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Conversation Management in the Digital Age
 

Conversation Management in the Digital Age

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Presentation to Michael Brito's C

Presentation to Michael Brito's C

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    Conversation Management in the Digital Age Conversation Management in the Digital Age Presentation Transcript

    • Conversation Management in theDigital AgeMITCH GERMANN / Fleishman-Hillard / @MCG5
    • About Me
    • The Communications Landscape is
    • Number of Blogs Growing
    • More Than 900 Million Facebook Users
    • More Than 500 Million Twitter Users
    • 800 Million Unique YouTube Users Per
    • Why Should You Care?
    • Everyone Has a Publishing Platform
    • All Employees Are Spokespeople Now
    • Employees’ Conversations at Events
    • Employees’ Facebook Posts
    • Employees’ Twitter Feeds
    • Employees’ Comments in a Forum
    • They’re All Fair Game for Media
    • Want Proof?
    • National Story off an Employee Blog
    • Team Employee Fired Over a
    • Actress Fired After Tweeting Inside Info
    • PR Director Called Out Over
    • Ticket Sales Rep Comments Make
    • Now for the Good News
    • Conversations Can Drive Conversions
    • Your Voice Matters
    • Social Media Impact on Purchase
    • So What Should Brands Do About
    • Conversation Management
    • Educating and Empowering Employees to be Engaged Brand Ambassadors
    • How?
    • Sharing Brand Narrative
    • Creating Social Media Guidelines
    • Distributing Media Interview Policy
    • Creating and Distributing Conversation
    • Conducting Conversation Training
    • Key Elements of Conversation Training
    • Encouraging Real-Time Monitoring
    • Fostering Internal Collaboration and
    • Teaching Basics of Measurement
    • Outcomes
    • Better Educated Workforce
    • Increased Internal Collaboration
    • More Transparency
    • Better Workplace Morale
    • Consistent Consumer Communications
    • Improved Customer Experiences
    • Ultimately… Increased Revenue
    • Goal of 25% Participation and 75% Program “Satisfaction” First Year Goal of 5% Increase in Reach and 3% Increase in Sentiment First Year No Negative News Generated by Employee ConversationExample of How to Measure Success
    • Questions?
    • THANKYOU Mitch Germann Senior Vice President Fleishman- Hillard l Digital. Integrated. Global. O: 415-318-4119 l M: 916-207-3918 mitch.germann@fleishman.com l @MCG5