SoLoMo (Chua, Maris)

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  • SOLOMO to a consumer: social mobile app that is aware of your physical location and that you can interact with from your mobile device
  • SoLoMo represents an opportunity to micro-target prospects and consumers wherever, whenever, with contextually-relevant content, information or promotion that is also designed to be shared on social media.
  • SoLoMo
  • SoLoMo’s future is bright given that technology continues to advance. More people will discover the benefit of it since they will be exposed to e-commerce and how relevant it is, especially now that society is always on its feet.
  • SoLoMo (Chua, Maris)

    1. 1. THE NEXT BIG THING SOCIAL-LOCAL –MOBILE (SOLOMO) Chua, Maris
    2. 2. SoLoMo    Short for social-local-mobile “refers to a more mobile-centric version of the addition of local entries to search engine results” (techopedia, 2013) Was made possible due to the increasing number of Smartphone and tablet users worldwide
    3. 3. SoLoMo: Consumer perspective Integration of one’s social media platforms and physical location with one’s mobile device Ex. “Checking-in” Facebook (to let people know where you are 
    4. 4. SoLoMo: Business perspective    Serves as an opportunity for them An avenue for businesses to share relevant content, information, and promotions Targets consumers wherever through social media
    5. 5. SoLoMo and E-commerce   It serves as a tool for consumers and businesses to communicate and share information with one another anytime and anywhere A more accessible way of doing business
    6. 6. SoLoMo and E-commerce E-COMMERCE TAKES A LEAP WITH SoLoMo - Smartphones and tablets are like “mini computers” Access to internet in public places Provides the on-the-go consumer options and capabilities (accessibility and ease of use)
    7. 7. SoLoMo’s FUTURE
    8. 8. SoLoMo’s FUTURE    Technology will continue to grow More people will have access to internet in the near future SoLoMo is keeping up with the changing lifestyles of the people

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