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Advertisers, You Need YouTube

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Copy the link to learn more: http://www.mdgadvertising.com/blog/advertisers-you-need-you-tube-infographic/ - Video content has experienced enormous momentum in recent years, with YouTube emerging as …

Copy the link to learn more: http://www.mdgadvertising.com/blog/advertisers-you-need-you-tube-infographic/ - Video content has experienced enormous momentum in recent years, with YouTube emerging as the digital darling of video seekers and sharers worldwide. The video platform draws 1 billion unique users each month and its ability to catch and keep attention has brought in brands eager to reach those captive consumers.

MDG Advertising’s latest infographic highlights YouTube’s astounding numbers of visitors and views, along with the hours spent watching and dollars spent on marketing, and breaks down how brands are channeling their efforts. It’s an eye-opening look at the value of video advertising and illustrates why brands should use YouTube in their social media marketing efforts.

The infographic illustrates the increasing significance of video marketing due to its ever-growing community of loyal users. It explains that video has already caught the eye of marketers who are projected to spend $4.14 billion on the medium this year and invest billions more in the coming years to reach more than $8 billion in 2016. As a result, content marketing has become a top priority to meet consumers’ demand for engaging and informative video content.

Next, MDG’s infographic focuses on the allure of advertising on YouTube and the fact that every company on AdAge’s 100 Leading National Advertisers list is using it to enhance their social media efforts. These video campaigns have delivered impressive results, with the top 500 brands on the platform averaging 884,000 monthly views and 35,000 subscribers. Yet there are still plenty of consumers to capture since these top brands, including Red Bull, Google, Old Spice, Coca-Cola, Samsung, and Volkswagen, average 2.6 million Facebook likes and more than 200,000 Twitter followers. The graphic touches on the top YouTube channels and what they generate socially and financially, and explains how results can go far beyond YouTube. It cites the example of the Old Spice “The Man Your Man Could Smell Like” video advertising campaign, whose stellar YouTube success spawned an 800% leap in Facebook interaction and a whopping 107% rise in sales. The graphic also notes that “Gangnam Style,” the most popular YouTube video ever, saw $870,000 in ad revenue from YouTube.

Leverage YouTube video advertising in your digital marketing strategy to boost your brand’s marketing results. Contact MDG Advertising today at 561-338-7797 or visit http://www.mdgadvertising.com

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  • 1. YouTubeEvery month, 1 billion unique users visitYouTube, searching for entertaining,interesting, and compelling video content.Brands can provide this content, yet manyare foolishly overlooking this powerfulplatform and its enormous captiveaudience. It’s time for brands to join theYouTube world and reach consumers inthis popular online environment.100 hours of video are uploaded to YouTube every minute and, these days, YouTube reachesmore U.S. adults ages 18 to 34 than any cable network. And it’s still growing.THE DYNAMIC GROWTH OF YouTubeFREQUENCY THAT U.S. INTERNET USERS CHECK YouTube:FEW TIMES PER WEEKFEW TIMES PER MONTHONCE PER WEEKRARELYONCE PER MONTHEVERY DAYNEVERAV E R A G E T I M E P E R V I E W E R , M A R C H 2 0 1 3 :T O TA L H O U R S O F V I D E O WAT C H E D O N Yo u Tu b e :Its users spend significantly more time on YouTube than on other video sites.AND THEY’RE HUNGRY FOR MORE.G O O G L E S I T E SN E W S D I S T R I B U T I O NN E T W O R KA M E R I C A O N L I N E397.1 MINUTES85.4 MINUTES59.4 MINUTESM AY 2 0 1 2 A U G U S T 2 0 1 2 M AY 2 0 1 361 050DIGITAL VIDEO AD SPEND:20122011 2013 2014 2015 2016$2.93BILLION$2.00BILLION$4.14BILLION*$5.75BILLION*$6.99BILLION*$8.04BILLION*Consumers are exhausted by traditional marketing media and methods. Contentmarketing—providing readers with engaging, inspiring, educational, and informativecontent—is now the best way to build relationships with consumers. YouTube is the idealplatform to showcase this type of content, making it an increasingly vital tool.THE INCREASING IMPORTANCEOF VIDEO MARKETINGSOURCES: AYTM.COM I COMSCORE.COM I YOUTUBE-GLOBAL.BLOGSPOT.COM IMASHABLE.COM I EMARKETER.COM I VENTUREBEAT.COM I GOOGLE.COM/ADS/VIDEO IOPENSLATESTUDIOS.COM I JEFFBULLAS.COM I THEATLANTIC.COMOnline video is an ever-growing medium, and YouTube is at the epicenter. Smart brands should leverage this platformand its captive audience, creating content not only for the consumers they have, but also for the consumers they want.But there’s room to grow, as the topbrands on YouTube also average:Each company on AdAge’s 100 Leading National Advertisers list runs campaigns on YouTube in an effortto further its social media exposure.THE ALLURE OF ADVERTISING ON YouTubeThe leading brands on YouTubehave developed their audiences bybalancing engaging content with aclear message, and they’ve gottenresults. The top 500 brands onYouTube have, on average:Twitter followers Facebook likesnew Twitter followers for thebrand in 2 daysratingscommentsmonthly viewsviews per videosubscribersWith its “The Man Your Man Could Smell Like” campaign, Old Spice became the most-viewedsponsored channel on YouTube. It also stirred up brand results beyond YouTube.Exposure is valued highly, in addition to adrevenue. In 2012, “Gangnam Style,” themost popular YouTube video ever, saw:The average top-1,000channel sees:Each month, subscribers tothe top 1,000 channels areresponsible for:in monthly ad revenue.TOP BRANDS ON YouTube TOP CHANNELS ON YouTube884,000$23,0007.5 million55 million25 millionsocial interactions aregenerated for each minuteof video uploaded by the top1,000 channels.favorite videos35098,00035,000203,00080,0002.6 millionINCREASING EXPOSURE AND REVENUEsales figure increaseFacebook interaction increase107%800%in ad revenue from YouTubeYouTube views$870,0001 billion+WHY YouTube WILL REVOLUTIONIZEYOUR MARKETING EFFORTS*Projected4%8.5%10%13.7%27.5%21.7% 14.5%YouTube, owned by Google since 2006, is the giant among online video sites.Videos(Thousands)Unique Visitors(Thousands)FAV O R I T E V I D E O S I T E S O F U . S . I N T E R N E T U S E R S , M A R C H 2 0 1 3 :AS POPULAR AS EVERG O O G L E S I T E S FA C E B O O K V E V O YA H O O !S I T E SV I A C O MD I G I TA L153,92412,777,22263,821705,60251,986585,21350,303371,66743,834456,070