Mobile Marketing - The Past, Present & Future

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A look into the development of mobile marketing over the years

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Mobile Marketing - The Past, Present & Future

  1. 1. Mobile MarketingThe Past, Present, & Future Tweet us your questions! #mmppfBy: Timothy Brilhante, Domenic Di Pardo, Cameron Downs, & Aidan Sykes
  2. 2. Did You Know?• 79% of people use a smartphone to help them shop• Mobile ads perform 4-5x better than online ads• By 2013, mobile devices will be the first choice for web access
  3. 3. Did You Know?• 91% of adults have their mobile phone with them 24/7• 9/10 mobile searches lead to action and over half lead to purchase• Neilsen reported an 89% increase in mobile data usage between 2010-2011• Teen’s increased their mobile data usage by 256% in the last 12 months
  4. 4. The Past• First mobile phone was introduced in 1983• First text message in 1992• Mobile marketing started in the late 90’s• Selling of wallpapers and ringtones were the first big form of sales
  5. 5. The Past / Cont’d• Commenced in early ‘00s with common code messaging allow companies to have an exclusive short coded number that can be used through all carriers.• Mobile Marketing Association was created in 2003 to help regulate and establish the new marketing medium• In less than 10 years there has been tremendous jumps in the use of marketing through mobile phones
  6. 6. BATTLE OF THE VIDEOS #MMPPF The Time for Mobile Is Now The Mobile Movement
  7. 7. The Present• “Mobile marketing is the most powerful media ever invented” Time Magazine (2011)• Mobile marketing is the most effective and easiest way to reach people today• Text is now the most popular form of communication
  8. 8. The Present / Cont’d• Mobile marketing consists of apps, mobile websites, text/SMS, and social media platforms• Offers consumers a direct line to products and services• It’s now a rule • Affordable, effective, and easy to connect to your customers
  9. 9. The Future• A platform that enables media to be delivered to a smartphone or tablet through sound
  10. 10. Honda K-Tra AXE Mobile App McDonald’s•Virtual mobile •Unlock up to 14 girls •Mobile couponshitchhiking •“Don’t forget to spray •Promotions basedgame with AXE today!” on purchase‘movatars’ history The Future / Cont’d
  11. 11. SourcesArticles & Websites•Sonic Notify. http://sonicnotify.com/, http://mashable.com/2012/08/15/sonic-notify/.•Future Mobile Marketing. http://www.slideshare.net/cbillich/future-insight-mobile-marketing-in-japan-2420949.•Japan’s Mobile Marketing & Campaigns. http://mobithinking.com/guide-mobile-Web-Japan. • AXE Wake-up Call. http://pieces.bascule.co.jp/2008/axewakeupservice/en/.•Mobile Marketing Association www.mmaglobal.com•http://www.slideshare.net/HubSpot/50-mobilefactsdeck62812•https://pinterest.com/nosleeping4cams/mobile-marketing/•http://www.youtube.com/user/iLoopMobile?feature=watch•http://www.youtube.com/watch?v=SmB_lzXcgVE•http://www.youtube.com/watch?v=CjUcq_E4I-s•Twitter list -
  12. 12. Q&A

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