The Next Big ThingTrends and Technologies that Will Shape the Web                                                         ...
Web TechnologiesProf. Dr. Stefan Wrobel                                                        2© Fraunhofer-Institut für ...
The Big Seven                                                                                Geeignetes                   ...
The Big Seven                                                                                Geeignetes                   ...
Input Your WayHolistic Interaction                                                                               © Fraunho...
Rest in Peace: The Single Input Technology ParadigmUser interaction has long been dominated by single technologies of choi...
Input Your WayHolistic Interaction                                                Geeignetes                              ...
The Stylus is Back AlreadyAll Products Announced 2011                                                                     ...
Point Screen: Gesture Control  Gesture control with camera based   hand tracking  2 IR-cameras                          ...
Gesture recognition for contactless Screen Control  Advantage: Overcome the sensitive   Multi-Touch Displays (fingerprints...
Speech Control, VoiceSearchGoogle Voice Search App (iPhone, Android):  Isolated words and phrases  Large vocabulary incl...
Future Talk: Brain Computer Interface  Developed by Berlin Brain   Computer Interface (BBCI) Group,   including Fraunhofe...
The Big Seven                                                                                Geeignetes                   ...
The Big Seven                                                                                Geeignetes                   ...
High MediaMerged Reality                                                                               © Fraunhofer HHI   ...
High media enablers  Mobile processing power on the rise:   multicore, special graphics processing  High-density screens...
High MediaMerged RealityUsers will soon expect more than classical windows and buttons  Animated content  Matching sound...
Hybrid-TV, Connected-TV, Smart-TV, Linked-TV:  Sales in 2011:   3,5 Mio. hybrid TV devices  Classical TV and WebTV are  ...
Mobile Augmented Reality for EveryoneFrom cool gadget to business perspective  Mobile Augmented Reality (MAR) …       Us...
Mobile Augmented Reality for EveryoneImpact within the next years  AR: Top 10 disruptive technologies 2008 – 2012 [Gartne...
Mobile Augmented Reality for EveryoneBusiness Perspectives  Expected Top MAR revenue streams by 2014       Incremental r...
Mobile Augmented Reality for EveryoneUse cases  The list of brands that used AR for marketing is long & prominent  MAR f...
Trend: 3D (for Merged Reality )  3D TV is moving forward  Frost & Sullivan study   March 2011: Frost &   Sullivan: „3D T...
Total Immersive: Football in 3D Video and Audio  Immersive video technique for public   viewing of the next generation   ...
3D – Fanta4 Live Concert in 3D  Automated 3D production process   with STAN (Stereoscopic Analyzer)  Automatic analysis ...
The Big Seven                                                                                Geeignetes                   ...
The Big Seven                                                                                Geeignetes                   ...
Big DataMashed, curated, amalgamated content creates value                                                                ...
More data than everExplosive growth       Convergence                                    Ubiquitous Intelligent           ...
Actual Storage Amounts – Annual New Data 2010                                                                             ...
Big Data means Big OpportunitiesData is the new oil  Through 2015, organizations integrating high-value, diverse, new   i...
Creating value based on big dataMashups, selection, curation, amalgamation, condensation, combination  Data in itself and...
Crowdsourcing at The GuardianExample “The Guardian”:  British Newspaper The Guardian   asked its readers to participate  ...
Open DataProf. Dr. Stefan Wrobel                                                        34© Fraunhofer-Institut für Intell...
Dentists and TubesServices based on big dataProf. Dr. Stefan Wrobel                                                       ...
FOKUS project government mashups  Mobile applications for accessing government data   e.g. traffic condition monitoring   ...
The Big Seven                                                                                Geeignetes                   ...
The Big Seven                                                                                Geeignetes                   ...
Auto-SenseIntelligent Analysis, Semantics and AIProf. Dr. Stefan Wrobel                                                   ...
The data iceberg                                                                               Database tables            ...
Auto-Sense or The challenge of semantics                                               intelligent analytic technologies  ...
EmotionRadarExtracting Information from Millions of Webpages Automatically  Automatic monitoring of forum and social netw...
Speech-Based Video Citation for the ARD Mediathek  Technolgy can open-up video archives for a   new audience  Project wi...
Theseus UseCase Contentus – Technologies for the nextgeneration multimedia online archives  Content owners:   libaries, b...
SpeakerText                                                                               © HumanoidProf. Dr. Stefan Wrobe...
The Big Seven                                                                                Geeignetes                   ...
The Big Seven                                                                                Geeignetes                   ...
Total MobilityLocation is King!Prof. Dr. Stefan Wrobel                                                        48© Fraunhof...
We have to think in new patterns when everythinggoes mobileProf. Dr. Stefan Wrobel                                        ...
The number of people using high performance mobilesmart phones is rapidly risingProf. Dr. Stefan Wrobel                   ...
Mobility Data On the RiseAlready 1 Petabyte in 2009 and rising fast                                                       ...
Total Mobility                                                 M-Applications                         eGovernment         ...
„Total Mobility“ enables new business opportunities  Pictures of shelves and products   are placed in a subway station  ...
ShopGate                                                                               © ShopgateNo matter where you are, ...
Mobility Mining for Outdoor AdvertisingPredicting Media Reach based on track data – ag.ma, SPR+  How many people on each ...
The Big Seven                                                                                Geeignetes                   ...
The Big Seven                                                                                Geeignetes                   ...
Contextual2 AdvertisingBetter Context – Better Ads – More RevenueProf. Dr. Stefan Wrobel                                  ...
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
Google Predictions on Digital Ads  In 2015…                                                                     Users can ...
Trends in Digital Advertisement                                                           Source: Tomorrow Focus Media,   ...
Special Challenge: Contextual Ads for Videos  Select relevant ads for a given video based on content       Same topic, a...
Ads in Apps: Contextual Ads for 2nd Screen Devices  Many TV viewers use 2nd Screen in parallel   (iPad, smartphone, Lapto...
Present your Targeting Innovations at our Conference:                             Meet Online Marketing experts          ...
Online Computer Games:From Retail to Online Ads and Purchasing Virtual Items  Over 2/3 American households play   compute...
New Trend: Games Analytics  Digging for insights on human behavior in the terabyte-sized data logs   generated by compute...
The Big Seven                                                                                Geeignetes                   ...
The Big Seven                                                                                Geeignetes                   ...
Open PrivacyMaking Ends MeetProf. Dr. Stefan Wrobel                                                        69© Fraunhofer-...
The Importance of Privacy…?  Another 25 years of development will lead us to a new world of   cheap and ubiquitous comput...
Open Privacy  Privacy not a major concern – but still   major uproar about perceived misuses  Each data scandal results ...
Privacy by Design – Privacy Preserving Data Analysis  Open Privacy … by design       anonymizing data „where it happens“...
The Big Seven    Input Your Way                                   Big Data                   Total Mobility               ...
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Keynote "The Next Big Thing" by Prof. Dr. Stefan Wrobel at ADVANCE Conference (2011-09-20)

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Prof. Wrobel of Fraunhofer IAIS presenting key trends in tech at the ADVANCE - International Web & Startup Conference on September, 19 & 20, 2011 in Cologne, Germany. The event was organized and hosted be MEDIEN.NRW, the media cluster of North Rhine-Westphalia.

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Keynote "The Next Big Thing" by Prof. Dr. Stefan Wrobel at ADVANCE Conference (2011-09-20)

  1. 1. The Next Big ThingTrends and Technologies that Will Shape the Web Prof. Dr. Stefan Wrobel Dr. Joachim Köhler, Daniel Schneider, Prof. Dr. Christian Bauckhage, Michael Eble, Dr. Kristian Kersting, Jochen Schon, Daniel Stein, Sebastian Tschöpel, Verena Würbel Fraunhofer Institute for Intelligent Analysis and Information Systems IAIS Univ. BonnProf. Dr. Stefan Wrobel© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  2. 2. Web TechnologiesProf. Dr. Stefan Wrobel 2© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  3. 3. The Big Seven Geeignetes illustrierendes Bild für Trend Geeignetes illustrierendes Bild für TrendProf. Dr. Stefan Wrobel 3© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  4. 4. The Big Seven Geeignetes illustrierendes Bild für Trend Geeignetes illustrierendes Bild für TrendProf. Dr. Stefan Wrobel 4© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  5. 5. Input Your WayHolistic Interaction © Fraunhofer HHIProf. Dr. Stefan Wrobel 5© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  6. 6. Rest in Peace: The Single Input Technology ParadigmUser interaction has long been dominated by single technologies of choice © Marcin Wichary (Flickr) © Boffy b (Wikimedia) © Masaru Kamkura (Flickr) 1950 1970 1990 2010 1960 1980 2000Prof. Dr. Stefan Wrobel 6© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  7. 7. Input Your WayHolistic Interaction Geeignetes illustrierendes Bild: Gesture, Kinect oä © Fraunhofer FIT © Masaru Kamkura (Flickr) © Samsung  The combined use of multiple interaction paradigms at the user’s choice will be standard  Lock-in will no longer be accepted  Apps and Services must adapt to be competitive  Disruptive change will put slow movers out of market, creating opportunities for othersProf. Dr. Stefan Wrobel 7© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  8. 8. The Stylus is Back AlreadyAll Products Announced 2011 © Samsung © AsusProf. Dr. Stefan Wrobel 8© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  9. 9. Point Screen: Gesture Control  Gesture control with camera based hand tracking  2 IR-cameras Stop Turn Back Yes Gesture based POI  Graphical inventory  Touristic information systems Lafers new Cooking  Medical information system for Studio Table d‘Or“ operations environment  Control of devices © Fraunhofer HHIDeveloped by Fraunhofer HHI (all pictures on this chart)Prof. Dr. Stefan Wrobel 9© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  10. 10. Gesture recognition for contactless Screen Control  Advantage: Overcome the sensitive Multi-Touch Displays (fingerprints, dirt, etc. )  Control by analyzing the movements of the hands  3D camera with robust image processing algorithms  Adaptive for multi-user scenarioDeveloped by Fraunhofer FIT © Fraunhofer FITProf. Dr. Stefan Wrobel 10© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  11. 11. Speech Control, VoiceSearchGoogle Voice Search App (iPhone, Android):  Isolated words and phrases  Large vocabulary including names, many languages  High accuracy “amazing!”Nuance Dragon Dictation App  Nuance aquires SVOX, Loquendo, …, in 2011, Apple wants to aquire Nuance  Speech control, IVR and speech dictationFraunhofer IAIS:  Robust recognition in adverse environmentsProf. Dr. Stefan Wrobel 11© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  12. 12. Future Talk: Brain Computer Interface  Developed by Berlin Brain Computer Interface (BBCI) Group, including Fraunhofer First  Cerebral electric activity is recorded via the electroencephalogram (EEG)  Recorded signals are amplified and transmitted to the computer, which transforms them into device control commands  Youtube: http://www.youtube.com/watch? v=ZIIffTH5D-E © Berlin Brain-Computer InterfaceProf. Dr. Stefan Wrobel 12© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  13. 13. The Big Seven Geeignetes illustrierendes Bild für Trend Geeignetes illustrierendes Bild für TrendProf. Dr. Stefan Wrobel 13© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  14. 14. The Big Seven Geeignetes illustrierendes Bild für TrendProf. Dr. Stefan Wrobel 14© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  15. 15. High MediaMerged Reality © Fraunhofer HHI © LayarProf. Dr. Stefan Wrobel 15© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  16. 16. High media enablers  Mobile processing power on the rise: multicore, special graphics processing  High-density screens, 3d screens, pico-projection  Augmented and virtual reality displays  Ubiquitous and budget availability of media production tools  Changed consumer habits and expectations due to games and social media sites © Layar © Texas InstrumentsProf. Dr. Stefan Wrobel 16© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  17. 17. High MediaMerged RealityUsers will soon expect more than classical windows and buttons  Animated content  Matching sound  Non-linear video  3D rendering and technology  Augmented reality Geeignete bilder zu illustration dieser Technolgien © Leonard Low © Fraunhofer HHI © Mufin © Tucia.com (Flickr)Prof. Dr. Stefan Wrobel 17© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  18. 18. Hybrid-TV, Connected-TV, Smart-TV, Linked-TV:  Sales in 2011: 3,5 Mio. hybrid TV devices  Classical TV and WebTV are converging  New interactive TV-standard © Fraunhofer FOKUS HbbTV (Hybrid Broadcast Broadband TV) integrates Web technology in broadcast environment  IFA 2011: Car Configurator  Fraunhofer Fokus test labor  Fraunhofer IAIS (EU projects LinkedTV and Live) © Fraunhofer IAISProf. Dr. Stefan Wrobel 18© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  19. 19. Mobile Augmented Reality for EveryoneFrom cool gadget to business perspective  Mobile Augmented Reality (MAR) …   Using the smartphone’s capabilities, i.e. cameras, GPS, broadband connection, tilt sensors, and compass to provide layers of metadata to the user’s physical surrounding  … for Everyone!   The Cool-Gadget-Era is about to end   MAR is on the edge of wide adoption & becoming a cost- effective business perspective   Already a large number of gaming, marketing, education & social networking apps © LayarProf. Dr. Stefan Wrobel 19© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  20. 20. Mobile Augmented Reality for EveryoneImpact within the next years  AR: Top 10 disruptive technologies 2008 – 2012 [Gartner, 2008]  MAR: Q1 2011 market worth $11 million but one of the most significant growth markets to 2016 [Visiongain, 2011]  MAR: Annual application revenues expected to approach $1.5 billion by 2015, up from less than $2 million in 2010 [Juniper, 2011]  MAR will be favored by growing adoption of high-performance mobile devices & unlimited data plans Global Smartphone User Forecast [Parks, 2011]Prof. Dr. Stefan Wrobel 20© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  21. 21. Mobile Augmented Reality for EveryoneBusiness Perspectives  Expected Top MAR revenue streams by 2014   Incremental revenues, such as premium & subscription-based services   Point of Sale, such as upfront (in-) app payments   Advertising  Applications will include   Location-based services   Games   Enterprise Total MAR Market ($m) by revenue streams [Juniper, 2011]Prof. Dr. Stefan Wrobel 21© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  22. 22. Mobile Augmented Reality for EveryoneUse cases  The list of brands that used AR for marketing is long & prominent  MAR for marketing is a recent attraction (Nike, ebay, Vodafone, Post …) ,  MAR Platforms have the potential to close the gap between technology & business use-case  MAR Fraunhofer CompetencesProf. Dr. Stefan Wrobel 22© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  23. 23. Trend: 3D (for Merged Reality )  3D TV is moving forward  Frost & Sullivan study March 2011: Frost & Sullivan: „3D TV: The Good, © Fraunhofer HHI the Bad and the Ugly“  Study: „ 3D technology has made quantum jumps in capability and availability”  Study: “Nevertheless, it is clear that the 3D market is still in an early adoption phase” © Frost & Sullivan study March 2011: “3D TV: The Good, the Bad and the Ugly“ Shipments of 3D-TVs in MillionsProf. Dr. Stefan Wrobel 23© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  24. 24. Total Immersive: Football in 3D Video and Audio  Immersive video technique for public viewing of the next generation (3D video and 3D audio)  Panorama projection at TiME Lab of Fraunhofer HHI in Berlin  14 HD projectors with a resolution of 2000 X 7000 pixel, 180 degree display TiME Lab at Fraunhofer HHI  128 loudspeakers using the IOSONO sound technology of Fraunhofer IDMT („wave field synthesis”)  Field trials at Bundesliga matches (BVB-Hoffenheim) © Fraunhofer HHIProf. Dr. Stefan Wrobel 24© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  25. 25. 3D – Fanta4 Live Concert in 3D  Automated 3D production process with STAN (Stereoscopic Analyzer)  Automatic analysis of stereo images in real-time  Usage in live scenarios possible  Live Event: September 28, 2010 © Gerold Marks, DigitaleLeinwand.de concert of the „Fantastischen Vier“ in 3D in 88 cinemas  Full integration of 3D in the production process  Developed by Fraunhofer HHI © Fraunhofer HHIProf. Dr. Stefan Wrobel 25© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  26. 26. The Big Seven Geeignetes illustrierendes Bild für TrendProf. Dr. Stefan Wrobel 26© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  27. 27. The Big Seven Geeignetes illustrierendes Bild für TrendProf. Dr. Stefan Wrobel 27© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  28. 28. Big DataMashed, curated, amalgamated content creates value Megabytes Gigabytes Terabytes Petabytes ExabytesProf. Dr. Stefan Wrobel 28© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  29. 29. More data than everExplosive growth Convergence Ubiquitous Intelligent Systems Users as Producers © IDC White Paper – The Diverse and Exploding Digital UniverseTotal digital output will surpass 1 Zettabyte this year [IDC, 2010]Prof. Dr. Stefan Wrobel 29© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  30. 30. Actual Storage Amounts – Annual New Data 2010 [IDC/McKinsey, 2011]Prof. Dr. Stefan Wrobel 30© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  31. 31. Big Data means Big OpportunitiesData is the new oil  Through 2015, organizations integrating high-value, diverse, new information types and sources into a coherent information management infrastructure will outperform their industry peers by more than 20%. [Gartner, 2011]  Gain is estimated enormous, across sectors:: 300 billion $ annual in health sector (US), 60% margin improvement in retail (US), 100 billion € annually in public administration (EU), 600 billion consumer added value due to position data [McKinsey , Manyika et.al. 2011]Prof. Dr. Stefan Wrobel 31© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  32. 32. Creating value based on big dataMashups, selection, curation, amalgamation, condensation, combination  Data in itself and individually is usually useless  Individuals and organizations do not know how to deal with volume, variety, velocity, complexity of big data  Storing, databases and fast processing aren’t the answer  Business opportunities for those who can intelligently   Select data   Recombine to create insight   Create engaging user experience   Involve crowdsourcing communitiesProf. Dr. Stefan Wrobel 32© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  33. 33. Crowdsourcing at The GuardianExample “The Guardian”:  British Newspaper The Guardian asked its readers to participate in reviewing documents of the British parliaments expenses.  The Guardian gave his readers the tools to click through the documents and asked them to classify these papers and support the editorial department.  Until September 2011 a total of 28.600 readers have reviewed 224.000 documents. © GuardianProf. Dr. Stefan Wrobel 33© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  34. 34. Open DataProf. Dr. Stefan Wrobel 34© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  35. 35. Dentists and TubesServices based on big dataProf. Dr. Stefan Wrobel 35© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  36. 36. FOKUS project government mashups  Mobile applications for accessing government data e.g. traffic condition monitoring © Fraunhofer FOKUSProf. Dr. Stefan Wrobel 36© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  37. 37. The Big Seven Geeignetes illustrierendes Bild für TrendProf. Dr. Stefan Wrobel 37© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  38. 38. The Big Seven Geeignetes illustrierendes Bild für TrendProf. Dr. Stefan Wrobel 38© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  39. 39. Auto-SenseIntelligent Analysis, Semantics and AIProf. Dr. Stefan Wrobel 39© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  40. 40. The data iceberg Database tables 20% Excel spreadsheets Other data with fixed structure Email, Notes 80% Word documents PDF. Power Point Other text Images Video, audio© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  41. 41. Auto-Sense or The challenge of semantics intelligent analytic technologies Very large set Manual Intelligent of data Structuring ServiceProf. Dr. Stefan Wrobel 41© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  42. 42. EmotionRadarExtracting Information from Millions of Webpages Automatically  Automatic monitoring of forum and social network posts for statements about a product  Summarization of emotions and current issues, brand monitoringProf. Dr. Stefan Wrobel 42© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  43. 43. Speech-Based Video Citation for the ARD Mediathek  Technolgy can open-up video archives for a new audience  Project with ARD: Speech-based citation of TV Scenes in Social Networks   In analogy to Copy & Paste in the text domain:   Use speech recognition output for citing video fragments   Exploit viral effects of social video scene recommendationProf. Dr. Stefan Wrobel 43© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  44. 44. Theseus UseCase Contentus – Technologies for the nextgeneration multimedia online archives  Content owners: libaries, broadcasters, publishers  Challenge: Content is in analogue form  Objectives:   Content preservation   Content indexing   Content linking and search   Content presentation  Approach   Semantic multimedia technologiesProf. Dr. Stefan Wrobel 44© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  45. 45. SpeakerText © HumanoidProf. Dr. Stefan Wrobel 45© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  46. 46. The Big Seven Geeignetes illustrierendes Bild für TrendProf. Dr. Stefan Wrobel 46© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  47. 47. The Big Seven Geeignetes illustrierendes Bild für TrendProf. Dr. Stefan Wrobel 47© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  48. 48. Total MobilityLocation is King!Prof. Dr. Stefan Wrobel 48© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  49. 49. We have to think in new patterns when everythinggoes mobileProf. Dr. Stefan Wrobel 49© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  50. 50. The number of people using high performance mobilesmart phones is rapidly risingProf. Dr. Stefan Wrobel 50© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  51. 51. Mobility Data On the RiseAlready 1 Petabyte in 2009 and rising fast © McKinseyProf. Dr. Stefan Wrobel 51© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  52. 52. Total Mobility M-Applications eGovernment Social Total M-Commerce 1 Networks Mobility M-Publishing M-BankingProf. Dr. Stefan Wrobel 52© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  53. 53. „Total Mobility“ enables new business opportunities  Pictures of shelves and products are placed in a subway station  The customer scans the QR- Codes of the products with his smart phone  When the order is finished the chosen products are delivered © Home Plus, Südkorea directly to the customers homeProf. Dr. Stefan Wrobel 53© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  54. 54. ShopGate © ShopgateNo matter where you are, simply open one of ourapps and buy your products within seconds.Prof. Dr. Stefan Wrobel 54© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  55. 55. Mobility Mining for Outdoor AdvertisingPredicting Media Reach based on track data – ag.ma, SPR+  How many people on each German street segment?  Basis for outdoor ad reach and pricing since 2008  What percentage of a target group is seeing a poster board in a given time period?  Largest respresentative GPS study in Germany  Awarded „Best market research study“ PrizeProf. Dr. Stefan Wrobel 55© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  56. 56. The Big Seven Geeignetes illustrierendes Bild für TrendProf. Dr. Stefan Wrobel 56© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  57. 57. The Big Seven Geeignetes illustrierendes Bild für TrendProf. Dr. Stefan Wrobel 57© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  58. 58. Contextual2 AdvertisingBetter Context – Better Ads – More RevenueProf. Dr. Stefan Wrobel 58© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  59. 59. © Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  60. 60. Google Predictions on Digital Ads In 2015… Users can directly influence 25% of the ads they see.50% of the ads will be “social”. 25% less (but better) ads will be shown to a user. 35% of the ads will use success criteria beyond clicks. Source: Google Talk „There’s a perfect ad for everyone.”, Interactive Advertising Bureau’s Innovation DaysProf. Dr. Stefan Wrobel 60© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  61. 61. Trends in Digital Advertisement Source: Tomorrow Focus Media, „The Future of Online Display Ads“, 09-2011  Mobile Marketing Drastic growth through widely spread smartphones 91% © Wolf Gang (Flickr)  Social Media Viral potential of an ad is a key succes factor (Millward & Brown, 81% Digital Trends 2011) Source: Sue Waiters (Flickr)  Automation of Ad Planning Better Ads through automatic planning and targeting 91% … of market experts © ralphbijker (Flickr) expect growth!Prof. Dr. Stefan Wrobel 61© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  62. 62. Special Challenge: Contextual Ads for Videos  Select relevant ads for a given video based on content   Same topic, atmosphere or structure   Information typically not available!  Automatic linking between ad and video using Audiovisual Analysis © saragoldsmith (Flickr)   Speech Recognition   Topic Analysis   Atmosphere Analysis   Video Structure Analysis P t Ad-Topic knife basil •  Automotive [0.0] water •  Groceries [0.5] leaves •  Beauty [0.2] •  Travel [0.1] •  …Prof. Dr. Stefan Wrobel 62© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  63. 63. Ads in Apps: Contextual Ads for 2nd Screen Devices  Many TV viewers use 2nd Screen in parallel (iPad, smartphone, Laptop)  The 2nd screen could display contextually relevant…   Information about actors etc.   Games   Ads!  Major Challenges   Real-Time analysis of broadcast signal for selecting contextually relevant ads / information / etc.   Automatic Synchronization of devicesProf. Dr. Stefan Wrobel 63© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  64. 64. Present your Targeting Innovations at our Conference:   Meet Online Marketing experts   Discuss Innovations and challenges in   Targeting Technologies   Online Marketing   Recommendation- and Data-Mining-Systems   22.11.2011 Kameha Grand Bonn   More information at www.iais.fraunhofer.de/ta   Or get one of our brochures!    Prof. Dr. Stefan Wrobel 64© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  65. 65. Online Computer Games:From Retail to Online Ads and Purchasing Virtual Items  Over 2/3 American households play computer and video games  Six of the top 10 best-selling computer games in 2008 were online games [ESA, 2009] ESA,  The computer game market revenue surpassed the movie box office revenue in 2001 and the recorded music market revenue in 2007 [OECD, Paris; MCV UK]  The boom of online games is happening everywhere in the world [BusinessWeek, Bloomberg L.P.]Prof. Dr. Stefan Wrobel 65© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  66. 66. New Trend: Games Analytics  Digging for insights on human behavior in the terabyte-sized data logs generated by computer games   “You have over 10 million people playing World of Warcraft about 4 hours per day, 7 days a week. And that’s on average; some play 80 hours per week!” [Jaideep Srivastava, University of Minnesota, Twin Cities, USA @ IEEE International Conference on Computational Intelligence, Copenhagen, August 18-21, 2010]  Either as natural laboratories for understanding human behavior and/or in order to optimize the success of games and maximize game revenue by increasing player satisfaction © ScienceProf. Dr. Stefan Wrobel 66© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  67. 67. The Big Seven Geeignetes illustrierendes Bild für TrendProf. Dr. Stefan Wrobel 67© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  68. 68. The Big Seven Geeignetes illustrierendes Bild für TrendProf. Dr. Stefan Wrobel 68© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  69. 69. Open PrivacyMaking Ends MeetProf. Dr. Stefan Wrobel 69© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  70. 70. The Importance of Privacy…?  Another 25 years of development will lead us to a new world of cheap and ubiquitous computing, in which privacy will be a quaint obsession of our grandparents. (Richard Jones, 2011, University of Sheffield)  If you asked me what I thought would be most likely thing that people would want to change, no one at the company thought it would have been simpler privacy controls. (Mark Zuckerberg, 2010, Facebook CEO)Prof. Dr. Stefan Wrobel 70© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  71. 71. Open Privacy  Privacy not a major concern – but still major uproar about perceived misuses  Each data scandal results in a massive loss both in image and money   Compromised data costs 204$ per customer on average. Costs up to 31M$ for one incident [ponemon.org]  Unclear where societal debate will end  Open data needed for business and customer value  Design systems to be open yet respect privacy by designProf. Dr. Stefan Wrobel 71© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  72. 72. Privacy by Design – Privacy Preserving Data Analysis  Open Privacy … by design   anonymizing data „where it happens“   open algorithms   provable secure (similar to cryptography)   …without obstructing knowledge discovery opportunities  EU-Project Local Inference in Massively Distributed Systems: privacy aware knowledge discovery on e.g. bluetooth sensors  „Safe Zone“ TechnologyProf. Dr. Stefan Wrobel 72© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
  73. 73. The Big Seven Input Your Way Big Data Total Mobility Geeignetes illustrierendes Bild für Trend Open Privacy High Media Auto-Sense Contextual2 AdvProf. Dr. Stefan Wrobel 73© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS

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