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McDougall Interactive SEO Presentation 2010
McDougall Interactive SEO Presentation 2010
McDougall Interactive SEO Presentation 2010
McDougall Interactive SEO Presentation 2010
McDougall Interactive SEO Presentation 2010
McDougall Interactive SEO Presentation 2010
McDougall Interactive SEO Presentation 2010
McDougall Interactive SEO Presentation 2010
McDougall Interactive SEO Presentation 2010
McDougall Interactive SEO Presentation 2010
McDougall Interactive SEO Presentation 2010
McDougall Interactive SEO Presentation 2010
McDougall Interactive SEO Presentation 2010
McDougall Interactive SEO Presentation 2010
McDougall Interactive SEO Presentation 2010
McDougall Interactive SEO Presentation 2010
McDougall Interactive SEO Presentation 2010
McDougall Interactive SEO Presentation 2010
McDougall Interactive SEO Presentation 2010
McDougall Interactive SEO Presentation 2010
McDougall Interactive SEO Presentation 2010
McDougall Interactive SEO Presentation 2010
McDougall Interactive SEO Presentation 2010
McDougall Interactive SEO Presentation 2010
McDougall Interactive SEO Presentation 2010
McDougall Interactive SEO Presentation 2010
McDougall Interactive SEO Presentation 2010
McDougall Interactive SEO Presentation 2010
McDougall Interactive SEO Presentation 2010
McDougall Interactive SEO Presentation 2010
McDougall Interactive SEO Presentation 2010
McDougall Interactive SEO Presentation 2010
McDougall Interactive SEO Presentation 2010
McDougall Interactive SEO Presentation 2010
McDougall Interactive SEO Presentation 2010
McDougall Interactive SEO Presentation 2010
McDougall Interactive SEO Presentation 2010
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McDougall Interactive SEO Presentation 2010

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  • 1. John McDougall 978-283-0043 [email_address] Increasing Website ROI
  • 2. Web Marketing since 1995 <ul><li>Search Engine Optimization </li></ul><ul><li>Social Media Marketing </li></ul><ul><li>Paid Search Marketing </li></ul><ul><li>Conversion Enhancements </li></ul><ul><li>Link Building </li></ul><ul><li>SEO / SMO Public Relations </li></ul><ul><li>Advanced Analytics </li></ul>
  • 3. www.deeperclicks.com Our Blog
  • 4. Clients
  • 5. Sample Ranks <ul><li>Art Colleges #1 </li></ul><ul><li>Christian College #2 </li></ul><ul><li>Christian Colleges #5 </li></ul><ul><li>Christian Music College #1 </li></ul><ul><li>Saxophones #1 </li></ul><ul><li>Hearing Aids #1 </li></ul><ul><li>Tuna Fishing #3 </li></ul><ul><li>Golf Clubs #3 </li></ul><ul><li>Commercial Painting #1 </li></ul><ul><li>Golf Resorts NH #3 </li></ul>
  • 6. <ul><li>Quarter 1, Princeton Windrows Leads </li></ul><ul><li>Source/Total Received </li></ul><ul><li>Internet:                                      Word of Mouth: Advertising: Live in Area: Resident Referral: Direct Mail/Response: Drive By: Family in Area: Family Friend: </li></ul>Web vs. Traditional Marketing 62                                      41 24 18 13 11 8 6 1
  • 7. Project Management Software
  • 8. Best Online Ad Award 2009
  • 9. In the News <ul><li>1.2 million visitors in 3 months </li></ul><ul><li>Rock Bottom Golf </li></ul><ul><li>#308 of top 500 internet retailers </li></ul><ul><li>Internetretailer.com </li></ul><ul><li>Optimization sales grew over 100% </li></ul><ul><li>Due to McDougall Interactive </li></ul><ul><li>2008 vs. 2007 </li></ul><ul><li>http://www.internetretailer.com/dailyNews.asp?id=29063 </li></ul>
  • 10. <ul><li>Your website is </li></ul><ul><li>the center of all </li></ul><ul><li>marketing </li></ul><ul><li>activities </li></ul><ul><li>Public Relations </li></ul><ul><li>Direct Mail </li></ul><ul><li>Ads </li></ul><ul><li>Radio </li></ul><ul><li>TV </li></ul>
  • 11. Traditional Media is in Trouble
  • 12. Forrester Predicts
  • 13. Enhancing Website Profits <ul><li>#1 Increase Conversions </li></ul><ul><li>#2 Adjust pricing and offerings </li></ul><ul><li>#3 Drive Traffic (Not enough alone) </li></ul><ul><li>No matter where the traffic comes from, knowing what customers are doing on your site and having an integrated strategy is essential. </li></ul><ul><li>Website Questionnaire </li></ul>
  • 14. Search Engine Optimization
  • 15. Natural Results (Organic)
  • 16. Create “Silos” For Your Content <ul><li>Groups of pages about a topic help you rank better than a single page </li></ul>Blue Widgets Green Widgets Fuzzy Blue Widgets Bumpy Blue Widgets Cool Green Widgets Hot Green Widgets
  • 17. Keyword Research
  • 18. Text Optimization
  • 19. Search Engine Ranking Reports
  • 20. Visitors Trend Indicates Weekends Sales for Green Widgets saw a spike at 207 The newly launched Red Widget product received 1,516 visits Advanced Website Traffic Analysis
  • 21. <ul><li>E-mail campaigns brought good traffic to the site with high conversion rate </li></ul><ul><li>People coming from Golfetail Blog have better conversion rate when compared to traffic from other referrers </li></ul>Traffic Sources Website 355 visits Blog 258 visits 1.2% Conv. Blog contribution to website Traffic Sources – Blog Value
  • 22. Conversion Analysis
  • 23. Top 15 Landing Pages <ul><li>The ‘Deposit Rates’ section has a high bounce and exit rate </li></ul><ul><li>The ‘personal - banking’ services section of the site has a high level of engagement </li></ul>Page Entrances Avg.Page views % Bounce Rate Avg. Time (in mins) % Exit /home 59,740 1.7 53.0% 3.2 58.9% /e-branch/ 1,774 2.0 43.0% 3.0 48.9% /locations-and-hours/ 395 1.8 71.9% 1.5 56.8% /rates/deposit-rates.aspx 227 1.7 74.4% 2.0 60.5% /commercial-banking/online-banking.aspx 176 2.5 35.8% 2.7 39.7% /small-business-banking/online-banking.aspx 163 2.0 46.0% 2.4 50.2% /about-us/career-center/default.aspx 140 2.8 5.0% 0.4 35.9% /personal-banking/personal-checking.aspx 105 3.1 41.0% 1.8 32.6% /contact-us.aspx 100 2.1 55.0% 1.6 48.1% /personal-banking/consumer-borrowing/mortgages.aspx 86 4.0 17.4% 1.1 25.2% /personal-banking/ 58 4.2 22.4% 1.2 23.9% /about-us/ 40 3.5 37.5% 0.8 28.6% /small-business-banking/ 37 2.5 16.2% 1.3 39.4% /e-branch/mortgage-loan-services.aspx 34 2.8 61.8% 0.8 36.2% /rates/consumer-loan-rates.aspx 31 1.3 83.9% 0.9 79.5%
  • 24. 67% 21% 33.7% 7.1% 4.4% 4.8% Step Conversion Overall Conversion 18,335 6,170 1,298 874 813 2.3% 422 52% 34% Conversion Funnel Tracking 93% Visits To Web Site Shopping Cart Checkout Checkout Shipping Order Confirmation Checkout Payment
  • 25. 361 Visits 0.53% CTR 56% Bounce Rate 43 Visits 0.06% CTR 75% Bounce Rate 313 Visits 0.46% CTR 3% Bounce Rate 448 Visits 0.55% CTR 4% Bounce Rate 174 Visits 0.26% CTR 54% Bounce Rate 162 Visits 0.24% CTR 50% Bounce Rate 594 Visits 0.88% CTR 3% Bounce Rate 22 Visits 0.03% CTR 0% Bounce Rate 606 Visits 0.90% CTR 32% Bounce Rate 573 Visits 0.85% CTR 44% Bounce Rate 10 Visits 0.01% CTR 0% Bounce Rate 53 Visits 0.08% CTR 100% Bounce Rate Best Poor Banner Performance
  • 26. 48.1% 48.1% 13.4% 13.4% 9.1% 9.1% 3.7% 3.7% 3.2% 3.2% 2.5% 2.5% 1.2% These can be replaced by Clickable Banners Navigation Summary <ul><li>The bounce rate and the exit rate came down drastically after the launch of SFS Site </li></ul><ul><li>‘ Tuitions’ is the most popular section on the Financial Aid page </li></ul>% Clicks from ‘Financial Aid’ to most popular links Visits = 1,004 Views = 1,431 Bounce Rate = 31% Exit Rate = 6%
  • 27. Link Building What Is A Link? <ul><li>A letter of recommendation </li></ul><ul><li>A vote of confidence </li></ul>Your Website Site A Site B Site C
  • 28. Link Bait
  • 29. Directory Submission
  • 30. News Release Writing &amp; Submission
  • 31. Article Writing &amp; Submission
  • 32. Social Media
  • 33. &nbsp;
  • 34. &nbsp;
  • 35. Viral Video Blog
  • 36. Primary Monthly Activities Search Engine Optimization Link Building / PR Analytics / Conversions Social Media
  • 37. Our Website: www.mcdia.com Our Blog: www.deeperclicks.com

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