Presented by
AUTHOR- SPEAKER & DIGITAL MARKETING EXPERT
MARVIN DEJEAN
SOCIAL MEDIA BECOMES
MAINSTREAM
AUGUST 18, 2009
The World Has Changed Overnight
 A shift in how people discover, read and share
news, information and content.
A way to connect in the online world to for...
SOCIAL MEDIA LANDSCAPE
Social Media Landscape
The Five Eras of the Social Web:
1) Era of Social Relationships: People connect to others
and share 
2) Era of Social Func...
Get Into The Game
Social Media is game changing.
traditional institution to the individual or community
Social Media is no...
WHY
What are the
goals and
objectives of
the social
marketing
campaign?
WHO
Who is the
target
customer and
how are they
be...
The X’s and O’s
CONTINUOUS LOOP
GOALS & OBJECTIVES OF THE SOCIAL MEDIA MARKETING CAMPAIGN
What are the goals behind the use of Social Media:
1.Transparenc...
Blogs & Podcasts
Email
SMS
Mobile Marketing
FaceBook
Twitter
LinkedIn
YouTube ChannelCampaign Topics:
-XYZ
-XYZ2
-XYZ3
Pol...
Give employees the choice to participate:
The more the merrier
Clarify corporate versus personal participation
Encourage e...
MEASURE ROI THROUGH ANALYTICS AND CUSTOMER FEEDBACK
Best Practices In Social Media
San Francisco First City to Instate City-Wide 311 Twitter Program
citizens can send direct messages 24 hours a day to the ...
Social Media has Gone Mainstream
Social Media Becoming Mainstream 081809
Social Media Becoming Mainstream 081809
Social Media Becoming Mainstream 081809
Social Media Becoming Mainstream 081809
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Social Media Becoming Mainstream 081809

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Social media has now become mainstream. Are you taking advantage of all this new platform has to offer?

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Social Media Becoming Mainstream 081809

  1. 1. Presented by AUTHOR- SPEAKER & DIGITAL MARKETING EXPERT MARVIN DEJEAN SOCIAL MEDIA BECOMES MAINSTREAM AUGUST 18, 2009
  2. 2. The World Has Changed Overnight
  3. 3.  A shift in how people discover, read and share news, information and content. A way to connect in the online world to form relationships for personal and business goals. Social Media Is………
  4. 4. SOCIAL MEDIA LANDSCAPE
  5. 5. Social Media Landscape
  6. 6. The Five Eras of the Social Web: 1) Era of Social Relationships: People connect to others and share  2) Era of Social Functionality: Social networks become like operating system  3) Era of Social Colonization: Every experience can now be social  4) Era of Social Context: Personalized and accurate content  5) Era of Social Commerce: Communities define future products and services
  7. 7. Get Into The Game Social Media is game changing. traditional institution to the individual or community Social Media is not just another media. Social media is not like other forms of traditional media.  Brand messages are personally interpreted, shared and conversed between friends and people who’ve been given permission to enter into discussions about common interests. Social Media is measurable. Those who enter the social media domain leave behind a lot of clues about who they are and how they think via information found in social bookmarks, comments, engagement, influence, friends, followers, downloads, favorites, views, votes and links.  From all of these user actions, you can measure what's important, what ideas are gaining ground and who, or what, is having the biggest impact on your, or your client’s brand. Social Media is not a closed system.   Influence is flowing in and out of social media circles because people have a foot in both the online and real worlds.  An integrated approach to communications is still the name of the game. Social Media is transparent. The online community is increasingly demanding greater transparency and clearly articulated messages from corporations that wish to enter these social networking sites. In exchange for that increased level of transparency and communications, corporations can be granted access to social media networks, which often can contain a trove of information about the personalities, preferences and points of view of its members.  Social Media is decentralized and real-time. These online sources of information operate 24/7, posting information as soon as it is received – in whatever format it arrives. There are no deadlines, no space restrictions and no rules.
  8. 8. WHY What are the goals and objectives of the social marketing campaign? WHO Who is the target customer and how are they best engaged? HOW How should customer relationships change? How will this be measured? WHAT/WHERE What technology solutions should be used? Where should the campaigns be run? What’s It For? Report Share Improve
  9. 9. The X’s and O’s CONTINUOUS LOOP
  10. 10. GOALS & OBJECTIVES OF THE SOCIAL MEDIA MARKETING CAMPAIGN What are the goals behind the use of Social Media: 1.Transparency 2.Costs savings measures 3.Communications 4.Help constituents accomplish core tasks 5.Have varying portals of entry 6.Keeping audiences informed at all times 7.Government made easy The X’s and O’s
  11. 11. Blogs & Podcasts Email SMS Mobile Marketing FaceBook Twitter LinkedIn YouTube ChannelCampaign Topics: -XYZ -XYZ2 -XYZ3 Polls Forums Fan Comments Testimonials Company XYZ Web 2.0 Social Media Progression
  12. 12. Give employees the choice to participate: The more the merrier Clarify corporate versus personal participation Encourage employees to be involved in the proper context. Define guiding principles of engagement: »»To learn »»To contribute Social media is not about being promotional or selling. Comply with general business conduct policies: »»Same policies apply online Employees must comply with the same ethical code in the office as in the social space. Define the “rules of engagement” Be transparent but judicious: »»Identify yourself and your role; be honest »»Don’t violate privacy or confidentiality policies Taking a covert approach is deceiving and is likely to be harmful to your business. Write what you know about: »»Contribute within your area of expertise »»Be responsible for the content you provide Maintaining credibility is of the utmost importance. Add value to the conversation: »»Be a thought leader and be thought provoking »»It’s a conversation, so encourage comments Be prepared to engage your audience. The Rules Of Engagement
  13. 13. MEASURE ROI THROUGH ANALYTICS AND CUSTOMER FEEDBACK
  14. 14. Best Practices In Social Media
  15. 15. San Francisco First City to Instate City-Wide 311 Twitter Program citizens can send direct messages 24 hours a day to the sf311 Twitter account to report standard non-emergency city-related sightings (like pot holes), request street cleanings, and any other service already supported by the phone or website.
  16. 16. Social Media has Gone Mainstream
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