Mobile Coupons - Achieving Scale

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    Mobile Coupons - Achieving Scale - Presentation Transcript

    1. Mobile Coupons June 9, 2010 CONFIDENTIAL Achieving Scale – What it REALLY Takes
    2. Biggest Secret in Mobile Couponing?
    3. It is a RETAIL Technology Problem.
    4. Why Retail Technology? Unique Identifier - Enter mobile number - NFC - Optical Scan I N T E G R A T I O N
    5. Retailer Mindset
      • Leverage existing retail technology stack
      • Minimal cashier involvement
      • Synergy with shopper card programs
      • Maximize shopper participation (not just smartphones)
      • Highest reach, number of consumer offers (coupons)
      • Do it for me!
    6. Retailer Mindset
      • Leverage existing retail technology stack
      • Minimal cashier involvement
      • Synergy with shopper card programs
      • Maximize shopper participation (not just smartphones)
      • Highest reach, number of consumer offers (coupons)
      • Do it for me!
      Do it for me!
    7. Retailer Mindset
      • Leverage existing retail technology stack
      • Minimal cashier involvement
      • Synergy with shopper card programs
      • Maximize shopper participation (not just smartphones)
      • Highest reach, number of consumer offers (coupons)
      • NO: New hardware such as scanners, servers, PIN pads or RFID readers
      • NO: Tactics that slow check-out
      • NO: Poor user experience = Unhappy shoppers, abandonment
      • NO: Narrow scope, technology available to a small fraction of shoppers
      Do it for me!
      • Digital Incentive Life Cycle
      Breakdown at Point of Sale (POS) Fraud No Integration Proprietary New Hardware
      • Digital Incentive Life Cycle
      Seamless POS Redemption
    8. Digital Incentive Network
      • Secure, real-time, Transaction Network connecting Mobile and Internet based applications to retail Point of Sale (POS) systems.
      • Known as “the final mile” in closing the loop for digital promotions.
      • Complete pathway from promotion issuance to redemption, audit and fulfillment.
      • A critical “NEW” set of “Rails” for retailers.
      • Total “Coupon Ecosystem” alignment
    9. Retailers Like Networks Financial transaction processing network. Prepaid Gift Card processing network. Fraudulent Check verification network. In-Store targeted coupon network. Money order network. Gas rewards redemption network.
    10. Analytics – Real Time Redemption Reporting (POS Integration Entry Point) Real Time Settlement Digital Incentive Network “ Digital Incentive Networks will enable the real-time settlement of many different types of media and stored value products.”
    11. About the Industry… Networks: Mass-Market Enablement Mobile / LBS / Scan “ Redemption Codes” GROCERY/MASS focus, 80% of all coupon volume… Real-time multi item redemption for Grocery, Mass, Drug, C-Store. Specialized focus Single offer redemption for Merchants
    12. How we Do it
      • Point of Sale (POS) is highly guarded by retailers
      • M-Dot is integrated with the 2 leading POS companies:
      • - IBM (50% of terminals in US grocery)
      • - Retalix (24% share of terminals in US grocery)
      • Retailers update their POS 2X annually – creating a “natural” integration window
      • Seamlessly integrated on POS base load, retailers don’t have to worry
      • >>>> YOUR APPLICATION HERE! <<<<
      • Dynamic layer – API integration
      • Frequent new products
      • Open framework
      • The API reaching POS
      • Retail Tech standards
      • Security & Compliance
      • Configurable business rules
      • POS vendor support
      • Systematic distribution
      • Base code
      How we Do It [integrate here]
    13. Macro-Level Ecosystem
    14. Macro-Level Ecosystem
    15. The Final Mile
      • The “Final Mile” for mobile coupons is being built RIGHT NOW!
      • The first EVER POS base code releases will be in July 2010 (IBM, Retalix)
      • Installations = Scale for mobile coupons (More Retailers/Shoppers/Advertisers)
      • Seamless process flow from Impression/Click to Redemption and Tracking
      • The MMA is KEY to standardization and interoperability
    16. Thank you! Bill Catania CEO M-Dot Network (p) 814-244-1539 [email_address] Jeff Toewe EVP, Content M-Dot Network (p) 561-818-2772 [email_address] www.mdotnetwork.com

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