Copy the link to learn more on our site: http://www.mdgadvertising.com/blog/social-media-blunders-infographic - As the popularity of social media continues to accelerate, it’s no surprise that famous faces and well-known brands are increasingly using these platforms to reach the people responsible for their fame. The power of these social media channels allows actors, comedians, athletes, and companies to interact with their followers, yet the casual comfort of these conversations can sometimes result in social slip-ups. MDG Advertising developed the following infographic that shows how the improper use of social media has caused some big names to gain unfavorable attention, but has also allowed them to quickly win back their faithful fans.
First of all, celebrities view social media as yet another stage, but one where they can show more of their real personalities instead of playing a character. Their fans and followers usually shower them with adoration and attention, but sometimes their casual comments can spark major drama. Actor Ashton Kutcher made one such social media slip-up by taking to Twitter to express his outrage over the firing of Penn State Coach Joe Paterno. Unfortunately, Kutcher was unaware of the sordid sexual details behind the termination and his words angered many. Taking advantage of the real-time nature of social media, the actor quickly deleted the tweet and said he was sorry for his rash statement. Following the controversy, Kutcher let his media team control his commentary.
Athletes have also been quick to jump into social media and their fans flock to interact with their larger-than-life heroes. Many sports stars love being able to speak their minds, but sometimes their comments can score serious fan fury. As long as the matter is handled quickly and permanently, all can be ultimately forgiven. This was the case when Kareem Jackson tweeted a picture of himself at a cockfight in the Dominican Republic with a comment comparing the huge spectator turnout to the crowds at a college football game. The brutal photos caused public outrage when people equated them to the Michael Vick’s dog-fighting scandal. Fortunately, the tweets were rapidly deleted and the dilemma disappeared.
Put your social media marketing in the hands of seasoned social media professionals who understand the marketing, legal, PR, and brand benefits of a targeted social media strategy. Contact MDG Advertising at 561-338-7797 or visit http://www.mdgadvertising.com.