A SUCCESSFUL SOCIAL MEDIA PROGRAM: Uses humanization and approachability to Influence how the company is perceived by customers and prospects. Worries about the tools last, not first. Social media hinges on passion-Find your one thing and build around it. First– Listens and Observes Asks Your Customers for Feedback Is about people, not logos Sometimes is better If the employees are the star Knows What Success Looks Like Before You Start Knows what your business objective looks like Knows what your metrics should be and how to measure them
LEARN HOW TO BUILD A STRONG COMMUNITY <ul><li>Create a user-friendly Twitter ID (@yourname) </li></ul><ul><li>Search for people to follow (TwitDir.com; search.twitter.com; Twellow.com </li></ul><ul><li>Learn the lingo </li></ul><ul><li>DM = Direct Message @ = Use to reply and always include proceeding a Twitter ID in a reply • RT = Retweet • Tweet = Sending a message on Twitter • Tw + any other word. </li></ul><ul><li>Add your Twitter ID to all of your signatures </li></ul><ul><li>Promote others and share your best information </li></ul><ul><li>Add value-Share tips, tricks, and insights. Make listening to you worth your customers’ time. </li></ul><ul><li>Respond-Make it a two way conversation. Answer questions, thank people, even if it is a few words. </li></ul><ul><li>Be external- Link to ther blogs, twitter feeds, news articles and Re-tweet . </li></ul>
Have a casting call for your Brand Voice (Who reflects you best??)
Great Content Great Distribution Great Word of Mouth + =
MEASURE ROI THROUGH ANALYTICS AND CUSTOMER FEEDBACK
LESSONS I LEARNED ON THE WAY TO OZ………. People will talk about you. Address the good, the bad and the ugly. Communities are the goal-conversations is the means Social media will not solve all of your problems Speak the truth-Goggle never forgets!!! Encourage dialogue Social media should be a part of your overall strategy Learn what works in your organization. Ensure your policy for participation is clear-and known Have fun- If you don’t like what you are doing..it will show.
You are writing a Twitter message. What’s the maximum number of characters can you include in your message? The space on Facebook where you can leave public messages for your friends is called? Flickr allows you to create a map of exactly where a photo was taken? True or False You’ve created a Powerpoint presentation that you want to post on the web and allow others to download and share it on their page. The social media site that will allow you to do this is? Vimeo Slideshare YouTube Slidemotions Docstock You want to create your own social network. An application that lets you do this is: Vimeo Tumblr Ning None of the above AddIt What is technorati?? A social media site for technocrats A tech geek wiki A blog aggregator None of the above TEST YOUR SOCIAL MEDIA IQ………ARE YOU SMARTER THAN A BLOG? Delicious is: Something good to eat An Instant Messaging Tool A micro-blogging site A social bookmark manger
Marvin Dejean, CEO Markcom Industries, Inc. P:(954) 254-9030 firstname.lastname@example.org www.marvindejean.com Twitter:@Mdejean Facebook:Facebook.com/marvindejean Linkedin:Marvin Dejean