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The role of educational media in the new digital culture
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The role of educational media in the new digital culture



ESSIE, the European Society for the Systemic Innovation of Education, recently organised its Annual Assembly In Leuven and Sally Reynolds of the MEDEA Awards Organisation Committee presented the role ...

ESSIE, the European Society for the Systemic Innovation of Education, recently organised its Annual Assembly In Leuven and Sally Reynolds of the MEDEA Awards Organisation Committee presented the role of educational media in the new digital culture, taking the opportunity to also promote the MEDEA2020 project's key initatives: MEDEA Awards, Media & Learning Conference including online community and extensive resources database and Media & Learning News. A recording of this presentation is available here: http://www.youtube.com/playlist?list=PL257A9773D51516F0



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  • Thomas Edison was one of the first to produce films for classroom showings. Early in 191), he released a series of historical films that covered important phases of the American Revolution. The first was released in July 1911 and was entitled The Minute Men. A few years later Edison produced another series, on natural and physical science, These films, released in 1914, included Cabbage Butterfly. Cecropia Moth, Life History of the Silkworm, Magnetism, and Microwopie Pond Life. And as early as 1908, F. Percy Smith had begun to make his magnified picture studies of the housefly, and also made two short subjects, The Birth of a flower and The Germination of Plants, by means of time-lapse photography.Frank Freeman in 1923, classified and offered as a working basis the following four types of educational films: (1) the dramatic, either fictional or historical; (2) the anthropological or sociological, differing from the dramatic in that it is not primarily based on a narrative or story; (3) the industrial or commercial, which shows the processes of modern industry and commerce; and (4) the scientific, which may be classified into subgroups corresponding to the individual sciences, such as earth science, nature study, etc.”As early as 194$, Iowa State College (now University) in Ames applied to the FCC for a construction permit, and on February 21, 1950, WO1-TV became the first non-experimental educational station in the world. Richard Hull. the first director of WOI-TV, did not feel that an educational station had to be “noncommercial” and used the term nonprofit because this station operated on a commercial channel and carried commercials to help support its broadcasting activities.

The role of educational media in the new digital culture The role of educational media in the new digital culture Presentation Transcript

  • The role of educational media in the new digital culture
    Sally Reynolds & MathyVanbuel, ATiT
  • A bit of background: whistlestop tour of the history of media-supported education
    Particular value of media and video?
    Framework for how media can support learning
    Further networks, resources and initiatives
  • "I believe that the motion picture is destined to revolutionize our educational system and that in a few years it will supplant largely, if not entirely, the use of textbooks.” Thomas Edison, 1913
    • Plenty of scientific research that demonstrates a link between the use of video as a teaching tool and improved learning,
    • positive impact on the performance in reading, mathematics, vocabulary, and learning capabilities (Wright 2001)
    • use of video and audio may effectively "reach more learners and provide more opportunities for neural development and learning (Gardner 2004)
    • the connection between visual clues, the memory process, and the recall of new knowledge (Duchastel and Waller 1979, Shepard and Cooper, 1982, Mayer and Gallini, 1990)
    Value of Video?
  • Broad categorisation of what video can do:
    Activity Based
    Affective Domain
    Cognitive Enablers
    Visual and Spatial
    Possible uses of video in the classroom
  • Introducing a Subject: Engaging, Stimulating, Motivating
    Hook/Stimulus clips
    Creating a sense of suspense/uncertainty
    Posing a problem or issue to be resolved
  • Activity Based: outcome directly related to the use of the video
    Observational clips:
    clips with rich visual or audio content that learners could be asked to identify, spot, clips that facilitate close observation skills
  • Affective Domain: Facilitate Empathy/Emotional Engagement
    Sensitise and Emotionalise:
    Clips that signal a change of mood, tempo or topic
    Highly emotional, charged clips (with a rationale)
    Stunning, wow factor clips (e.g. incredible landscapes or wildlife depictions)
  • Cognitive Enablers: analysis, synthesis, interpretation
    • Predict, Observe, Evaluate, student asked to predict what happens next
    • Compare and Contrast
    • Extrapolate and Predict -open-ended, encourage learners to consider what would happen
    • Interpretation - explain what is happening: i.e. it is not automatically obvious what the story or content is about
  • Visual and Spatial: clear visual images and imagery
    Special geographic significance (e.g. specific places, sites, etc)
    Clips with a strong visual representation (e.g. art works)
    Instructional (illustrating a process)
    Dynamic Phenomena
  • Selecting what Media to Use
    Professionally produced
    User Generated
  • MEDEA Awards
    Annual competition to recognise and reward excellence in the use of media to support learning
    Set up in 2007, so far over 500 entries from 31 countries
    Showcase gallery with examples of best practice
    Free to enter in English, Spanish, French, German, Italian or Polish
    Judging panel with over 70 experts
    Deadline: 16 September 2011
  • Media & Learning Conference 24 - 25 November Brussels
    Deadline for ideas for agenda 1 June
    Awards ceremony of MEDEA Awards
    Joint event with Flemish Ministry of Education
    230 people in 2010 – mostly European
    Media Literacy
    USG Media-supported content and activities
    Use and re-use of existing media-based resources
  • Media & Learning News
    Monthly since 2009
    5400 email addresses
    Since early 2011 every second month in PL, FR, EN, IT, ES, DE
    News about initiatives, interviews with practitioners, news from MEDEA Awards and conference, tips and links, stories about MEDEA finalists, conferences, workshops, events…..
  • MEDEA related projects
    MEDEA:EU (2008 – 2011 LLP, KA4)
    European Collaboration Award
    EN, FR, DE
    MEDEA2020 (2010 – 2012 LLP, KA4)
    EN, FR, DE, IT, ES, PL
    Expand network
    Resources Database
  • sally.reynolds@atit.be