On October 23rd, 2014, we updated our
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Guests comments Managers do not answer customers' comments on the hotel’s website, this behavior does not correspond to the hotel’s image and reputation
A manager from Four Seasons George V answered the guest’s comment on the Trip Advisor Website
-The website does not have the interactivity with the customers’ -There are no guests’ comments on the website -The website is “cold”, plain -The hotel uses only the “old strategy” for Selling - Only the worse comments are answered by managers
What we would do to improve the Hotel’s communication…. Answer the good customers’ comments to create a conversation in the social media platforms Create a directly link between customers and managers on the Hotel’s website Quote customers’ comments on the website To attract more interest from new viewers