Spot On Presentation Merchants

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MCNM Marketing is now using Spot On to manage all of your online marketing needs

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  • Intro yourself Agenda -brief intro to SpotOn- features and how it helps business owners -demo -Q&A
  • A down economy and accelerated technology have causes a massive paradigm shift over the last few years, forever changing how consumers behave, how they get information, and how they share it. Consumers spending much of their time in online. Used to get their news from newspapers, now get it from social graph. Because of this trend, businesses have had to adapt Social media has become an effective way for businesses to reach customers. Mobile is also on the rise People are used to the ease of getting information on the go We’ve all see the deals trend unfold quickly In down economy, consumers seeking deals. No longer expect to pay full price. Consequently, are less loyal than ever
  • Business owners are having to quickly adapt to these trends Already have little time to spend on growing business Old marketing methods no longer work New methods take time to learn Have become reliant on deal sites to drive online word of mouth Losing money- 40% of business lose money on hosting a Groupon deal Want to use social media, but having a difficult for many Understanding Difficult to track if it even works
  • This is why SpotOn was created Truly a marketing hub for small business- can do all things you see here. Two things to keep in mind: There is no other platform like this- not one competitor that does everything you see here. Typically a la carte services- people pay the same price/more for any one of these services alone. With SpotOn, you get em all.
  • All of these services together are designed to help businesses get the one thing they want: CUSTOMERS Repeat customers New customers Reach them on the go Use social media to spread the word through social networks Do it on your own (without paying deal sites) Measure results- something that is difficult to do with traditional marketing methods
  • First let’s talk about social media The SpotOn dashboard was built to make it easy. No longer have to go to multiple sites to manage all of your social media Aggregates it all in one place People who mention your business online Who write on your facebook, twitter, check in on foursquare. You can respond to people, post updates, all in one place. Schedule messages when you have time. Many of you will have merchants that don’t have social media. That’s ok. Our experts will create a customer Facebook & Twitter presence for the business. All merchants will benefit from our SpotOn Facebook App. It’s a cutom tab we put on their page that promotes their bsuiness with a deal that the merchant decides to offer. As you can see here, it motivates/incentivizes people to share the business with friends (and they’ll earn a reward) The result: SOCIAL REFERRALS & NEW CuSTOMERS
  • Next is Mobile. With SpotOn, merchants can get messages out quickly. Business slow this afternoon? Boost business INSTANTLY by sending out a text with a message that incentives them to come in. They can log in and send out a message to a select group of customers in less than a minute. Merchants will get Shortcode Keyword of choice (limited): Bagel 50 free texts each month. For customers, opting in is easy: They can register via the Merchants Facebook page (the spotOn app rewards them to do it) They can send a text. (perhaps they see a sign in store to text Bagel to 32589) for a free Bagel. When they register for rewards by giving their number at the counter.
  • Loyalty program is the defining feature of SpotOn Plus. Makes it easy to implement a loyalty program Old school loyalty meets new school technology Brings everything online Able to see customer activity and purchase data Spend & visits Merchants have options with the loyalty program they want We’ve made it easy- Points & Visits Points. 10 points for every dollar. Free smoothie when you earn 100 points Visits- Free smoothie on your 10th visit. Will I need new equipment?
  • Deals let’s you create deals on your own- no more deal sites. Create promotions and blast to your network via SMS, Facebook, or Twitter If you want to track it, you can have SpotOn automatically create redemption codes You can track success of promotions Easy to use Preview messages before you send Send to all networks simultaneously
  • SpotOn’s Analytics are far above and beyond anything on the market Business needs hard numbers to validate marketing expenses- and with SpotOn, they get em. Allows you to track: Social media trends Sms opt ins Marketing reach- size of your network SpotOn Plus Loyalty program revenue Number of transactions Customer Data- business have never seen this. Creates robust customer profiles Visits Spend Customers put into categories- see regulars, newbies, been a while
  • We understand that for many businesses, it’s their first time working with social media, mobile, deals, loyalty We’re here to help Consultation Initial training Ideas tab- tips, If you don’t know what to say on social media, we provide post suggestions for your business.
  • Additional charges may apply Major differentiator is the Loyalty program. This is what makes SpotOn Plus so robust It’s the only way you’ll see customer data, analytics.
  • Bagel Café- small bagel shop on a college campus in Santa Barbara Saw declining sales for 2 years due to down economy Started in February Built Facebook & Twitter Supplied them with ideas Implemented Loyalty program Results In just two months, saw 23% increase in sales year over year Marketying reach expanded to 3500 customers
  • Spot On Presentation Merchants

    1. 1. Michael Franklin
    2. 2. Paradigm Shift <ul><li>Social media is everywhere </li></ul><ul><ul><li>One in every 4.5 minutes online is spent on social media </li></ul></ul><ul><ul><li>Facebook is the #1 most trafficked website in the world </li></ul></ul><ul><li>Mobile on the rise in the U.S. </li></ul><ul><ul><li>80.1% own a mobile phone </li></ul></ul><ul><ul><li>91.4 million mobile internet users </li></ul></ul><ul><li>Consumers seeking deals </li></ul><ul><ul><li>Deals frenzy </li></ul></ul><ul><ul><li>In 2011, nearly half of all online consumers </li></ul></ul><ul><ul><li>will redeem digital coupons online or in a store </li></ul></ul>
    3. 3. Business Owners today <ul><li>Little time to spend on marketing </li></ul><ul><li>Old marketing methods no longer work </li></ul><ul><li>Reliant on deal sites </li></ul><ul><li>Deal-chasing consumers </li></ul><ul><li>Want to use social media </li></ul><ul><ul><li>Lack of understanding </li></ul></ul><ul><ul><li>Growth is difficult </li></ul></ul><ul><ul><li>Can’t tie online efforts to revenue </li></ul></ul>
    4. 4. What is SpotOn? <ul><li>Social media </li></ul><ul><li>Mobile messaging </li></ul><ul><li>Loyalty </li></ul><ul><li>Deals </li></ul><ul><li>Analytics </li></ul>A Powerful Marketing Hub for Business
    5. 5. Benefits Build a foundation of happy, repeat customers Attract new customers with social referrals Reach eager consumers wherever they go with mobile messaging Save time with social media in one centralized location Save money by creating your own viral deals- no deal sites necessary Measure results of your marketing efforts- clearly and in real-time
    6. 6. Social Media made easy <ul><li>You’ll get: </li></ul><ul><ul><li>Expert site set up (even if you don’t have it) </li></ul></ul><ul><ul><li>All-in-one social interface </li></ul></ul><ul><ul><li>SpotOn Facebook app </li></ul></ul><ul><li>Interact in one place </li></ul><ul><li>Schedule posts ahead of time </li></ul><ul><li>Brings conversation to you </li></ul><ul><li>Listen to consumers online </li></ul>
    7. 7. Mobile Messaging <ul><li>You’ll get </li></ul><ul><li>Short code & custom keyword </li></ul><ul><li>Easy-to-use messaging interface </li></ul><ul><li>50 free texts each month </li></ul><ul><li>Free signage </li></ul><ul><li>Reach customers wherever they go </li></ul><ul><li>Instantly communicate deals </li></ul><ul><li>Track opt-ins online </li></ul><ul><li>Customers can opt-in in 3 ways: </li></ul><ul><ul><li>Merchant’s Facebook page </li></ul></ul><ul><ul><li>Text the keyword to the short code </li></ul></ul><ul><ul><li>Give merchant mobile number at check out *SpotOn Plus only </li></ul></ul>FACT: 45% consumers would prefer to receive mobile coupons via text message versus other methods
    8. 8. Loyalty <ul><li>Automated customer tracking </li></ul><ul><ul><li>Points or visits </li></ul></ul><ul><li>Go cardless </li></ul><ul><li>Customer categorization </li></ul><ul><ul><li>Regulars, newcomers, been a while </li></ul></ul><ul><li>Simple to join </li></ul><ul><ul><li>Facebook app or at checkout </li></ul></ul><ul><li>You’ll get: </li></ul><ul><li>Loyalty program interface </li></ul><ul><li>40 free loyalty cards </li></ul><ul><li>Access to DIY card ordering tool </li></ul>Know the value of your customers FACT: Loyalty programs increase average purchase & visit frequency by over 25%
    9. 9. Create Your Own Deals Turn online activity to in-store purchases <ul><li>Enable social buying & referrals </li></ul><ul><ul><li>blast deals to social & mobile users </li></ul></ul><ul><ul><li>unique redemption codes </li></ul></ul><ul><ul><li>Online marketing calendar </li></ul></ul><ul><li>You’ll get </li></ul><ul><li>Easy-to-use deals interface </li></ul><ul><li>Unlimited redemption codes </li></ul>
    10. 10. Powerful Analytics <ul><li>Social data </li></ul><ul><ul><li>Facebook, Twitter, Foursquare </li></ul></ul><ul><ul><li>SMS opt-ins </li></ul></ul><ul><li>Business trends </li></ul><ul><ul><li>loyalty revenue, transactions </li></ul></ul><ul><li>Deal stats </li></ul><ul><ul><li>Redeemed/unredeemed </li></ul></ul>SpotOn Plus SpotOn Plus <ul><li>Customer behavior </li></ul><ul><ul><li>Visits, spend, rewards </li></ul></ul>
    11. 11. Expert help <ul><li>Expert advice from social specialists </li></ul><ul><li>Tips & tricks </li></ul><ul><li>Custom site set-up </li></ul><ul><li>Content ideas on demand </li></ul>Your SpotOn team
    12. 12. Pricing <ul><li>Spoton $39/mo </li></ul><ul><li>Social media </li></ul><ul><li>SpotOn Facebook App </li></ul><ul><li>Mobile messaging & keyword </li></ul><ul><li>Social analytics </li></ul><ul><li>Do-it-yourself Deals </li></ul><ul><li>SpotOn Plus $49/mo </li></ul><ul><li>Social media </li></ul><ul><li>SpotOn Facebook App </li></ul><ul><li>Mobile messaging & keyword </li></ul><ul><li>Social analytics </li></ul><ul><li>Do-it-yourself Deals interface </li></ul><ul><li>Loyalty program & rewards tracking </li></ul><ul><li>Customer analytics </li></ul><ul><li>Business analytics </li></ul>Free starter kit Additional fees may apply *SMS (beyond first 50 each month) *Transaction fees (10cents / swipe) No monthly fee first 60 days!*
    13. 13. Customer Spotlight: Bagel Café <ul><li>Situation </li></ul><ul><li>Sales down 2yrs </li></ul><ul><li>Slow lunchtime sales </li></ul><ul><li>Coupon books, campus newspaper ads </li></ul><ul><li>Solution: SpotOn Plus </li></ul><ul><li>Results </li></ul><ul><li>Revenues increase 20% </li></ul><ul><li>Total reach 3500+ consumers </li></ul><ul><ul><li>318 SMS opt-ins </li></ul></ul><ul><ul><li>3000+ Likes on </li></ul></ul><ul><li>Facebook </li></ul>“ Our revenues have increased 23% since we started using SpotOn two months ago.” Wes Hensley, Manager, Bagel Café Click to watch the video at spoton.com
    14. 14. Want more information? Learn more about growing your business spoton.com

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