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SWOT Analysis

http://www.business.govt.nz/tools-and-templates/educational-resources/swot-analysis ...


ACTIVITY 1 Understanding the concept

Read through the SWOT Analysis hand out with class before asking students to brainstorm examples for business Strengths, Weaknesses, Opportunities and Threats. Discuss with students why the examples may be considered internal or external factors.

ACTIVITY 2 Putting theory into practice

Have students rank appropriate strategies to the two fictional SWOT Analysis examples, giving reasons for their choices. There are no right or wrong answers. Discuss with the class when each strategic option might be best for each company.

For a more challenging activity, ask each student to use the SWOT Analysis template to analyse an existing household brand and give a report to class on what strategy advice they would give the company, explaining the reasons behind their choices.


- www.business.govt.nz/tools-and-templates/educational-resources/swot-analysis/Student%20handout.doc
- www.business.govt.nz/tools-and-templates/educational-resources/swot-analysis/Student%20worksheet.doc
- www.business.govt.nz/tools-and-templates/online-training/marketing/swot-analysis



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    SWOT Analysis SWOT Analysis Presentation Transcript

    • SWOT Analysis
    • SWOT AnalysisAnalysing a company’s:• STRENGTHS• WEAKNESSES• OPPORTUNITIES• THREATSwww.business.govt.nz
    • History of SWOT Analysis- Developed at Stanford- Funded by Fortune 500 companies- Took 9 years to develop- Involved 5000 interviews www.business.govt.nz
    • SWOT Analysis is…… A strategic planning tool thatseparates influences on abusiness’s future success intointernal and external factorswww.business.govt.nz
    • SWOT Analysis allows businesses to…- Define realistic goals- Improve capability- Overcome weaknesses with strengths- Identify threats than can be turned into opportunitieswww.business.govt.nz
    • A SWOT Matrix……separates and compares internal andexternal influencers:INTERNAL: strengths, weaknessesExternal: opportunities, threatswww.business.govt.nz
    • A strength can be a competitive advantagelike…- Superior product quality- Lowest price- Best expertise- Locationwww.business.govt.nz
    • A weakness can be a disadvantage suchas…- A tired brand- Inferior location- High overheads- A lack of R&Dwww.business.govt.nz
    • An opportunity can be…- A regulatory or tax change- A high-profile event (marketing opportunity)- An untapped market- A gap left by a failed competitorwww.business.govt.nz
    • A threat can be…- Unfavourable regulation changes- A new entrant into the market- Problems with the economy- Market shrinkagewww.business.govt.nz
    • Strategies that can come from SWOTAnalysis…S-OW-OS-TW-Twww.business.govt.nz
    • Matching strengths to opportunitiesOtherwise known as:S-O or Maxi-Maxi strategyUsing a strength tomaximise an opportunitywww.business.govt.nz
    • Matching weaknesses to opportunitiesOtherwise known as:W-O or Mini-Maxi strategyImproving capability tomaximise an opportunitywww.business.govt.nz
    • Matching strengths to threatsOtherwise known as:S-T or Maxi-Mini strategyMinimising a threat with astrengthwww.business.govt.nz
    • Matching weaknesses to threatsOtherwise known as:W-T or Mini-Mini strategyMinimising weaknessesand threats at same time(often last choice)www.business.govt.nz
    • Find Out MoreFacebook.com/business.govt.nzTwitter.com/business_govtNZLinkedin.com/company/business-govt-nzSlideshare.net/MED-Businessbusiness.govt.nz