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SoLoMo (Chua, Maris)
 

SoLoMo (Chua, Maris)

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  • SOLOMO to a consumer: social mobile app that is aware of your physical location and that you can interact with from your mobile device
  • SoLoMo represents an opportunity to micro-target prospects and consumers wherever, whenever, with contextually-relevant content, information or promotion that is also designed to be shared on social media.
  • SoLoMo
  • SoLoMo’s future is bright given that technology continues to advance. More people will discover the benefit of it since they will be exposed to e-commerce and how relevant it is, especially now that society is always on its feet.

SoLoMo (Chua, Maris) SoLoMo (Chua, Maris) Presentation Transcript

  • THE NEXT BIG THING SOCIAL-LOCAL –MOBILE (SOLOMO) Chua, Maris
  • SoLoMo    Short for social-local-mobile “refers to a more mobile-centric version of the addition of local entries to search engine results” (techopedia, 2013) Was made possible due to the increasing number of Smartphone and tablet users worldwide
  • SoLoMo: Consumer perspective Integration of one’s social media platforms and physical location with one’s mobile device Ex. “Checking-in” Facebook (to let people know where you are 
  • SoLoMo: Business perspective    Serves as an opportunity for them An avenue for businesses to share relevant content, information, and promotions Targets consumers wherever through social media
  • SoLoMo and E-commerce   It serves as a tool for consumers and businesses to communicate and share information with one another anytime and anywhere A more accessible way of doing business
  • SoLoMo and E-commerce E-COMMERCE TAKES A LEAP WITH SoLoMo - Smartphones and tablets are like “mini computers” Access to internet in public places Provides the on-the-go consumer options and capabilities (accessibility and ease of use)
  • SoLoMo’s FUTURE
  • SoLoMo’s FUTURE    Technology will continue to grow More people will have access to internet in the near future SoLoMo is keeping up with the changing lifestyles of the people