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JNLR Review Jan-Dec 2011
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JNLR Review Jan-Dec 2011

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MEC's analysis of the latest JNLR figures

MEC's analysis of the latest JNLR figures

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JNLR Review Jan-Dec 2011 Presentation Transcript

  • 1. JNLR REVIEW 2011
  • 2. Any Radio Listenership‘Listened yesterday’ has decreased to 2008 levels of 85% 87.5 87 86.5 86 85.5 85 84.5 84 83.5 83 82.5Source: JNLR 2011 Any Radio Listenership
  • 3. National Stations: All Adults Market ShareToday FM finally reversed their downward incline. All stationsincreased share, bar 2FM 25% 20% 2006 15% 2007 2008 2009 10% 2010 2011 5% 0% Radio 1 2FM Lyric FM Today FM NewstalkSource: JNLR 2011 National Market Share All Adults 7am-7pm.
  • 4. Dublin Stations: All Adults Market ShareA reverse on last year, Radio One, Today FM & Newstalk have increased their fortunesin Dublin to the detriment of the local stations. And despite the competitivemarketplace, new player Nova, has made a strong impact in the market 35% 30% 25% 20% 2006 15% 2007 2008 10% 2009 2010 5% 2011 0%Source: JNLR 2011 Dublin Market Share All Adults 7am-7pm.
  • 5. Cork Stations: All Adults Market ShareWhilst still the dominant player, Cork 96’s share lost more share.Classic Hits 4FM has grown larger than Newstalk 60% 50% 40% 2006 2007 30% 2008 2009 2010 20% 2011 10% 0% Radio 1 2FM Lyric FM Today FM Newstalk Classic Hits Cork 96/103 Corks 103 Cork 96 Cork Red 4FM FMSource: JNLR 2011 Cork Market Share All Adults 7am-7pm.
  • 6. Regional &LocalListenership
  • 7. Market Share – South WestAgainst Ads, Radio 1 & home local picked up new listeners, while 2FM displayedpositive numbers against the younger audience50 50 ALL ADS 15-3445 4540 4035 3530 3025 25 2010 201020 2011 20 201115 1510 10 5 5 0 0Source: JNLR 2011 MARKET SHARE
  • 8. Market Share –North WestHome local has had a strong book for both audiences, while 2FMwas the only national station to gain younger listeners 50 50 15-34 ALL ADS 45 45 40 40 35 35 30 30 25 25 2010 2010 20 20 2011 2011 15 15 10 10 5 5 0 0Source: JNLR 2011 MARKET SHARE
  • 9. Market Share –North EastRadio 1 was the only station to grow against All Ads, while, homelocal showed a good performance against 15-3450 ALL ADS 50 15-3445 4540 4035 3530 3025 25 2010 201020 2011 20 201115 1510 10 5 5 0 0Source: JNLR 2011 MARKET SHARE
  • 10. Market Share –South EastRadio One and Today FM grew share for adults while Beat, despite fallingnumbers, remains the market leader amongst the younger audience50 50 ALL ADS 15-3445 4540 4035 3530 3025 25 2010 201020 20 2011 201115 1510 10 5 5 0 0Source: JNLR 2011 MARKET SHARE
  • 11. Multi- City Market ShareToday FM, Newstalk & Lyric gained listeners against +35s 40 4FM Franchise Area. Market Share for +35s 35 30 25 2009 20 2010 2011 15 10 5 0 Radio One 2FM Lyric FM Today FM Newstalk Classic Hits 4FM Home LocalSource: JNLR 2011 MARKET SHARE
  • 12. Dublin CommuterWhile Nova increased it’s share marginally, Newstalk faired betteragainst this age group 16 Radio Nova’s Franchise Area. Market Share for +25-44 14 12 10 8 Oct10-Sep1 Jan-Dec2011 6 4 2 0 Radio1 2FM Lyric Today FM Newstalk 4FM Radio NovaSource: JNLR 2011 MARKET SHARE
  • 13. Local Listenership – Listened Yesterday Mid West had a phenomenal book, while Midlands & Ocean also performed very well.120100 80 60 2006 2007 40 2008 2009 2010 20 2011 0 Source: JNLR 2011 LISTENED Y’DAY
  • 14. Radio 1: All Adults National listenershipRadio One will overall be very happy with this book, the only show tolose listeners was John Murray Morning Ireland 0700-0900 John Murray 0900-1000 Pat Kenny 1000-1200 Ronan Collins 1200-1300 2011 2010 News at One 1300-1345 2009 2008 Liveline 1345-1500 Mooney 1500-1630 Drivetime 1630-1900 0 50 100 150 200 250 300 350 400 450 500Source: JNLR 2011 TIME BLOCK LISTENERSHIP
  • 15. 2FM: All Adults National listenershipDesperate times for 2FM, as Larry Gogan was the only weekdaypresenter to gain numbers Will Leahy 1630-1900 Rick OShea 1400-1630 Larry Gogan 1300-1400 2011 2010 Colm Hayes 1100-1200 0900-1100 Tubridy 0600-0700 & Hector 0 50 100 150 200 250Source: JNLR 2011 TIME BLOCK LISTENERSHIP - new schedule in 2010
  • 16. Today FM: All Adults National listenershipToday FM will be happy with this book. Dempsey made great gains whileD’Arcy is almost back to his 2009 figures. The only show to lose listenerswas Foley Matt Cooper 1630-1900 Tony Fenton 1430-1630 2011 Ray Foley 1200-1430 2010 2009 2008 Ray DArcy 0900-1200 Ian Dempsey 0700-0900 0 50 100 150 200 250 300Source: JNLR 2011 TIME BLOCK LISTENERSHIP
  • 17. Newstalk: All Adults Timeblock listenershipPhenomenal results for Newstalk Breakfast. Along with very stronggains on Hook & Moncrieff, Newstalk must be very happy Hook 1630-1900 Moncrieff 1400-1630 2011 Lunchtime Show 1200-1400 2010 2009 2008 Tom Dunne 1000-1200 Breakfast Show 0700-1000 0 20 40 60 80 100 120 140Source: JNLR 2011 TIME BLOCK LISTENERSHIP
  • 18. News in Brief Breakfast at The Golden Step up Today Changing Newstalk Hour? FM Dials • 62,000 more • His move back to • Today FM is • The ratio of listeners for weekdays in 2010 finally back on national stations Newstalk’s was positive, but track, having plus Radio Nova Breakfast Show, it’s worrying that been on a to local has sees has helped the only gain in worryingly changed quite it surpass Hook’s 2FM’s PT downward spiral dramatically in evening drive schedule was for the past two Dublin YOY, from time show Larry Gogan, a books 52% V 46 in 2010 veteran who’s to 60% V 39% in been on the 2011 station since 1979.
  • 19. For more information orfurther breakdown of anyaudience, please contactyour account planner