E commerce-platforms-buyers-guide-2010-sample
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

E commerce-platforms-buyers-guide-2010-sample

on

  • 1,513 views

 

Statistics

Views

Total Views
1,513
Views on SlideShare
1,513
Embed Views
0

Actions

Likes
0
Downloads
35
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

E commerce-platforms-buyers-guide-2010-sample Document Transcript

  • 1. Market Data / Supplier Selection / Event Presentations / User Experience Benchmarking / Best Practice / Template Files / Trends & InnovationSAMPLE: E-commercePlatformsBuyers Guide Sample only, please download the full report from: http://econsultancy.com/reports/e-commerce-platforms-buyers-guide
  • 2. SAMPLE: E-commercePlatformsPublished April 2010 Econsultancy London Econsultancy New York 4th Floor, 91-93 Farringdon Rd 41 East 11th St., 11th Floor London EC1M 3LN New York, NY 10003All rights reserved. No part of this publication may be United Kingdom United Statesreproduced or transmitted in any form or by any means,electronic or mechanical, including photocopy, recording Telephone: Telephone:or any information storage and retrieval system, without +44 (0) 20 7269 1450 +1 212 699 3626prior permission in writing from the publisher. http://econsultancy.comCopyright © Econsultancy.com Ltd 2010 help@econsultancy.com
  • 3. Contents 1. Introduction ..................................................................... 3 1.1. About Econsultancy .................................................................... 4 2. Executive Summary ......................................................... 5 3. The Market ....................................................................... 6 3.1. Market Definition ........................................................................ 6 3.1.1. E-commerce platforms overview ............................................. 6 3.1.2. Differences between e-commerce solutions ............................ 9 3.2. Market Value and Growth .......................................................... 11 3.3 Drivers of Growth and Market Trends ...................................... 12 3.2.1. Retailers grapple with mobile integration ............................. 12 3.2.2. Marketers seek nirvana of joined-up social media and e- commerce ............................................................................... 14 3.2.3. Cross-border capabilities become more important as retailers target international markets ................................... 15 3.2.4. Multi-channel players drive innovation and integration ...... 16 3.3. Return on Investment ................................................................19 3.4. Strengths, Weaknesses, Opportunities and Threats (SWOT) . 20 3.4.1. Strengths ................................................................................20 3.4.2. Weaknesses ............................................................................ 21 3.4.3. Opportunities ......................................................................... 21 3.4.4. Threats ................................................................................... 22 4. Costs and Pricing Models .............................................. 24 4.1. Introduction .............................................................................. 24 4.2. Packaged Applications .............................................................. 24 4.3. Hosted/On-Demand E-commerce ........................................... 24 5. Finding the Right Supplier - Tips and Pitfalls............... 25 5.1. Introduction .............................................................................. 25 5.2. What type of supplier are you looking for? .............................. 25 5.3. Are you thinking about what the customer wants? .................. 26 5.4. Are you planning for tomorrow and not just today? ................ 27 5.5. Have you thoroughly assessed the pedigree of your vendor/agency? ......................................................................... 27 E-commerce Platforms Buyer’s Guide 2010 Page 1 All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2010
  • 4. 6. Market Positioning Charts ............................................. 29 6.1. Explanation for Chart 1: Business Model ................................. 29 6.2. Explanation for Chart 2: Type of Solution ............................... 307. Supplier Matrix .............................................................. 31 7.1. Guide to Core Services ............................................................... 31 7.2. Positioning: summary diagrams ............................................... 348. Supplier Marketplace and Profiles ................................ 36 8.1. Actinic ........................................................................................ 36 8.2. ATG ............................................................................................ 42 8.3. Channel Advisor ........................................................................ 48 8.4. CSI Ltd ....................................................................................... 54 8.5. Digital River................................................................................61 8.6. eCommera ................................................................................. 66 8.7. e-inbusiness ............................................................................... 73 8.8. Ekm Systems ............................................................................. 79 8.9. Elastic Path ................................................................................ 85 8.10. ePages ........................................................................................ 92 8.11. EROL ......................................................................................... 98 8.12. eSellerPro................................................................................. 103 8.13. GSI Commerce......................................................................... 108 8.14. hybris ........................................................................................ 115 8.15. IBM ...........................................................................................123 8.16. LavaSuite (DesignUK) .............................................................. 131 8.17. Magicalia Commerce ................................................................ 137 8.18. Maginus ....................................................................................143 8.19. Moneyspyder ........................................................................... 148 8.20. Ominor...................................................................................... 153 8.21. ( )pen .........................................................................................158 8.22. Pod1 ..........................................................................................164 8.23. Portaltech ................................................................................. 172 8.24. Salmon ...................................................................................... 179 8.25. Screenpages ............................................................................. 186 8.26. Shopfitter ..................................................................................192 8.27. Snow Valley .............................................................................. 197 8.28. Venda ....................................................................................... 203 8.29. WORKSsitebuilder .................................................................. 210E-commerce Platforms Buyer’s Guide 2010 Page 2All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storageand retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2010
  • 5. 1. Introduction Econsultancy‟s buyer‟s guides are the ideal starting place for anybody researching new suppliers in digital market sectors. They contain in-depth vendor profiles; to help you quickly evaluate suppliers and service providers, as well as market analysis to help you put things into perspective. Vendors are selected for the report based on a combination of factors, not limited to but including:  Analysis of capabilities (services / products)  Clients  Experience (qualifications / trade bodies / case studies / client lists)  Expertise (by sector / topic)  UK status (a UK office is preferred, occasional exceptions are made)  Ability to take on and fulfil new projects  Recommendations from trusted sources (or anecdotal evidence to the contrary)  Google visibility  Business model (a high % of turnover should be related to these services)  Company website Econsultancy does not explicitly recommend any of the suppliers featured in these guides, principally because it is impossible for us to work with all of them to form a first-hand opinion. But we do believe - based on an intensive and careful selection process - that the chosen vendors represent quality. Buyer‟s Guides are updated on an annual basis, so the information contained within is recent and thus valid. Send any questions or comments to Linus.Gregoriadis@Econsultancy.comThe following suppliers either declined the invitation to be included in this guide or failed to submit a profile: BT Fresca Paraspar CommerceNow Red Technology Holbi Shopcreator Javelin Sitemakers Microsoft Digivate MotiveAcknowledgementsAs well the suppliers who have submitted profiles and information, Econsultancy would like to thank Chris Lofts,an independent e-commerce consultant, for his assistance in compiling this report.Email: chris.lofts@noetikecommerce.co.ukMobile phone: + 44 (0) 7929 007747 Sample only, please download the full report from: http://econsultancy.com/reports/e-commerce-platforms-buyers-guide SAMPLE: E-commerce Platforms Buyer‟s Guide Page 3 All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2010
  • 6. 1.1. About Econsultancy Econsultancy is a digital publishing and training group that is used by more than 200,000 internet professionals every month. The company publishes practical and timesaving research to help marketers make better decisions about the digital environment, build business cases, find the best suppliers, look smart in meetings and accelerate their careers. Econsultancy has offices in New York and London, and hosts more than 100 events every year in the US and UK. Many of the worlds most famous brands use Econsultancy to educate and train their staff. Some of Econsultancy‟s members include: Google, Yahoo, Dell, BBC, BT, Shell, Vodafone, Virgin Atlantic, Barclays, Deloitte, T-Mobile and Estée Lauder. Join Econsultancy today to learn what‟s happening in digital marketing – and what works. Call us to find out more on +44 (0)20 7269 1450 (London) or +1 212 699 3626 (New York). You can also contact us online.Further Econsultancy Reading:E-commerce Statisticshttp://econsultancy.com/reports/e-commerce-statisticsE-commerce: A Beginners Guidehttp://econsultancy.com/reports/e-commerce-a-beginner-s-guideE-commerce Request for Proposalhttp://econsultancy.com/reports/e-commerce-request-for-proposal-rfpE-commerce Projects - Digital Marketing Template Fileshttp://econsultancy.com/reports/e-commerce-projects-digital-marketing-template-filesDelivering Successful E-commerce Projectshttp://econsultancy.com/reports/delivering-successful-e-commerce-projectsConversion Reporthttp://econsultancy.com/reports/conversion-report Sample only, please download the full report from: http://econsultancy.com/reports/e-commerce-platforms-buyers-guide SAMPLE: E-commerce Platforms Buyer‟s Guide Page 4 All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2010
  • 7. 2. Executive Summary This report is an overview of the e-commerce platforms market, with a focus on the different technologies and delivery models available to organisations trading online. Econsultancy estimates that the total value for e-commerce technology in the UK marketplace will be in excess of £600 million during 2010, up from £540 million in 2009. Because of demand from consumers, the e-commerce industry has continued to demonstrate healthy growth and consequently there continues to be a requirement for related technology.3. The Market3.1 Market Definition This report is an overview of the e-commerce platforms market, with a focus on the different technologies and delivery models available to organisations trading online. The main focus is the UK market although some of the vendors are global. The technology providers featured in this guide have been selected on the basis of criteria which are explained in the introduction and apply to all our buyer‟s guides. We have chosen to include e-commerce platform providers who own their own code base for delivering a complete transactional website that is re-used across multiple clients. The profiled vendors typically offer a standalone technology platform which can be bought as a distinct and branded technology solution. We have therefore covered vendors offering packaged applications as well as those who are offering on-demand e-commerce. We have also included some e-commerce platforms provided by full-service agencies, so long as they have a standalone platform where the code is re-usable. The Supplier Matrix (Section 7) gives readers an at-a-glance overview of the market each vendor is focused on (i.e. enterprise, mid-market or SME) and which services and types of functionality they can deliver. The Market Positioning Charts after each individual profile are another resource which allows buyers to understand key differences in each vendor‟s proposition. There is a full explanation as to how these charts should be interpreted. Sample only, please download the full report from: http://econsultancy.com/reports/e-commerce-platforms-buyers-guide SAMPLE: E-commerce Platforms Buyer‟s Guide Page 5 All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2010
  • 8. 3.1.1 E-commerce platforms overview Introduction In order to make an online store work, several components have to be present. Sometimes these are bought as an indivisible unit, but increasingly the trend is towards suppliers who can bundle together several best-of-breed components to deliver a complete solution.3.1.2 Differences between e-commerce solutions If you‟re considering an e-commerce solution, you need to find a solution that will fit your business, rather than your business fitting the platform. One of the key areas to consider is whether you need an enterprise, mid-market or SME solution. This is often a stumbling point for many online retailers, who chose the wrong solution based upon misjudgement about the size of their operations – usually this is through over-estimation and can be a costly mistake. The size of an organisation‟s customer base is an obvious difference that will define a platform, yet many retailers still be appearing to not quite understand this.3.3 Drivers of Growth and Market Trends The e-commerce platforms market is constantly evolving, in order to keep up with consumer behaviour and expectations. As a result of this, some new trends within the marketplace have become particularly apparent in the last 12 months, in line broader developments that have occurred within the digital space.3.3.1 Retailers grapple with mobile integration Mobile e-commerce (m-commerce) is growing rapidly, as more retailers begin to see the opportunities afforded by better phones and changing consumer behaviour. As internet-ready handsets and smartphones continue to saturate the market, the importance of having an e-commerce platform that can be integrated with the mobile channel – through either an application or through a specific mobile website – cannot be underestimated. Despite there being over 15 million mobile users in the UK, nearly two thirds of companies (62%) currently have no plans for mobile commerce (Econsultancy/cScape Customer Engagement Report). There is clearly an enormous opportunity for retailers to tap into this still embryonic market. Sample only, please download the full report from: http://econsultancy.com/reports/e-commerce-platforms-buyers-guide SAMPLE: E-commerce Platforms Buyer‟s Guide Page 6 All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2010
  • 9. 3.4 Return on Investment E-commerce platforms can help organisations … Drive revenue  Boost visitor numbers/improve customer acquisition. – Improve search engine optimisation. – Increase conversion rates. – User friendly technology. Reduce costs  Increased automation/streamlining of business processes.  Reduce or remove need for internal IT resources. Improve branding  Better customer experience. – Faster websiteWhat the vendors say“There is absolutely no doubt that major brands spend more on technology and services in the eCommerce arenathan their SME counterparts. But that is not to say they are necessarily delivering the most effective platformsfrom a customer perspective. As the gap between „free‟ and „paid for‟ technologies widens, the need tounderstand ROI and TCO becomes of greater importance that annual budget.” SAMPLE QUOTE3.5 Strengths, Weaknesses, Opportunities and Threats (SWOT) This section contains a „SWOT‟ analysis for the e-commerce market, from the perspective of suppliers. It also serves as a summary of some of the points made above.3.5.1 Strengths  Online retail continues to grow in importance as a result of higher levels of broadband access and increased use of the internet for shopping. – Increased sales from e-commerce mean that there is more money to invest in technology. – Blue chip companies will continue to invest in the online channel to market. Pureplay internet companies will also continue to seek out the best e-commerce technology to differentiate themselves from competitors. Sample only, please download the full report from: http://econsultancy.com/reports/e-commerce-platforms-buyers-guide SAMPLE: E-commerce Platforms Buyer‟s Guide Page 7 All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2010
  • 10. 4. Costs and Pricing Models4.1 Introduction The costs of e-commerce technology will depend on a number of criteria including the following:  Does the customer want a hosted, „on-demand‟ service or a packaged application?  How much customisation is required and who is going to carry out that customisation?  What level of support (internally and from suppliers) will be needed to manage the technology on an on-going basis? It is important to consider the costs in the context of potential return on investment, and whether or not a more expensive solution might prove to be a better investment. Additionally, it must be remembered that the price of the technology may be only part of the cost of the e-commerce solution, for example if third parties (e.g. agencies / integrators) are needed to implement, customise and manage the technology.5. Finding the Right Supplier - Tips and Pitfalls4.2 Introduction In order to identify the most suitable e-commerce platform and supplier it is important to understand that different vendors / solutions providers have different selling points, in terms of both their technology and their services. This section, in addition to the detailed company profiles and market positioning charts contained in the next sections, will help you focus on what your company needs and help you to find the right match. Econsultancy‟s E-commerce Request for Proposal (RFP)1 template will additionally help improve you in the process of procuring a supplier.What the vendors say“For smaller companies, there is a deep aversion to contractual lock in from ecommerce suppliers. This is wherea major commitment is made before the company even knows if their business is viable. However, there is also adanger in contractual lock out. This is where the small company has no protection. Where a supplier goes bust ordecides they no longer want to do business with a particular company, its pretty much the end of the road. Forthis reason, its worth looking for suppliers with a long track record of treating customers fairly.” SAMPLE QUOTE Sample only, please download the full report from: http://econsultancy.com/reports/e-commerce-platforms-buyers-guide 1 http://econsultancy.com/reports/e-commerce-request-for-proposal-rfp SAMPLE: E-commerce Platforms Buyer‟s Guide Page 8 All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2010
  • 11. 5 Market Positioning Charts5.1 Explanation for Chart 1: Business Model Business Model Solutions sold & implemented via partners/ Where resellers we are going Where we are now Direct Sales Focus on Focus on high-end, SME market enterprise market The vertical axis charts to what degree the technology provider sells its solutions directly versus having an indirect model whereby it sells its technology via partners / resellers. The horizontal axis charts the target market the profiled supplier is targeting in terms of whether it is more aimed at small & medium companies or high-end, blue chip clients. The pale orange circle denotes the company‟s current position while the bright orange reflects their medium and long-term aspirations. If the circles are in the same position, the company is happy with its current market positioning and has no plans to change. For example, on the chart displayed, the company is currently focusing on direct sales within the SME market, (pale orange), but is aiming to move into the enterprise market, selling via a partner. (Bright orange). Sample only, please download the full report from: http://econsultancy.com/reports/e-commerce-platforms-buyers-guide SAMPLE: E-commerce Platforms Buyer‟s Guide Page 9 All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2010
  • 12. 5.2 Explanation for Chart 2: Type of Solution Type of Solution Most sales are f or licensed sof tware Where we are going Where we Most sales are are now f or hosted / on-demand service ‘Out-of -the-box’ Fully solution customisable /bespoke The vertical axis charts the extent to which the e-commerce technology provider is geared towards selling licences for its product versus offering a hosted e-commerce solution. The horizontal axis charts the extent to which the solutions are designed to work „out-of-the-box‟ as opposed to lending themselves to customisation. The pale orange circle denotes the company‟s current position while the bright orange reflects their medium and long-term aspirations. If the circles are in the same position, the company is happy with its current market positioning and has no plans to change. For example, on the chart displayed, the company currently sells an “out-of-the-box” solution, where most sales are to customers wanting a hosted service. (Pale orange). But, in the future, the company is looking towards producing a fully customisable product, to be sold as a licensed software. (Bright orange). Sample only, please download the full report from: http://econsultancy.com/reports/e-commerce-platforms-buyers-guide SAMPLE: E-commerce Platforms Buyer‟s Guide Page 10 All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2010
  • 13. 6 Supplier Matrix 6.1 Guide to Core Services An at-a-glance overview of who‟s doing what … LavaSuite (DesignUK) Magicalia Commerce WORKSsitebuilder Channel Advisor GSI Commerce Moneyspyder Screenpages e-inbusiness Snow Valley Digital River Elastic Path eCommera eSellerPro Portaltech Shopfitter Maginus Salmon Ominor CSI Ltd ePages Actinic hybris Venda EROL ( )pen Pod1 ATG ekm IBM Target MarketEnterprise solution                              Mid-marketsolution                              SME solution                               Core productPackagedsoftware                              Packagedsoftware provided                              Your packagedsoftware,                              customised by youHosting, support,maintenance and                              development Promotional & Marketing capabilitiesCross-sell/up-sellfunctionality                              Promotions                              E-mail services                              Text messagingservices                              Social media                               Sample only, please download the full report from: http://econsultancy.com/reports/e-commerce-platforms-buyers-guide SAMPLE: E-commerce Platforms Buyer‟s Guide Page 11 All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2010
  • 14. LavaSuite (DesignUK) Magicalia Commerce WORKSsitebuilder Channel Advisor GSI Commerce Moneyspyder Screenpages e-inbusiness Snow Valley Digital River Elastic Path eCommera eSellerPro Portaltech Shopfitter Maginus Salmon Ominor CSI Ltd ePages Actinic hybris Venda EROL ( )pen Pod1 ATG ekm IBM Product & Content ManagementProduct InventoryManagement                              Personalisation/profile building                              Product searchengine                              Multi-lingualcapability                              Product data feeds                              Product ContentSyndication                              Metadatamanagement                              Workflowautomation                              Roles-basedaccess                              Replication/deployment/archiving                              Rollback/versioning                               AnalyticsSales reporting                              CustomerSegmentation                              ConversionAnalysis                              Basket Analysis                              E-marketingeffectiveness                              reporting Sample only, please download the full report from: http://econsultancy.com/reports/e-commerce-platforms-buyers-guide SAMPLE: E-commerce Platforms Buyer‟s Guide Page 12 All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2010
  • 15. LavaSuite (DesignUK) Magicalia Commerce WORKSsitebuilder Channel Advisor GSI Commerce Moneyspyder Screenpages e-inbusiness Snow Valley Digital River Elastic Path eCommera eSellerPro Portaltech Shopfitter Maginus Salmon Ominor CSI Ltd ePages Actinic hybris Venda EROL ( )pen Pod1 ATG ekm IBM Transactional capabilitiesReal-time pricing                              Invoicing                              Tax calculations(across different                              countries)Shippingcalculation                              Multi-currencies                              Currencyconverter                              Fraud protectionprocedures/                              technology Additional ServicesSite design &development                              Consultancy/webmarketing                              Training                               Partners and IntegrationImplementation/Consultation/                              DeliveryHosting &managed services                              Payment serviceProviders                              Logistics serviceproviders                              ERP Systems                              CRM systems                              E-mail platforms                              Analytics                              Ecommerceexpertise                               Sample only, please download the full report from: http://econsultancy.com/reports/e-commerce-platforms-buyers-guide SAMPLE: E-commerce Platforms Buyer‟s Guide Page 13 All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2010
  • 16. 8. Supplier Marketplace and Profiles6.2 SAMPLECompany DetailsCompany NameCompany LogoURLUK Head Office AddressOther office locationsContact NameContact TelephoneContact emailCompany Proposition andoverview of servicesBrief Company HistoryHow long have you been inbusiness in the UK?Number of UK EmployeesRevenue figure for 2008/92009 year-on-year growthUSPWhat sets you apart fromcompetitors?UK ClientsA selection of UK clientsTarget market – solutions delivered to clients Total clients currently Total clients delivered supported Total B2C clients currently Total clients delivered B2C supportedCurrent B2C clients – market breakdown By sector Number of clients in sector By online revenue Number of clients delivering revenueFashion £0-1mElectricals £1-5mHardware & DIY £5-10mHousewares £10-20mGeneral/dept store £20-50mIT/IT hardware £50-100mFood & beverages £100m+Other Sample only, please download the full report from: http://econsultancy.com/reports/e-commerce-platforms-buyers-guide SAMPLE: E-commerce Platforms Buyer‟s Guide Page 14 All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2010
  • 17. Case StudyUK Case StudyTarget MarketEnterprise solutionMid-market solutionSME solutionVerticals/sectorsPlease give details of anyparticular sector(s) you arefocused onCore productPackaged softwarePackaged software providedby third party and customisedby youYour packaged software,customised by youHosting, support,maintenance anddevelopmentDelivery Model Monthly Revenue share One-off upfront fee Fixed monthly (traffic dependent)Software licenceDesign & customisationCustomer-specific featuresIntegrationSupport &maintenancePlatform enhancementsOngoing developmentHostingFeatures & FunctionalityPromotional & Marketing capabilitiesCross-sell/up-sellfunctionalityPromotionsE-mail servicesText messaging servicesSocial mediaOther Sample only, please download the full report from: http://econsultancy.com/reports/e-commerce-platforms-buyers-guide SAMPLE: E-commerce Platforms Buyer‟s Guide Page 15 All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2010
  • 18. Product & Content ManagementProduct InventoryManagementPersonalisation/profile buildingProduct search engineMulti-lingual capabilityProduct data feeds (import &export)Product Content SyndicationMetadata managementWorkflow automationRoles-based accessReplication/deployment/archivingRoll back/versioningOtherAnalyticsSales reportingCustomer SegmentationConversion AnalysisBasket AnalysisE-marketing effectivenessreportingOtherTransactional capabilitiesReal-time pricingInvoicingTax calculations (acrossdifferent countries)Shipping calculationMulti-currenciesCurrency converterFraud protection procedures/technologyAdditional ServicesSite design & developmentConsultancy/web marketingTrainingOther Sample only, please download the full report from: http://econsultancy.com/reports/e-commerce-platforms-buyers-guide SAMPLE: E-commerce Platforms Buyer‟s Guide Page 16 All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2010
  • 19. Partners and IntegrationImplementation/Consultation/DeliveryHosting & managed servicesPayment service ProvidersLogistics service providersERP SystemsCRM systemsE-mail platformsAnalyticsEcommerce expertiseOtherOperational SupportPlease provide details aboutthe level of UK support youprovide (e.g. 24/7 support)Costs and pricing methodsHow do you typically chargeclients?Costs – including supportfees, training, upgrades, dayrates etc (please provide asmuch detail as possible)Additional Supporting InformationPlease add any otherinformation you feel isrelevant Sample only, please download the full report from: http://econsultancy.com/reports/e-commerce-platforms-buyers-guide SAMPLE: E-commerce Platforms Buyer‟s Guide Page 17 All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2010
  • 20. Market Positioning Charts Chart 1 – Business Model Solutions sold & implemented Where via partners/ resellers we are going Where we are now Direct Sales Focus on Focus on high-end, SME market enterprise marketSample only, please download the full report from: http://econsultancy.com/reports/e-commerce-platforms-buyers-guide SAMPLE: E-commerce Platforms Buyer‟s Guide Page 18 All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2010