21apr.rif2010 -pechinski

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21apr.rif2010 -pechinski

  1. 1. Internet in Russia <br />Latest trends  and facts.<br />Filip Pieczyński<br />Moscow, 04.2010<br />
  2. 2. gemiusAudience<br />Key methodological points<br />
  3. 3. Methodology<br />gemiusAudience – composition of threesources of data:<br /><ul><li>Sitecentric part
  4. 4. Panel of userswithtracking software installed on theircomputers
  5. 5. Structural data from FOM</li></li></ul><li>Methodology<br />PopulationmeasuredinFebruary 2010: 40 963 530<br />Populationisinthe 18+ age group<br />Covering not only big cities but all city sizes and all regions.<br />
  6. 6. Moscow’s domination<br /><ul><li> More then quarter of Russian internet users come from Moscow or Saint Petersburg.
  7. 7. Every two out of ten lives in the capital.
  8. 8. Saint Petersburg’s citizens account for 7,3% percent.</li></ul>Source: gemiusAudience, February 2010<br />
  9. 9. Real power<br /><ul><li>Not onlyMoscow - almost 30 millions of Runet users lives in other regions of the country.</li></ul>Source: gemiusAudience, February 2010<br />
  10. 10. Small populated regions<br /><ul><li> The great majority -37,6% of Russian internet users lives in small cities, which accounts for 15,3 million audience.</li></ul>Source: gemiusAudience, February 2010<br />
  11. 11. LOCAL vs. GLOBAL<br />
  12. 12. Top 10 players by reach<br /><ul><li>Local players constitute top 3 in the reach ranking.
  13. 13. Among top 10 websites half are global players.
  14. 14. The first global player Google takes theforth position.</li></ul>Source: gemiusAudience, February 2010<br />
  15. 15. Top 10 players by avg. time spent per visitor<br /><ul><li> Social network – Vkontakte – takes the leading position and outreaches thesecond player by over 13 hours.
  16. 16. Among these players only one – Google – is theglobal one.</li></ul>Source: gemiusAudience, February 2010<br />
  17. 17. Yandex vs. Google: present<br /><ul><li> In the Runet there is no much room left forthe global giant: Google.
  18. 18. Local player: Yandex significantly outperforms Google and reaches 80,7% of the audience.</li></ul>Source: gemiusAudience, February 2010<br />
  19. 19. Yandex vs. Google: past<br /><ul><li> Yandex’s position on the market is growing stronger and during one year time its reach increased by 5,3 percentage points.
  20. 20. In the same time Goole is losing its position and its reach decreased by 3,3 percentage points.</li></ul>Source: gemiusAudience, February 2009; June 2009; October 2009, February 2010<br />
  21. 21. Yandex vs. Google: future?<br /><ul><li>Google does not seem to have much chances in this challenge.
  22. 22. During one year Yandex gained 7,5 million users, which is 47% percent year to year growth.
  23. 23. Google’s audience increased by 4,2 millions.</li></ul>Source: gemiusAudience, February 2009; February 2010<br />
  24. 24. Yandex vs. Google audience distribution by region<br /><ul><li> Yandex outperforms Goole in all regions, but in smaller cities the distance between these two players is more significant (around 35 percentage points) than in Moscow or Saint Petersburg.</li></ul>Source: gemiusAudience, February 2010<br />
  25. 25. Yandex vs. Google audience distribution by age<br /><ul><li> Last year was not very successful for Google.
  26. 26. Not only it has not significantly improved the results among any of the age groups but also lost some of the oldest audience.</li></ul>Source: gemiusAudience, February 2009; February 2010<br />
  27. 27. Ukrainian search engines market<br /><ul><li> Unlike the Russiansearch enginesmarket Ukrainian one is dominated by Google.</li></ul>Source: gemiusTreffic, 2008-2010 quarterly data<br />
  28. 28. Video online – reach <br /><ul><li> During last year Google owned service – Youtube – had the largest dynamics of growth and now leads among video services on Russian market.</li></ul>Source: gemiusAudience, February 2010<br />
  29. 29. Video online – avg. time spent per visitor<br /><ul><li> Russian internet users spent on average more than one hour on the video service – Youtube, which is over 30 minutes more than a year before.</li></ul>Source: gemiusAudience, February 2010<br />
  30. 30. SOCIAL NETWORKS<br />3<br />4<br />
  31. 31. Significant players – trends<br /><ul><li> Two groups of players might be observed on the Russian social network market.
  32. 32. Vkontakte, takes the leading position and gains 53% reach.
  33. 33. Former leader Odnoklassnikilost with Vkontakte and MoiMir.
  34. 34. Facebook’s reach is lower than 5%.</li></ul>Source: gemiusAudience, February 2009; <br />June 2009; October 2009, February 2010<br />
  35. 35. Top 5 social networks – hourly distribution<br /><ul><li> The majority of the users visit social networks in the evening (18:00– 20:00) during the weekdays.
  36. 36. Apart from early morning and evening hours social networks usage patterns are similar on working days and weekends.</li></ul>Source: gemiusAudience, February 2010<br />
  37. 37. Vkontakte reinforces its position<br /><ul><li> The most popular social network Vkontakte , reaches 53,4% of the audience.Its reach grew by 11,4 percentage points comparing to thelast year.
  38. 38. The last year leader lost its position and its reach decreased by 5,3 percentage points during the year.
  39. 39. Facebook’s reach is growing, but the dynamics is lower than for Vkontakte.</li></ul>Source: gemiusAudience, February 2009; February 2010<br />
  40. 40. Facebook’s big city orientation<br /><ul><li> The majority of vkontakte.ru audience lives in thesmall cities. The second important group isconstituted by internetusers from Moscow.
  41. 41. 60,8% of Facebook’s users lives either in Moscow (43,3%) or in St. Petersburg (17,5%).</li></ul>Source: gemiusAudience, February 2010<br />
  42. 42. APPLICATIONS<br />
  43. 43. Messengers – the most significant players<br /><ul><li> Among messengers Skype has the leading position.
  44. 44. It gains 33,3% reach, which means 13,6 million users monthly.
  45. 45. The second place is taken by ICQ with reach equal 24,2%.</li></ul>Source: gemiusAudience, February 2010<br />
  46. 46. Working days and weekends – hourly distribution<br />Source: gemiusAudience, February 2010<br />
  47. 47. Working days and weekends – hourly distribution<br />Source: gemiusAudience, February 2010<br />
  48. 48. THE POWER OF THE BRAND<br />
  49. 49. Corporate websites: telecomunication [1/2]<br /><ul><li> Three most popular players gain relatively big audience.</li></ul>Source: gemiusAudience, February 2010<br />
  50. 50. Corporate websites: telecomunication [2/2]<br /><ul><li> Leading websites are slowly increasing their audience.</li></ul>Source: gemiusAudience, February 2009; February 2010<br />
  51. 51. Corporate websites: computers and IT<br /><ul><li> Most popular are global corporate website.
  52. 52. Local website takes 5th position with 1,7 million users.</li></ul>Source: gemiusAudience, February 2010<br />
  53. 53. Thank You! <br />

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