Facebook for Realtors – the basics Best Practices, Hints & How To’s Marie Episale, REALTOR, ePRO CENTURY 21 Crest Real Est...
How to Register and Join  <ul><li>www.facebook.com </li></ul><ul><li>Register </li></ul><ul><ul><li>Full name, e-mail, pas...
How to Create & Use a Facebook Profile <ul><li>Your Profile </li></ul><ul><ul><li>Top Left Corner of your screen </li></ul...
The Account Page <ul><li>Allows you to change things within your account  </li></ul><ul><ul><li>Password, e-mail, security...
The Privacy Page <ul><li>Located to the right of The Account Page </li></ul><ul><li>Edit the settings on your Privacy Page...
USING THE WALL <ul><li>Go to profile page –  </li></ul><ul><li>The Wall </li></ul><ul><ul><li>You will see a “mini feed” <...
GROUPS <ul><li>On left of screen – under applications – beneath photos – will show you groups </li></ul><ul><li>Can browse...
NETWORKS <ul><li>To the right of friends – Networks </li></ul><ul><li>All information about networks you have joined or wa...
FAN PAGES <ul><li>A page to represent your business </li></ul><ul><li>Choose a title that most represents the “mission” of...
APPLICATIONS <ul><li>On profile page – left hand side </li></ul><ul><li>Applications – click edit applications </li></ul><...
Log Out Button <ul><li>Use this if you are on a public network </li></ul>
How to Post Photographs  <ul><li>To look at photos, go to profile page </li></ul><ul><li>Photos that you have added or pho...
How to use Notes <ul><li>Notes allows you to share your writings with other friends </li></ul><ul><li>Writing a note </li>...
Why should REALTORs use facebook? <ul><li>Facebook is the internet’s biggest social network – with over 300,000,000 users ...
Where to start <ul><li>Friend people you know – NOT complete strangers. Facebook is a “social” network </li></ul><ul><li>Y...
Should you friend other Realtors? <ul><li>Need to use your own judgment here </li></ul><ul><li>If you treat it like “real ...
Commenting <ul><li>Oh – So Important </li></ul><ul><li>Whenever you comment on something it populates your home feed and y...
SHARING <ul><li>Post Interesting things </li></ul><ul><ul><li>A recipe, a good restaurant, a good wine you just tasted, a ...
 
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Facebook for REALTORs

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Basic how to: Joining Facebook. Posting basics. Best practices for Real Estate agents.

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  • As we know most people prefer investing in real estate business and earning well, many real estate experts are running their own business fast by communities to show quality of business and what kind of business they are related with and get maximum exposure.
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Facebook for REALTORs

  1. 1. Facebook for Realtors – the basics Best Practices, Hints & How To’s Marie Episale, REALTOR, ePRO CENTURY 21 Crest Real Estate
  2. 2. How to Register and Join <ul><li>www.facebook.com </li></ul><ul><li>Register </li></ul><ul><ul><li>Full name, e-mail, password, birthday </li></ul></ul><ul><ul><li>Register now. </li></ul></ul>
  3. 3. How to Create & Use a Facebook Profile <ul><li>Your Profile </li></ul><ul><ul><li>Top Left Corner of your screen </li></ul></ul><ul><ul><li>Edit </li></ul></ul><ul><ul><li>Basic Information </li></ul></ul><ul><ul><ul><li>Interests, Hometown, State, etc </li></ul></ul></ul><ul><ul><ul><ul><li>Save your changes </li></ul></ul></ul></ul><ul><ul><ul><li>Contact Information </li></ul></ul></ul><ul><ul><ul><ul><li>Mobile, Office, e-mail (can lock for only friends) </li></ul></ul></ul></ul><ul><ul><ul><li>Personal Information </li></ul></ul></ul><ul><ul><ul><ul><li>Interests, favorite movies, books etc </li></ul></ul></ul></ul>
  4. 4. The Account Page <ul><li>Allows you to change things within your account </li></ul><ul><ul><li>Password, e-mail, security questions </li></ul></ul>
  5. 5. The Privacy Page <ul><li>Located to the right of The Account Page </li></ul><ul><li>Edit the settings on your Privacy Page </li></ul><ul><ul><li>You can limit, block & change your settings at any time. </li></ul></ul>
  6. 6. USING THE WALL <ul><li>Go to profile page – </li></ul><ul><li>The Wall </li></ul><ul><ul><li>You will see a “mini feed” </li></ul></ul><ul><ul><li>A place to post things for your friends to see </li></ul></ul><ul><ul><li>A place to see what your friends have posted </li></ul></ul><ul><ul><li>You can delete what has been written </li></ul></ul>
  7. 7. GROUPS <ul><li>On left of screen – under applications – beneath photos – will show you groups </li></ul><ul><li>Can browse or search other groups </li></ul><ul><li>Can create a group </li></ul>
  8. 8. NETWORKS <ul><li>To the right of friends – Networks </li></ul><ul><li>All information about networks you have joined or want to join – can browse networks (schools, colleges, work places) </li></ul><ul><li>Click on join a network </li></ul>
  9. 9. FAN PAGES <ul><li>A page to represent your business </li></ul><ul><li>Choose a title that most represents the “mission” of your business- like keywords – they are picked up by google </li></ul><ul><li>Click on application – page manager – – click on pages – create page – choose category – input settings & description </li></ul><ul><li>Will look like your profile page </li></ul><ul><li>Can add video, notes, updates </li></ul>
  10. 10. APPLICATIONS <ul><li>On profile page – left hand side </li></ul><ul><li>Applications – click edit applications </li></ul><ul><ul><li>Can edit, remove, browse for more </li></ul></ul><ul><ul><li>Can get videos, movies, games, utilities </li></ul></ul><ul><ul><li>Photos, slide shows </li></ul></ul>
  11. 11. Log Out Button <ul><li>Use this if you are on a public network </li></ul>
  12. 12. How to Post Photographs <ul><li>To look at photos, go to profile page </li></ul><ul><li>Photos that you have added or photos that others have added are here </li></ul><ul><li>Back on Profile page </li></ul><ul><ul><li>Left hand side – photos </li></ul></ul><ul><ul><li>On right hand side – click create a photo album </li></ul></ul><ul><ul><ul><li>Be sure to “set” who you want to allow to see this album </li></ul></ul></ul><ul><ul><ul><li>Then upload photos </li></ul></ul></ul>
  13. 13. How to use Notes <ul><li>Notes allows you to share your writings with other friends </li></ul><ul><li>Writing a note </li></ul><ul><ul><li>Click on notes on left hand side of profile </li></ul></ul><ul><ul><li>Write your own </li></ul></ul><ul><ul><ul><li>Give it a title – fill out body of note – format when you are done (with html) </li></ul></ul></ul><ul><ul><li>Upload Photo </li></ul></ul><ul><ul><ul><li>Choose file – choose photo – upload </li></ul></ul></ul><ul><ul><li>Tagging People in note </li></ul></ul><ul><ul><ul><li>Click on tag people and tag your friends mentioned in note </li></ul></ul></ul><ul><ul><li>Publish Your Note </li></ul></ul><ul><li>Importing a Blog </li></ul><ul><ul><li>Go to original source of your blog – copy paste url – put in box – click start importing </li></ul></ul><ul><ul><li>Adjust Privacy setting on your note </li></ul></ul>
  14. 14. Why should REALTORs use facebook? <ul><li>Facebook is the internet’s biggest social network – with over 300,000,000 users </li></ul><ul><li>Today’s REALTORs realize they need to use facebook to connect with their clients as well as make new contacts. </li></ul>
  15. 15. Where to start <ul><li>Friend people you know – NOT complete strangers. Facebook is a “social” network </li></ul><ul><li>You can add friends as you go along – friends of your friends and people you meet along the way. – but start with the people you know </li></ul><ul><li>Search for names, e-mail addresses, old classmates, work colleagues etc. </li></ul><ul><li>When you send a friend request, write something – don’t just send a blank friend request. </li></ul>
  16. 16. Should you friend other Realtors? <ul><li>Need to use your own judgment here </li></ul><ul><li>If you treat it like “real life” socializing, maybe you can “friend” other Realtors that you like and trust </li></ul><ul><ul><li>You may not want to expose your friend list to other Realtors, especially if you use facebook to connect with your clients </li></ul></ul>
  17. 17. Commenting <ul><li>Oh – So Important </li></ul><ul><li>Whenever you comment on something it populates your home feed and your friend’s see what you’ve commented on. </li></ul><ul><li>As a REALTOR you should be commenting on smart articles posted about your industry as well as local news and events. You should only comment if you have something smart to say. </li></ul><ul><li>Don’t be a “lurker”. Check on your friends often. Comment about their posts – they will appreciate it – It shows you care to take the time to read their posts. Human interaction and feedback. </li></ul>
  18. 18. SHARING <ul><li>Post Interesting things </li></ul><ul><ul><li>A recipe, a good restaurant, a good wine you just tasted, a “tech tool” you have tried, a quote or words of inspiration </li></ul></ul><ul><ul><li>We live in a “social” world – today’s consumers like to know “who” they are working with – who are they? Will they like them? </li></ul></ul><ul><ul><li>Be yourself, but BE TASTEFUL. </li></ul></ul><ul><ul><li>You should post often </li></ul></ul><ul><ul><ul><li>so your profile page is refreshed with new things </li></ul></ul></ul><ul><ul><ul><li>So “friends” remember who you are when they need your services. </li></ul></ul></ul><ul><ul><li>Posting Listings </li></ul></ul><ul><ul><ul><li>Be careful here – should only be about 5% of your facebook postings - </li></ul></ul></ul>

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