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Telmap Beta Group – Case Study March 2012, Eli Amar
About ProMarketing Wizard• Combination of technology and extensive marketing knowledge to bridge the physical and digital marketing worlds• State-of-the-art online marketing management tools• Wizard concept - Simple to use, no learning curve• Wizards that maximize return on marketing investment
About Telmap: Experts in Mobile navigation, mapping & local search• A global Location Based Services end-to-end solution provider• Flagship product is the Mobile Location Companion application• The application is designed to provide people with instant, relevant, reliable and fun information while on-the-go, to better find, explore and interact with people and places around them• Global Presence of 200+ employees• Serves 7.5 million end users• An average of 1 billion km driven per quarter using the app• Telmap was acquired by Intel on November 2011
Winning Relationships and Successful Deployments Telefonica-O2 Additional All 4 IsraeliOrange Group Vodafone Group Group Operators Operators France Italy Germany Spain UK Spain Germany UK Israel
Telmap Mobile Location Companion some screenshots (1)Instant, relevant, reliable and fun information while on-the-go
Telmap Mobile Location Companion some screenshots (2)Instant, relevant, reliable and fun information while on-the-go
You get the app for free – we get your feedback!
A little bit about the Telmap user group• Why? • Test-bed for new features and versions before they go into production • Get first hand user feedback• Who are they? – Group of friendly users , early adopters, tech geeks• Where are they? – Distributed in all of Telmap’s primary markets: IL, UK, DE, ES, FR, SA, AUS• Users have to have a supported device and manage their own data package• Feedback is provided sporadically whenever user feels like it, or as a result of official surveys Telmap conducts
Telmap user group: A seamless experience across domains• Telmap user group (Beta) Overview• Telmap Mobile Location Companion application Features (V5)• FAQ / Updates• Download• Feedback form• About Telmap• Contact Us
Telmap Facebook Page: User group members are active participants• Facebook serves as a conversation and dialog platform• Feedback is expected 24/7 across the globe
Some of the challenges• Single point of registration across domains – Mobile, Web, Social networks• Registration > Download > Production• Monitor download codes• Monitor activation process
User Group Dashboard- February 2012 Total Active Users: 2,797 New Active Users: 673 Navigated last month or at least 3 times Activated and navigated in the past in last 3 months month Active Users by Country Active users by Platform Netherlands South Africa Unknown 2% Others UK Android IsraelSpain France BB ItalyGermany 5%