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Conversation Management in the Digital Age
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Conversation Management in the Digital Age

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Presentation to Michael Brito's C

Presentation to Michael Brito's C

Published in: Business, Technology

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  • 1. Conversation Management in theDigital AgeMITCH GERMANN / Fleishman-Hillard / @MCG5
  • 2. About Me
  • 3. The Communications Landscape is
  • 4. Number of Blogs Growing
  • 5. More Than 900 Million Facebook Users
  • 6. More Than 500 Million Twitter Users
  • 7. 800 Million Unique YouTube Users Per
  • 8. Why Should You Care?
  • 9. Everyone Has a Publishing Platform
  • 10. All Employees Are Spokespeople Now
  • 11. Employees’ Conversations at Events
  • 12. Employees’ Facebook Posts
  • 13. Employees’ Twitter Feeds
  • 14. Employees’ Comments in a Forum
  • 15. They’re All Fair Game for Media
  • 16. Want Proof?
  • 17. National Story off an Employee Blog
  • 18. Team Employee Fired Over a
  • 19. Actress Fired After Tweeting Inside Info
  • 20. PR Director Called Out Over
  • 21. Ticket Sales Rep Comments Make
  • 22. Now for the Good News
  • 23. Conversations Can Drive Conversions
  • 24. Your Voice Matters
  • 25. Social Media Impact on Purchase
  • 26. So What Should Brands Do About
  • 27. Conversation Management
  • 28. Educating and Empowering Employees to be Engaged Brand Ambassadors
  • 29. How?
  • 30. Sharing Brand Narrative
  • 31. Creating Social Media Guidelines
  • 32. Distributing Media Interview Policy
  • 33. Creating and Distributing Conversation
  • 34. Conducting Conversation Training
  • 35. Key Elements of Conversation Training
  • 36. Encouraging Real-Time Monitoring
  • 37. Fostering Internal Collaboration and
  • 38. Teaching Basics of Measurement
  • 39. Outcomes
  • 40. Better Educated Workforce
  • 41. Increased Internal Collaboration
  • 42. More Transparency
  • 43. Better Workplace Morale
  • 44. Consistent Consumer Communications
  • 45. Improved Customer Experiences
  • 46. Ultimately… Increased Revenue
  • 47. Goal of 25% Participation and 75% Program “Satisfaction” First Year Goal of 5% Increase in Reach and 3% Increase in Sentiment First Year No Negative News Generated by Employee ConversationExample of How to Measure Success
  • 48. Questions?
  • 49. THANKYOU Mitch Germann Senior Vice President Fleishman- Hillard l Digital. Integrated. Global. O: 415-318-4119 l M: 916-207-3918 mitch.germann@fleishman.com l @MCG5

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