21apr.rif2010 -pechinski
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21apr.rif2010 -pechinski 21apr.rif2010 -pechinski Presentation Transcript

  • Internet in Russia
    Latest trends  and facts.
    Filip Pieczyński
    Moscow, 04.2010
  • gemiusAudience
    Key methodological points
  • Methodology
    gemiusAudience – composition of threesources of data:
    • Sitecentric part
    • Panel of userswithtracking software installed on theircomputers
    • Structural data from FOM
  • Methodology
    PopulationmeasuredinFebruary 2010: 40 963 530
    Populationisinthe 18+ age group
    Covering not only big cities but all city sizes and all regions.
  • Moscow’s domination
    • More then quarter of Russian internet users come from Moscow or Saint Petersburg.
    • Every two out of ten lives in the capital.
    • Saint Petersburg’s citizens account for 7,3% percent.
    Source: gemiusAudience, February 2010
  • Real power
    • Not onlyMoscow - almost 30 millions of Runet users lives in other regions of the country.
    Source: gemiusAudience, February 2010
  • Small populated regions
    • The great majority -37,6% of Russian internet users lives in small cities, which accounts for 15,3 million audience.
    Source: gemiusAudience, February 2010
  • LOCAL vs. GLOBAL
  • Top 10 players by reach
    • Local players constitute top 3 in the reach ranking.
    • Among top 10 websites half are global players.
    • The first global player Google takes theforth position.
    Source: gemiusAudience, February 2010
  • Top 10 players by avg. time spent per visitor
    • Social network – Vkontakte – takes the leading position and outreaches thesecond player by over 13 hours.
    • Among these players only one – Google – is theglobal one.
    Source: gemiusAudience, February 2010
  • Yandex vs. Google: present
    • In the Runet there is no much room left forthe global giant: Google.
    • Local player: Yandex significantly outperforms Google and reaches 80,7% of the audience.
    Source: gemiusAudience, February 2010
  • Yandex vs. Google: past
    • Yandex’s position on the market is growing stronger and during one year time its reach increased by 5,3 percentage points.
    • In the same time Goole is losing its position and its reach decreased by 3,3 percentage points.
    Source: gemiusAudience, February 2009; June 2009; October 2009, February 2010
  • Yandex vs. Google: future?
    • Google does not seem to have much chances in this challenge.
    • During one year Yandex gained 7,5 million users, which is 47% percent year to year growth.
    • Google’s audience increased by 4,2 millions.
    Source: gemiusAudience, February 2009; February 2010
  • Yandex vs. Google audience distribution by region
    • Yandex outperforms Goole in all regions, but in smaller cities the distance between these two players is more significant (around 35 percentage points) than in Moscow or Saint Petersburg.
    Source: gemiusAudience, February 2010
  • Yandex vs. Google audience distribution by age
    • Last year was not very successful for Google.
    • Not only it has not significantly improved the results among any of the age groups but also lost some of the oldest audience.
    Source: gemiusAudience, February 2009; February 2010
  • Ukrainian search engines market
    • Unlike the Russiansearch enginesmarket Ukrainian one is dominated by Google.
    Source: gemiusTreffic, 2008-2010 quarterly data
  • Video online – reach
    • During last year Google owned service – Youtube – had the largest dynamics of growth and now leads among video services on Russian market.
    Source: gemiusAudience, February 2010
  • Video online – avg. time spent per visitor
    • Russian internet users spent on average more than one hour on the video service – Youtube, which is over 30 minutes more than a year before.
    Source: gemiusAudience, February 2010
  • SOCIAL NETWORKS
    3
    4
  • Significant players – trends
    • Two groups of players might be observed on the Russian social network market.
    • Vkontakte, takes the leading position and gains 53% reach.
    • Former leader Odnoklassnikilost with Vkontakte and MoiMir.
    • Facebook’s reach is lower than 5%.
    Source: gemiusAudience, February 2009;
    June 2009; October 2009, February 2010
  • Top 5 social networks – hourly distribution
    • The majority of the users visit social networks in the evening (18:00– 20:00) during the weekdays.
    • Apart from early morning and evening hours social networks usage patterns are similar on working days and weekends.
    Source: gemiusAudience, February 2010
  • Vkontakte reinforces its position
    • The most popular social network Vkontakte , reaches 53,4% of the audience.Its reach grew by 11,4 percentage points comparing to thelast year.
    • The last year leader lost its position and its reach decreased by 5,3 percentage points during the year.
    • Facebook’s reach is growing, but the dynamics is lower than for Vkontakte.
    Source: gemiusAudience, February 2009; February 2010
  • Facebook’s big city orientation
    • The majority of vkontakte.ru audience lives in thesmall cities. The second important group isconstituted by internetusers from Moscow.
    • 60,8% of Facebook’s users lives either in Moscow (43,3%) or in St. Petersburg (17,5%).
    Source: gemiusAudience, February 2010
  • APPLICATIONS
  • Messengers – the most significant players
    • Among messengers Skype has the leading position.
    • It gains 33,3% reach, which means 13,6 million users monthly.
    • The second place is taken by ICQ with reach equal 24,2%.
    Source: gemiusAudience, February 2010
  • Working days and weekends – hourly distribution
    Source: gemiusAudience, February 2010
  • Working days and weekends – hourly distribution
    Source: gemiusAudience, February 2010
  • THE POWER OF THE BRAND
  • Corporate websites: telecomunication [1/2]
    • Three most popular players gain relatively big audience.
    Source: gemiusAudience, February 2010
  • Corporate websites: telecomunication [2/2]
    • Leading websites are slowly increasing their audience.
    Source: gemiusAudience, February 2009; February 2010
  • Corporate websites: computers and IT
    • Most popular are global corporate website.
    • Local website takes 5th position with 1,7 million users.
    Source: gemiusAudience, February 2010
  • Thank You!