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Reputation architecture for REALTORS
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Reputation architecture for REALTORS

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Another big marketing shift is emerging for the Real Estate Industry. The wisdom of the crowds will rule. Individual service providers, such as Real Estate Agents will be catergorized, reviewed and …

Another big marketing shift is emerging for the Real Estate Industry. The wisdom of the crowds will rule. Individual service providers, such as Real Estate Agents will be catergorized, reviewed and rated.


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  • 1. REPUTATION ARCHITECTURE FOR REALTORS BRANDING YOURSELF WITH EXCELLENT CUSTOMER SERVICE REFLECTED IN ONLINE REVIEWS AND RATINGS.
  • 2. WHAT IS REPUTATION ARCHITECTURE?
    • ME AND MY WEB SHADOW
  • 3. INFORMATION PREPARED BY:
    • Marie Episale, Broker-Salesperson, Sales Manager
    • CENTURY 21 Crest Real Estate
    • Pompton Plains, NJ 07444
    • http:// www.retaggr.com/Card/MarieEpisale
    •  
    •  
  • 4. DON’T GET LEFT BEHIND
    • Real Estate Professionals who understand and execute on this most important change will be rewarded with maximum future business.
  • 5. ANOTHER BIG MARKETING STRATEGY SHIFT IS ON IT’S WAY….
    • The Wisdom of Crowds will rule.
  • 6.
    • Everything and Everybody will be evaluated, reviewed and rated.
    • Choosing a Realtor will be influenced greatly by popularity, ratings, scores and reviews found on the “Intelligent Internet”.
  • 7. THE TREND IS EMERGING
    • We have already become accustomed to reviews for things like cars, travel destinations (through websites like Trip Advisor), and for many consumer products.
    • More recent rating websites and smart phone applications are rating local restaurants and businesses.
    • The trend is moving directly to user reviews and ratings of individual service providers, - your local barber, dentist and REAL ESTATE AGENT.
  • 8. WHAT THE CEO OF YELP SAYS:
    • “ I think we live in a new age of transparency, which is a great thing if you’re fantastic at customer service. Customer service is the new marketing” ~ Jeremy Stoppelman, CEO of Yelp
  • 9. HOW TO PREPARE FOR THE CHANGE
    • Be mindful of your business reputation at all times
    • Don’t over promise
    • Always over deliver
    • Keep in touch with your clients
    • Provide efficient and knowledgeable service.
    • Be found where your future clients will look for you. (Twitter, Facebook, LinkedIn, Zillow, Trulia , Yelp and the new and emerging sites that will evolve)
  • 10.
    • If you give remarkable service, you will get a remarkable review
  • 11.
    • If you care enough to give enough, your clients will care enough to “shout it out”.
  • 12. THE ACTIVE RAIN POST THAT GOT MY ATTENTION
    • Jon Washburn, of Active Rain Corp posted a blog on January 19 th , 2011 that gave voice to thoughts already swirling in my head. The content of this presentation was directly inspired from his blog.
    • Do a “Google “ or “Active Rain” search for “ Reputation Architecture: How to multiply the effects of “Remarkable Service” – to read Jon’s full blog post.
    • Jon drove it home with that post. Attention all Realtors. Take note - Be sure to “straighten up your house” and “get yourself noticed”.

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