to our specific industries, enabling you to communicate your intended messages workshop discussion time. Attendees will submit and the trainer did a goodeffectively and elicit the response you want. work for feedback from an expert trainer on the day, job in relating the learning and other participants will consider your workLearning will be structured around four main areas and contribute to group discussions, giving everybody back to our objectives.”of online copywriting: legibility, layout, language a unique opportunity to exchange experiences so Web Manager/Editor,and logic. You’ll learn about structuring content between you get a new perspective from outside your own Shelldifferent web pages, as well as on an individual page. company or industry.You’ll also cover online copywriting subgenres suchas newsletters, how to make search engines The day’s format allows for online copywriting bestwork for you, and accessibility. practice to be summarised in the morning, before the afternoon focuses on detailed re-writes, including your own content.What you’ll learnMake sure your audience really listens What you’ll learnCreate links that get noticed and clicked To have confidence in your abilities so youStructure your content so it reads well and makes sense can rewrite whole pagesDrive home the important messages Write content that your audience can easily understand Evaluate and improve copy based on results View our full training programme online at econsultancy.com/learn 13

PR & Social MediaOnline PR & Social Media SEO for PR Professionals We can deliver any of our courses as customisedLondon – 3 May, 30 Jun, 8 Sep London – 22 Jun in-company experiencesManchester – 23 Jun See page 28 for details.The UK’s most popular introduction to online PR Building relevant links is an important element ofand social media marketing, this workshop looks search engine optimisation but the last thing youat the effect of social media and Web 2.0 on marketing want to do is damage your reputation through unethicalcommunications and PR so you can understand and link building practices. This course focuses on howharness the opportunities of user generated content. PR communications and brand engagement can help improve natural search engine visibility whilst managingUsing a combination of reputation monitoring your online reputation.and mapping tools, and reviewing examples of bestpractice social media marketing and online PR, You’ll learn how to create an SEO driven Did you know you can keep updelegates will be able to understand how to plan online PR campaign, choose the right tools and to date with Econsultancy viaand manage their communications in an age of digital develop compelling brand or business ‘social objects’ Facebook and Twitter?networks, how to integrate online PR and social media and ‘social currency’ to trigger conversationswith other marketing disciplines, and to identify and manage reputation. twitter.com/Econsultancyand evaluate opportunities and risks of social facebook.com/Econsultancymedia engagement. What you’ll learn All the ethical online PR and social media toolsWhat you’ll learn to maximise your visibility (no black hat techniques!)How online PR and social media fit with other How to improve your SEO through on- and off-sitemarketing disciplines PR and social mediaHow to use online PR and social media Evaluate and measure your SEO, PR and socialto maximise visibility media campaignsEngage audiences and create communitiesManage negative brand perceptionEvaluate and measure online PR and socialmedia campaigns14 View our full training programme online at econsultancy.com/learn

Advanced Social Media London – 5 Apr, 16 Jun, 5 July, 20 Sep What you’ll learn This course aims to take delegates well beyond Motivational reasons; passive and active people the familiar tools and techniques associated with and why they typically converse about organisations social media, providing strategic insight into how Ensuring the social web integrates with other and why social media works for businesses across communications channels; and the internal business all touchpoints. structure needed to manage this effectively“10/10 from me! Access to a The techniques associated with the organic spread true expert, theory backed You’ll examine consumer reactions to social media of your content online (word of mouth) activity and their engagement preferences, how to up with real world examples adapt working practices to get the most from a What to focus on, how to measure it and how and tools I had never heard social media strategy that goes far beyond traditional to integrate it all together to derive business value of. Highly engaging stuff.” associated with awareness, interest, conversion marketing, and how to set up an effective measurement and advocacy Account Manager, framework to gauge effectiveness. Case studies provide Chemistry Digital ample opportunity for benchmarking your own activity, and you’ll leave with a clear understanding of the future trends which could have a huge impact on your business. Delegates will also benefit from hands on, Econsultancy’s Advanced one-to-one consultation with the trainer, who will Workshops are limited review your campaigns and provide practical tips to 8 places – allowing for improvement. for plenty of interaction with the trainer! If you’re already a paid member of Econsultancy, you get a discount of 10% or more on all training courses (20% for Diamond Members). Visit http://econsultancy.com/membership for details. econsultancy.com/learn 15

Mobile MarketingIntroduction to Mobile MarketingLondon – 5 Jul What you’ll learnWith smartphones forecasted to overtake PC shipments “ The trainer kept How to use the six core disciplines of mobile: salesin 2012, mobile marketing is rapidly becoming a promotion, advertising, mCRM, brand engagement, everything verynecessity for organisations, rather than an optional advertising response and mobile experiential relevant - always usingdiscipline in their marketing strategy. real world applications How to generate real revenue through the mobile channel and examples”The course is aimed at both marketing practitionersand students alike who are looking to gain a Develop a strategic approach to define how it fits into Marketing Executive,comprehensive and structured insight into mobile the customer experience Global Personalsmarketing. Primarily aimed at those with little or no How apps and mobile internet can be deployed toprevious mobile experience, it is ideal for anybody assist brands get their message acrosslooking to develop a broad expertise in this emergingchannel. You’ll cover technical issues, best practiceand insight into consumer behaviour, all backed up bypractical examples and the latest research. Have you read Econsultancy’s new Mobile Marketing Beginner’s Guide? It’s free to download! Book any combination of Mobile courses to save up to a third on the total cost. Call us on +44 (0)20 7269 1470 or email training@econsultancy.com16 econsultancy.com/learn

Mobile Strategy and NEW Creativity and Innovation NEWImplementation in MobileLondon – 15 Jun London – 26 JulAn ideal follow-on from our introductory Mobile Mobile marketing has become a broad andMarketing session, or for marketing practitioners sophisticated channel with pioneering brands reaping “Probably the mostwith previous experience in the field, this course will the benefits from mobile CRM, apps and much more. informative, enjoyabledemonstrate how businesses can fully realise the However, while the explosion in usage of smartphones training session I’vebenefits of mobile interactivity. is making mobile a vast media landscape, it presents ever attended. Our challenges for marketers wishing to effectively reachCombining theoretical understanding of mobile’s role their target consumers. trainer was entertaining,in the marketing arena and practical exercises, you thoroughly informativewill learn how to build a top-down mobile strategy, Suitable for those with previous knowledge of and was always openencompassing all consumer touchpoints, to future- mobile marketing, this day is aimed at helping you to to questions.”proof businesses against users’ ever-changing mobile understand the latest range of creative and innovative Web Manager,interaction with brands. technology options which are available across the Countryside Council for Wales mobile landscape.What you’ll learn What you’ll learnHow to plan and developing a mobile strategy for An overview of the latest trends in mobile (location,use within your integrated marketing strategy augmented reality, mCommerce, etc.) and their practicalImplementing your mobile campaigns and how applications for marketersto promote mobile creative How to exploit the emergence of the iPad and otherTesting, measuring and optimising your tabletsmobile campaigns How mobile content and gaming can enhance customerThe latest regulation and best practice in the experience and guide behaviourmobile channel Inspirational examples and real life case studies of mobile innovation currently being used by marketers View our full training programme online at econsultancy.com/learn 17

Email Marketing Email Marketing Advanced Email Marketing London – 7 Jun, 7 Sep Manchester – 7 Jul London – 21 Jul Email is still an important means of talking to your If you feel you’ve reached a plateau in your email customers – but you’ve got to make your email stand marketing performance and need an injection of fresh out and actually get read. thinking from outside your company or industry, this course is for you. This course is suitable for anyone who manages email campaigns or e-newsletters and wants better results. You’ll cover the key leverage points for campaign Led by an email marketing expert, it demonstrates success, ranging from the fundamentals such as“ One of the best trainers I have how results and deliverability can be significantly setting objectives, data gathering, contact frequency, ever had. Communicated improved by addressing issues within planning personalisation and deliverability, to the latest industry everything very well, related and implementation, from setting realistic objectives news and developments. You’re encouraged to submit to everyone and had advice and understanding deliverability strategies, through work beforehand for feedback from an industry expert to multichannel integration, content and behavioural trainer and fellow delegates in group discussion, in order for each attendee on how to targeting, segmentation and assessment of campaign to identify areas for improvement. The course will also improve their online strategy.” results. So you’ll be able to continually improve allow you to reflect on your own individual campaigns EMEA PR Manager, your online marketing campaigns, boosting results through comparisons with other experienced marketers. Kingston Technology and profitability. What you’ll learn What you’ll learn How to dramatically improve your email The very latest email marketing strategies, tactics marketing results and technologies Sharpen your email marketing strategy How to critique and improve your own work and evaluate the ROI The most important metrics Make sure your emails actually reach their target Sophisticated testing and optimisation techniques Use testing to get more out of your email campaigns Use registration and click stream data to personalise campaigns18 View our full training programme online at econsultancy.com/learn

Web AnalyticsOptimising your Site Web Measurement and AnalyticsUsing Google Analytics “A practical, hands-London – 5 May, 20 Jul, 13 Sep London – 26 May, 29 Sep on course usingManchester – 18 May Manchester – 21 Sep your own company website rather than aLearn about applying Google Analytics for site This course focuses on using web analyticsconversion optimisation through advanced configuration and other data sources to analyse the characteristics theoretical one.”and customisation of reports. and behaviour of your site visitors so you can Price Comparison Executive, improve digital marketing and e-commerce results Admiral GroupThis course will help you improve your tracking, from your website.and your website and campaign efficiency to deliverbetter results from your digital marketing investments. It will show you how to produce a plan to developEven if you’re using another tool, the best practice the most appropriate metrics, tools and a digitalrecommendations on campaign and page design marketing improvement process for your organisation.improvements will still be relevant. You’ll work out what the Key Performance Indicators are for your organisation, and learn to apply differentThe interactive, small-group format of the workshop analytical techniques to get the best out of your You’re not an Econsultancyenables sharing of tips and techniques, alongside expert company’s processes of acquisition, conversion member yet?review of best practice examples by your course tutor. and retention.Attendees’ own sites, submitted before the workshop, Where have you been?will also be reviewed with recommendations onquick win improvements. What you’ll learn Econsultancy.com/ The essentials of effective web measurement membership Define the right KPIs for your businessWhat you’ll learn The most effective tools, services and technologiesHow to engage first time and repeat visitors to and how to use themreduce bounce rate Using analytics to plan and evaluate acquisition,The essentials of clickstream analysis conversion and retention programmesAdvanced reports for understanding visitor behaviourIntegrating Web 2.0, personalisation, reviews, ratings,social bookmarking, video and widgets into your siteMaximise conversion rates econsultancy.com/learn 19

E-commerceE-commerce Usability and Innovation and Leadership in NEW Online Merchandising –Best Practice for Online Retailers E-commerce Organisations Selling in the Digital AgeLondon – 3 May London – 13 Oct London – 8 Jun, 15 Sep Manchester – 28 AprFor e-commerce sites, usability is one of the largest In this second decade of e-commerce, with digitalcontributors to customer conversion and retention revenues vital to businesses, there is a need to fully This one-day intense course will cover the gamutrates. This course will identify and explain a range integrate digital activity in the business while, at the of online selling – from product selectionof best practice techniques taken from SME and blue same time, meet the growing call to make digital teams and presentation, through search, sorting, filteringchip retailers which you can implement into your fully accountable for performance. and promotions, to an introduction of advancedorganisation’s own e-commerce platform to drive rule-based merchandising. We will also considerconversion rate improvement. This course builds upon established management good product-specific presentation needs and the practice to look at the distinctive needs of online and test-measure-optimise approach to selling.Focusing on three key stages of the buying journey e-commerce teams: how to build them, understanding– product page, shopping basket and the checkout the competencies, communication in the team and As e-commerce matures and customers are trainedprocess – this training course will provide you with across the business, building effectiveness, leadership by your competitors to expect more, this coursea wealth of knowledge and industry-leading insights that and transformation. supports marketing and commerce professionalscan be utilised to make iterative usability improvements in satisfying their customers while also increasingto your e-commerce platform. profits. The multichannel, commercial approach What you’ll learn will allow participants to communicate the benefitsBy applying best practice usability principles throughout The right structures, strategies and behaviours to help of a whole-business approach to selling online,the customer journey, your organisation can increase you to build, manage and lead a successful digital team as well as measuring and sharing the success.the amount of visitors who convert from browsing Established management best practice to look at theto shopping. distinctive needs of online and e-commerce teams What you’ll learn Which skills should be outsourced or managed in-houseWhat you’ll learn The essential problems to solve in online merchandising How to move a team to a different level of capability,Evaluate your own e-commerce operation against the Getting products ready and available to sell online operating model or level of performancepresented best practice techniques and implementations Key data requirements, metricsDevelop the business case for improving the usability and performance indicatorsof your company’s e-commerce platform Advanced online merchandising techniquesThe effect on customer confidence and userexperience that different approaches have duringthe buying lifecycle20 econsultancy.com/learn

“I found it so interesting, and learnings that I have taken from this course have already given me ideas for change that our team needs to make to become better online merchandisers” Online Merchandiser, B&QView our full training programme online at econsultancy.com/learn 21

Web Project ManagementWeb Project ManagementLondon – 24 May, 5 Jul, 14 SepManchester – 12 Jul “ As usual the trainers EconsultancyManaging web projects is difficult: mixed teams, choose are excellent – people whoexperts in different areas and stakeholders frequently are passionate about what they teach,pull you in different directions, and tight deadlines add with real ‘front-line’ experience.additional pressures. Throw in changing requirements, There is always so much they wanthigh expectations, tight budgets and time restrictionsand what is needed is a workable project management to get across that I go away withtechnique to provide structure and control that’s flexible masses to think about, and they’reenough to handle evolving requirements. always willing to give one-to-one support or advice as far as possible.”This course adopts an agile approach that combines Web Developer,the right level of control with flexibility. Freshleaf Media LtdWhat you’ll learnQuickly and effectively capture requirements Take the course, read theand deliver on-time and to budget, even in a rapidly report, attend the event.changing environmentDeliver early return-on-investment using agile Econsultancy membersincremental delivery methods do it all.Meet all stakeholder requirements by introducingshared goals Book any combinationEnsure that the delivery is of the highest quality of Web Project Management courses to save up to a third on the total cost. Call us on +44 (0)20 7269 1470 or email training@econsultancy.com22 econsultancy.com/learn

Avoiding Web Project NEW Planning Web Projects Workshop NEWDisasters WorkshopLondon – 4 May, 8 Jun London – 13 Apr, 19 MayDelivering a web project on time and to budget Web projects are complex. Different work streams suchwith all the features the users asked for is a tall order.So many things can go wrong: the content might be late, as content creation, usability, design, front-end coding and back-end development all have different constraints Two new deep divethe developers might have underestimated the workload, and dependencies. workshops to equipthe delivered site might not work in the way youexpected. How can you ensure that this doesn’t happen? Using the best techniques from traditional approaches you with a robust such as Prince2 and newer Agile methods, this course toolkit for meetingThis course identifies a number of common pitfalls shows you how to create a robust plan for yourand introduces strategies for avoiding them happening project by enabling parallel development, reducing project challengesor mitigating their effects if they are already affectingyour project. dependencies and allowing for the inevitable changes in requirements during the progress of the project. head onWhat you’ll learn What you’ll learnTypical web project failures to watch out for A project planning method that is tailored to weband what to do about them projects, avoiding excess paperwork, but strict enoughHow to reduce dependencies between tasks in order to ensure a well-run projectto minimise the risk of projects going off the rails An approach for dealing with uncertain initialThe importance of testing early and often requirements and scope that changes throughto ensure quality the life of the projectHow to re-prioritise a project’s requirements and Deliver a tactical plan to meet strategic goals, allowingre-plan to get a project back on track when necessary for testing phases and incorporating feedback Delivering a plan that is most likely to result in an on-time and to-budget project View our full training programme online at econsultancy.com/learn 23

Understanding Your CustomersIncrease Conversions Using Usability and User ExperienceThe Power of PersuasionLondon – 18 Apr, 6 Jul London – 6 Apr, 9 Jun, 7 SepManchester – 4 May Manchester – 22 Jun “Stunningly good session.Understanding why people behave the way they do As acquiring traffic becomes more and more expensive, Very hands-on with massiveand then creating choice architecture around it is key making sure your website is user-friendly is definitely ‘real world’ practical focus.to improving your customers’ engagement, which will worth your while. If you’re involved in websitein turn give your ROI a kick up the backside. conversion, this course will help you understand Felt like I could put what the principles and best practice, legal standards I learned into practice theMany companies are already reaping the rewards and commercial benefits of usability, how to overcome moment I left. And guessof combining the science of psychology with digital common barriers and how to calculate the impact what, I did!”marketing methodologies. If you’re a retailer looking of usability on your finances. Proprietor,to improve conversion or an organisation wanting N-Able Communicationsto influence behavioural change this course will show We look in detail at usability design principles in theyou the way. design of navigation (including card sorting techniques), homepages, page layout, forms and error messages,This course will run through the key principles, and how usability is involved in merchandising, checkoutdemonstrating through case studies why persuasion and persuasion architecture. We’ll also cover the futuremarketing is important and giving you a framework of usability and human-centred design processes forfor developing solutions for your own business. interactive systems.What you’ll learn What you’ll learnUse psychology to inform your digital Why usability matters and where it fits in yourmarketing techniques e-commerce strategyImprove conversion rates by steering visitors The principles behind usability, using realin the right direction world examplesInfluence online behaviour through understanding User-centred design methods to apply during your site development Profitable tips for merchandising24 econsultancy.com/learn

Creating Superior Customer eCRM MasterclassExperiencesLondon – 3 May London – 15 JunAs online shopping becomes more refined, it’s Old-school Customer Relationship Managementbecoming increasingly important to differentiate your is not up to the challenge of the new web channels,brand through superior customer experience. If you’re social media and mobile engagements. This courseinvolved in developing a new website or improving the will take you through the essentials of the newcustomer experience of an existing site, this course approach to eCRM. According to Econsultancy’swill highlight the key steps involved in building and Customer Experiencemaintaining great online experiences for your customers You’ll learn a strategic, holistic and structured– leading to improved long-term customer engagement approach to planning, designing and deploying CRM Statistics Compendium,and loyalty. solutions that harness the power of integrated digital 80% of consumers say they and offline channels. would be less likely to returnYou’ll explore the key activities involved in creating and to a website after a negativemeasuring engaging online experiences from a “Total You’ll come away with a clear idea of how to design shopping experience!Customer Experience” perspective – integrating across and execute a high-performance eCRM solution thatchannels and beyond the limited online transaction. drives revenue – and can prove it.What you’ll learn What you’ll learnHow a deep understanding of your customers How to define an optimal CRM strategy synchronisedleads to better design and content decisions with brand and business strategyDiscover how great experience is about delivering Identify customer life cycle management opportunitiesmore than the mechanics of usability and requirements and define key performance metricsUnderstand the fundamentals of persuasive design Translate the CRM strategy into a customerand where to apply it communications planBe aware of how to test an existing site or site Understand the underlying data and technology setin development to identify any issues with yourcustomer experience View our full training programme online at econsultancy.com/learn 25

Online AdvertisingAd Ops for Beginners NEW Planning Effective Affiliate Marketing Digital Media CampaignsLondon – 10 May London – 14 Jun, 28 Sep London – 10 May, 27 SepAt the start of an online advertising career, there is It’s all change in the ways audiences consume media, Well-managed affiliate marketing can really pay off.a large amount of information to be processed. As advertising is traded, channels converge and targeting But even though the theory is pretty straightforward,a trafficker, you are expected to be able to traffic evolves, so you need the broadest view of digital media. it’s often overlooked by advertisers because puttingcampaigns within a short space of time with limited That way you can spot the opportunities, challenges, it into practice can be difficult.training. However, it can take months to develop best buying methods and key considerations aroundknowledge of the various aspects of online advertising online campaigns. Suitable for anyone running, or planning to run anand ad operations. affiliate programme, this course will give you a practical The course is divided into three key areas: planning understanding of affiliate marketing, from definingThis interactive course offers a comprehensive overview and strategy, delivering an integrated digital advertising a strategy and setting realistic business objectivesof ad ops and will cover the essentials of online campaign, and measurement and analysis. You’ll get to selecting and working with an affiliate programmeadvertising, processes, metrics, pricing, ad products and a comprehensive look across all media, and at the manager and tracking online marketing activities.targeting. end of it all you’ll be able to plan and execute killer You’ll also learn how to review tools, partners and digital media campaigns and actually measure results for maximum impact, and the best affiliate what’s going on. incentives through a list of the top ten dos and don’ts.What you’ll learnThe essentials of online advertising, giving you anoverview of the industry, key players and functions What you’ll learn What you’ll learnwithin ad ops The key digital media trends reshaping Affiliate marketing from both the merchantOnline advertising processes, metrics and pricing the online media landscape and affiliate perspectiveHow to use different advertising products, including Insights into how agencies research, How to increase the performance of yourrich media, online video and mobile plan and buy media affiliate programmeEffectively targeting your advertising – geographically, Understand trading models Emerging technologies and how to harness thembehaviourally, and more How ad-servers work and how to use Best practice strategy, tactics and measurement behavioural targeting26 econsultancy.com/learn

“ Great timing, good ideas, full of examples and very interactive.” Digital Campaign Manager, Western UnionView our full training programme online at econsultancy.com/learn 27

Management EssentialsProject Skills for Digital Marketers Managing Digital TeamsPlease see website for latest dates London – 19 JulHaving the ability to effectively manage projects, E-commerce and online teams are special.whether implementing new systems or undertaking You need to know all about them so you can moveincremental improvements is an essential skill for any a team to a different level of capability, operatingdigital leader. But managing web projects is difficult: model or level of performance.mixed teams, experts in different areas and stakeholdersfrequently pull you in different directions. Whether you’re a first time manager or looking to Looking to take on expand your digital team, the course will give you a leadership roleThrow in changing requirements, high expectations, a complete understanding of the issues involved as a professionaltight budgets and time restrictions and what is needed with online or e-commerce teams through looking digital marketer?is a workable project management technique to provide in detail at three key areas (structures, strategies Econsultancy’sstructure and control that’s flexible enough to handle and behaviours). MSc qualificationsevolving requirements. This course will give you the are for you!skills to effectively manage your projects and measure This course will give you practical tools and approaches See page 32.the results, encouraging delegates to actively share their that can be used in your workplace, and from theown experiences, both as stakeholders and managers. evaluation process you’ll be able to decide which skills should be outsourced or managed in-house.What you’ll learnHow to initiate projects that have clear goals What you’ll learnand requirements How to improve the effectiveness of your teamAn understanding of the roles and responsibilities Ways to manage digital and functional expertswithin a project How to plan, structure, and manageHow to communicate effectively with key stakeholders digital teamswithin your businessDraw on a range of tools which will help you monitorand manage budget, timings and risks28 econsultancy.com/learn

Legal Essentials for Digital Marketers Multichannel MarketingLondon – 12 Oct London – 13 JulThis course provides clarity on the legal issues of online As customers multi-task, switch channels seamlesslymarketing through using plain language to explain what and filter out annoying communications, the needis and what isn’t acceptable in the context of the most for a multichannel, integrated approach has never “ Law can be a very drycommon forms of online marketing communications. been greater. subject, but the trainerIts wide-ranging scope covers legal issues throughout Delivered by a marketing expert of over 15 years made it fun and verythe lifetime of a customer, from prospecting throughto fulfilment, as well as accessibility compliance issues. in on and offline communications, this course will interesting. We covered enable marketers to appreciate the complexities a lot of ground inFully updated for 2011, with in-depth review of legal of multichannel campaigns, highlighting key the day. An excellentchallenges arising from the uptake of social media considerations around customer insight, creativity, session.”networks and online behavioural advertising (OBA). channel selection, measurement and budgeting. FreelanceLibel, take-down, user generated copy (UGC) The course is organised into three key areas: planningand cookie-consent are all in the mix! and strategy, integration, and delivery measurement and analysis.What you’ll learnHow to make sure your sites are compliant What you’ll learnKeeping your data practices legal Current trends (media, audience, technology) that are transforming traditional mediaHow to evaluate suppliers and find the best onesfor you Researching, planning and buying for multichannel campaignsHow to avoid costly mistakes Integrating creative strategy Attacking major issues with multichannel measurement Promotional techniques suitable for particular products View our full training programme online at econsultancy.com/learn 29

In-company Training For Your TeamYour team is not like any other. You’re addressing specific challenges and Need to train your internationalopportunities with a particular skill set. That’s where our bespoke, in- teams too? Econsultancy cancompany digital training comes in. deliver in-company training worldwide!We’ll listen to your needs and design the perfect in-company trainingprogramme: highly relevant to your organisation and your team –anything from an interactive workshop series to a complete conference.If you’re training five or more people,the custom route offers great value for moneyas well as: Delivery formats– Super-relevance – courses built for your industry and your team’s experience level Skills training – any of our training courses tailored for your sector, your skills and your website. Programmes– A more open atmosphere – where delegates can be a one-off or delivered across multiple sessions, can be frank about the challenges specific to the either on your premises or at one of our training venues organisation Needs analysis – detailed assessment of your Internal events – from expert-led roundtables to an– A range of formats – working in partnership with organisation’s current knowledge and capabilities in all-singing, all-dancing digital marketing summit for you, we develop the most appropriate format for order to structure a comprehensive training programme your entire team. We’ll programme and manage the delivering the results you seek to address knowledge gaps whole thing– A dedicated training consultant – to design the In-house academies – a combination of targeted Mentoring – personal advice and strategic support for best programme and see that it’s delivered to the briefing sessions, skills seminars, stakeholder workshops senior managers and directors. We’ll pair you up with highest standards and consultancy services the right mentor Consulting services – we work with you to develop Webinars and on-demand content – so you can your entire digital strategy and sharpen your execution30 econsultancy.com/custom

Tailored Training in ActionOur in-company training can be delivered in a variety of formats and styles to suityour organisation, goals and budget. Here’s a recent example: Look who we’ve customised for:Reed Business Information Tesco, Avis, Lloyds Banking Group,Reed Business Information, Europe’s largest B2B “ With the ever-changing skill set required from marketers Orange, Nestlé, Thomas Cook,publisher, has faced major transformation of the today it’s critical that marketers raise their knowledge Expedia, FT.com, John Lewis,industry in recent years as a result of emerging digital and expertise in all areas of digital marketing. RBI has More Th>n, JustGiving, Steak,platforms. As an innovative business, RBI understands worked closely with Econsultancy for a number of yearsthe importance of continually training its teams to to deliver in-company courses and I have been impressed TMW, Random House, River Island,tackle such fast-paced developments head on. with the style and expertise of the trainers who have Vodafone, HarperCollins, Met inspired our marketing teams to think differently about Office, Sony, McCann Erickson, IPCSince 2006, Econsultancy has been working with RBI what’s possible which has contributed to some innovative Media, Sainsbury’s, Microsoft, Visa,to deliver a range of tailored in-company training, and award-winning digital marketing programmes andincluding sessions on Persuasive Marketing, Web commercial successes.” Moneysupermarket, Nationwide, NewAnalytics, Online Copywriting, Email and Social Media. Head of Digital Marketing Solutions, RBI Look, HachetteRecently we have also worked with the subscriptionsteams in the organisation to develop and deliveradvanced workshops and one-on-one clinics coveringConversion Optimisation, a key topic for RBI. Want to talk to us about your requirements? Call us on +44 (0)20 7269 1470 or email training@econsultancy.com For more information and to view more case studies visit econsultancy.com/custom 31

Professional QualificationsAccelerate your career, formalise your existing skills and build strong We’re now accepting applicationsrelationships with committed, innovative digital professionals: our MSc – don’t miss your chance to standprogrammes offer industry-led training combined with an internationally out from the crowd!recognised qualification. Call us on +44 (0)20 7269 1478Econsultancy’s Certificate, Diploma and MSc courses are intensive, challenging, hands-on programmes or email training@econsultancy.comtaught by the very best in the business. So as well as receiving an internationally-recognised,postgraduate qualification, you’ll come away with the confidence that you really know your stuff – andhave proven it at the highest level.Our next intake is September 2011 with applications being accepted and approved already –places are limited and will be snapped up, so request your application pack now!MSc in Digital Marketing Communications MSc in Internet Retailing “I have enjoyed the last fewThis course covers strategy and planning; digital tools If you’re more focussed on e-commerce, this months and I am delightedfor customer acquisition, conversion, and retention; three year part-time programme is the UK’s first that after one term I couldcampaign monitoring and measurement; and effective postgraduate qualification to specifically address produce a marketing strategy –integrated marketing and organisational management. the career and business needs of ambitious retailYour classmates will be from some of the UK’s top professionals. irrespective of the grade I ambrands and your tutors are the very best in the business, given! Moving on to term two, Iso prepare to be challenged. From marketing and strategy, customer insight intend to contribute more to the and product development, right through to online discussions and hope toIn addition to the current part-time option, our most logistics, operations and successful leadership, encourage the same of others aspopular programme will now be available to study graduates will emerge with the strategic andfull-time from September, giving you the opportunity to practical skills necessary to drive their business it makes the learning experiencecomplete it in one year rather than the usual three. forward. more effective and fun.” Partner, iParticipate Social MediaThe MSc in Digital Marketing Communications is The MSc in Internet Retailing has beenaccredited by Manchester Metropolitan University. created by Econsultancy in partnership with internet retailing professionals and Manchester Metropolitan University.32 econsultancy.com/qualifications

“ Now I’m in the 2nd year of the qualification I can really start to see the effect of this Get more information combination of academic learning and professional training in my job and my To request a prospectus, call us personal life – I was obsessed with all on +44 (0)20 7269 1478 or email things digital before, but now it’s gone into masters@econsultancy.com overdrive! The course has given me much We’ll also be hosting open evenings in London and more confidence when talking to colleagues Manchester in June – a fantastic opportunity to meet or other individuals about digital marketing. the team, have your questions answered and get some I really can’t believe how quickly the time invaluable insight from our current delegates. has gone and how much I have changed as a person simply by undertaking this Get in touch stating which MSc programme you’re qualification – I don’t actually want it to end!” Vice President, Communications ICMIF We’ve asked a small number of Big-name delegate peers: our MSc delegates to keep us Asda, Harvey Nichols, Walmart, South up to date with their progress as West Wales Tourism, Exact Target, they tackle the programme head British Council, Harvey Nichols, 3i, Reiss, on – read their diaries online! Next, Nokia, Bodleian Libraries, Expedia, Brother, University of Winchester, Redeye, Arcadia Group, Netstep, Coremetrics, Nykredit, the Equality and Human Rights Commission, Brass, Holland and Barrett… View our full prospectus online at econsultancy.com/qualifcations 33

Econsultancy EventsWe’re big believers in getting people together to network, compare notes and swapstories from the front lines of marketing. We present a wide range of events all overthe globe, all year long. The idea: present the very best content delivered by realpioneer/visionaries to help you deepen your understanding, sharpen your strategiesSocial Gaming and Gamification The Future of Digital Marketing JUMPInnovation Briefing London – 15 Jun London – 12 OctLondon – 22 JunManchester – 29 Jun One of our most popular conferences, the 8th annual JUMP is a one-day conference for senior marketersLeeds – 30 Jun Future of Digital Marketing event will look at what we looking to join up on and offline data, technologies, can expect to see happening in the industry over the campaigns, agencies and creative. If the last decadeOur ‘Social Gaming and Gamification’ briefing will next year, the year after that, and beyond - as seen by was all about figuring out digital, the next is aboutprovide you with an insight into social games and the pioneers of e-commerce and digital marketing. integrating it, dissolving it into the mix and finding newthe psychological mechanics they can use to boost hybrid strategies that combine on and offline.customer engagement and brand awareness. This is an intensive, full-day programme where you’ll hear from two visionary keynotes, covering the rise of The event brings together over 1200 digital and offlinePacked with practical examples, this session will M-commerce and web 3.0, as well as over ten additional and marketers from every industry who are not justdemonstrate how Social Gaming & Gamification offer presentations from digital leaders – all topped off with learning to speak the same language, they are theira means of developing long-term engagement and networking at our evenings drinks reception. sharing data, insight, strategies and successes.coherence, as well as creating a uniform, satisfyingcustomer experience across every platform. If you’re an experienced digital marketer or e-commerce professional, this is the place to see what’sOur two-hour Innovation Briefings help you make senseof the latest trends, giving insight and immediatelyapplicable techniques to take back to the office. Ideal ifyou’re short on time but want to boost your skills – or Econsultancy paid membershipsimply sample what Econsultancy training offers. gives you a discount of 10% on all our events (20% for Diamond Members) Visit http://econsultancy.com/membership for details34 econsultancy.com/events

Who We’ve Worked WithArgos – ASOS – Avis – AXA Insurance – BBC – BritishCouncil – British Gas – B&Q – BupaCabinet Office – Cancer Research UK – Capital One – Centrica – COI – DebenhamsDirect Wines – Estée Lauder Companies – Fortune Cookie – Gamestation – HalifaxGeneral Insurance – Hiscox – House of Fraser – Investec – IOP Publishing – IPC MediaJobsite – John Lewis – Justgiving – Royal Dutch Airlines – LateRooms – Legal and GeneralLloyds of London – Lloyds TSB – Met Office – Microsoft – Nationwide Building SocietyNet-a-Porter – New Look – Next – npower – Oxfam – PhotoBox – Post OfficeRBS Insurance – Royal Academy of Arts – Royal Mail – Royal Opera House – RSPCASelfridges – Shell – Stena Line – Swinton – Tesco – The Telegraph – The AAThe National Trust – The Open University – Time Inc. – TradeDoubler – TUI UKUrban Outfitters – Virgin Atlantic Airways – Vodafone View our full training programme online at econsultancy.com/learn 35

Course dates – they do fill up, grab your place now!Course Page No. London Manchester Course Page No. London ManchesterThe Ideal First Step E-commerceFast Track Digital Marketing 06 19 Apr, 11 May, 28 Jun, 25 May, E-commerce Usability and Best Practice for 20 3 May 16 Aug, 1 Sep 26 Jul Online RetailersSearch Engine Marketing Innovation and Leadership in E-commerce 20 13 Oct OrganisationsSEO Marketing 08 28 Apr, 12 Jul 19 May Online Merchandising – Selling in the Digital 20 8 Jun, 15 Sep 28 AprAdvanced SEO Marketing Workshop 08 28 Jun, 6 Sep 29 Sep AgeInternational and Multilingual Search Marketing 09 17 May Web Project ManagementPPC Marketing 09 18 May, 20 Sep 16 Jun Web Project Management 22 24 May, 5 Jul, 14 Sep 12 JulAdvanced PPC Workshop 09 14 Apr Avoiding Web Project Disasters Workshop 23 4 May, 8 JunRich Media & Video Planning Web Projects Workshop 23 13 Apr, 19 MayOnline Video Strategies 11 14 Apr, 6 Jul, 13 Sep Understanding your CustomersVideo Production for the Web 11 21 Jun, 15 Sep 28 Sep Increase Conversions Using the Power of 24 18 Apr, 6 Jul 4 MayContent for the Web PersuasionBlogging Stategy for Business Using WordPress 12 23 Jun Usability and User Experience 24 6 Apr, 9 Jun, 7 Sep 22 JunDigital Content Strategy 12 25 May, 21 Jun Creating Superior Customer Experiences 25 3 MayOnline Copywriting 13 15 Jun, 13 Sep 9 Jun Online AdvertisingAdvanced Online Copywriting Workshop 13 5 May 12 May Ad Ops for Beginners 26 10 MayPR & Social Media Planning Effective Digital Media Campaigns 26 14 Jun, 28 SepOnline PR & Social Media 14 3 May, 30 Jun, 8 Sep 23 Jun Affiliate Marketing 26 10 May, 27 SepSEO for PR Professionals 14 22 Jun Management EssentialsAdvanced Social Media 15 5 Apr, 16 Jun, 5 July, Managing Digital Teams 28 19 Jul 20 Sep Legal Essentials for Digital Marketers 29 12 OctMobile Marketing Multichannel Marketing 29 13 JulIntroduction to Mobile Marketing 16 5 JulMobile Strategy and Implementation 17 15 JunCreativity and Innovation in Mobile 17 26 JulEmail MarketingEmail Marketing 18 7 Jun, 7 Sep 7 JulAdvanced Email Marketing 18 21 JulWeb AnalyticsOptimising your Site Using Google Analytics 19 5 May, 20 Jul, 13 Sep 18 MayWeb Measurement and Analytics 19 26 May, 29 Sep 21 SepEmail: training@econsultancy.com – Telephone: +44 (0)20 7269 1470 – Visit: http://econsultancy.com/learn

Econsultancy training-programme-spring-summer-2011

by Mihail Lomonosov on May 06, 2011

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Econsultancy training-programme-spring-summer-2011 — Presentation Transcript