Luois Vuitton, one way to engage with its online consumers

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  • 1. What are the strategies of a luxury brand to communicate with its consumers online? Among many strategies which LV uses to engage with its consumers online…
  • 2. LV is a cultural tastemaker: Creator of the Most talent young filmmaker award, The Louis Vuitton Journeys Award On the website the 12 final candidates present their films where they show us their meaning of journey. Journey is the Theme of LV’s website
  • 3.
    • What are the strategies of a luxury brand to communicate with its consumers online?
    The other way to be a cultural tastemaker Is to promote young artists by exposing their Arts at the two gallieries owned by LV and On the LV’s website The Espace Louis Vuitton Tokyo and the Espace Culturel Louis Vuitton in Paris Where it is possible to see the art of the most talent young artists in the world The LV ‘s website shows some scenes of the galleries’ exhibitions and dates