Understanding the Unique Social Network Twitter

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Many doctors and medical practices are discovering the power of Twitter. This unique social network can be used to create thought leadership and build influence. However, there are some things you need to know before you jump in. This presentation will help you to get started.

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Understanding the Unique Social Network Twitter

  1. 1. Understanding the Unique Social Network, Twitter Sponsored by: MDeverywhere, Inc. Presented by: Anthony P. Zarro, Founder, Drive Action Digital July 11, 2013 www.mdeverywhere.com 631-232-4260 www.driveactiondigital.com 862-200-5217
  2. 2. What is Twitter? Twitter is an online social networking service & microblogging service that enables its users to send and read text-based messages of up to 140 characters, known as "tweets". •Created in March 2006 by Jack Dorsey •Launched in July 2006 •Over 500 million registered users as of 2012 •Generating over 340 million tweets daily •Handling over 1.6 billion search queries per day Twitter has become one of the ten most visited websites on the Internet, and has been described as “the SMS of the Internet”. 2
  3. 3. Twitter vs. Facebook • Understanding the core differences between these two social networks may just be the key to a successful strategy 3
  4. 4. Facebook is about friends & relationships 4
  5. 5. Twitter is about content & information 5
  6. 6. Facebook is about sharing 6
  7. 7. Twitter is about thought leadership 7
  8. 8. Facebook is about community 8
  9. 9. Twitter is global 9
  10. 10. Facebook builds loyalty 10
  11. 11. Twitter builds influence 11
  12. 12. Facebook has a news feed of friends 12
  13. 13. Twitter has a news feed of information 13
  14. 14. TIPS TO GET STARTED
  15. 15. What’s in a tweet? 15
  16. 16. Your profile description 16
  17. 17. Use Twitter’s “Who to follow” feature 17
  18. 18. Popular Category follow suggestions 18
  19. 19. Follow Industry Leaders 19
  20. 20. Follow organizations 20
  21. 21. Follow the influential 21
  22. 22. Have a destination such as a blog 22
  23. 23. Follow #conversations 23
  24. 24. Make Lists 24
  25. 25. DOCTORS USING TWITTER
  26. 26. @kevinmd 26
  27. 27. KevinMD.com article 27 Article on KevinMD.com 1.Stays up to date on news and info 2.Shares ideas & learns from others 3.Helps his patients 4.Has fun with it Tidbit from the article: •follow accounts of official medical associations, such as: • AAP @AmerAcadPeds • AAMC @AAMCToday • JAMA @JAMA_current) • The Lancet @TheLancet
  28. 28. TWITTER TIDBITS
  29. 29. Some things we should know • Twitter is very reciprocal • Behave the way you want your audience to behave • Short, sweet & to the point • Train your audience with your messages • Leverage your mobile device • “Stay in the now” 29
  30. 30. Key strategy components • What is the objective? • Define the personality • What is the tone? • Who is my audience? • What information should we share? • Who will manage the account? 30
  31. 31. TOOLS TO HELP
  32. 32. The Tweeted Times 32
  33. 33. Paper.li 33
  34. 34. Tweetdeck 34
  35. 35. THANK YOU

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