ProMarketing Wizard / Telemap


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Telmap Beta Group – Case Study

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ProMarketing Wizard / Telemap

  1. 1. Telmap Beta Group – Case Study March 2012, Eli Amar
  2. 2. About ProMarketing Wizard• Combination of technology and extensive marketing knowledge to bridge the physical and digital marketing worlds• State-of-the-art online marketing management tools• Wizard concept - Simple to use, no learning curve• Wizards that maximize return on marketing investment
  3. 3. Some of our customers
  4. 4. About Telmap: Experts in Mobile navigation, mapping & local search• A global Location Based Services end-to-end solution provider• Flagship product is the Mobile Location Companion application• The application is designed to provide people with instant, relevant, reliable and fun information while on-the-go, to better find, explore and interact with people and places around them• Global Presence of 200+ employees• Serves 7.5 million end users• An average of 1 billion km driven per quarter using the app• Telmap was acquired by Intel on November 2011
  5. 5. Winning Relationships and Successful Deployments Telefonica-O2 Additional All 4 IsraeliOrange Group Vodafone Group Group Operators Operators France Italy Germany Spain UK Spain Germany UK Israel
  6. 6. Telmap Mobile Location Companion some screenshots (1)Instant, relevant, reliable and fun information while on-the-go
  7. 7. Telmap Mobile Location Companion some screenshots (2)Instant, relevant, reliable and fun information while on-the-go
  8. 8. You get the app for free – we get your feedback!
  9. 9. A little bit about the Telmap user group• Why? • Test-bed for new features and versions before they go into production • Get first hand user feedback• Who are they? – Group of friendly users , early adopters, tech geeks• Where are they? – Distributed in all of Telmap’s primary markets: IL, UK, DE, ES, FR, SA, AUS• Users have to have a supported device and manage their own data package• Feedback is provided sporadically whenever user feels like it, or as a result of official surveys Telmap conducts
  10. 10. Telmap user group: A seamless experience across domains• Telmap user group (Beta) Overview• Telmap Mobile Location Companion application Features (V5)• FAQ / Updates• Download• Feedback form• About Telmap• Contact Us
  11. 11. Telmap Facebook Page: User group members are active participants• Facebook serves as a conversation and dialog platform• Feedback is expected 24/7 across the globe
  12. 12. Some of the challenges• Single point of registration across domains – Mobile, Web, Social networks• Registration > Download > Production• Monitor download codes• Monitor activation process
  13. 13. User Group Dashboard- February 2012 Total Active Users: 2,797 New Active Users: 673 Navigated last month or at least 3 times Activated and navigated in the past in last 3 months month Active Users by Country Active users by Platform Netherlands South Africa Unknown 2% Others UK Android IsraelSpain France BB ItalyGermany 5%
  14. 14. Thank You 0544854733