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  • 1. MS4: Text, Industry and Audience TV Case Study Channel 4
  • 2.
    • Learning Objectives: to explore Channel Four television
    • Learning Outcomes: to be able to identify how Channel Four is an example of continued ‘narrowcasting’ on UK TV.
      • EBI: to identify a possible future path for C4, and TV as a whole
  • 3.
    • Task
    • In small groups, create a spider diagram with the focus being ‘What does Channel 4 represent?’
    • Next to each point, offer an example of a Channel 4 show/programme.
  • 4. Why do we have Channel 4?
  • 5. Is it important? Why?
  • 6. NARROWCASTING
    • To transmit, as by cable, programs confined to the interests of a specific group of viewers, subscribers, or listeners, such as physicians, businesspeople, or teenagers.
    • Example channels:
  • 7. Narrowcasting on Channel 4
  • 8. Who are these channels for?
      • Good Luck Chuck
      • La Règle du Jeu
      • Daily Show: Global Edition
      • Unreported World
      • Misfits
      • 11pm
      • Fresh Meat
      • 4thought.tv
      • Country House Rescue
      • Made in Chelsea
      • 10pm
      • Rude Tube
      • The Lovely Bones
      • Three in a Bed
      • One Tree Hill
      • 9pm
      • Embarrassing Bodies
      • ...Grand Designs
      • The Big Bang Theory
      • My Name Is Earl
      • 8pm
      • Dispatches
    Film4 More4 E4 C4
  • 9. Channel 4 On Demand
    • What is the future for C4?
    • What does this say about changing viewing habits? Why is it changing?
    • Is this typical across TV as a whole?