Opportunities for the Dublin pub of the future
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Opportunities for the Dublin pub of the future

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This presentation is a summary of the work carried out for the Licensed Vintners Association. The goal of the work was to evaluate the status of the current Dublin pub situation, evaluate relevant ...

This presentation is a summary of the work carried out for the Licensed Vintners Association. The goal of the work was to evaluate the status of the current Dublin pub situation, evaluate relevant international trends and create an innovative strategy to develop the Dublin pub concept

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  • 1. To attract entertainment away from the home, Dublin pubs could consider innovation in it’s offering Dublin pubs could combine the well known sociability that a pub offers with the new learning experiences that are also fun
  • 2. Make personal recognition simple and fun, an added dimension is to make people feel closer to their community
  • 3. People are attracted to the pubs which they feel can help define them by offering them new experiences
  • 4. Coming out of the recession, the new consumer wants something different. Dublin pubs can make the drinking experience fun and novel, this can range from the design to the cocktail list and theatricals servings
  • 5. Do redefine the pub by considering what you are actually selling to attract the customer with new needs Don’t just rely on food and drink alone
  • 6. Do make yourself famous for something and do it really well Don’t try to be everything, concentrate on one clear proposition
  • 7. Do reward customers by making their time out fun, easy and a quality one Don’t rely on offers to create loyal customers, make it about the atmosphere, this includes paying attention to the drink and how it is served
  • 8. Do interact with the digital to enhance your offering Don’t forget the pub is about conversation
  • 9. Do remember that the pub is one of the original community hubs Don’t forget to offer a full day part offering